Health Trends

Non-psychoactive cannabinoid found in raw and live cannabis, serving as the precursor to THC (tetrahydrocannabinol). THCA is believed to offer potential therapeutic benefits such as anti-inflammatory, neuroprotective, and anti-emetic properties, and it converts into THC when heated. This compound is of particular interest to medical cannabis researchers and patients seeking therapeutic effects without the psychoactive 'high' associated with THC.

Sleep earbuds are specialized wireless earbuds designed to help users sleep by providing noise cancellation, soothing sounds, or white noise to block out external disturbances. They are typically lightweight, comfortable, and designed to fit snugly in the ear for extended use throughout the night without causing discomfort. Sleep earbuds are primarily targeted at individuals who struggle with sleep issues, such as light sleepers, frequent travelers, or those living in noisy environments.

A wearable sleeve designed to wrap around the head to provide relief from headaches. It typically uses cold therapy to reduce inflammation and numb the pain, offering a non-pharmaceutical option for headache and migraine sufferers. The migraine cap is particularly beneficial for individuals who experience frequent migraines or tension headaches and are seeking a natural, drug-free method of pain relief.

A personal care product designed to reduce underarm odor while also addressing skin discoloration. It typically contains ingredients such as niacinamide and alpha arbutin, which help to brighten the skin and reduce post-inflammatory hyperpigmentation. This product is targeted at individuals who experience darkened underarm skin and are looking for a dual-function deodorant that also offers skin-brightening benefits.

Medication used for the treatment of type 2 diabetes and long-term weight management. It belongs to the class of glucagon-like peptide-1 (GLP-1) receptor agonists, which mimic the GLP-1 hormone to regulate blood sugar levels and appetite. This medication is primarily targeted at individuals with type 2 diabetes or those seeking medical assistance for weight management.

Preparations of inanimate microorganisms and/or their components that confer health benefits to the host. These can include a mixture of cellular structures and metabolites such as teichoic acids, exopolysaccharides, peptidoglycan, and bacteriocins, which contribute to their health-promoting properties. Postbiotics are primarily targeted at individuals seeking to improve their gut health and overall well-being through non-living microbial products.

Company that produces active noise-cancelling earbuds aimed at improving sleep quality by blocking out disruptive noises like snoring and traffic. Their latest product, QuietOn 3.1, differentiates itself with advanced noise-cancelling technology and a comfortable design tailored for sleep. QuietOn primarily targets individuals who struggle with sleep disturbances due to environmental noise and are seeking a technological solution for better rest.

NeuroMD is a company that developed the first Corrective Therapy Device® utilizing Neuromuscular Electrical Stimulation (NMES) parameters. This FDA-cleared class II medical device is designed to offer scientifically validated treatment for pain relief and muscle rehabilitation, supported by extensive research. NeuroMD primarily targets individuals seeking non-invasive, clinically proven solutions for chronic pain and muscle dysfunction.

Skincare product formulated with ceramides, which are lipid molecules naturally present in the skin. Ceramide gel helps to reinforce the skin's barrier function, preventing moisture loss and protecting against irritants and environmental toxins, thereby improving skin hydration and overall health. This product is particularly beneficial for individuals with dry, sensitive, or aging skin seeking to enhance their skin's barrier and hydration levels.

Create Wellness is a company that produces creatine monohydrate supplements in gummy form. These gummies are designed to improve muscle strength, recovery, and cognitive performance, offering a convenient alternative to traditional powdered supplements. The product is primarily targeted at fitness enthusiasts and individuals living active lifestyles who seek the benefits of creatine without the hassle of mixing powders​

Alpha-gal allergy is an allergic condition where individuals react to alpha-gal, a sugar molecule found in the tissues of all mammals except humans and other primates. This allergy is often triggered by tick bites, which sensitize individuals to alpha-gal, leading to allergic reactions when they consume red meat or other mammalian products. The condition primarily affects individuals who have been bitten by ticks, particularly in regions where these ticks are prevalent.

Cooling comforters are bedding products designed to regulate body temperature and provide a cooler sleeping experience, particularly beneficial for hot sleepers. They utilize advanced materials and technologies, such as lightweight down alternatives and Outlast technology, to enhance comfort and reduce overheating during sleep. These comforters are ideal for individuals who experience night sweats or prefer a cooler sleeping environment.

Heart & Soil is a company founded by Dr. Paul Saladino that focuses on promoting health through an animal-based diet. The company offers supplements derived from animal organs, aiming to provide essential nutrients that are often lacking in modern diets. Heart & Soil primarily targets individuals interested in ancestral health practices and those seeking to improve their well-being through nutrient-dense, animal-based supplements.

Containers designed for storing and organizing meals ahead of time, facilitating portion control and efficient time management. These containers are available in various materials and sizes, often featuring compartments, and are typically durable, reusable, and safe for use in microwaves and dishwashers. They are particularly beneficial for individuals seeking to streamline meal preparation and maintain a structured dietary routine.

Hair coloring technique that incorporates foil highlights and lowlights to blend gray hair with natural hair color. This method provides a more natural-looking result without a hard line of regrowth and can extend the time needed between salon visits. The technique is highly customizable, with variations in weight and placement to suit individual preferences, making it ideal for those looking to maintain a natural appearance while managing gray hair.

The PPL split is a workout routine that divides exercises into three categories: Push, Pull, and Legs. This structure allows for targeted muscle group training on different days, enhancing balanced muscle development and recovery. It is particularly beneficial for fitness enthusiasts looking to optimize their strength training regimen.

Adaptogenic coffee alternative that is vegan, keto-friendly, and suitable for Whole 30 and Ayurveda wellness practices. It includes ingredients like Chaga and Reishi mushrooms and comes in different varieties such as RASA Cacao Coffee and RASA Bold Coffee Alternative, offering a unique blend of flavors and health benefits. This product is targeted at health-conscious individuals looking for a caffeine-free coffee substitute that supports overall wellness.

Clinical-stage biotech company that leverages generative AI to integrate biology, chemistry, and clinical trials analysis. Insilico Medicine differentiates itself by using advanced AI algorithms to accelerate drug discovery and development, aiming to reduce the time and cost associated with bringing new therapies to market. The company's primary target demographic includes pharmaceutical companies, research institutions, and healthcare providers seeking innovative solutions in drug development and personalized medicine.

Plant-based detergent is a cleaning product formulated using natural, biodegradable ingredients derived from plants instead of synthetic chemicals. It offers an eco-friendly alternative to traditional detergents by using enzymes, essential oils, and plant-based surfactants to effectively remove dirt and stains while being gentle on fabrics and skin. Plant-based detergents are primarily targeted at environmentally conscious consumers, individuals with sensitive skin, and households looking for sustainable and non-toxic cleaning solutions.

Devices designed to aid in improving posture by offering feedback or reminders to maintain an upright position. These correctors often use sensors to detect slouching and provide gentle reminders or vibrations to encourage better posture, distinguishing themselves by their ability to integrate with mobile apps for tracking progress. They are primarily targeted at individuals seeking to improve their posture, including office workers, students, and those experiencing back or neck discomfort due to poor posture habits.

Tool that leverages artificial intelligence to create and enhance photos and videos of real people. It is particularly useful for generating portrait-style images with customizable features and backgrounds, allowing users to choose from different AI characters or upload their own images, customize character features, styles, and settings, and easily download the generated images. This tool is often used by social media content creators and marketers to auto-generate photo and video content.

A beauty device that delivers electrical currents to facial muscles and skin cells to enhance muscle tone and skin appearance. These devices aim to lift and tighten the skin, with some claims of stimulating collagen production for improved skin elasticity and reduced wrinkles. Microcurrent facial devices are primarily targeted at individuals seeking non-invasive anti-aging treatments and enhanced facial contouring.

Body wash formulated with goat milk, known for its skin-nourishing properties. It contains vitamins A and E, which help repair skin damage, maintain healthy skin, and reduce wrinkles by promoting skin rejuvenation and epidermal differentiation. This product is particularly beneficial for individuals seeking to improve skin hydration, elasticity, and overall skin health.

NAD powder is a nutritional supplement containing nicotinamide adenine dinucleotide (NAD+), a coenzyme essential for cellular energy production and metabolic processes. It is commonly used for its potential to enhance mitochondrial function, support cellular repair, and promote healthy aging, often marketed for its role in boosting energy levels and cognitive performance. NAD powder is primarily targeted at health-conscious individuals, including biohackers, athletes, and aging populations interested in longevity and metabolic health support.

Bone conduction headphones are audio devices that transmit sound waves through the bones in the skull rather than through the eardrums. This technology allows users to hear audio while keeping their ears open to ambient sounds, making it ideal for activities where situational awareness is important, such as running or cycling. These headphones are particularly beneficial for individuals with certain types of hearing loss or those who prefer to maintain awareness of their surroundings while listening to audio.

Brand offering pregnancy and ovulation test kits designed for fertility tracking. These products are often integrated with a digital app to help users monitor ovulation cycles and predict optimal times for conception, providing a comprehensive fertility management solution. Premom primarily targets individuals and couples seeking to enhance their chances of conception through precise and convenient fertility tracking tools.

A protective accessory designed for water bottles, typically crafted from silicone, to safeguard the base, enhance grip, and add aesthetic appeal. This accessory differentiates itself by offering both functional protection against damage and a customizable style element for personalizing water bottles. It is particularly beneficial for individuals who frequently use water bottles and seek to prevent wear and tear while adding a personal touch.

A prominent company in the healthcare and life sciences sector, providing advanced analytics, technology solutions, and contract research services. Formed through the merger of IMS Health and Quintiles in 2016, it leverages data and technology to enhance clinical, commercial, and real-world outcomes for its clients. IQVIA primarily serves pharmaceutical, biotechnology, and medical device companies, as well as healthcare providers and payers.

Hair products designed to revive and rejuvenate curly hair between washes. They help redefine curls, reduce frizz, and add moisture, making them ideal for maintaining curl pattern and manageability without the need for a full wash and restyling session. Curl refreshers are particularly beneficial for individuals with curly or wavy hair who seek to maintain their hairstyle and manage frizz between wash days.

A skincare product designed to prevent body odor by utilizing mandelic acid, which has antibacterial properties. Mandelic acid deodorants work by inhibiting bacterial growth and exfoliating dead skin cells, thereby reducing the likelihood of odor formation. This type of deodorant is particularly beneficial for individuals seeking a long-lasting, fresh-smelling underarm area and those with sensitive skin who may benefit from its gentle exfoliating properties.