Health Trends

A beverage made from the dried petals of the hibiscus flower, known for its vibrant color and tart flavor. Hibiscus water is rich in antioxidants and offers health benefits such as lowering blood pressure, supporting heart health, aiding in weight loss, and possessing anti-inflammatory and antibacterial properties. It is popular among health-conscious individuals and those seeking natural remedies for various health conditions.

A device used to preserve perishable materials by removing moisture from them through a process called freeze-drying or lyophilization. This involves freezing the material, reducing the surrounding pressure, and allowing the frozen water to sublimate directly from the solid phase to the gas phase, which helps retain the material's structure and nutritional content. Freeze dryers are commonly used in food preservation, pharmaceuticals, and research, benefiting individuals and industries that require long-term storage of sensitive materials.

Toothpaste brand formulated for individuals with sensitive teeth, aiming to relieve and protect against tooth sensitivity. It contains active ingredients like potassium nitrate or stannous fluoride, which help block pathways to the nerves in the teeth, thereby reducing sensitivity. Sensodyne is primarily targeted at people experiencing tooth sensitivity due to exposed dentin, gum recession, or enamel wear.

Female-founded startup specializing in reusable and sustainable period underwear. Their products offer leakproof protection and aim to empower individuals during menstruation while prioritizing equality and social responsibility, differentiating themselves with eco-friendly fabric. Wuka primarily targets individuals seeking sustainable and comfortable alternatives to traditional menstrual products.

Plant-based protein derived from soybeans, known for its high protein content and nutritional benefits. It is considered a complete protein, containing all nine essential amino acids, and is often used as an alternative to animal-based proteins in various food products and supplements. Soybean protein is popular among vegetarians and vegans, and is available in forms such as soy protein isolate, soy protein concentrate, and textured soy protein.

UTI-Stat® is a ready-to-drink medical food designed to support urinary tract health. It contains cranberry concentrate along with added nutrients such as vitamin C, D-Mannose, fructo-oligosaccharides (FOS), and bromelain, which are known to help maintain urinary tract health and prevent infections. This product is primarily targeted at individuals prone to urinary tract infections or those seeking to maintain urinary tract health.

Psychological term that describes a relationship dynamic where personal boundaries are blurred, and individuals are overly involved in each other's lives. This often occurs in family systems where members are overly dependent on each other for emotional support and identity, leading to a lack of autonomy and individuality. Enmeshment primarily affects individuals within close-knit family units, often resulting in challenges related to personal development and independence.

Dental supply store located in Gurgaon, India, offering a range of oral care products. The brand focuses on elevating everyday oral hygiene with products like electric toothbrushes, teeth whitening pens, toothpastes, and probiotic rinses, all developed with advanced ingredients and technology. Perfora primarily targets individuals seeking practical and precisely designed oral care solutions.

At-home vitamin tests are diagnostic tools that allow individuals to assess their vitamin levels and other health markers from the comfort of their home. These tests typically use samples such as hair, blood, or saliva to measure various nutrients and provide insights into potential deficiencies or imbalances, helping users make informed dietary and lifestyle changes. They are particularly beneficial for health-conscious individuals seeking convenient and personalized health assessments without the need for a clinical visit.

A naturally occurring compound found in the body and various foods, Alpha-Lipoic Acid (ALA) plays a crucial role in energy metabolism and acts as a powerful antioxidant. It is both water and fat-soluble, allowing it to work in every cell or tissue, helping to neutralize free radicals and reduce oxidative stress. ALA is particularly beneficial for individuals managing diabetes, seeking neuroprotective effects, or looking to enhance their overall antioxidant intake.

Devices designed to produce ambient sounds to aid in relaxation, sleep, or concentration. They often feature a variety of sound options such as white noise, nature sounds, or calming music, and are typically compact and easy to transport. These machines are ideal for individuals seeking a portable solution for creating a soothing auditory environment, whether at home or while traveling.

A popular beverage made from roasted barley grains, known as 'mugicha' in Japan and 'bori-cha' in Korea. It is typically consumed hot or cold and is recognized for its nutty flavor and slight bitterness, offering a caffeine-free alternative to traditional teas. Barley tea is often enjoyed by individuals seeking a refreshing drink with potential health benefits, such as aiding digestion and providing antioxidants.

Highly purified protein powder derived from beef, typically containing 90-95% protein by weight and nearly free of carbohydrates and fats. The production process involves removing all fat and connective tissue from beef and isolating the individual muscle fibers to create the protein powder, making it a concentrated source of protein. Beef protein isolate is primarily targeted at athletes, bodybuilders, and individuals seeking a high-protein supplement to support muscle growth and recovery.

Irrational or biased ways of thinking that can perpetuate negative emotions and behaviors. These automatic thought patterns can distort reality, leading to mental health issues such as anxiety, depression, and stress. Cognitive distortions are often addressed in cognitive-behavioral therapy (CBT) to help individuals recognize and change their distorted thinking patterns.

Medication used to treat occasional constipation, likely functioning as a stool softener. It helps to soften stools, making them easier to pass and providing relief from constipation. This medication is typically used by individuals experiencing temporary constipation and seeking a gentle solution to improve bowel movements.

Company focused on breaking the stigma around medical magic mushrooms by offering psilocybin-infused chocolates. Stem Psilocybin Chocolates aims to educate consumers about the health benefits of psilocybin, the active compound in magic mushrooms, through their product offerings. The target demographic includes individuals interested in alternative health treatments and those curious about the potential therapeutic benefits of psilocybin.

Herbal tea made from the leaves of the Moringa oleifera tree, known for its high nutritional content and health benefits. Moringa tea is rich in vitamins, minerals, and antioxidants, offering potential benefits such as anti-inflammatory properties, blood sugar regulation, and cholesterol management. It is particularly popular among health-conscious individuals seeking natural remedies and nutritional supplements.

Nitric oxide beets are dietary supplements that leverage the natural nitrate content in beets to boost the body's nitric oxide levels. Increased nitric oxide can enhance blood flow, improve cardiovascular health, and boost athletic performance. These supplements are particularly popular among athletes, fitness enthusiasts, and individuals looking to support heart health and improve exercise endurance.

Ajwain, also known as carom seeds or bishop's weed, is a spice commonly used in Indian cuisine. It has a strong, pungent taste and is often used in small quantities to flavor dishes, and is known for its digestive properties and traditional medicinal uses. Ajwain is particularly beneficial for individuals seeking natural remedies for indigestion, bloating, and gas.

Devices designed to help infants sleep by producing soothing sounds, such as white noise, lullabies, or nature sounds. These machines aim to create a calming environment that can mask disruptive noises, thereby promoting better sleep for babies. They are primarily used by parents and caregivers seeking to improve the sleep quality of infants and young children.

An enzyme produced by white blood cells, commonly used as a marker in urinalysis to detect the presence of white blood cells in the urine. This enzyme's presence can indicate a urinary tract infection (UTI) or other inflammatory conditions in the urinary tract, and it is detected using a dipstick test that changes color in the enzyme's presence. The test is particularly useful for healthcare providers diagnosing and managing urinary tract infections and related conditions.

Condition where an individual's senses are overwhelmed with excessive information, making it challenging to process incoming stimuli. Overstimulation can lead to feelings of anxiety, stress, and difficulty concentrating, often affecting highly sensitive people (HSPs) more intensely. This condition is particularly relevant to individuals with sensory processing disorders, autism spectrum disorders, or those who are highly sensitive to environmental stimuli.

Makeup products designed to enhance the appearance of the eyes by reducing the look of dark circles, puffiness, and fatigue. They typically contain light-reflecting particles and ingredients that help to brighten and illuminate the under-eye area, providing a more awake and refreshed look. Eye brighteners are popular among individuals seeking to improve the overall radiance and youthful appearance of their eyes.

Hair oiling is a traditional practice that involves massaging oil into the scalp and hair to promote health and growth. This process can enhance blood circulation, potentially improving hair growth and preventing dandruff. Hair oiling is particularly beneficial for individuals seeking to nourish their scalp and maintain healthy, strong hair.

Herb commonly used in Japanese cuisine, known for its distinctive flavor that combines mint, basil, and anise. Shiso leaves come in various forms, including red, green, bicolor, and ruffled varieties, and are often used in sushi, salads, and as a garnish. They are particularly valued for their antibacterial properties, which help prevent the spoilage of food, especially raw fish and seafood.

A medical test that measures the amount of bilirubin in the blood, which is a yellow compound produced during the normal breakdown of red blood cells. The test helps diagnose and monitor liver diseases, hemolytic anemia, and bile duct blockages by measuring two types of bilirubin: direct (conjugated) and indirect (unconjugated). It is particularly useful for healthcare providers in assessing liver function and identifying potential liver-related issues in patients.

A late-stage, specialty cardiovascular biopharmaceutical company focused on discovering, developing, and commercializing first-in-class muscle activators and next-in-class muscle inhibitors. These treatments are aimed at addressing debilitating diseases where cardiac muscle performance is compromised, setting the company apart with its innovative approach to muscle biology. The primary beneficiaries of Cytokinetics' work are patients suffering from severe cardiovascular and neuromuscular diseases.

Facial patches designed to reduce the appearance of wrinkles and fine lines, offering a non-invasive alternative to cosmetic procedures. These patches work by physically holding the skin in place, which can help smooth out wrinkles over time. They are popular among individuals seeking a natural method to maintain a youthful appearance.

The field of technology that focuses on the development and application of devices and systems that interact with the nervous system. This includes technologies such as brain-computer interfaces, neuroprosthetics, neuromodulation devices, and neuroimaging tools, which are used for medical treatments, cognitive enhancement, and research into brain function. Neurotech primarily benefits medical professionals, researchers, and individuals seeking advanced treatments for neurological conditions.

A dietary supplement commonly used to improve athletic performance, increase muscle mass, and enhance strength. It is primarily composed of creatine monohydrate, which is a naturally occurring compound in the body and certain foods, known for its ability to replenish ATP levels during high-intensity exercise. This supplement is particularly popular among athletes, bodybuilders, and fitness enthusiasts seeking to boost their physical performance and muscle growth.