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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Healthcare disparities
3.6K
Volume
+248%
Growth
Differences in health and healthcare between groups that are closely linked with social, economic, and/or environmental disadvantage. These disparities can affect disease prevalence, treatment outcomes, and mortality rates, often stemming from factors such as race, ethnicity, gender, sexual orientation, socioeconomic status, and geographic location. Efforts to reduce these disparities include policy changes, community health programs, and initiatives to improve access to and quality of care for underserved populations.
exploding
Inspired Go
27.1K
Volume
+248%
Growth
Canadian healthy meal delivery service offering chef-crafted meals delivered to your home. Founded in 2018, it allows customers to choose meals from an online menu without needing a subscription, aiming to save time and promote healthy eating. The service is targeted at individuals and families seeking convenient, nutritious meal options.
exploding
Mushroom supplements
18.1K
Volume
+248%
Growth
Dietary products derived from various types of mushrooms, each providing distinct health benefits. These supplements are known for supporting immune function, enhancing cognitive abilities, boosting energy levels, and managing stress, with popular varieties including Lion's Mane, Reishi, and Chaga. They are primarily targeted at individuals seeking natural health remedies and wellness enthusiasts looking to improve overall well-being.
exploding
Copper peptide serum
14.8K
Volume
+247%
Growth
Skincare product known for its ability to penetrate beneath the epidermis on the face and scalp. It is primarily used for its anti-aging benefits, which include helping to build collagen and elastin, reducing inflammation, and improving circulation. These properties make it a popular choice for those looking to improve skin health and appearance.
exploding
NativePath
20
Volume
+246%
Growth
Company focused on promoting well-being through simple, thoughtful foods and nutritional products. NativePath aims to help people live more naturally in the modern world by offering a range of health and wellness products. The company primarily targets individuals seeking to improve their health and wellness through natural and holistic approaches.
exploding
Bee bread
27.1K
Volume
+246%
Growth
Fermented mixture of pollen, honey, and bee secretions stored in honeycomb cells by worker bees. This mixture serves as a primary source of protein for the bee colony, particularly benefiting larvae and young bees, and is enhanced through fermentation to be more digestible and rich in nutrients. Bee bread is primarily utilized by beekeepers and those interested in natural health supplements due to its high nutritional value.
exploding
Pilates reformer
368K
Volume
+245%
Growth
Exercise equipment designed by Joseph Pilates, featuring a bed-like frame with a movable platform called the carriage. The reformer uses springs for resistance and includes shoulder blocks and straps for a variety of exercises, aimed at enhancing strength, flexibility, balance, and body alignment. It is suitable for individuals at all fitness levels, from beginners to advanced practitioners.
exploding
Glycolic acid lotion
5.4K
Volume
+245%
Growth
Glycolic acid is a type of alpha-hydroxy acid (AHA) commonly used in skincare products, including lotions, for its exfoliating properties. It helps to remove dead skin cells, improve skin texture, and promote a more even skin tone, making it beneficial for treating conditions like acne, hyperpigmentation, and signs of aging such as fine lines and wrinkles. Glycolic acid lotions are particularly popular among individuals seeking to enhance their skin's appearance and address specific skin concerns through regular exfoliation and renewal.
exploding
Shower Steamer
90
Volume
+245%
Growth
A shower steamer is a product designed to enhance the shower experience by releasing essential oils into the steam. When placed in the shower, it fizzes and disperses these oils, creating an aromatherapy effect that can promote relaxation and well-being. Shower steamers are particularly beneficial for individuals seeking a spa-like experience at home or those looking to incorporate aromatherapy into their daily routine.
peaked
Manta sleep
18.1K
Volume
+245%
Growth
Company specializing in high-quality sleep masks designed to block light and provide comfort. Manta Sleep differentiates itself by offering masks with additional features such as Bluetooth headphones, catering to various sleep needs and preferences. The target demographic includes individuals seeking enhanced sleep quality, particularly those sensitive to light or requiring additional comfort features.
exploding
hardskills
180
Volume
+244%
Growth
Specific, teachable abilities or knowledge sets that are often job-specific and can be measured or tested. Examples include proficiency in a foreign language, computer programming, data analysis, and operating machinery, typically acquired through education, training programs, certifications, and on-the-job experience. Hard skills are essential for individuals seeking to demonstrate their technical expertise and qualifications in a particular field.
exploding
Healthcare burnout
720
Volume
+244%
Growth
A significant issue characterized by emotional exhaustion, depersonalization, and a reduced sense of personal accomplishment among healthcare professionals. Contributing factors include long hours, high patient loads, and administrative burdens, with the COVID-19 pandemic exacerbating the situation by increasing stress and workload. Efforts to mitigate burnout focus on organizational changes, mental health support, and reducing administrative tasks, primarily benefiting healthcare workers and improving patient care quality.
exploding
Mandelic acid serum
12.1K
Volume
+243%
Growth
Skincare product containing mandelic acid, an alpha hydroxy acid (AHA) derived from bitter almonds. Known for its gentle exfoliating properties, it helps improve skin texture, reduce hyperpigmentation, and treat acne, making it suitable for sensitive skin types. The serum is particularly beneficial for individuals seeking a brighter complexion and reduced appearance of acne scars and wrinkles.
exploding
Nail growth oil
5.4K
Volume
+243%
Growth
A cosmetic product designed to enhance the growth and health of nails by moisturizing and nourishing the cuticles. Nail growth oil increases circulation around the nails, which stimulates growth, and helps protect the nail and cuticle from trauma, improving overall nail health and appearance. This product is particularly beneficial for individuals looking to strengthen their nails, improve their appearance, and maintain longer-lasting nail polish shine.
exploding
PlushCare
33.1K
Volume
+243%
Growth
Telehealth platform that offers virtual primary care appointments through a browser and mobile app. It allows users to schedule online appointments with primary care providers any day of the week, providing convenience and accessibility for routine healthcare needs. PlushCare primarily targets individuals seeking flexible and accessible healthcare options, including those with busy schedules or limited access to in-person medical services.
regular
Pheromone
301K
Volume
+243%
Growth
Chemical substances produced and released into the environment by animals, including humans, that affect the behavior or physiology of others of the same species. Pheromones play a crucial role in communication, particularly in mating behaviors, territory marking, and social interactions, and are detected through specialized sensory organs like the vomeronasal organ. They are essential for species-specific interactions and are particularly significant in reproductive and social behaviors.
exploding
Black matcha
1K
Volume
+243%
Growth
Finely ground powder made from black tea leaves, known for its unique flavor and health benefits. Black matcha is produced by grinding the leaves at a low temperature or through physical extraction, resulting in a fine powder that enhances its quality and taste. This product is particularly appealing to tea enthusiasts and health-conscious individuals seeking a rich, antioxidant-packed beverage.
exploding
Evvy
8.1K
Volume
+241%
Growth
Company founded in 2020 focused on closing the gender health gap by discovering and leveraging overlooked female biomarkers, starting with the vaginal microbiome. They offer the first-ever at-home vaginal microbiome test using metagenomic sequencing to provide insights into vaginal health, differentiating themselves by their innovative approach to female health diagnostics. The primary target demographic includes women seeking detailed information about their vaginal health and its impact on overall well-being.
exploding
Labor gown
9.9K
Volume
+239%
Growth
A labor gown is a specialized garment designed for women to wear during labor and childbirth. It is crafted to be comfortable and functional, providing easy access for medical examinations and procedures while maintaining modesty and coverage. Labor gowns are particularly beneficial for expectant mothers seeking a more personalized and comfortable experience during childbirth.
regular
StretchLab
135K
Volume
+239%
Growth
Wellness franchise offering personalized one-on-one assisted stretching sessions with expert Flexologists. StretchLab differentiates itself by providing customized stretching routines aimed at improving flexibility, reducing muscle tension, and enhancing overall well-being. The services are primarily targeted at individuals seeking to improve their physical health, including athletes, fitness enthusiasts, and those with sedentary lifestyles.
exploding
Manscaped
673K
Volume
+239%
Growth
Company specializing in male grooming products, particularly for below-the-waist grooming. They offer a range of products including electric trimmers, razors, skincare items, and other grooming accessories, with their most well-known product being the Lawn Mower, an electric trimmer designed for safe and effective grooming of sensitive areas. The target demographic is men seeking specialized grooming solutions that emphasize hygiene and comfort.
regular
Capital Rx
12.1K
Volume
+238%
Growth
Capital Rx, Inc. is a full-service Pharmacy Benefit Manager (PBM) and Pharmacy Benefit Administrator that provides pharmacy benefit management services. The company differentiates itself by offering clinical study, claim processing, and patient support services, primarily serving employers and health plans in the United States. Capital Rx targets employers and health plans seeking comprehensive pharmacy benefit management solutions to optimize their healthcare expenditures and improve patient outcomes.
peaked
Jawline gum
18.1K
Volume
+238%
Growth
Chewing gum designed to strengthen jaw muscles and improve jawline definition by providing more resistance during chewing. This type of gum is typically harder than regular gum, offering a workout for the jaw muscles to enhance facial aesthetics. It is primarily targeted at individuals seeking to improve their jawline appearance and facial muscle tone.
exploding
Mosquito patches
18.1K
Volume
+238%
Growth
Adhesive patches infused with natural ingredients like citronella oil designed to repel mosquitoes. These patches are DEET-free, making them a safer alternative for both children and adults, and they offer a convenient, non-toxic method of mosquito protection. Mosquito patches are particularly beneficial for families and individuals seeking an easy-to-use, chemical-free solution to prevent mosquito bites.
exploding
Under eye patches
60.5K
Volume
+238%
Growth
Skincare products designed to address issues like puffiness, dark circles, fine lines, and dryness in the delicate under-eye area. Infused with active ingredients, they provide benefits such as hydration, de-puffing, brightening, and soothing, and are typically applied to clean, dry skin for 10-20 minutes. These patches are particularly beneficial for individuals seeking targeted treatment for under-eye concerns and a refreshed appearance.
exploding
masseters
74K
Volume
+237%
Growth
The masseter is a powerful muscle involved in the process of mastication, or chewing. It originates from the zygomatic arch and inserts along the angle and lateral surface of the mandibular ramus, playing a crucial role in elevating the mandible. This muscle is essential for individuals who require strong and efficient chewing capabilities.
exploding
Maca root supplement
4.4K
Volume
+236%
Growth
Derived from the maca plant native to the Andes mountains in Peru, these supplements are used for their potential health benefits. They are believed to improve sexual health, alleviate menopause symptoms, enhance mood, and boost energy and stamina, although research is still limited. Maca root supplements are primarily targeted at individuals seeking natural remedies for sexual health, menopause relief, mood improvement, and increased energy levels.
exploding
Artichoke supplement
2.4K
Volume
+235%
Growth
Dietary product derived from the artichoke plant, known for its potential health benefits. It contains chemicals that may help reduce nausea, vomiting, spasms, and gas, as well as lower cholesterol and protect the liver, making it a valuable supplement for digestive health and cardiovascular support. Artichoke supplements are commonly used by individuals seeking to manage indigestion, high cholesterol, or other blood lipid levels.
regular
Intimate rose
12.1K
Volume
+235%
Growth
Company specializing in pelvic health products, including vaginal dilator sets, individual silicone dilators, and temperature therapy pelvic wands. Their offerings are FDA-cleared, BPA-free, and have garnered positive customer reviews, distinguishing them in the market for quality and safety. The primary target demographic includes individuals seeking solutions for pelvic health issues, such as those recovering from surgery or experiencing pelvic pain.
exploding
Sea moss capsules
12.1K
Volume
+235%
Growth
Dietary supplements containing sea moss, a type of red algae, known for providing carbohydrates, small amounts of protein and fat, and some vitamins and minerals, including iodine. These capsules are used for various purposes such as combating fatigue, addressing iodine deficiency, improving muscle strength, alleviating pain, and enhancing overall quality of life, although there is no strong scientific evidence to support these uses. Sea moss capsules are primarily targeted at individuals seeking natural supplements to potentially improve their health and well-being.
exploding
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