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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Tanning gel
9.9K
Volume
+260%
Growth
A cosmetic product designed to provide a tanned appearance without the need for sun exposure. Tanning gels often include features such as being vegan, cruelty-free, or containing natural ingredients, and they come in various formulations to suit different skin types and preferences. These products are primarily targeted at individuals seeking a sun-kissed look while avoiding the harmful effects of UV radiation.
peaked
Cuure
18.1K
Volume
+260%
Growth
Company based in Paris, France, specializing in personalized dietary supplements. Cuure differentiates itself by offering a free online diagnostic to tailor supplements to individual needs and ensuring their products are clean label. The target demographic includes health-conscious individuals seeking customized supplement solutions to meet their specific nutritional requirements.
exploding
Optimize Health
1.9K
Volume
+260%
Growth
Software company based in Seattle, Washington, specializing in remote patient monitoring (RPM). The platform integrates connected devices, data science, healthcare data integration, communication, and local delivery into a single experience, aiming to simplify remote care, improve patient outcomes, lower hospitalizations, and reduce patient costs. The primary target demographic includes healthcare providers seeking to offer better care for patients in their own homes.
regular
Satin bonnet
27.1K
Volume
+259%
Growth
A type of headwear made from satin fabric, designed to protect hair while sleeping. It helps to keep hair frizz-free and tangle-free by reducing friction between the hair and the pillow, and often comes with adjustable features to ensure a secure fit throughout the night. Satin bonnets are particularly popular among individuals with natural, curly, or textured hair, as they help to maintain moisture and prevent breakage.
regular
Myofunctional therapy
33.1K
Volume
+259%
Growth
Therapeutic program consisting of exercises aimed at strengthening the facial muscles involved in chewing and swallowing, with a particular focus on the tongue. Myofunctional therapy targets the oropharynx, which includes the mouth and throat, to enhance the function of these muscular tissues, thereby improving overall oral and facial health. This therapy is beneficial for individuals experiencing issues such as improper swallowing, speech difficulties, or sleep-disordered breathing, including children and adults alike.
exploding
Hair oiling
246K
Volume
+258%
Growth
Hair oiling is a traditional practice that involves massaging oil into the scalp and hair to promote health and growth. This process can enhance blood circulation, potentially improving hair growth and preventing dandruff. Hair oiling is particularly beneficial for individuals seeking to nourish their scalp and maintain healthy, strong hair.
exploding
Silicone ear tips
1K
Volume
+257%
Growth
Soft, flexible, and durable accessories designed for in-ear headphones, providing comfort, hygiene, and a secure fit. These ear tips are water-washable, antistatic, and replaceable, which enhances the overall audio experience by ensuring a snug fit and reducing external noise. Silicone ear tips are particularly beneficial for individuals seeking improved comfort and sound quality in their in-ear headphones.
exploding
Eight Sleep
135K
Volume
+257%
Growth
American company that develops products aimed at enhancing sleep fitness through advanced technology. It offers personalized cooling, heating, and elevation features for beds, setting it apart from traditional sleep products by focusing on individualized comfort and sleep optimization. The primary target demographic includes individuals seeking to improve their sleep quality through innovative and customizable solutions.
exploding
Lactation massager
4.4K
Volume
+256%
Growth
A device designed to assist breastfeeding women in managing issues such as clogged milk ducts. It typically features two rounded ends—one wide and one narrow—and may include settings for vibration or warmth to enhance its effectiveness. This product is particularly beneficial for breastfeeding mothers experiencing discomfort or blockages in their milk ducts.
exploding
Online coaching platform
1K
Volume
+255%
Growth
A digital solution designed to facilitate the hosting of online coaching businesses by providing essential tools and features. These platforms typically include functionalities such as scheduling, sales management, and video meeting capabilities, which streamline the coaching process and enhance client engagement. Online coaching platforms are primarily targeted at coaches, trainers, and consultants who seek to offer their services remotely and efficiently manage their client interactions.
regular
Parachute Health
27.1K
Volume
+255%
Growth
Software company that provides an online ordering platform for medical equipment and supplies. The platform is designed to offer the fastest and most reliable way to order these items, enhancing visibility and efficiency in the ordering process for the DME/HME industry. Parachute Health primarily serves healthcare providers and patients requiring durable medical equipment.
exploding
Bucked Up
90.5K
Volume
+255%
Growth
Pre-workout supplement designed to enhance blood flow and energy levels during exercise. It contains 6g of Citrulline, 200mg of caffeine per serving, and is free of creatine and sugar, making it suitable for keto and paleo diets. This product is targeted at fitness enthusiasts and athletes seeking a performance boost without added sugars or creatine.
exploding
human norms
70
Volume
+255%
Growth
Shared expectations and rules that guide behavior within social groups, varying widely across different cultures and societies. These norms include guidelines for social etiquette, dress codes, communication, family roles, workplace behavior, legal norms, and cultural practices, helping to maintain order and predictability in society. Human norms benefit individuals and communities by promoting coexistence and cooperation.
regular
Intrusive thought
12.1K
Volume
+254%
Growth
Unwanted, involuntary thoughts, images, or ideas that can be disturbing or distressing. These thoughts are common in individuals with anxiety disorders, OCD, depression, and other mental health conditions, often being contrary to a person's values and beliefs. Therapeutic approaches like Cognitive Behavioral Therapy (CBT) can help manage these intrusive thoughts.
exploding
Mushroom drink
12.1K
Volume
+254%
Growth
Beverages that blend coffee beans with medicinal mushrooms and other fungi like reishi, lion's mane, and cordyceps. These drinks are often consumed for their potential health benefits, including improved focus, immune support, and reduced stress, differentiating them from traditional coffee by their added nutritional value. Mushroom drinks are primarily targeted at health-conscious individuals seeking alternative ways to enhance their well-being through their daily beverage choices.
exploding
Pre shampoo
49.5K
Volume
+254%
Growth
A treatment applied to the hair before shampooing, designed to provide an intensive boost in hydration, shine, or exfoliation. These treatments are typically ultra-potent and help to prepare the hair for the cleansing process by protecting it from the harsh effects of shampoo. Pre-shampoo treatments are particularly beneficial for individuals with dry, damaged, or chemically treated hair seeking to enhance hair health and manageability.
exploding
Wuka
18.1K
Volume
+253%
Growth
Female-founded startup specializing in reusable and sustainable period underwear. Their products offer leakproof protection and aim to empower individuals during menstruation while prioritizing equality and social responsibility, differentiating themselves with eco-friendly fabric. Wuka primarily targets individuals seeking sustainable and comfortable alternatives to traditional menstrual products.
exploding
Compression boots
22.2K
Volume
+252%
Growth
Compression boots are therapeutic devices designed to enhance blood flow in the legs, aiding in the efficient elimination of waste products from the body. They are commonly used in sports recovery and physical therapy to reduce muscle soreness and improve circulation, distinguishing themselves by their ability to provide targeted compression therapy. These boots are particularly beneficial for athletes, individuals undergoing physical rehabilitation, and those seeking to improve leg circulation.
exploding
Protein tortillas
6.6K
Volume
+252%
Growth
Tortillas enriched with additional protein, often made with ingredients like whey protein or pea protein, in addition to traditional tortilla ingredients. These tortillas provide a higher protein content compared to regular tortillas, making them a valuable option for those looking to increase their protein intake. Protein tortillas are particularly popular among fitness enthusiasts, athletes, and individuals following high-protein diets.
exploding
Kojic acid lotion
5.4K
Volume
+252%
Growth
Skincare product formulated with kojic acid, a compound derived from fungi and organic substances, known for its skin-lightening properties. It works by inhibiting melanin production, making it effective in treating hyperpigmentation, melasma, and dark spots, while also offering antioxidant and antibacterial benefits. Kojic acid lotion is primarily targeted at individuals seeking to improve skin tone and address pigmentation issues, but users should be cautious of potential side effects like skin irritation.
exploding
Concealer Serum
4.4K
Volume
+250%
Growth
A lightweight, medium-to-full coverage serum designed to instantly blur the appearance of dark circles and spots. It contains active ingredients that work to brighten the skin over time, providing both immediate and long-term benefits. This product is ideal for individuals seeking to conceal imperfections while also improving their skin's overall brightness and tone.
exploding
Adhd timer
120
Volume
+250%
Growth
Tools designed to help individuals with ADHD manage their time and stay focused. They often provide visual and auditory cues to indicate the passage of time, which can be particularly helpful for people who struggle with time management. ADHD timers are primarily targeted at individuals with ADHD, students, and professionals who need assistance in maintaining focus and productivity.
exploding
Portable neck fan
22.2K
Volume
+250%
Growth
Rechargeable, wearable personal fans designed to be worn around the neck, providing a cooling breeze to alleviate sweating and discomfort caused by hot and humid weather. These devices are differentiated by their portability, hands-free operation, and adjustable fan speeds, making them convenient for outdoor activities and travel. Portable neck fans are particularly beneficial for individuals who spend extended periods outdoors in hot climates, such as hikers, athletes, and commuters.
peaked
Chelated copper
1.6K
Volume
+250%
Growth
Mineral supplement designed for better absorption and gentler impact on the stomach compared to other copper supplements. Chelated copper is bound to organic molecules, enhancing its bioavailability and reducing gastrointestinal discomfort. It is primarily targeted at individuals with copper deficiencies or those seeking to improve their overall mineral intake, but must be used cautiously to avoid toxicity.
exploding
Men's mental health
18.1K
Volume
+250%
Growth
Men's mental health refers to the psychological well-being of men, which is often influenced by societal norms, stigma, and barriers to treatment. Men are generally less likely to seek help for mental health issues, resulting in higher rates of untreated conditions and suicide. Addressing men's mental health involves encouraging open conversations, providing support systems, and promoting mental health education to reduce stigma and improve access to care.
peaked
Alto Neuroscience
3.6K
Volume
+250%
Growth
Biotechnology company specializing in precision medicine for psychiatric drug development. The company aims to match the right patient with the right treatment using advanced technologies and data, differentiating itself by focusing on personalized treatment plans. Alto Neuroscience primarily targets patients with psychiatric conditions and healthcare providers seeking more effective, individualized treatment options.
peaked
Ceremonial cacao
14.8K
Volume
+250%
Growth
A type of cacao often used in traditional rituals and ceremonies, particularly in indigenous cultures of Central and South America. It is a pure, minimally processed form of cacao that retains its natural properties and health benefits, often free from additives and sweeteners. Ceremonial cacao is primarily valued by individuals seeking its health benefits and spiritual significance, often used in mindful and intentional practices.
exploding
Beet root juice
1.8K
Volume
+250%
Growth
A beverage made from the root vegetable known as beetroot, recognized for its vibrant color and numerous health benefits. Beetroot juice is rich in essential nutrients, including vitamins, minerals, and antioxidants, and is known to help lower blood pressure, enhance exercise performance, and support liver health. It is particularly beneficial for individuals seeking to improve cardiovascular health, athletic performance, and overall well-being.
exploding
Apploi
20
Volume
+248%
Growth
End-to-end staffing software designed for high-volume healthcare hiring. It integrates advanced recruitment tools, digital credential management, career branding, and virtual onboarding technology within a single platform to streamline the staffing process from candidate acquisition to hiring. Apploi is primarily targeted at healthcare organizations seeking efficient and comprehensive solutions for their staffing needs.
exploding
Mushroom supplements
18.1K
Volume
+248%
Growth
Dietary products derived from various types of mushrooms, each providing distinct health benefits. These supplements are known for supporting immune function, enhancing cognitive abilities, boosting energy levels, and managing stress, with popular varieties including Lion's Mane, Reishi, and Chaga. They are primarily targeted at individuals seeking natural health remedies and wellness enthusiasts looking to improve overall well-being.
exploding
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