Beauty Trends

A multifaceted professional in the beauty industry, known for her roles as a makeup artist, photographer, entrepreneur, and founder. She is recognized for creating looks for celebrities and entertainers, collaborating with other brands, and developing innovative and inclusive beauty products. Her work primarily benefits makeup artists, beauty enthusiasts, and consumers seeking high-quality, inclusive beauty products.

A liquid foundation housed in a sponge-like cushion within a compact, designed for convenient and easy application. Cushion foundations offer buildable coverage and often include skincare benefits, differentiating them from traditional liquid foundations. This product is particularly popular among individuals seeking a portable and quick makeup solution with added skincare advantages.

This term refers to a style or technique of eyelash extensions that aims to create natural-looking lashes, often associated with beauty salons specializing in eyelash services. The technique is distinguished by its focus on enhancing the natural appearance of lashes, providing a subtle yet noticeable enhancement that differentiates it from more dramatic eyelash extension styles. Angel lashes primarily appeal to individuals seeking a natural and understated enhancement to their eyelashes, often preferred by those who desire a more everyday look.

​Saltair is a body and hair care brand that integrates advanced skincare ingredients with nourishing oils and exotic botanicals to create effective and sensorial products. Emphasizing inclusivity, sustainability, and transparency, Saltair offers a range of products, including body washes, lotions, deodorants, and hair care items, all formulated to cater to diverse skin and hair types while being vegan, cruelty-free, and paraben-free. The brand primarily targets individuals seeking high-quality, eco-conscious personal care products that promote self-care and well-being.

Skincare brand known for its clean, clinically effective, and safe products suitable for sensitive skin. It differentiates itself by being vegan, sustainable, and cruelty-free, drawing inspiration from Korean Beauty principles to achieve 'glassy, smooth, luminous, translucent-looking skin.' The brand primarily targets individuals seeking high-quality, ethical skincare solutions that promote hydration, reduce inflammation, and protect against free radical damage.

Skincare products that contain peptides, which are short chains of amino acids. These serums offer several benefits, including improved skin barrier, reduced wrinkles, more elastic skin, eased inflammation, and help in clearing breakouts, differentiating them from other skincare products by their ability to stimulate collagen production. Peptide serums are primarily targeted at individuals seeking to maintain youthful and healthy skin, particularly those concerned with aging and skin repair.

Jarrah honey is a type of honey derived from the nectar of the Jarrah tree, native to Western Australia. It is renowned for its antimicrobial, antibacterial, and antifungal properties, largely due to its high hydrogen peroxide content, which helps inhibit the growth of bacteria such as Golden Staph. This honey is particularly beneficial for individuals seeking natural remedies for preventing ulcers, soothing sore throats, and managing blood sugar levels due to its low glycemic index.

This styling product is designed to add volume, hold, and texture to hair. It is often used to create a tousled, beachy look or to enhance natural waves and curls, typically containing ingredients that lift the hair at the roots and provide a flexible hold without stiffness. Texture hair spray is popular for creating effortless, undone hairstyles and is suitable for various hair types.

Blush tape is a makeup technique that involves using adhesive tape to create a precise and lifted blush application along the cheekbones. This method helps achieve a sculpted and contoured look by ensuring sharp edges and a clean gradient effect, often complementing other makeup styles like draping or high cheekbone emphasis. Blush tape is primarily used by makeup enthusiasts, beauty influencers, and individuals looking for a structured and professional-looking blush application.

A business model that involves creating and selling products that are crafted by hand rather than mass-produced. Handmade businesses often focus on unique, high-quality, and personalized items, differentiating themselves from mass-market products by offering something special and distinct. These businesses typically appeal to customers seeking unique, artisanal, and customized products.

Dry texture spray is a hair styling product designed to add volume, texture, and hold without leaving the hair stiff or greasy. It works by absorbing excess oil and adding grit, creating a tousled, lived-in look while maintaining the hair's natural movement. This product is typically used by individuals looking for effortless volume and texture, especially those with fine or flat hair seeking to enhance their hair's fullness and style.

Company that provides medical skin care treatments through technology, enabling top dermatologists and pharmacists to deliver and administer medical treatments for various skin care needs. Musely differentiates itself by offering quick and inexpensive access to advanced dermatological care from the convenience of home, leveraging telemedicine and personalized treatment plans. The primary target demographic includes individuals seeking effective, affordable, and convenient solutions for their skin care concerns.

Depuffing refers to the process of reducing swelling and puffiness, particularly around the eyes. Effective methods for depuffing in 2023 include ensuring adequate sleep, managing stress, staying hydrated, and using cooling eye creams or gels with ingredients like cucumber and aloe. These techniques are beneficial for individuals looking to improve their appearance and reduce signs of fatigue or stress.

A device designed to hydrate and condition hair by using steam to open hair cuticles, allowing for better moisture and nutrient absorption. This tool enhances the effectiveness of hair treatments, making it a valuable addition to hair care routines for improved hair health and manageability. Hair steamers are particularly beneficial for individuals with dry, damaged, or curly hair seeking enhanced hydration and treatment penetration.

Skincare product containing mandelic acid, an alpha hydroxy acid (AHA) derived from bitter almonds. Known for its gentle exfoliating properties, it helps improve skin texture, reduce hyperpigmentation, and treat acne, making it suitable for sensitive skin types. The serum is particularly beneficial for individuals seeking a brighter complexion and reduced appearance of acne scars and wrinkles.

A skincare product that incorporates zinc oxide as a key component, known for its protective and soothing qualities. This mineral-based cream provides a physical barrier on the skin, reflecting UV radiation and offering sun protection, while also possessing anti-inflammatory and antibacterial properties to soothe irritated skin. It is particularly beneficial for individuals seeking sun protection and relief from minor skin irritations.

A beauty technique involving the use of medical tape to reduce the appearance of facial wrinkles by applying it to areas like the forehead or around the eyes. This method is believed to help smooth the skin by keeping it taut, although it lacks scientific validation and is considered a temporary solution. It is primarily used by individuals seeking non-invasive, at-home methods to improve skin appearance.

Texturizing spray is a hair styling product formulated to add volume, definition, and a tousled appearance by enhancing the natural texture of the hair. It often contains lightweight ingredients that create grip and separation without stiffness, making it useful for building body and achieving a more lived-in or beachy look. Texturizing spray is primarily used by individuals seeking effortless, voluminous hairstyles, particularly those with fine or limp hair looking to add fullness and shape.

Subscription-free booking system and salon management software designed for the beauty and wellness industry. It offers features such as online booking, calendar management, POS, client management, marketing tools, reporting and analytics, and a mobile app, making it a comprehensive solution for managing salon operations. This software is suitable for businesses of various sizes looking for a cost-effective and user-friendly management tool.

Vitamin A cream is a topical skincare product formulated to improve skin health by promoting cell turnover and collagen production. It typically contains retinoids, which are derivatives of vitamin A, known for their ability to reduce the appearance of fine lines, wrinkles, and acne while enhancing skin texture and tone. This cream is mainly targeted at individuals seeking anti-aging benefits, acne treatment, and overall skin rejuvenation.

Medical skincare brand developed based on continuous research on healthy skin, offering a range of products designed to address various skin conditions. Zeroid differentiates itself by being sold in hospitals nationwide and focusing on scientifically-backed solutions for maintaining and improving skin health. The brand primarily targets individuals with specific skin concerns seeking effective, medically-endorsed skincare treatments.

A type of nail enhancement that has gained popularity in recent years, BIAB (Builder In A Bottle) nails are a form of gel nails providing a stronger and more durable alternative to traditional gel polish. They are often used to strengthen natural nails, promote nail growth, and create a smooth, even surface for nail art or polish, distinguishing themselves by their strength, durability, and natural look. BIAB nails are particularly popular among individuals seeking long-lasting manicures and enhanced nail strength.

Seeds of the Dipteryx odorata tree, native to Northern South America, known for their strong, pleasant aroma. Tonka beans are used in culinary and perfumery applications, providing a unique fragrance and flavor profile. They are particularly popular among chefs and perfumers, although their coumarin content has led to regulatory restrictions in some countries.

Skincare product formulated with vanilla extract or vanillin, known for its antioxidant properties. It is designed to moisturize the skin, leaving it soft and hydrated while providing a pleasant and long-lasting vanilla fragrance. Vanilla lotion is popular among individuals seeking both effective skin hydration and a delightful scent.

Affordable alternatives to high-end fragrances, these products are crafted to replicate the scent of luxury perfumes at a more accessible price point. They offer a cost-effective option for consumers who desire the experience of premium scents without the associated expense, often using similar notes and compositions to achieve a comparable aroma. Perfume dupes primarily attract budget-conscious individuals who appreciate luxury fragrances but seek more economical options.

A grooming tool made from the bristles of boars, designed to distribute natural oils from the scalp throughout the hair. This brush helps to tame frizz, enhance shine, and maintain healthy hair by gently spreading the scalp's natural oils. It is particularly beneficial for individuals with dry or frizzy hair seeking a natural way to improve hair texture and appearance.

All-in-one booking, payments, and point-of-sale (POS) solution designed to help beauty and wellness professionals drive bookings and grow their businesses. GlossGenius differentiates itself by offering a user-friendly interface, integrated marketing tools, and comprehensive business management features, making it easier for professionals to manage appointments, process payments, and enhance client relationships. The platform primarily targets beauty and wellness professionals, including hairstylists, makeup artists, and spa owners, who seek to streamline their operations and increase their client base.

A personal and distinctive fragrance that reflects an individual's personality and style. It serves as a unique olfactory signature, often chosen to convey specific traits or emotions, making it memorable and recognizable. Signature scents are typically sought after by individuals looking to express their identity and leave a lasting impression through their choice of fragrance.

Personalized skincare involves creating customized skincare products and routines tailored to an individual's unique skin type, concerns, and goals. This approach includes an initial skin assessment, customized formulations, adaptive routines, and often emphasizes the use of clean and natural ingredients. It is particularly beneficial for individuals seeking targeted solutions for their specific skin issues and those who prefer a more personalized approach to skincare.