Health Trends

Everyday Dose is a wellness brand that offers a product called 'The Mushroom Latte,' which is a coffee extract formulated with ingredients such as grass-fed collagen, Lion's Mane, Chaga, and L-Theanine. This product aims to enhance focus, energy, digestion, and immunity, differentiating itself from traditional coffee by incorporating functional mushrooms and other health-boosting components. The target demographic includes health-conscious individuals seeking a nutritious alternative to regular coffee that supports overall well-being.

Applications designed to assist individuals with ADHD in managing their symptoms through various tools for productivity, organization, focus, and communication. These apps, such as RescueTime, Focus@Will, and Evernote, provide features like time tracking, task management, and distraction reduction to help users stay organized and focused. They are particularly beneficial for individuals with ADHD seeking to improve their daily functioning and productivity.

Mandala Scrubs is a brand that provides premium quality medical scrubs at an affordable price. The brand focuses on offering durable and comfortable scrubs, ensuring that healthcare professionals have access to high-quality workwear without financial strain. Mandala Scrubs primarily targets healthcare professionals who require reliable and cost-effective scrubs for their daily work attire.

This beverage is a twist on the classic matcha latte, incorporating matcha green tea with milk and a strawberry flavor, often achieved by using iced matcha oat milk latte topped with blended strawberry sweet cream. The combination of earthy matcha and sweet strawberry creates a unique flavor profile that differentiates it from other flavored lattes. It is particularly appealing to those who enjoy innovative and refreshing tea-based drinks with a fruity twist.

Global health innovation company founded in 2011 that supports and invests in health tech entrepreneurs. Startup Health differentiates itself by providing a unique ecosystem that includes coaching, community, and access to capital, aiming to accelerate the development of transformative health solutions. The primary beneficiaries are health tech entrepreneurs and startups focused on solving significant health challenges worldwide.

Biotechnology company focused on exploring the 'dark genome' to develop new treatments for serious diseases. ROME Therapeutics differentiates itself by bringing together a multidisciplinary team of experts in oncology, immunology, machine learning, virology, and theoretical physics, and collaborating with top academic labs in cutting-edge research areas. The company's work primarily benefits patients suffering from serious diseases who may benefit from novel therapeutic approaches.

A stainless steel gua sha is a skincare tool made from stainless steel, designed for the traditional Chinese practice of gua sha, which involves scraping the skin to promote blood circulation, reduce inflammation, and relieve muscle tension. Unlike the more common stone versions, stainless steel gua sha tools are known for their durability, resistance to breakage, and ability to retain both heat and cold for enhanced therapeutic effects. This tool is favored by individuals looking for a long-lasting, hygienic, and effective way to incorporate gua sha into their beauty or wellness routines.

Company that offers a variety of dietary supplements, including protein, vitamin, and mineral supplements. Nutricost differentiates itself by providing high-quality, affordable supplements that cater to various health needs and deficiencies, supporting muscle building, recovery, and essential bodily functions. The target demographic includes fitness enthusiasts, individuals with specific nutritional deficiencies, and those seeking to improve their overall health and wellness.

A company that provides a platform for healthcare innovation, focusing on creating a connected healthcare ecosystem. It offers tools and infrastructure that enable developers, healthcare providers, and other stakeholders to build and deploy healthcare applications, aiming to improve healthcare delivery by facilitating better data interoperability and enhancing patient care. The platform is primarily targeted at healthcare professionals and organizations seeking to streamline operations and improve patient outcomes.

Saffron supplements are derived from the dried stigmas of the Crocus sativus flower and are used for their potential health benefits. These supplements are believed to improve mood, provide antioxidant properties, aid in appetite control, relieve premenstrual syndrome (PMS) symptoms, and support eye health. They are primarily targeted at individuals seeking natural remedies for mood enhancement, weight management, and overall well-being.

A self-care application designed to enhance mental health and well-being by engaging users in caring for a virtual pet. The app differentiates itself by integrating self-care tasks and activities that users complete to nurture their virtual pet, thereby promoting positive habits and mindfulness. It primarily targets individuals seeking to improve their mental health through interactive and engaging self-care routines.

Medical-grade LED light therapy devices designed to treat various skin conditions and improve overall skin health. These devices are distinguished by their clinical efficacy, safety, and widespread use by dermatologists, offering non-invasive treatment options for issues such as acne, wrinkles, and skin rejuvenation. Omnilux products are primarily targeted at individuals seeking professional-grade skincare treatments and dermatologists looking for reliable, effective light therapy solutions.

This is a combination of matcha green tea and strawberry flavor, often used in beverages and desserts for its distinctive taste and potential health benefits. The blend offers a unique flavor profile that combines the earthy notes of matcha with the sweet and fruity essence of strawberries, appealing to those seeking a refreshing and nutritious option. Strawberry matcha is particularly popular among health-conscious individuals and tea enthusiasts looking for innovative and flavorful drink options.

Dietary supplement that combines 75 vitamins, minerals, whole foods, superfoods, probiotics, and adaptogens into a single serving. AG1 is produced in New Zealand and is NSF Certified for sports, ensuring high quality and safety standards. It is designed for individuals seeking a convenient and comprehensive nutritional supplement to support overall health and wellness.

Medical-grade product designed to reduce the appearance of scars by maintaining hydration and protection of the affected area. Silicone scar tape is effective for various types of scars, including those resulting from surgeries, injuries, burns, and acne, and it works by creating an optimal healing environment. This product is particularly beneficial for individuals seeking to minimize the visibility of scars and improve skin texture over time.

Beauty and personal care brand inspired by Brazilian beauty secrets and culture. Known for luxurious body care products like the Brazilian Bum Bum Cream, which is popular for its firming and smoothing properties, the brand uses ingredients native to Brazil such as cupuaçu butter, açaí, and coconut oil, and is recognized for its distinctive tropical scents. Sol De Janeiro primarily targets individuals seeking high-quality, exotic body care products with a focus on skin health and sensory experience.

Research-driven direct-to-consumer (DTC) company specializing in the human microbiome. Mybacs aims to revolutionize the market around intestinal healthcare by offering products that contribute to the daily well-being of their customers, differentiating itself through a focus on scientific research and innovation. The primary target demographic includes health-conscious individuals seeking to improve their gut health and overall wellness.

A beverage designed to taste like traditional soda while supporting microbiome and digestive health. It contains plant fiber, prebiotics, botanicals, and other ingredients aimed at making it a healthier and more delicious alternative to conventional sodas. OLIPOP is targeted at health-conscious consumers looking for a tasty yet beneficial drink option.

A medication used to improve blood sugar control in adults with type 2 diabetes. This injectable drug belongs to the class of GLP-1 receptor agonists and works by stimulating insulin secretion and lowering glucagon secretion, which helps to lower blood sugar levels and can also aid in weight loss for some patients. Ozempic is primarily targeted at adults with type 2 diabetes who require better blood sugar management and may benefit from weight loss.

Business management software designed for fitness and wellness businesses, incorporating the latest technology features to streamline various tasks. It offers tools for scheduling, client management, billing, and marketing, differentiating itself with a comprehensive suite of features tailored specifically for the fitness and wellness industry. Wellyx is primarily targeted at gym owners, personal trainers, and wellness centers seeking to optimize their operations and enhance client engagement.

Breast milk collection cups are devices designed to fit inside a bra to catch leaking milk and letdowns. These cups can be used while breastfeeding on the other side, in-between pumping and breastfeeding sessions, or overnight, providing convenience and reducing milk wastage. They are particularly beneficial for breastfeeding mothers who experience frequent milk leakage and want to maximize milk collection.

Tiny plastic particles that are less than 100 nanometers in size. They can originate from the breakdown of larger plastic debris or be manufactured intentionally for use in various products, posing environmental and health risks due to their ability to be ingested by marine life and potentially enter the human food chain. Nanoplastics are particularly concerning for environmental scientists, public health officials, and policymakers focused on pollution and food safety.

A tool used to identify and track symptoms of ADHD, typically in the form of tables or checklists. These tables include a list of common symptoms and behaviors associated with ADHD, allowing healthcare providers, educators, or parents to monitor and assess the presence and severity of ADHD symptoms in individuals. The ADHD table is particularly useful for diagnosing and managing ADHD in children and adults, aiding in the development of appropriate treatment plans.

A compound consisting of magnesium and glycine, often used as a dietary supplement to increase magnesium intake. It is known for its high bioavailability and is less likely to cause gastrointestinal side effects compared to other forms of magnesium supplements. This supplement is particularly beneficial for individuals looking to improve muscle and nerve function, blood sugar control, and bone health.

A device used in red light therapy (RLT) that emits low-level red light wavelengths capable of penetrating the skin. It is utilized for treating various skin conditions such as wrinkles, redness, acne, scars, and other signs of aging, although more clinical trials are needed to confirm its effectiveness. The Red light wand is primarily targeted at individuals seeking non-invasive skin treatments and anti-aging solutions.

Deodorant supplement is an ingestible product designed to reduce body odor from within by influencing the body’s natural scent. These supplements typically contain ingredients like chlorophyllin, probiotics, or herbal extracts that may neutralize odor-causing compounds in the body. Deodorant supplements are primarily targeted at individuals seeking alternative or complementary approaches to external deodorants for managing body odor.

Nutrient-rich liquid extracted from birch trees, known for its detoxifying, anti-inflammatory, and hydrating properties. It is consumed as a beverage and used in skincare, valued for its potential health benefits, including immune support and skin health. Birch juice primarily appeals to health-conscious individuals and those seeking natural skincare solutions.

Hypoallergenic, plant-based diapers designed for sensitive skin, available in various sizes. These diapers are distinguished by their use of eco-friendly materials and their focus on minimizing skin irritation, offering a premium alternative to conventional diapers. Coterie diapers are primarily targeted at parents seeking high-quality, environmentally conscious diapering options for their infants.

A device designed to reduce skin irritants such as chlorine and chloramines in shower water. Filtered showerheads achieve this by passing the water through a filtration media, such as KDF (Kinetic Degradation Fluxion), which helps to remove these harmful substances, resulting in softer skin and hair, and a more pleasant showering experience. They are particularly beneficial for individuals with sensitive skin or those looking to improve the quality of their shower water.

Process where company-generated data is used to create measurable economic benefits. This can include selling data to third parties or using data internally to improve processes or realize new innovation opportunities, thereby enhancing operational efficiency and generating new revenue streams. Data monetization primarily benefits businesses looking to leverage their data assets for financial gain and competitive advantage.