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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Caffeine Eye Cream
33.1K
Volume
+256%
Growth
Topical product that utilizes caffeine as its active ingredient to address under-eye concerns. By tightening blood vessels and reducing blood flow to the area, it helps to diminish puffiness and dark circles, resulting in a brighter and more refreshed appearance. This product is particularly popular among individuals looking to improve the appearance of tired or aging skin around the eyes.
exploding
Compression shoulder brace
1.6K
Volume
+255%
Growth
Supportive devices designed to provide pain relief and stability for shoulder conditions such as rotator cuff injuries, sprains, and general shoulder pain. They work by applying pressure to the shoulder area, which helps reduce inflammation and improve stability, differentiating them from other shoulder supports by their targeted compression. Compression shoulder braces are particularly beneficial for athletes, individuals recovering from shoulder injuries, and those experiencing chronic shoulder pain.
peaked
Copper supplement
27.1K
Volume
+254%
Growth
A copper supplement is a dietary product designed to provide the essential mineral copper, which plays a vital role in various bodily functions, including the production of red blood cells, maintaining healthy bones, and supporting the immune system. These supplements are typically available in tablet, capsule, or liquid form and are used to prevent or treat copper deficiency. Copper supplements are primarily targeted at individuals with specific nutritional needs, such as those with conditions that impair copper absorption or those on a diet low in copper-rich foods.
exploding
Loneliness epidemic
9.9K
Volume
+254%
Growth
The widespread issue of social isolation and loneliness, known as the Loneliness epidemic, has significant health impacts. It increases the risk of premature death by 29 percent, equivalent to smoking 15 cigarettes per day, and is linked to heart disease, stroke, dementia, and other serious medical conditions. This epidemic primarily affects individuals across various age groups, particularly the elderly and those with limited social interactions.
exploding
Absolute Collagen
33.1K
Volume
+253%
Growth
Brand established in 2017 by Maxine and Darcy Laceby, offering marine collagen supplements. Originating from an experiment with chicken broth, the brand has developed a line of award-winning products aimed at enhancing skin, hair, and nail health. Absolute Collagen primarily targets individuals seeking to improve their overall beauty and wellness through high-quality collagen supplementation.
regular
Glowing sunscreen
6.6K
Volume
+253%
Growth
Lightweight, gel-based sunscreen offering broad spectrum SPF 50 protection. It includes moisturizing oils, nourishing vitamins, and ethically-sourced rose gold pearlescent elements, providing both sun protection and a radiant glow. This product is ideal for individuals seeking effective sun protection with added skincare benefits and a luminous finish.
exploding
medtrum
3.6K
Volume
+252%
Growth
Company focused on simplifying diabetes management through the development and delivery of medical devices. Medtrum differentiates itself by offering innovative solutions designed to meet the specific needs of people with diabetes, aiming to improve their quality of life. The primary target demographic includes individuals with diabetes and healthcare providers seeking advanced diabetes management tools.
exploding
Vitamin c lotion
27.1K
Volume
+252%
Growth
A skincare product formulated with Vitamin C, known for its antioxidant properties. It boosts collagen production, reduces hyperpigmentation, protects against sun damage, improves skin texture, and reduces fine lines and wrinkles, offering comprehensive skin benefits. This lotion is suitable for most skin types, particularly those looking to enhance skin firmness, even out skin tone, and protect against environmental damage.
exploding
Further food
1.9K
Volume
+250%
Growth
Company that produces food-based nutritional products aimed at enhancing overall health and well-being. Further Food combines ancient healing practices from Eastern medicine with modern scientific research to create products that nourish both the body and mind. Their target demographic includes health-conscious individuals seeking natural and scientifically-backed nutritional supplements.
exploding
ideaya
2.9K
Volume
+250%
Growth
Oncology-focused precision medicine company committed to the discovery and development of targeted therapeutics for patient populations selected using molecular diagnostics. As a clinical-stage company, it differentiates itself by leveraging molecular diagnostics to identify and treat specific cancer types, aiming to improve patient outcomes through personalized medicine. Ideaya Biosciences primarily serves oncologists and patients seeking advanced, targeted cancer therapies.
regular
Abdominal x-ray
27.1K
Volume
+250%
Growth
A radiographic imaging technique used to visualize the organs and structures within the abdomen. It helps in diagnosing conditions such as bowel obstructions, perforations, kidney stones, and certain types of infections by providing detailed images of the stomach, intestines, liver, and kidneys. This diagnostic tool is primarily used by healthcare professionals to assess and manage abdominal health issues in patients.
exploding
Dermaplaner
368K
Volume
+250%
Growth
Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.
exploding
Tanning gel
9.9K
Volume
+250%
Growth
A cosmetic product designed to provide a tanned appearance without the need for sun exposure. Tanning gels often include features such as being vegan, cruelty-free, or containing natural ingredients, and they come in various formulations to suit different skin types and preferences. These products are primarily targeted at individuals seeking a sun-kissed look while avoiding the harmful effects of UV radiation.
peaked
Linus Health
1.9K
Volume
+250%
Growth
Boston-based digital health company focused on transforming brain health globally. The company leverages cutting-edge neuroscience, clinical expertise, and artificial intelligence to advance the detection, diagnosis, and treatment of cognitive and brain disorders, offering early detection capabilities, actionable clinical insights, and personalized action plans. Linus Health primarily serves healthcare providers, research institutions, and life sciences companies aiming to improve brain health outcomes.
regular
Madegood
10
Volume
+250%
Growth
A company dedicated to producing healthy snacks while supporting organic farming and environmental sustainability. It differentiates itself by being a B Corp certified and Zero Waste certified, focusing on continuous innovation to reduce its carbon footprint. The target demographic includes health-conscious consumers and environmentally aware individuals seeking sustainable snack options.
exploding
Gender transitioning
5.4K
Volume
+247%
Growth
Process by which individuals change their gender presentation and/or physical sex characteristics to align with their gender identity. This can involve social changes such as altering appearance and behavior, as well as medical interventions like hormone treatments and surgeries. Gender transitioning is primarily aimed at individuals who experience gender dysphoria and seek to live in a way that is consistent with their gender identity.
regular
Menstrual disc
90.5K
Volume
+247%
Growth
A menstrual disc is a type of menstrual product designed to collect menstrual fluid by being inserted into the vaginal canal and sitting at the base of the cervix. Unlike menstrual cups, which sit lower in the vaginal canal, menstrual discs can be worn for up to 12 hours and are known for their capacity and comfort, making them a popular choice for people with heavy menstrual flow or those seeking a more comfortable alternative to tampons and pads. This product is particularly beneficial for individuals looking for a sustainable menstrual solution and those who experience menstrual cramps.
exploding
Manta sleep
14.8K
Volume
+246%
Growth
Company specializing in high-quality sleep masks designed to block light and provide comfort. Manta Sleep differentiates itself by offering masks with additional features such as Bluetooth headphones, catering to various sleep needs and preferences. The target demographic includes individuals seeking enhanced sleep quality, particularly those sensitive to light or requiring additional comfort features.
exploding
Pilates reformer
368K
Volume
+246%
Growth
Exercise equipment designed by Joseph Pilates, featuring a bed-like frame with a movable platform called the carriage. The reformer uses springs for resistance and includes shoulder blocks and straps for a variety of exercises, aimed at enhancing strength, flexibility, balance, and body alignment. It is suitable for individuals at all fitness levels, from beginners to advanced practitioners.
exploding
Insect based food
210
Volume
+246%
Growth
Insect-based food is a nutritious and sustainable alternative to traditional livestock, offering high protein, essential vitamins and minerals, and mostly unsaturated fats. It is environmentally friendly due to its lower resource requirements and high feed conversion efficiency, making it a viable option for reducing the environmental impact of food production. This type of food primarily targets environmentally conscious consumers and those seeking alternative protein sources.
regular
Sebaceous filament
14.8K
Volume
+245%
Growth
Naturally occurring, tube-like structures that line the walls of pores and are filled with sebum (oil) and dead skin cells. Sebaceous filaments help channel the flow of sebum through the pores to the surface of the skin, playing a crucial role in maintaining skin health. They are a normal part of the skin's function and are often mistaken for blackheads, which are a type of acne.
regular
OZiva
90.5K
Volume
+245%
Growth
A plant-based nutrition brand offering a variety of products aimed at supporting physical and mental fitness. The range includes nutrition and beauty products such as proteins, vitamins, minerals, and skincare items, all enriched with Ayurvedic herbs, differentiating it through its focus on natural and plant-based ingredients. OZiva primarily targets health-conscious individuals seeking to enhance their well-being through natural and holistic approaches.
regular
Icosapent Ethyl
33.1K
Volume
+245%
Growth
Icosapent Ethyl is a prescription medication primarily used to reduce the risk of cardiovascular events in certain patients. It is an ethyl ester of eicosapentaenoic acid (EPA), an omega-3 fatty acid, and is often prescribed to patients with high triglyceride levels to help lower these levels and reduce the risk of heart attack, stroke, and other cardiovascular issues. The medication is particularly beneficial for individuals with elevated triglycerides who are at risk for cardiovascular diseases.
exploding
Train diffuser
2.9K
Volume
+245%
Growth
An essential oil diffuser designed for aromatherapy, the Magic Train Diffuser is suitable for large rooms and features remote control functionality. It stands out by offering a unique design that combines aesthetic appeal with practical features, such as adjustable mist settings and ambient lighting options, enhancing the aromatherapy experience. This product is ideal for individuals seeking to create a calming and fragrant environment in spacious areas, particularly those who value convenience and modern design in their home wellness tools.
exploding
Hair oiling
246K
Volume
+245%
Growth
Hair oiling is a traditional practice that involves massaging oil into the scalp and hair to promote health and growth. This process can enhance blood circulation, potentially improving hair growth and preventing dandruff. Hair oiling is particularly beneficial for individuals seeking to nourish their scalp and maintain healthy, strong hair.
exploding
Moringa capsules
40.5K
Volume
+245%
Growth
Dietary supplements made from the leaves of the Moringa oleifera tree, known for their high nutrient content and health benefits. These capsules are rich in vitamins, minerals, and antioxidants, which help support overall health, reduce inflammation, and regulate blood sugar levels. Moringa capsules are primarily targeted at individuals seeking a natural supplement to enhance their nutritional intake and promote general well-being.
exploding
Psilocybin therapy
14.8K
Volume
+245%
Growth
Psilocybin therapy is a treatment method that uses psilocybin, a psychedelic compound found in certain mushrooms, to address various mental health conditions. The therapy involves administering a controlled dose of psilocybin in a supervised setting, where patients may use an eye mask and listen to a specially designed music playlist to facilitate an introspective experience. This approach is being researched for its potential benefits in treating depression, anxiety, PTSD, and substance abuse disorders, primarily targeting individuals with these mental health challenges.
regular
wellbe
14.8K
Volume
+244%
Growth
Healthcare technology company that enhances patient-provider interactions through its digital platform, ConnectedCare™. Wellbe's platform offers personalized care automation, streamlining communication and care coordination to improve patient outcomes and operational efficiency. The primary beneficiaries of Wellbe's services are healthcare providers and patients seeking more efficient and personalized care management solutions.
exploding
Caffeine hyaluronic acid
30
Volume
+244%
Growth
Combination of caffeine and hyaluronic acid used in skincare and cosmetic products. This blend leverages caffeine's ability to inhibit enzyme activity and DNA biosynthesis, while hyaluronic acid provides hydration without significantly affecting collagen biosynthesis or prolidase activity. It is primarily targeted at individuals seeking to reduce puffiness and hydrate their skin, often found in anti-aging and eye care products.
regular
thcv
40.5K
Volume
+243%
Growth
Tetrahydrocannabivarin (THCV) is a cannabinoid found in cannabis that is structurally similar to tetrahydrocannabinol (THC). Unlike THC, THCV is known for its potential appetite-suppressing properties and may offer benefits for managing diabetes, anxiety, and certain neurological conditions. THCV is primarily of interest to researchers and individuals seeking alternative therapeutic options for specific health conditions.
exploding
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