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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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2 years
fitness
FitnessAI
4.4K
Volume
+26%
Growth
FitnessAI is a software company that offers an iPhone app designed to generate personalized workout plans using artificial intelligence. The app optimizes sets, reps, and weights for each exercise based on extensive data from over 5.9 million workouts and 40,000 users, aiming to help users achieve strength and fitness goals more efficiently. FitnessAI primarily targets fitness enthusiasts and individuals looking for data-driven, customized workout solutions.
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multimineral
5.4K
Volume
+26%
Growth
Dietary supplements that contain a combination of essential minerals necessary for various bodily functions. These supplements are available in different forms and are often combined with vitamins in multivitamin/mineral supplements, providing a comprehensive nutrient profile to support overall health. Multimineral supplements are primarily targeted at individuals looking to fill nutritional gaps in their diet, including those with specific health conditions or dietary restrictions.
exploding
Sleep hygiene
49.5K
Volume
+25%
Growth
Sleep hygiene refers to a set of practices and habits that are conducive to achieving good quality sleep on a regular basis. These practices include maintaining a consistent sleep schedule, creating a comfortable sleep environment, and avoiding stimulants before bedtime, among others. Sleep hygiene is beneficial for individuals looking to improve their sleep quality and overall well-being.
exploding
Oversized gym shirt
8.1K
Volume
+25%
Growth
A type of athletic wear designed to provide comfort and ease of movement during physical activities. Oversized gym shirts feature a loose fit that allows for better air circulation and a greater range of motion, making them suitable for various exercises and casual wear. They are popular among fitness enthusiasts and individuals who prioritize comfort and style in their workout attire.
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Clean breathing
480
Volume
+24%
Growth
Breathing technique that involves inhaling through the nose and exhaling through the mouth with pursed lips, ensuring the exhalation is at least twice as long as the inhalation. This method helps to improve lung function, reduce stress, and enhance overall respiratory efficiency by promoting deeper and more controlled breathing. Clean breathing is particularly beneficial for individuals with respiratory conditions, athletes, and those seeking to manage stress and anxiety through improved breathing techniques.
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Beef liver powder
1K
Volume
+23%
Growth
Supplement derived from beef liver, known for its high content of CoQ10, which supports cardiovascular and vascular health, and helps regulate blood pressure. It also offers benefits such as improved sperm and egg quality, enhanced endurance, and reduced inflammation, making it a valuable addition to a health-conscious diet. This supplement is particularly beneficial for individuals seeking to improve their overall health, athletes looking to boost performance, and those with specific cardiovascular concerns.
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Mental gym
1K
Volume
+23%
Growth
Concept similar to physical exercise but designed for the mind, focusing on proactive mental health. It combines modern wellbeing approaches with personal and leadership development, performance enhancement, and authentic human connection, offering trainer-led group workouts for the mind. The Mental Gym primarily targets individuals seeking to improve their overall mental fitness and well-being in a safe, judgment-free environment.
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Nootropic supplement
8.1K
Volume
+22%
Growth
A nootropic supplement is a type of dietary supplement designed to enhance cognitive function, including memory, focus, creativity, and mental clarity. These supplements typically contain natural or synthetic ingredients believed to improve brain health, such as amino acids, vitamins, and herbal extracts. Nootropic supplements are primarily targeted at individuals seeking to boost their mental performance, such as students, professionals, and older adults concerned with maintaining cognitive health.
exploding
Live hard challenge
110
Volume
+22%
Growth
Comprehensive program consisting of multiple stages, including the well-known '75 HARD' challenge. It involves completing a series of daily tasks over a specified period, such as drinking a gallon of water, reading 10 pages of a non-fiction, self-development book, and completing two 45-minute workouts. The challenge is designed to build mental toughness, discipline, and overall personal development, targeting individuals seeking significant personal growth and resilience.
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Leg sleeve
33.1K
Volume
+22%
Growth
A type of compression garment worn on the leg to reduce swelling and provide support. It is beneficial for conditions such as shin splints, muscle cramps, and tendinitis, helping to alleviate discomfort without curing the underlying injury. Leg sleeves are commonly used by athletes and individuals recovering from leg injuries or experiencing chronic leg pain.
exploding
Cycling computer
12.1K
Volume
+21%
Growth
A cycling computer is a device mounted on a bicycle that tracks various metrics such as speed, distance, time, and navigation using GPS technology. Many advanced models offer features like heart rate monitoring, cadence tracking, and real-time performance analysis, catering to both casual cyclists and competitive athletes. Cycling computers are popular among cyclists looking to improve their training, monitor their progress, and navigate long rides efficiently.
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Max health
12.1K
Volume
+21%
Growth
Network of primary care medical centers providing convenient and affordable healthcare services. MAXhealth differentiates itself by focusing on community-based care along Florida's west and southwest coasts, ensuring accessibility and personalized attention for patients. The primary target demographic includes residents of these regions seeking comprehensive primary care services.
exploding
yosuda
10
Volume
+21%
Growth
Brand that offers a range of fitness equipment, particularly indoor cycling bikes, including full-sized stationary bikes and compact under-desk exercise bikes. Yosuda's products are well-reviewed for their durability, ease of use, and affordability, making them a popular choice for home fitness enthusiasts. The brand primarily targets individuals looking to maintain or improve their fitness levels from the comfort of their homes.
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luxfit
5.4K
Volume
+21%
Growth
Premier outdoor gym located in San Francisco, offering personal training and small group outdoor workouts. LuxFit differentiates itself by providing fitness services in outdoor settings, promoting a unique and refreshing workout experience. The gym primarily targets fitness enthusiasts and individuals seeking personalized training in an open-air environment.
exploding
Hip thrust belt
8.1K
Volume
+20%
Growth
A fitness accessory designed to support and protect the hips during hip thrust exercises. It is versatile and can be used with dumbbells, kettlebells, or plates, making it suitable for both gym and home workouts. The hip thrust belt is particularly beneficial for individuals looking to enhance their glute workouts and improve hip stability.
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Caffeine bar
2.4K
Volume
+19%
Growth
Nutrition bar designed to provide a caffeine boost equivalent to an espresso, sourced from organic green tea. It offers sustained energy without causing jitters, making it a convenient alternative to traditional caffeinated beverages. The Caffeine bar is targeted at individuals seeking a quick and portable energy source, such as busy professionals, students, and athletes.
exploding
Liquid chalk
27.1K
Volume
+19%
Growth
Liquid chalk is a versatile substance used in various applications, including marking pens with water-soluble ink, grip-enhancing mixtures for athletes, and hobby-craft paints made of cornstarch and food coloring. It provides a temporary, easily removable marking solution for non-porous surfaces and improves grip in sports like rock climbing and weightlifting. Liquid chalk is beneficial for educators, athletes, and hobbyists seeking a clean, effective, and temporary marking or grip solution.
exploding
Pelvic care
480
Volume
+19%
Growth
Management and treatment of conditions affecting the pelvic region, including the bladder, bowel, and reproductive organs. It encompasses practices such as pelvic floor physical therapy, medical treatments, surgical interventions, lifestyle modifications, education, and the use of devices like pessaries, aiming to improve pelvic function and health. Pelvic care primarily benefits individuals experiencing issues like urinary incontinence, pelvic organ prolapse, and chronic pelvic pain.
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Sunlighten
5.4K
Volume
+18%
Growth
Company specializing in infrared sauna technology, established in 1999. Sunlighten differentiates itself with 23 global patents on its technology and design, providing an optimized wellness experience through advanced infrared therapy. The target demographic includes health-conscious individuals seeking innovative wellness solutions and therapeutic benefits from infrared saunas.
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Key nutrients
3.6K
Volume
+18%
Growth
Essential components required by the body for energy, growth, repair, and maintenance of tissues. Key nutrients include carbohydrates, proteins, fats, vitamins, minerals, water, and fiber, each playing a specific role in metabolic processes, hydration, and digestive health. These nutrients are vital for individuals of all ages to maintain overall health and well-being.
exploding
Minimalist shoe
33.1K
Volume
+18%
Growth
Footwear designed to closely mimic the experience of barefoot running or walking while providing some protection to the feet. These shoes typically feature a low heel-to-toe drop, thin soles, lightweight construction, high flexibility, and minimal cushioning, promoting natural foot movement and muscle engagement. Minimalist shoes are primarily targeted at runners and walkers who seek to strengthen their feet and improve their running form.
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optp
74K
Volume
+17%
Growth
Leading provider of innovative physical therapy, fitness, and wellness products. OPTP offers exclusive tools and publications developed by renowned experts in the field, differentiating itself through its specialized and expert-driven product range. The primary target demographic includes physical therapists, fitness professionals, and individuals seeking high-quality wellness products.
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Testosterone
823K
Volume
+16%
Growth
A steroid hormone primarily produced in the testes in males and in smaller amounts in the ovaries in females. It plays a crucial role in the development of male reproductive tissues, such as the testes and prostate, as well as promoting secondary sexual characteristics like increased muscle and bone mass, and the growth of body hair. Testosterone is essential for health and well-being, and it helps prevent osteoporosis, benefiting both men and women.
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Rapid Release
1K
Volume
+15%
Growth
Software development approach often used in Agile methodologies, focusing on delivering features early and frequently to users. Rapid Release allows for quick feedback and iterative improvements, enhancing the ability to adapt to user needs and market changes. This approach is particularly beneficial for projects like Firefox and Chrome, where continuous updates and user feedback are crucial for maintaining competitiveness and functionality.
exploding
Streetlifting
8.1K
Volume
+15%
Growth
Strength training discipline that merges calisthenics and weightlifting, emphasizing functional strength. Streetlifting includes exercises such as pull-ups, dips, and muscle-ups with additional weights, often performed in outdoor environments to enhance overall fitness and muscle endurance. This training method is particularly popular among fitness enthusiasts who seek to improve their strength and conditioning through versatile and challenging workouts.
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Bodily
18.1K
Volume
+15%
Growth
Company that offers research-backed information and expert-designed products for pregnancy, pregnancy loss, birth recovery, postpartum, and breastfeeding. Bodily differentiates itself by providing scientifically supported resources and products that address the physical and emotional needs of women during these critical life stages. The primary target demographic includes pregnant women, new mothers, and those experiencing pregnancy loss or postpartum recovery.
exploding
Plant-based Protein
74K
Volume
+15%
Growth
Protein derived from plant sources, such as legumes, nuts, seeds, whole grains, and certain vegetables. These proteins are often considered healthier alternatives to animal proteins due to their lower saturated fat and cholesterol content, as well as their additional nutrients like fiber, vitamins, and minerals. Plant-based proteins are popular among vegetarians, vegans, and individuals looking to reduce meat consumption for health, environmental, or ethical reasons.
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Muscle hypertrophy
33.1K
Volume
+15%
Growth
Muscle hypertrophy refers to the increase in muscle size achieved through resistance training and proper nutrition, involving the growth of muscle fibers in response to physical stress. It is driven by key factors such as mechanical tension, muscle damage, and metabolic stress, which collectively stimulate muscle growth and adaptation. This process primarily benefits athletes, bodybuilders, and fitness enthusiasts aiming to enhance muscle mass and strength.
exploding
Vori Health
1.9K
Volume
+15%
Growth
Healthcare company specializing in the treatment of back, neck, and joint pain through a holistic approach. Vori Health differentiates itself by employing board-certified orthopedic specialists and an integrated care team that includes physical therapists, dietitians, and health coaches, ensuring comprehensive and personalized care. The services are primarily targeted at individuals suffering from muscle and joint pain, seeking specialized and coordinated treatment plans.
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Sport sunglasses
40.5K
Volume
+14%
Growth
Sport sunglasses are eyewear specifically designed to protect the eyes during physical activities, offering enhanced durability, comfort, and visual clarity. These sunglasses typically feature lightweight, impact-resistant frames and lenses that provide UV protection and reduce glare, improving performance in various outdoor sports. They are targeted at athletes and outdoor enthusiasts who require reliable eye protection and visual enhancement during activities like running, cycling, or hiking.
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