Business Trends

Software company based in Manchester, England, offering a platform to help businesses reduce employee-related security incidents and ensure regulatory compliance. The platform provides automated cyber awareness training and continuous human risk reporting, differentiating itself by focusing on reducing human error in cybersecurity. The primary target demographic includes businesses seeking to enhance their cybersecurity posture and comply with regulatory requirements.

Visitor management involves tracking and managing the flow of visitors into a facility to ensure safety, streamline the check-in process, and maintain accurate records. Key components include check-in/check-out processes, identification, pre-registration, security screening, notifications, and data management. Modern systems often use technology like QR codes and facial recognition to enhance efficiency and security, benefiting businesses and organizations that require secure and efficient visitor handling.

Startups and companies founded on scientific discoveries or engineering innovations. These technologies often require significant research and development and have the potential to create substantial societal impact, encompassing fields such as artificial intelligence, biotechnology, quantum computing, and advanced materials. Deep tech primarily targets industries and sectors looking to solve complex problems and create new markets through groundbreaking advancements.

Velca Equipment & Engineered Products, Inc., established in 1987, is a provider of capital equipment for the industrial sector. The company specializes in offering a range of industrial equipment and engineered products, differentiating itself through its extensive experience and comprehensive product offerings. Velca primarily serves businesses and industries in need of reliable and high-quality industrial equipment solutions.

Television show that aired on the Fox Family Channel, featuring young kids lip-synching to popular songs. The show provided a platform for children to perform and compete for prizes, showcasing their talent in a fun and entertaining format. Great Pretenders primarily targeted a young audience and families looking for light-hearted, music-based entertainment.

Software designed to simplify and automate the complexities of planning various types of employee leave, such as parental, medical, and caregiver leave. It ensures compliance with regulations like FMLA and handles aspects like compliance, claims, and payroll for both People teams and leave takers, differentiating itself by offering comprehensive leave management solutions. This software is particularly beneficial for HR departments and employees seeking streamlined and compliant leave management processes.

Next-generation bakery that promotes clean eating without restrictions. Base Culture offers a line of baked goods made with real, simple, and intentional ingredients designed to taste delicious and fuel the body, mind, and soul. The products are primarily targeted at health-conscious individuals seeking nutritious and tasty baked goods.

Sustainable oral care brand known for eco-friendly dental products, focusing on reducing plastic waste and promoting sustainable living. Elims differentiates itself by offering biodegradable and recyclable dental care products, such as toothbrushes and toothpaste tablets, which aim to minimize environmental impact. The brand primarily targets environmentally conscious consumers who are looking for sustainable alternatives to traditional dental care products.

A Growth Lead is responsible for overseeing a team focused on growth strategies within a company. They identify key growth metrics and implement campaigns or strategies to achieve these metrics, using analytical tools to track success and make data-driven adjustments. This role primarily benefits companies looking to scale their operations and improve their market presence through continuous growth and improvement.

Racquet sport that combines elements of tennis and squash, typically played in doubles on an enclosed court. The game is characterized by its smaller court size, enclosed walls, and solid perforated racquets, offering a unique blend of fast-paced action and strategic play. Padel is popular in Spain and Latin American countries and is gaining traction among racquet sports enthusiasts worldwide.

Corporate power refers to the authority and influence that a business entity possesses under its governing documentation and applicable law. This power enables the entity to enter into contracts, acquire assets, sue and be sued, and engage in other activities necessary for its operation and growth. Corporate power primarily benefits business entities, allowing them to function effectively and pursue their strategic objectives.

Software suite designed to block ads and enhance online privacy. It offers various products, including versions for Windows, Mac, Android, and iOS, as well as browser extensions and DNS services, providing features like ad blocking, page loading speed improvement, and protection from phishing and malware. AdGuard is targeted at users seeking to improve their online experience by reducing intrusive ads and enhancing security.

Company specializing in creating organic, allergy-friendly candies and treats. YumEarth differentiates itself by offering a variety of sweets such as lollipops, licorice, and gummies that are made without the top 8 allergens, ensuring safety and enjoyment for those with food sensitivities. The target demographic includes families and individuals affected by food allergies who seek delicious and safe treat options.

Server-Side Request Forgery (SSRF) is a security vulnerability that allows an attacker to induce a server-side application to make HTTP requests to an arbitrary domain. This can lead to unauthorized access to internal systems, exposure of sensitive data, and other security issues by exploiting the trust the server has in its own network. SSRF primarily affects web applications and services, posing a significant risk to organizations with poorly validated or sanitized URL parameters.

Gatekeeping refers to the process by which information, access, or resources are controlled and filtered by a person or group. This concept is used in various contexts such as media, sociology, healthcare, online communities, and cultural industries, influencing public perception, social roles, access to opportunities, and the availability of cultural products. Gatekeeping can affect anyone seeking access to information, resources, or opportunities, and its impact can be both positive and negative, including maintaining quality and standards or leading to exclusion and bias.

Security system that requires multiple methods of authentication from different categories of credentials to verify a user's identity. By combining something you know, something you have, and something you are, it significantly enhances security and reduces the risk of unauthorized access. Multi-factor authentication is particularly beneficial for organizations and individuals seeking to protect sensitive information and secure online accounts.

To a moderate degree or in a gentle manner, often used to describe actions, feelings, or conditions that are not extreme. It implies a slight or subdued intensity, making it suitable for situations where a softer or less intense approach is needed. This term is commonly used in various contexts, including weather descriptions, flavors, and emotional states, appealing to those who prefer or require a less intense experience.

Podcast hosted by Sam Parr and Shaan Puri, focusing on brainstorming new business ideas and discussing market trends and opportunities. The podcast differentiates itself by featuring in-depth conversations with successful entrepreneurs and industry experts, providing listeners with actionable insights and inspiration. It primarily targets aspiring entrepreneurs, business enthusiasts, and individuals interested in innovative business concepts and market opportunities.

Stud earrings featuring a clover design, often symbolizing luck and good fortune. These earrings are available in various materials such as gold, silver, and sterling silver, catering to different price points and preferences. Clover earrings are popular among individuals looking for stylish yet meaningful jewelry pieces that can be worn daily or on special occasions.

A company founded in 2007 in Tucson, AZ, that creates merchandise inspired by popular video games. Fangamer offers a wide range of products including shirts, plushes, figures, books, prints, pins, and stickers, distinguishing itself with high-quality, officially licensed items that appeal to gaming enthusiasts. The target demographic for Fangamer includes fans of popular video games who are looking for unique and well-crafted merchandise to express their fandom.

The world's first digital asset bank, operating in Switzerland and Singapore, specializing in digital assets. It provides services to institutional and private qualified investors, corporates, banks, and other financial institutions, enabling them to invest in the digital asset economy with complete trust. Sygnum primarily targets institutional and private qualified investors seeking secure and regulated access to digital asset investments.

Writers who publish their work without the involvement of an established third-party publishing house. They take on responsibilities such as editing, formatting, cover design, marketing, and distribution, allowing for greater creative control and a higher percentage of royalties. This approach is particularly beneficial for authors seeking autonomy and willing to manage the business aspects of publishing.

Company that offers services to align medical cannabis tools, processes, and practices with those accepted by the pharmaceutical community. Grow Group facilitates the production of cost-effective medical cannabis by providing expertise and support to producers, ensuring compliance with pharmaceutical standards. The primary beneficiaries of Grow Group's services are medical cannabis producers seeking to enhance the quality and affordability of their products.

Handmade seed-embedded paper designed to be planted in the garden. When watered daily, the paper decomposes and the embedded seeds grow into wildflowers, herbs, or vegetables, providing an eco-friendly alternative to traditional paper products. Grow a note is ideal for environmentally conscious individuals looking to reduce waste and promote sustainable gardening practices.

Beverage brand that produces drinks combining fruit juice, apple cider vinegar, and inulin prebiotics aimed at promoting health. Poppi differentiates itself by offering a unique blend of ingredients that support digestive health and overall wellness, setting it apart from traditional soft drinks. The target demographic includes health-conscious consumers looking for functional beverages that provide both taste and health benefits.

Spruce Services, Inc. offers a variety of home cleaning services, including full home cleans, quick tidy-ups, and specific tasks like cleaning ovens or fridges. The company differentiates itself by providing on-demand services primarily catered to apartment residents, aiming to change how people receive services in their homes with flexible and comprehensive options. Spruce cleaning is particularly beneficial for apartment residents seeking convenient and customizable cleaning solutions.

Healthcare technology company that enhances patient-provider interactions through its digital platform, ConnectedCare™. Wellbe's platform offers personalized care automation, streamlining communication and care coordination to improve patient outcomes and operational efficiency. The primary beneficiaries of Wellbe's services are healthcare providers and patients seeking more efficient and personalized care management solutions.

Curion is a leading company that provides valuable insights to consumer packaged goods (CPG) companies to help them develop successful products. It stands out as one of the largest product and consumer insights firms in the United States, known for its excellence and trust among top consumer brands. Curion primarily serves CPG companies looking to enhance their product development processes and achieve higher market success.

A B2B fintech company specializing in cross-border payments, leveraging a proprietary global network with direct connections to local payment brands. Thunes differentiates itself by enabling improved payment experiences and supporting payment corridors to 133 countries, making it a key player in the global payments landscape. The company's services are primarily targeted at fast-growing businesses seeking efficient and reliable international payment solutions.

Payment service that enables users to transfer money directly from their banking app using an email address or U.S. mobile phone number. It offers a convenient and fast way to send money to friends, family, or trusted individuals with a U.S. bank account, differentiating itself by integrating directly with many major banks' mobile apps. Zelle is primarily targeted at individuals seeking a quick and secure method for peer-to-peer money transfers within the United States.