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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Protein puffs
8.1K
Volume
+283%
Growth
High-protein, low-carb snacks made from protein sources like whey protein isolate. They come in various flavors and are often gluten-free and non-GMO, catering to different dietary needs, and are designed to provide a convenient and nutritious snack option. Protein puffs are particularly popular among fitness enthusiasts, individuals following low-carb diets, and those seeking healthier snack alternatives.
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Ceremonial cacao
14.8K
Volume
+282%
Growth
A type of cacao often used in traditional rituals and ceremonies, particularly in indigenous cultures of Central and South America. It is a pure, minimally processed form of cacao that retains its natural properties and health benefits, often free from additives and sweeteners. Ceremonial cacao is primarily valued by individuals seeking its health benefits and spiritual significance, often used in mindful and intentional practices.
exploding
Gut health
201K
Volume
+281%
Growth
The balance of microorganisms in the digestive tract, known as gut health, is essential for overall well-being. A healthy gut microbiome aids in digestion, nutrient absorption, and immune system maintenance, and can be supported by a diet rich in fiber, fruits, vegetables, and fermented foods. Individuals seeking to improve their physical and mental health, as well as those experiencing digestive issues, benefit from maintaining good gut health.
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Nasal stick
8.1K
Volume
+281%
Growth
Portable inhalers designed for aromatherapy or to relieve nasal congestion. These sticks often contain essential oils or menthol to enhance breathing and provide a sense of focus or relief from congestion. Nasal sticks are commonly used by individuals seeking quick, non-medicated relief from nasal discomfort or those looking to benefit from aromatherapy on the go.
exploding
Copper Peptides
27.1K
Volume
+281%
Growth
Small protein fragments that bind to copper ions, commonly used in skincare and hair care products for their anti-aging, anti-inflammatory, and hair growth-promoting properties. Copper peptides aid in collagen and elastin production, wound healing, and improving scalp health, differentiating them from other skincare ingredients by their multifunctional benefits. These peptides are particularly beneficial for individuals seeking to reduce signs of aging, enhance skin elasticity, and promote healthier hair growth.
exploding
Iron bisglycinate
18.1K
Volume
+281%
Growth
Chelated form of iron where the iron is bound to the amino acid glycine, often used in dietary supplements. This form is believed to be more easily absorbed by the body and to cause fewer gastrointestinal side effects compared to other forms of iron, such as ferrous sulfate. Iron bisglycinate is typically recommended for individuals with iron deficiency or anemia to help increase iron levels effectively and with fewer side effects.
exploding
Breathwork
60.5K
Volume
+280%
Growth
Breathwork refers to various breathing exercises or techniques aimed at improving mental, emotional, and physical well-being. These practices often involve conscious control of breathing patterns and are used in therapeutic settings for stress reduction, emotional healing, and overall health enhancement. Breathwork is beneficial for individuals seeking to manage stress, improve focus, and enhance emotional resilience.
exploding
Forte series
22.2K
Volume
+280%
Growth
The Forte Series is a line of men's grooming products that includes items like hydrating argan oil hair serum, hair clay for extreme hold, and hair texture powder. These products are formulated with high-quality, barber-grade ingredients to help men achieve a first-class grooming routine, differentiating themselves through their premium formulations and effectiveness. The Forte Series primarily targets men who are looking for professional-grade grooming solutions to enhance their hair care and styling routines.
exploding
Mugwort essence
12.1K
Volume
+280%
Growth
Skincare product known for its anti-inflammatory and antimicrobial properties, often used to soothe and treat various skin conditions. Mugwort essence is also utilized in aromatherapy for its calming effects and has a long history in traditional medicine for addressing various ailments. It is particularly beneficial for individuals with sensitive or irritated skin seeking natural remedies.
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Slow-wave sleep
8.1K
Volume
+278%
Growth
A deep sleep stage characterized by slow brain waves called delta waves. It is crucial for physical and mental restoration, tissue repair, muscle building, immune system strengthening, memory consolidation, and the release of growth hormone. This stage typically occurs in the first half of the night and is part of the non-rapid eye movement (NREM) sleep cycle.
exploding
Fullscript
135K
Volume
+278%
Growth
Healthtech platform that supports healthcare practitioners in helping people achieve better health through whole-person care. Fullscript provides tools and resources for practitioners to manage and improve patient care, differentiating itself by focusing on integrative and functional medicine. The platform is primarily targeted at healthcare practitioners seeking to enhance patient outcomes through comprehensive health management solutions.
exploding
Inspired Go
27.1K
Volume
+277%
Growth
Canadian healthy meal delivery service offering chef-crafted meals delivered to your home. Founded in 2018, it allows customers to choose meals from an online menu without needing a subscription, aiming to save time and promote healthy eating. The service is targeted at individuals and families seeking convenient, nutritious meal options.
exploding
Kojic acid lotion
5.4K
Volume
+276%
Growth
Skincare product formulated with kojic acid, a compound derived from fungi and organic substances, known for its skin-lightening properties. It works by inhibiting melanin production, making it effective in treating hyperpigmentation, melasma, and dark spots, while also offering antioxidant and antibacterial benefits. Kojic acid lotion is primarily targeted at individuals seeking to improve skin tone and address pigmentation issues, but users should be cautious of potential side effects like skin irritation.
exploding
Pistachio Butter
110K
Volume
+275%
Growth
Nutritious spread made from ground pistachios, available in various forms and flavors. It is rich in healthy fats, protein, and essential nutrients, making it a versatile ingredient for various culinary applications. Pistachio butter is popular among health-conscious individuals and food enthusiasts looking for a nutritious and flavorful alternative to traditional nut butters.
exploding
Lung detox
60.5K
Volume
+275%
Growth
A series of proactive steps aimed at helping the lungs clean themselves and maintain their health. Lung detox involves adopting healthy habits and practices that support lung function and overall respiratory health, rather than relying on herbal concoctions or essential oil-based inhalers. This approach is beneficial for individuals looking to improve their respiratory health and prevent lung-related issues.
exploding
Chomps
165K
Volume
+274%
Growth
Brand founded by Pete Maldonado and Rashid Ali in 2012, specializing in high-quality, great-tasting meat snacks. Chomps differentiates itself by being minority-owned and operated, focusing on providing nutritious and flavorful snack options made from sustainably sourced ingredients. The brand primarily targets health-conscious consumers and individuals seeking convenient, protein-rich snack alternatives.
exploding
Weighted Sleep Sack
27.1K
Volume
+274%
Growth
A type of wearable blanket designed to provide gentle pressure on a child's body during sleep. The gentle pressure can create a calming effect, potentially improving sleep quality and duration for the child, differentiating it from regular sleep sacks. This product is primarily targeted at parents seeking to enhance their child's sleep experience and overall well-being.
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Sunwink
2.4K
Volume
+272%
Growth
A wellness beverage company that focuses on creating plant-based drinks using herbs and superfoods. Sunwink differentiates itself by offering products that are inspired by traditional herbal remedies, aiming to promote health and wellness through natural ingredients. The target demographic includes health-conscious consumers and individuals seeking natural alternatives for wellness and hydration.
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cannabist
135K
Volume
+272%
Growth
Entities involved in the cannabis industry, including cannabis stores and medical marijuana clinics. These establishments provide a range of cannabis products and services, often differentiating themselves through product variety, quality, and customer service. The target demographic includes medical marijuana patients, recreational users, and individuals seeking alternative treatments.
exploding
Clove tea
12.1K
Volume
+272%
Growth
Herbal tea made from the dried flower buds of the clove tree (Syzygium aromaticum), known for its strong aroma and medicinal properties. Clove tea offers various health benefits, including antioxidant properties, digestive aid, anti-inflammatory effects, immune support, and oral health maintenance. It is particularly beneficial for individuals seeking natural remedies for digestive issues, inflammation, and immune system support.
exploding
premom
6.6K
Volume
+271%
Growth
Brand offering pregnancy and ovulation test kits designed for fertility tracking. These products are often integrated with a digital app to help users monitor ovulation cycles and predict optimal times for conception, providing a comprehensive fertility management solution. Premom primarily targets individuals and couples seeking to enhance their chances of conception through precise and convenient fertility tracking tools.
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Azelaic acid lotion
480
Volume
+271%
Growth
Topical treatment commonly used for various skin conditions, including acne and rosacea. It works by unclogging pores, killing acne-causing bacteria, and reducing inflammation, while also helping to even out skin tone by eliminating free radicals and toxins that can damage skin cells. Azelaic acid lotion is particularly beneficial for individuals with acne-prone or rosacea-affected skin seeking to improve their skin's appearance and health.
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Lion's mane tea
5.4K
Volume
+271%
Growth
Tea made from the Lion's Mane mushroom (Hericium erinaceus), known for its potential health benefits. It is believed to support cognitive function, boost the immune system, and reduce inflammation, often used in traditional Chinese medicine. This tea is primarily targeted at individuals seeking natural remedies for cognitive enhancement and overall wellness.
exploding
Nutri-Score
135K
Volume
+270%
Growth
The Nutri-Score is a five-colour nutrition label and nutritional rating system designed to simplify the nutritional rating of food products. It provides an overall nutritional value by using a colour-coded scale from A (healthiest) to E (least healthy), helping consumers make informed choices about their food purchases. This system is particularly beneficial for health-conscious consumers looking to quickly assess the nutritional quality of food items.
exploding
Included Health
22.2K
Volume
+270%
Growth
Healthcare company that integrates people and technology to offer personalized, accessible, equitable, affordable, and cohesive healthcare services. Included Health differentiates itself by partnering with employers and health plans nationwide to deliver comprehensive healthcare solutions to millions of individuals. The primary beneficiaries of Included Health's services are employees and members of health plans seeking improved healthcare experiences.
exploding
Noocube
14.8K
Volume
+270%
Growth
Comprehensive nootropic supplement designed for daily use to reduce brain fatigue and improve memory, focus, and mental alertness. It contains twelve all-natural ingredients, differentiating it from competitors by offering a natural approach to cognitive enhancement. Noocube is suitable for athletes, students, gamers, and demanding working professionals seeking to enhance their mental performance.
peaked
Mushroom chocolate
90.5K
Volume
+270%
Growth
A confectionery product that combines chocolate with medicinal mushrooms such as reishi, chaga, lion's mane, and cordyceps. This fusion aims to provide the indulgence of chocolate along with the health benefits attributed to these mushrooms, including immune support, cognitive enhancement, stress relief, and energy boosting. Mushroom chocolate is particularly appealing to health-conscious individuals seeking a tasty treat with added wellness benefits.
exploding
Perimenopause
550K
Volume
+268%
Growth
The transitional period before menopause, during which a woman's body undergoes various changes as it approaches the end of reproductive years. This phase can last several years and is characterized by fluctuations in hormone levels, particularly estrogen and progesterone, leading to symptoms such as irregular menstrual cycles, hot flashes, and mood swings. Perimenopause typically begins in a woman's 40s but can start as early as the mid-30s, affecting women who are approaching menopause.
exploding
Prebiotic gummies
720
Volume
+267%
Growth
Dietary supplements designed to support digestive health by stimulating the growth of healthy bacteria in the intestine. These gummies typically contain prebiotics like Oligofructose and may also include probiotics like Bacillus Coagulans, offering a convenient and great-tasting way to improve gut health. They are primarily targeted at individuals seeking to enhance their gastrointestinal health through an easy-to-consume supplement.
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Avocado oil spray
12.1K
Volume
+264%
Growth
Versatile cooking spray made from avocado oil, known for its high smoke point and health benefits. It is suitable for various cooking methods including frying, baking, and grilling, and is often favored for its nutritional profile, which includes healthy fats and vitamins. This product is particularly popular among health-conscious individuals and those following specific dietary plans such as keto or paleo.
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