Health Trends

A beverage formulated to provide an energy boost using natural and organic ingredients. Healthy energy drinks often include components like natural caffeine, ginkgo biloba, ginseng, green coffee bean extract, and green tea, which are chosen for their potential health benefits and to offer a more natural source of energy compared to traditional energy drinks. These drinks are primarily targeted at health-conscious individuals seeking a more natural and potentially beneficial alternative to conventional energy drinks.

Probiotics designed to support whole body health through a scientifically formulated blend. Seed probiotics feature 24 different strains aimed at promoting gut health and overall well-being, distinguishing themselves with high quality and rigorous scientific backing. These probiotics are targeted at individuals seeking to improve their digestive health and enhance their overall wellness.

Cells that are essential in the formation of connective tissue in the body. They play a crucial role in wound healing by producing the extracellular matrix and collagen, which provide structural support to tissues. Fibroblasts are vital for tissue repair and maintenance, benefiting individuals undergoing healing processes.

Nutrients necessary for the body to function properly but cannot be synthesized by the body in sufficient quantities. These include macronutrients (carbohydrates, proteins, fats), micronutrients (vitamins, minerals), water, essential fatty acids, and essential amino acids, which are vital for maintaining health, supporting growth and development, and preventing diseases. Essential nutrition is crucial for individuals of all ages to ensure proper bodily functions and overall well-being.

This is a product created by dehydrating yogurt, resulting in a powder or solid form that retains the tangy flavor and nutritional benefits of traditional yogurt. It is often used in snacks, sauces, and dressings, and can be reconstituted with water to restore its original texture. Dried yogurt is particularly appealing to individuals seeking convenient, shelf-stable dairy options or those looking to incorporate yogurt into various culinary applications without refrigeration.

The balance of microorganisms in the digestive tract, known as gut health, is essential for overall well-being. A healthy gut microbiome aids in digestion, nutrient absorption, and immune system maintenance, and can be supported by a diet rich in fiber, fruits, vegetables, and fermented foods. Individuals seeking to improve their physical and mental health, as well as those experiencing digestive issues, benefit from maintaining good gut health.

A saturated and stable hydrocarbon used in skincare products, derived from squalene. It is known for its excellent moisturizing properties, mimicking the skin's natural oils, and is non-comedogenic, making it suitable for all skin types. Squalane is particularly beneficial for individuals seeking hydration and protection from environmental damage.

Hair care product designed to hydrate and nourish the scalp and hair strands by using hyaluronic acid, a molecule known for its ability to retain moisture. By attracting and retaining moisture, hyaluronic acid shampoo helps to improve hair elasticity, reduce dryness, and promote a healthier, shinier appearance, making it beneficial for individuals with dry or brittle hair. Hyaluronic acid shampoo is particularly popular among individuals with dry, damaged, or aging hair who are seeking intensive hydration and restoration of hair health and vibrancy.

A digital health and telehealth company founded in 2014, focusing on behavioral health. It aims to make mental health services more accessible, approachable, and utilized by connecting individuals with licensed therapists through a user-friendly platform. The primary target demographic includes individuals seeking mental health support and therapy services, as well as healthcare providers looking for a streamlined way to offer their services.

Nonsurgical procedure involving a series of injections under the skin to break down fat cells in targeted areas. This method, known as injection lipolysis, aims to reduce localized fat deposits by breaking down fat cells, which are then naturally eliminated by the body. Fat dissolving injections are primarily sought by individuals looking to contour specific areas of their body without undergoing invasive surgery.

Soft, feathery ball or pad made of cotton or down, typically used for applying powder to the skin. Cotton puffs are valued for their gentle texture and ability to evenly distribute cosmetic products, making them a staple in personal care and beauty routines. They are primarily used by individuals seeking a smooth and even application of makeup or skincare products.

Skincare product known for its ability to lighten and reduce UV-induced pigmentation and free radicals without increasing sun sensitivity. It helps fade discoloration caused by inflammation and environmental stressors, evens out skin tone, and addresses glycation, which is sugar-induced skin sallowness and loss of elasticity. This makes it a popular choice for those looking to improve their skin tone and reduce hyperpigmentation.

A device worn like jewelry that helps control breath. By using the pendant to breathe slower and deeper, it helps break the cycle of anxious breathing, providing a way to achieve calmness anytime. These necklaces are particularly beneficial for individuals looking to manage anxiety and stress through breath control techniques.

Essential nutrients that support the growth and development of babies, including vitamins A, D, E, K, and iron. These vitamins help in various bodily functions such as bone development, immune system support, and overall health, differentiating themselves by being specifically formulated to meet the unique nutritional needs of infants. Infant vitamins are primarily targeted at parents and caregivers looking to ensure their babies receive adequate nutrition during critical growth stages.

Goodwipes provides a range of flushable, plant-based wipes available in various scents including Shea-Coco, Rosewater, and Lavender. These wipes are well-reviewed by customers and are sold in multi-packs at major retailers like Walmart and Target, with prices ranging from approximately $6.19 to $8.78. Goodwipes primarily targets consumers looking for convenient, eco-friendly personal hygiene products.

Herbal tea made from the leaves of the Pandan plant, known for its unique aroma and flavor. It offers several health benefits, including blood pressure management, heart health, pain relief, digestive health, and detoxification, making it a valuable addition to a healthy diet. Pandan tea is particularly popular among individuals seeking natural remedies and those interested in Southeast Asian cuisine.

Cancers that develop along the gastrointestinal (GI) tract, including the esophagus, stomach, liver, pancreas, small intestine, large intestine (colon), rectum, and anus. These cancers can originate in any part of the GI tract and are collectively known as GI cancers, with symptoms, prognosis, and treatment options varying widely depending on the specific location and stage of the cancer. GI cancers primarily affect individuals with risk factors such as age, family history, lifestyle choices, and certain medical conditions.

Therapeutic approach developed by Dr. Marsha Linehan in the late 1980s, originally designed to treat borderline personality disorder (BPD). It combines cognitive-behavioral techniques with concepts of distress tolerance, acceptance, and mindful awareness, aiming to help patients cope with stress, regulate emotions, and improve relationships. DBT is beneficial for individuals with BPD, depression, anxiety, and eating disorders, among other mental health conditions.

Dietary supplements made from Lion's Mane mushroom extracts, aimed at supporting cognitive performance, brain health, memory, focus, mood, and immune support. These gummies are distinguished by their natural ingredients and potential benefits for mental clarity and overall well-being, available from various brands like Cure Mushrooms and Fungies. They are primarily targeted at individuals seeking natural supplements to enhance cognitive functions and support overall brain health.

A migraine relief cap is a wearable therapeutic device designed to alleviate migraine symptoms through compression and temperature therapy. Typically made from stretchable, cold-retentive materials, the cap provides 360-degree coverage of the head and eyes, helping to reduce pain, inflammation, and light sensitivity. Migraine relief caps are primarily targeted at individuals who suffer from chronic migraines, tension headaches, or sinus pressure seeking non-pharmaceutical relief options.

Libido powder refers to various supplements designed to enhance sexual health and libido. These products often contain natural ingredients and are marketed with additional benefits such as stress reduction and hormonal balance, differentiating them from other sexual health supplements. Libido powder is targeted at both men and women seeking to improve their sexual wellness and overall vitality.

A beverage made from the root vegetable known as beetroot, recognized for its vibrant color and numerous health benefits. Beetroot juice is rich in essential nutrients, including vitamins, minerals, and antioxidants, and is known to help lower blood pressure, enhance exercise performance, and support liver health. It is particularly beneficial for individuals seeking to improve cardiovascular health, athletic performance, and overall well-being.

Company focused on creating health and food products that are free from added chemicals and unnecessary ingredients. Truvani differentiates itself by emphasizing the use of real food and clean ingredients, starting with supplements and expanding into personal care products in 2021. The target demographic includes health-conscious consumers seeking products with transparent and minimal ingredient lists.

Supportive devices designed to provide stability and alleviate pain in the ankle area. Commonly used for conditions such as sprains, arthritis, tendonitis, and plantar fasciitis, these braces work by applying gentle pressure to reduce swelling, improve blood circulation, and support the joint. They are particularly beneficial for athletes and individuals recovering from ankle injuries.

A liquid or granular substance designed to replace milk or cream in beverages like coffee, tea, and hot chocolate. Non-dairy creamers are typically made from water, sugar, and vegetable oils, and may include additives such as stabilizers, emulsifiers, and flavorings to replicate the taste and texture of dairy cream. They are commonly used by individuals who are lactose intolerant, vegan, or seeking to reduce their dairy consumption.

The Omnipod is a compact, wearable insulin delivery device aimed at reducing the need for multiple daily injections. It features a Pod with a small, flexible cannula that inserts automatically and a handheld Personal Diabetes Manager (PDM) for programming personalized insulin doses. This system is designed for individuals with diabetes seeking a convenient and discreet method for managing their insulin delivery.

Cloud-based software company that provides dental practice management solutions. Designed in collaboration with dentists, it aims to streamline dental practice operations, allowing practitioners to work from anywhere and manage their practices more efficiently by securely storing all data on the cloud. Dentally is primarily targeted at dental practitioners seeking to improve practice administration, patient care, and team management without the need for expensive hardware and servers.

A healthcare company based in Waltham, Massachusetts, focused on providing comprehensive addiction treatment and mental health care. The company differentiates itself by offering value-based, evidence-rooted services, including virtual addiction treatment and Medication for Addiction Treatment (MAT), aiming to transform the quality, delivery, and accessibility of care. Eleanor Health primarily serves individuals concerned about their mental health or affected by addiction, helping them to live fulfilling lives.

Telehealth service provider specializing in medical cannabis consultations and evaluations for medical diagnoses. MediCann differentiates itself by offering remote access to medical cannabis expertise, ensuring patients receive personalized and professional advice from licensed healthcare providers. The service primarily targets individuals seeking medical cannabis evaluations and recommendations for various health conditions.

Medical imaging procedure that provides comprehensive images of the body's internal structures to screen for various health conditions. Recent technological advancements have enhanced the speed and image quality of these scans, increasing their availability and utility in medical diagnostics. Full body scans are primarily utilized by healthcare professionals for early detection and monitoring of diseases, benefiting patients seeking thorough health assessments.