Business Trends

Strategy used in customer relationship management (CRM) and marketing to determine the most appropriate action to take for a customer at any given moment. This approach leverages data analytics, machine learning, and artificial intelligence to predict and recommend actions that are most likely to lead to a positive outcome, such as a sale, customer satisfaction, or retention. The Next Best Action strategy is particularly beneficial for businesses aiming to enhance customer experience and optimize business outcomes through data-driven decisions.

Fully managed cron service that allows users to schedule various types of jobs, including batch jobs, big data jobs, and cloud infrastructure operations. It provides a reliable and scalable way to automate tasks and workflows, differentiating itself with its integration capabilities with other Google Cloud services. Cloud Scheduler is ideal for developers and IT professionals looking to automate and manage scheduled tasks in a cloud environment.

A DevOps practice that involves managing and provisioning computing infrastructure through machine-readable definition files. This approach allows for the automation of infrastructure management, making it more efficient, consistent, and scalable, and it includes features like version control and the ability to replicate environments across different stages. Infrastructure as Code is particularly beneficial for development and operations teams looking to improve efficiency, reduce human error, and enhance scalability.

Technology company that provides a suite of services aimed at enhancing the security, performance, and reliability of internet properties. Cloudflare differentiates itself through its comprehensive offerings, including content delivery network (CDN) services, DDoS mitigation, internet security, and distributed domain name server (DNS) services, which collectively improve internet performance and security. The company's services are primarily targeted at businesses and organizations seeking robust internet infrastructure solutions to protect and optimize their online presence.

Comprehensive financial solution designed for modern users, offering versatile account options, instant transfers, cashback features, robust security measures, and investment options. Vivid Money differentiates itself by providing a holistic approach to managing finances, catering to both personal and business needs. It primarily targets individuals and businesses seeking an all-in-one financial platform with advanced features and security.

Tequila Ocho is a premium tequila brand known for being the world's first single-estate tequila, meaning each batch is produced from agave sourced from one specific vineyard. This method allows each batch to have a unique aroma and taste that reflects the characteristics of the specific estate from which the agave is harvested, differentiating it from other tequilas that blend agave from multiple sources. Tequila Ocho primarily appeals to tequila connoisseurs and enthusiasts who appreciate high-quality, artisanal spirits with distinct and varied flavor profiles.

​Make is a no-code automation platform that enables users to connect applications and design workflows to streamline business processes. It offers a visual interface for building automations, supports integration with over 2,000 apps, and provides AI capabilities to enhance workflow efficiency. This platform is particularly beneficial for businesses and individuals seeking to automate tasks without extensive coding knowledge, aiming to improve productivity and operational efficiency.

Renewable diesel is a type of biofuel produced from used cooking oil and inedible animal fats, making it a sustainable alternative to traditional diesel. It is chemically similar to petroleum diesel, allowing it to be used in existing diesel engines without any modifications, which provides a seamless transition for users. This biofuel is particularly popular in California, where it benefits from economic incentives under the Low Carbon Fuel Standard, appealing to environmentally conscious consumers and businesses looking to reduce their carbon footprint.

Transactions that cannot be completed successfully due to various issues. These issues can include faulty internet connections, incorrect payment details, insufficient funds, or problems on the merchant's end, leading to the failure of the payment process. Failed payments primarily affect consumers and businesses involved in online transactions, causing inconvenience and potential financial disruptions.

Retail fulfillment method where a store doesn't keep the products it sells in stock, instead purchasing items from a third party and shipping them directly to the customer. This model reduces overhead costs and allows for a wide product range without the need for inventory management, but it also comes with challenges such as supplier dependency and lower profit margins. Dropshipping is particularly popular among e-commerce entrepreneurs looking for a low-cost entry into online retail.

Capital market company that provides extensive data on private and public equity markets through its PitchBook Platform. The platform offers detailed information on venture capital, private equity, and M&A transactions, distinguishing itself with comprehensive data and analytics tools that support investment decisions. PitchBook primarily serves financial professionals, including investors, analysts, and advisors, who require in-depth market data and insights.

The process of maintaining the efficiency and longevity of solar panels by removing dust, dirt, bird droppings, and other debris from their surface. Proper cleaning practices, such as using soft brushes, deionized water, and mild soap, help prevent damage and ensure optimal energy production. This maintenance is particularly beneficial for homeowners and businesses with solar installations in areas with high pollution, dust, or bird activity.

Company that provides dietary supplements aimed at supporting various health conditions. Live Conscious offers a range of products including Collagen Peptides for hair, nail, and joint support, Omegawell for heart health, Pro-45 Probiotic, Breathwell for immune and lung support, and Optiwell for eye health, differentiating itself with a focus on natural ingredients and holistic wellness. The target demographic includes individuals seeking natural and effective supplements to enhance their overall health and well-being.

Condition resulting from prolonged use of digital screens, leading to symptoms such as eye discomfort, headaches, blurred vision, dry eyes, and neck and shoulder pain. Screen fatigue is increasingly common due to extended screen time for work, education, and entertainment, and can be mitigated through regular breaks, proper lighting, screen adjustments, and good posture. This condition primarily affects individuals who spend significant time in front of digital devices, including professionals, students, and avid gamers.

Mutual insurance company providing financial services to cooperatives, credit unions, their members, and other customers worldwide. TruStage offers a range of commercial and consumer insurance and protection products, differentiating itself through its focus on cooperative and credit union markets. The company's services are primarily targeted at credit unions, their members, and other cooperative entities seeking comprehensive insurance and financial solutions.

Bugalugs is a brand that offers a variety of dog care products, such as plaque removers, biodegradable grooming wipes, and luxury shampoos. These products are designed to maintain the hygiene and grooming of dogs, providing convenience and quality care for pet owners. Bugalugs primarily targets dog owners who are looking for effective and eco-friendly grooming solutions for their pets.

Warehouse automation involves the use of technology, including equipment, robotics, and software, to automate repetitive tasks related to inventory movement and management within a warehouse. Key components include Automated Storage and Retrieval Systems (AS/RS), conveyor systems, robotic picking systems, Automated Guided Vehicles (AGVs), Autonomous Mobile Robots (AMRs), Warehouse Management Systems (WMS), sortation systems, and palletizing/depalletizing systems. The goal is to improve efficiency, accuracy, and productivity while reducing labor costs.

Responsible disclosure is a process where security researchers or ethical hackers privately report discovered vulnerabilities to the organization responsible for the affected system, software, or hardware. This approach allows the organization time to address and fix the vulnerability before it is publicly disclosed, thereby minimizing the risk of exploitation by malicious actors. It primarily benefits organizations and users by enhancing security and reducing potential threats.

Technology firm specializing in the development of mobile software and applications for analyzing historical energy data. These tools are designed to help both residential and commercial users monitor and manage their energy consumption, integrating digital and physical spaces through AI. The primary audience includes homeowners and businesses seeking to optimize their energy usage and reduce costs.

A baby food brand that offers pouches made with ethically sourced meats and organic vegetables. Serenity Kids differentiates itself by focusing on healthy, clean ingredients and providing a variety of options such as grass-fed beef, free-range chicken, bison, and turkey. The target demographic includes health-conscious parents seeking nutritious and ethically sourced food options for their babies.

Hair care product formulated without protein-based ingredients, often used for deep cleaning and clarifying purposes. Protein-free shampoo helps to remove product build-up and residue, reducing frizz, breakage, and split ends while improving manageability and minimizing color fading. It is particularly beneficial for individuals whose hair becomes brittle or overly stiff with protein-based products.

Online money transfer service provider that enables customers to send money to family and friends across the globe. Remitly differentiates itself by offering competitive exchange rates, low fees, and a user-friendly mobile app, ensuring fast and secure transactions. The service primarily targets individuals who need to send remittances to support their families in different countries.

Measure of social value and progress, defined as one point of self-reported life satisfaction measured on a 0-to-10 Likert scale for one individual for one year. This unit of measurement can be used to derive more specific measures of national, international, and intergenerational value, providing a standardized way to assess well-being across different populations and time periods. Wellby is particularly useful for policymakers, researchers, and organizations focused on improving societal well-being and quality of life.

The potential negative impacts of climate change on natural and human systems. It includes physical risks like extreme weather events and rising sea levels, transition risks related to the shift towards a low-carbon economy, and liability risks involving legal actions. Governments, businesses, and individuals benefit from understanding climate risk to develop strategies for mitigation and adaptation.

Tidio is a customer communication platform that combines live chat, chatbots, and multichannel support to streamline customer service. It offers a user-friendly interface and customizable chatbot workflows, enabling businesses to engage with website visitors, automate responses, and improve customer experience. Tidio is designed for small to medium-sized businesses seeking to enhance customer engagement and support while optimizing their service efficiency.

Leading European bug bounty platform founded in 2016, designed to foster a community around cybersecurity and vulnerability testing. Intigriti differentiates itself by providing a platform created by bug bounty hunters for bug bounty hunters, ensuring a user-centric approach to identifying and resolving security vulnerabilities. The platform primarily targets cybersecurity professionals and organizations seeking to enhance their security posture through crowdsourced vulnerability testing.

User research is a process used to understand user behaviors, needs, and motivations through various qualitative and quantitative methods. It includes techniques like interviews, surveys, usability testing, focus groups, field studies, A/B testing, and analytics, aiming to create user-centered designs and improve user experience. This process is particularly valuable for designers, product managers, and businesses looking to enhance their products and services based on user feedback and data.

Artificial Intelligence of Things (AIoT) is the integration of Artificial Intelligence (AI) with the Internet of Things (IoT) to enhance the capabilities of IoT devices. This combination allows devices to not only collect and exchange data but also analyze and make autonomous decisions based on that data, improving efficiency and functionality. AIoT is particularly beneficial for industries and consumers looking to automate processes, enhance data analytics, and create smart environments.

Concept and book by Declan Coyle that focuses on adopting a positive mindset and taking control of one's life by shifting from a negative (red) platform to a positive (green) platform. It aims to help individuals make better choices in various aspects of their lives by promoting positivity and proactive behavior. The Green Platform is particularly beneficial for individuals seeking personal development and improved mental well-being.

Friendly fraud occurs when a consumer makes an online purchase with their credit card and then requests a chargeback from the issuing bank after receiving the goods or services. This type of fraud can be unintentional, stemming from misunderstandings or forgetfulness, but it can also be deliberate. It primarily affects online merchants and financial institutions, leading to financial losses and increased scrutiny of chargeback claims.