Health Trends

Dietary supplements that combine the health benefits of medicinal mushrooms with the convenience and taste of gummy candies. They often contain extracts from various types of mushrooms such as Reishi, Lion's Mane, Chaga, and Cordyceps, which are known for their potential health benefits including immune support, cognitive enhancement, stress relief, and overall wellness. These gummies are designed for individuals looking to easily incorporate the benefits of medicinal mushrooms into their daily routine.

NeuroMD is a company that developed the first Corrective Therapy Device® utilizing Neuromuscular Electrical Stimulation (NMES) parameters. This FDA-cleared class II medical device is designed to offer scientifically validated treatment for pain relief and muscle rehabilitation, supported by extensive research. NeuroMD primarily targets individuals seeking non-invasive, clinically proven solutions for chronic pain and muscle dysfunction.

Brand specializing in fitness equipment, particularly for home gyms. RitFit offers products such as power cages, leg press and hack squat machines, and comprehensive home gym packages, differentiating itself with a focus on affordability and versatility. The brand primarily targets fitness enthusiasts and individuals looking to set up home gyms with reliable and cost-effective equipment.

A peptide studied for its potential therapeutic effects, particularly in healing and recovery. Derived from a protein in the stomach, it is believed to have regenerative properties, aiding in wound healing, muscle and tendon repair, and offering protective effects on the gastrointestinal tract. Primarily of interest to researchers and medical professionals exploring new treatments for tissue repair and recovery.

Software company based in Berkeley, California, specializing in helping businesses set up Individual Health Reimbursement Arrangements (ICHRA). The company offers innovative health insurance plans and uses AI-driven solutions to provide cost-effective options for employers, differentiating itself through its advanced technology and tailored health benefits. Venteur primarily targets employers seeking flexible and affordable health insurance solutions for their employees.

Company specializing in sleep-related products, particularly sleep masks, designed to enhance sleep quality through innovative and customizable designs. Manta Sleep differentiates itself by offering adjustable and comfortable sleep masks that block out light effectively, catering to individual preferences and needs. The products are primarily targeted at individuals seeking to improve their sleep quality, including frequent travelers, shift workers, and those sensitive to light disturbances.

AOD 9604 is a peptide derived from a fragment of human growth hormone, primarily researched for its potential fat-burning properties. Despite its potential uses, AOD 9604 is not FDA-approved, and its safety and efficacy have not been fully established, differentiating it from other weight management solutions. This peptide is often of interest to individuals exploring alternative weight loss methods, though it is important to note the lack of regulatory approval and comprehensive clinical validation.

Skincare brand developed by Dr. Sam Ellis, focusing on dermatologist-developed products to address various skin conditions. The brand differentiates itself by offering clinically-backed formulations designed to improve skin health and appearance. Prequel skincare primarily targets individuals seeking professional-grade skincare solutions for specific dermatological concerns.

Highly nutritious organ meat that offers a wide array of essential nutrients. It is rich in iron, vitamin B12, zinc, and protein, which support nerve function, immune health, and muscle repair. Beef spleen is particularly beneficial for individuals seeking to enhance their dietary intake of these vital nutrients.

A beauty tool designed to alleviate under-eye puffiness and dark circles through the application of cold and heat treatments. It enhances skin radiance by stimulating circulation and reducing swelling, offering a non-invasive solution for a refreshed appearance. This tool is primarily targeted at individuals seeking to improve the appearance of their under-eye area, often appealing to those with concerns about tired or aged-looking eyes.

This synthetic peptide is utilized to decrease excess abdominal fat in HIV-infected patients with lipodystrophy by promoting growth hormone production. It is marketed under the brand name Egrifta and is distinguished by its specific application in managing lipodystrophy associated with HIV. The primary beneficiaries of this treatment are HIV-infected individuals experiencing lipodystrophy-related abdominal fat accumulation.

Red light therapy is a non-invasive treatment that uses red or near-infrared light to stimulate hair growth by increasing blood flow to the scalp and stimulating hair follicles. It is used to treat hair loss conditions like androgenetic alopecia and is considered safe with minimal side effects. This therapy is primarily targeted at individuals experiencing hair thinning or loss, seeking a non-surgical solution to improve hair density and health.

Grip socks designed for activities such as Pilates, yoga, ballet, and barre, offering stability and comfort. These socks are available in a variety of styles and colors, catering to different preferences and enhancing performance by preventing slipping during exercises. They are particularly beneficial for fitness enthusiasts and individuals participating in activities that require balance and grip.

A brand specializing in home appliances, particularly air purifiers and humidifiers, aimed at improving indoor air quality. Known for modern designs, user-friendly features, and effective performance, the brand offers products that are both affordable and efficient. Levoit primarily targets consumers looking to enhance their home environment with reliable and cost-effective air quality solutions.

Specialized footwear designed for the activity of rucking, which involves walking or hiking with a weighted backpack. These shoes are crafted to provide support, comfort, and durability to manage the added weight and various terrains, often featuring enhanced cushioning, sturdy soles, and good traction. Rucking shoes are ideal for individuals who engage in rucking activities and require reliable footwear to ensure stability and reduce the risk of injury.

A brand that offers hair growth supplements designed to improve hair health and promote hair growth. Nutrafol provides different formulations tailored to specific needs, such as products for women experiencing hair thinning and those for women over 45 addressing hair health during and after menopause. These supplements are primarily targeted at individuals seeking to enhance their hair's health through natural ingredients and are available for purchase online and through various retailers.

Company that creates plant-based skincare products rooted in Korean culture. Inspired by the power of Asian medicinal plants, it aims to deliver high-quality products with clinically proven results, differentiating itself by being 100% vegan, cruelty-free, and a certified B Corporation. Melixir primarily targets consumers who are looking for ethical, sustainable, and effective skincare solutions.

Skincare product known for its anti-inflammatory and antimicrobial properties, often used to soothe and treat various skin conditions. Mugwort essence is also utilized in aromatherapy for its calming effects and has a long history in traditional medicine for addressing various ailments. It is particularly beneficial for individuals with sensitive or irritated skin seeking natural remedies.

A tool designed to release muscle tension and trigger points in the pelvic floor muscles. Often made from medical-grade materials, it is used under the guidance of a healthcare professional to alleviate pelvic pain and improve muscle function. This device is primarily beneficial for individuals experiencing pelvic floor dysfunction or chronic pelvic pain.

Creative and personalized form of journaling that involves making handmade books filled with personal and recycled materials. These materials often include items that are typically discarded, such as newspapers, old train tickets, fabric scraps, mismatched buttons, stamps, and more, providing a unique and artistic way to store memories and ideas. Junk journaling primarily appeals to individuals who enjoy crafting, recycling, and expressing their creativity through personalized art projects.

Daily greens gummies designed to support gut health, immune function, brain and memory support, and overall wellness. These gummies are formulated with a variety of vitamins, minerals, and nutrient-dense ingredients, including organic spirulina and chlorella, to provide comprehensive health benefits. Gruns are targeted at individuals seeking a convenient and tasty way to enhance their daily nutrient intake and overall well-being.

A device used to stimulate the lymphatic system, which plays a vital role in the body's immune function. These machines often employ methods such as air pressure, vibration, or massage to enhance lymphatic flow, reduce swelling, and improve circulation. They are primarily utilized in therapeutic settings and are beneficial for individuals seeking to alleviate lymphatic congestion or improve overall circulation.

Avoidant/restrictive food intake disorder (ARFID) is a fairly new eating disorder. Children with ARFID are extremely selective eaters and sometimes have little interest in eating food. They may eat a limited variety of preferred foods, which can lead to poor growth and poor nutrition.

Payment mechanism that enables health and wellness businesses to accept HSA/FSA funds. Truemed can be deployed easily, often in under 30 minutes, without requiring any engineering effort from the business, making it a convenient solution for integrating health-related financial transactions. This service is particularly beneficial for health and wellness businesses looking to streamline payment processes and offer more flexible payment options to their customers.

The company is recognized for its innovative smart ring, which monitors various health metrics such as sleep patterns, physical activity, heart rate, and body temperature to deliver comprehensive health insights. This product differentiates itself by offering a discreet, wearable solution that provides users with detailed health data and personalized recommendations to improve overall well-being. The Oura Ring is primarily targeted at health-conscious individuals seeking to optimize their lifestyle through advanced health tracking technology.

Brand offering personal care products such as deodorants and body washes, marketed as natural and cruelty-free. The products are free from harmful chemicals like parabens and sulfates, differentiating them from many conventional personal care items. Salt and Stone primarily targets health-conscious consumers seeking eco-friendly and non-toxic personal care solutions.

Healthcare company founded in 2017 by brothers Todd and Ed Park, focusing on improving the health and well-being of older Americans. It partners with local doctors and hospitals to provide reliable access to trusted healthcare providers, primarily offering Medicare Advantage plans. The target demographic is older Americans seeking personalized care and support through enhanced healthcare experiences.

Medical-grade LED light therapy devices designed to treat various skin conditions and improve overall skin health. These devices are distinguished by their clinical efficacy, safety, and widespread use by dermatologists, offering non-invasive treatment options for issues such as acne, wrinkles, and skin rejuvenation. Omnilux products are primarily targeted at individuals seeking professional-grade skincare treatments and dermatologists looking for reliable, effective light therapy solutions.

Everyday Dose is a wellness brand that offers a product called 'The Mushroom Latte,' which is a coffee extract formulated with ingredients such as grass-fed collagen, Lion's Mane, Chaga, and L-Theanine. This product aims to enhance focus, energy, digestion, and immunity, differentiating itself from traditional coffee by incorporating functional mushrooms and other health-boosting components. The target demographic includes health-conscious individuals seeking a nutritious alternative to regular coffee that supports overall well-being.

Skincare company specializing in plant-based, moisturizing products tailored for sensitive skin. Tubby Todd is distinguished by its popular 'All Over Ointment,' which is highly rated and available in various sizes and formulations, including options for eczema treatment. The brand primarily targets individuals with sensitive skin, including babies and those with skin conditions like eczema.