Health Trends

Skincare product containing mandelic acid, an alpha hydroxy acid (AHA) derived from bitter almonds. Known for its gentle exfoliating properties, it helps improve skin texture, reduce hyperpigmentation, and treat acne, making it suitable for sensitive skin types. The serum is particularly beneficial for individuals seeking a brighter complexion and reduced appearance of acne scars and wrinkles.

Brand that offers fitness and energy products, including pre-workout supplements and energy drinks. Gorilla Mind differentiates itself with well-reviewed products available in various flavors, aiming to enhance physical performance and energy levels. The target demographic includes fitness enthusiasts and athletes seeking effective supplements to boost their workouts and energy levels.

Sunscreen that uses active mineral ingredients such as zinc oxide or titanium dioxide to protect the skin by physically blocking or reflecting UV rays. It is often recommended for individuals with sensitive skin and is considered more environmentally friendly, particularly for marine life. Mineral sunscreen is particularly beneficial for people seeking a natural and eco-friendly sun protection option.

Minimally invasive cosmetic procedure that uses fine needles to create tiny puncture wounds in the skin, stimulating collagen and elastin production. This process helps improve the appearance of scars, fine lines, wrinkles, and overall skin texture, and can be performed with a dermaroller or dermapen. Microneedling is primarily targeted at individuals seeking to enhance their skin's appearance and address specific skin concerns such as aging or scarring.

Liquid or fluid products specifically designed for application on the scalp to address various scalp issues such as dryness, dandruff, irritation, and hair thinning. These serums often contain ingredients that promote scalp health, improve hair growth, and provide nourishment to the hair follicles, differentiating them from regular hair care products. Scalp serums are primarily targeted at individuals experiencing scalp-related problems or those seeking to enhance the overall health and appearance of their hair.

Brand offering zero-sugar electrolyte drinks and hydration powder packets designed to provide essential electrolytes without added sugars. These products are suitable for keto and paleo diets, differentiating themselves by avoiding dodgy ingredients and offering various forms such as powder packets and carbonated drinks. LMNT primarily targets health-conscious individuals, athletes, and those following specific dietary regimens like keto and paleo.

A company specializing in professional sports equipment for cross training and fitness. Picsil offers a wide range of products designed to enhance performance in exercises such as pull-ups, chest to bar, and muscle-ups, distinguishing itself with high-quality materials and innovative designs. The target demographic includes fitness enthusiasts and athletes looking to improve their training efficiency and performance.

Beverages infused with cannabidiol (CBD), a compound derived from the hemp plant. These drinks are marketed for their potential benefits, such as helping with anxiety, stress, and pain relief, although scientific evidence is still developing to fully support these claims. CBD drinks are primarily targeted at individuals seeking natural alternatives for relaxation and wellness.

Payment mechanism that enables health and wellness businesses to accept HSA/FSA funds. Truemed can be deployed easily, often in under 30 minutes, without requiring any engineering effort from the business, making it a convenient solution for integrating health-related financial transactions. This service is particularly beneficial for health and wellness businesses looking to streamline payment processes and offer more flexible payment options to their customers.

A silk bonnet is a head covering made from silk fabric, commonly used to protect hair during sleep. It helps prevent frizz, breakage, and moisture loss by reducing friction due to the smooth nature of silk. Silk bonnets are particularly beneficial for individuals with curly or textured hair who seek to maintain their hairstyles and promote healthier hair.

Brand offering pregnancy and ovulation test kits designed for fertility tracking. These products are often integrated with a digital app to help users monitor ovulation cycles and predict optimal times for conception, providing a comprehensive fertility management solution. Premom primarily targets individuals and couples seeking to enhance their chances of conception through precise and convenient fertility tracking tools.

Intellia Therapeutics, Inc. is a clinical-stage biotechnology company that focuses on developing novel therapeutics using CRISPR-based technologies. The company aims to create potentially curative treatments for genetic diseases by leveraging its expertise in gene editing, setting it apart from competitors in the biotech industry. Intellia Therapeutics primarily targets patients with genetic disorders and the medical community seeking advanced gene-editing solutions.

Skincare product that incorporates caffeine to help temporarily reduce puffiness and minimize the appearance of fine lines, particularly around the eyes. Caffeine serum works by constricting blood vessels and reducing inflammation, which can make the skin appear smoother and more refreshed. This product is primarily targeted at individuals looking to address under-eye puffiness and fine lines for a more youthful appearance.

Hair product designed to provide volume, control, grip, grit, and texture to hair. It reduces shine without damaging or drying the scalp and works with the scalp's natural oils to revitalize hair with workable hold, texture, and volume. Texture powder is particularly beneficial for individuals seeking to enhance the fullness and manageability of their hair without compromising scalp health.

Wearable devices designed to monitor heart rate variability, offering insights into cardiovascular health and the autonomic nervous system's function. These watches differentiate themselves by integrating HRV tracking with other health metrics, providing users with comprehensive health data and personalized feedback. HRV watches are primarily targeted at health-conscious individuals and athletes seeking to optimize their fitness and wellness through detailed physiological monitoring.

This supplement combines magnesium with the amino acid glycine, known for its high bioavailability and effectiveness in supporting muscle and nerve function, bone health, and energy production. It is distinguished by its ability to be easily absorbed by the body, reducing the likelihood of digestive discomfort often associated with other forms of magnesium supplements. The target demographic includes individuals seeking to improve their magnesium intake for better overall health, particularly those with deficiencies or increased needs due to lifestyle or health conditions.

A type of collagen supplement that combines the benefits of collagen with a chocolate flavor. It helps restore the body's natural collagen levels, which may decline with age, leading to improved skin, hair, nails, and joint health. This product is particularly appealing to individuals looking for a tasty way to support their overall health and wellness.

A type of headwear typically made from materials like silk or satin, designed to be worn while sleeping. It helps protect hair from friction and breakage, retains moisture, and preserves hairstyles, making it particularly beneficial for individuals with curly, natural, or textured hair. Sleep bonnets are popular among those looking to maintain hair health and style overnight.

The Caffeine wash process involves steaming coffee beans to open their pores and then washing them for about ten hours with Ethyl Acetate, a compound naturally found in fruit. This method allows the caffeine to adhere to the Ethyl Acetate, which is then separated from the beans, effectively decaffeinating them. The process is primarily used by coffee producers aiming to offer decaffeinated coffee options to consumers who prefer or require lower caffeine intake.

Plant-based milk alternative made from oats and water, known for its creamy texture and nutritional benefits. Oat milk is often fortified with vitamins and minerals such as calcium, vitamin D, and vitamin B12, and is suitable for people with lactose intolerance, dairy allergies, and those following a vegan diet. It primarily appeals to individuals seeking a dairy-free milk alternative with a lower environmental impact compared to traditional dairy milk.

Skincare product containing glycolic acid, an alpha hydroxy acid (AHA) derived from sugar cane. It is primarily used for its exfoliating properties, helping to remove dead skin cells, improve skin texture, and promote a brighter complexion, making it effective for treating acne, hyperpigmentation, and signs of aging like fine lines and wrinkles. Glycolic acid serums are particularly beneficial for individuals seeking to enhance their skin's radiance and address specific skin concerns such as uneven texture and pigmentation.

L-threonate is a compound often discussed for its potential health benefits, particularly in cognitive function and bone health. It is a salt or ester of threonic acid, with magnesium L-threonate being a notable form used as a dietary supplement due to its ability to cross the blood-brain barrier more effectively than other magnesium forms. This compound is primarily targeted at individuals seeking to improve memory, cognitive function, and overall brain health.

Hair care product that contains pigments designed to brighten, tone, or enhance your current hair color. In addition to these color benefits, it also hydrates and softens the hair, similar to regular conditioners, making it a multifunctional product. Color depositing conditioners are particularly popular among individuals looking to maintain or refresh their hair color between salon visits.

A form of the essential mineral magnesium bound to threonic acid, a metabolite of vitamin C. This form is known for its potential to enhance cognitive function and improve memory by effectively crossing the blood-brain barrier, making it particularly beneficial for brain health. It is primarily targeted at individuals seeking to support brain health, improve sleep quality, and reduce symptoms of anxiety and depression.

Cosmetic procedure involving the injection of Botox into the masseter muscles located on the sides of the jaw. This treatment is primarily used to alleviate teeth grinding (bruxism) and associated tension and headaches, while also offering cosmetic benefits such as slimming the jawline and altering facial contours. It is popular among individuals seeking relief from bruxism and those desiring a more contoured facial appearance.

Protein derived from plant sources, such as legumes, nuts, seeds, whole grains, and certain vegetables. These proteins are often considered healthier alternatives to animal proteins due to their lower saturated fat and cholesterol content, as well as their additional nutrients like fiber, vitamins, and minerals. Plant-based proteins are popular among vegetarians, vegans, and individuals looking to reduce meat consumption for health, environmental, or ethical reasons.

Health supplements designed to support various aspects of wellness, including bone and joint health, immune function, eye care, and blood sugar regulation. Thorne supplements are distinguished by their use of high-quality ingredients and evidence-based formulations, ensuring efficacy and safety. These products are primarily targeted at individuals seeking personalized, scientific wellness solutions to enhance their overall health and extend their health spans.

Remote healthcare, also known as telehealth or telemedicine, involves the use of digital information and communication technologies to access healthcare services remotely. It provides value by enabling virtual consultations, remote monitoring of health metrics, and the use of mobile health apps, thereby increasing access to care and convenience for patients. This approach primarily benefits individuals in rural or underserved areas, as well as those seeking more flexible healthcare options.

A type of cleanser designed to effectively remove makeup, SPF, and impurities from the skin. Melting balms are formulated to transform from a solid or semi-solid state into an oil upon contact with the skin, providing deep cleansing while also helping to strengthen the skin barrier. This product is particularly beneficial for individuals who wear heavy makeup or sunscreen and seek a thorough yet gentle cleansing solution.

Hair care products designed to strengthen and repair weak hair bonds. These products, which include shampoos, conditioners, and treatments, aim to restore and reconstruct damaged hair, improving its overall health and resilience. Bond repair products are particularly beneficial for individuals with chemically treated, heat-damaged, or naturally fragile hair seeking to enhance hair strength and vitality.