By Google Search Volume Growth (Last Year)
Ads with placement on the Facebook feed, messenger app, or sidebar that can effectively target audiences using Facebook demographics data.
Facebook made $70.7B last year.
YouTube only made $15B over that same timespan.
But what does the search data tell us?
Interest in both ad platforms are growing. But YouTube is growing faster.
In terms of absolute monthly searches, Facebook ads has the edge over YouTube.
But if this trend continues, interest in YouTube ads could one day surpass Facebook ads.