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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
A2a2
1.6K
Volume
+228%
Growth
Milk that contains only the A2 variant of the beta-casein protein, as opposed to the more common A1 variant. This type of milk is produced by cows that have the A2A2 gene, and it is believed to be easier to digest for some people who experience discomfort with regular milk. A2a2 milk is particularly beneficial for individuals who are sensitive to the A1 protein in conventional milk.
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Ginseng serum
8.1K
Volume
+228%
Growth
Skincare product that utilizes the benefits of ginseng extract, known for its anti-aging properties. It helps to prevent skin aging, improve facial wrinkles, and enhance skin elasticity, while also aiding in inflammation reduction and skin brightening. Ginseng serum is popular among individuals seeking to improve their overall skin health and appearance.
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PlushCare
33.1K
Volume
+227%
Growth
Telehealth platform that offers virtual primary care appointments through a browser and mobile app. It allows users to schedule online appointments with primary care providers any day of the week, providing convenience and accessibility for routine healthcare needs. PlushCare primarily targets individuals seeking flexible and accessible healthcare options, including those with busy schedules or limited access to in-person medical services.
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Trauma trigger
3.6K
Volume
+227%
Growth
Stimuli that cause someone to recall a previous traumatic experience. These triggers can be anything that reminds a person of the trauma, such as certain sounds, smells, places, or even specific words, leading to intense emotional and physical reactions like anxiety, panic attacks, or flashbacks. Trauma triggers primarily affect individuals who have experienced traumatic events and are seeking to manage or understand their emotional responses.
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Breathing necklace
5.4K
Volume
+227%
Growth
A device worn like jewelry that helps control breath. By using the pendant to breathe slower and deeper, it helps break the cycle of anxious breathing, providing a way to achieve calmness anytime. These necklaces are particularly beneficial for individuals looking to manage anxiety and stress through breath control techniques.
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Pooch & Mutt
33.1K
Volume
+226%
Growth
Health food company founded in 2007 by Guy Blaskey, specializing in nutritious food for dogs. Pooch & Mutt focuses on promoting canine health and well-being through a range of products including dry food, wet food, treats, and supplements, each designed to address specific health issues and dietary needs. The company's offerings are particularly beneficial for dog owners seeking high-quality, health-focused nutrition for their pets.
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Ashwagandha Water
720
Volume
+226%
Growth
A beverage made by mixing Ashwagandha powder with water, known for its potential health benefits. Ashwagandha Water is believed to enhance brain and nervous system function, improve memory, and support the reproductive system, promoting overall well-being. This drink is primarily targeted at individuals seeking natural remedies for cognitive enhancement, stress relief, and reproductive health support.
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Immersive technology
8.1K
Volume
+225%
Growth
Immersive technology refers to a range of technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR), that create or extend reality to provide engaging and interactive experiences. These technologies offer unique value by enhancing user engagement and interaction in various fields such as gaming, education, healthcare, and training, often through the use of advanced hardware and software. Immersive technology primarily benefits industries and individuals seeking innovative ways to enhance learning, entertainment, and professional training experiences.
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Rocket doctor
12.1K
Volume
+225%
Growth
Virtual healthcare service providing 24/7 access to a network of family doctors, psychiatrists, and other medical experts. Utilizing technology, it aims to expand access to quality healthcare through virtual appointments and advanced in-home medical diagnostics, differentiating itself by offering same-day appointments with fully vetted physicians. This service primarily benefits patients seeking convenient and accessible healthcare solutions.
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Beet supplements
14.8K
Volume
+225%
Growth
Dietary products derived from beetroot extract, known for their potential health benefits. Beet supplements are believed to help reduce cholesterol levels, lower blood pressure, and improve cardiovascular health, distinguishing them from other supplements by their specific focus on heart health. These supplements are primarily targeted at individuals seeking to enhance their cardiovascular wellness and overall heart health.
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Creatine supplement
60.5K
Volume
+224%
Growth
A dietary supplement commonly used to improve athletic performance, increase muscle mass, and enhance strength. It is primarily composed of creatine monohydrate, which is a naturally occurring compound in the body and certain foods, known for its ability to replenish ATP levels during high-intensity exercise. This supplement is particularly popular among athletes, bodybuilders, and fitness enthusiasts seeking to boost their physical performance and muscle growth.
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Digital stethoscope
12.1K
Volume
+223%
Growth
Advanced medical devices that enhance traditional stethoscopes by converting acoustic sound waves into digital signals. These signals can be amplified, recorded, and analyzed using various software tools, offering features like noise reduction, recording, playback, and visualization of sound waves. Digital stethoscopes are primarily used by healthcare providers for more accurate diagnostics and are also beneficial in telemedicine for remote patient monitoring.
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Acoustic panel
135K
Volume
+223%
Growth
Large, porous pieces of material designed to reduce noise and echo within a room. Typically consisting of a sound-absorbing core covered in a breathable acoustic fabric, these panels are strategically placed to improve sound quality by minimizing reflections and reverberations. Acoustic panels are commonly used in recording studios, home theaters, and office spaces to enhance audio clarity and reduce ambient noise.
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Barrel Sauna
33.1K
Volume
+223%
Growth
Cylindrical outdoor saunas constructed from durable woods like Thermowood, Hemlock, and Cedar, designed for efficient heat circulation and energy use. Barrel Saunas offer health benefits such as improved circulation, detoxification, and relaxation, and come in various sizes to accommodate 2 to 6 people. They are primarily targeted at individuals seeking a high-quality, outdoor sauna experience for personal wellness and relaxation.
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Glutathione supplement
33.1K
Volume
+223%
Growth
A dietary supplement that contains glutathione, a powerful antioxidant naturally found in the body. Glutathione supplements are believed to help repair damaged cells, support immune function, and detoxify the liver, potentially offering benefits for various health conditions such as neurological disorders, liver disease, and heart conditions. These supplements are primarily targeted at individuals seeking to enhance their overall health, boost their immune system, and protect against oxidative stress.
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Freestyle cgm
1.3K
Volume
+223%
Growth
The Freestyle CGM (Continuous Glucose Monitoring) system is a sensor-based device designed to provide continuous glucose readings. It features painless and easy application, long-lasting sensors that can stay on the body for up to 14 days, and water resistance, allowing it to be worn during various activities. This system is particularly beneficial for individuals managing diabetes, as it offers real-time glucose data and reduces the need for frequent fingerstick tests.
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Protein tortillas
6.6K
Volume
+223%
Growth
Tortillas enriched with additional protein, often made with ingredients like whey protein or pea protein, in addition to traditional tortilla ingredients. These tortillas provide a higher protein content compared to regular tortillas, making them a valuable option for those looking to increase their protein intake. Protein tortillas are particularly popular among fitness enthusiasts, athletes, and individuals following high-protein diets.
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Hair loss serum
4.4K
Volume
+223%
Growth
Topical treatments designed to promote hair growth and reduce hair loss. They often contain active ingredients like Minoxidil, Finasteride, or natural extracts that aim to stimulate hair follicles and improve scalp health. These serums are typically used by individuals experiencing hair thinning or hair loss, seeking to enhance hair density and overall scalp health.
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Magnesium malate
90.5K
Volume
+223%
Growth
A compound that combines magnesium and malic acid, used as a dietary supplement to support various bodily functions. It aids in energy production, muscle and nerve function, pain relief, and detoxification, distinguishing itself by its dual-action benefits from both magnesium and malic acid. This supplement is primarily targeted at individuals seeking to improve their overall health, particularly those with muscle pain or fatigue.
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Personalized content
1.3K
Volume
+223%
Growth
The practice of using data to create and share content specifically targeted to individual users or specific audience segments. Personalized content leverages demographic, socioeconomic, and behavioral data to deliver relevant and engaging user experiences, such as personalized email marketing, customized website experiences, and targeted social media ads. This approach primarily benefits marketers and businesses aiming to enhance user engagement and conversion rates by tailoring content to individual preferences and needs.
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Barrier cream
40.5K
Volume
+223%
Growth
Topical formulations designed to protect the skin from irritants and harmful substances by forming a protective layer. Used in various settings, including industrial, healthcare, and personal skincare, to prevent skin damage and manage conditions like dermatitis and eczema, barrier creams often contain ingredients such as dimethicone, zinc oxide, and petrolatum. These creams are particularly beneficial for individuals exposed to harsh chemicals, frequent hand washing, or those with sensitive skin conditions.
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Eye brightener
6.6K
Volume
+222%
Growth
Makeup products designed to enhance the appearance of the eyes by reducing the look of dark circles, puffiness, and fatigue. They typically contain light-reflecting particles and ingredients that help to brighten and illuminate the under-eye area, providing a more awake and refreshed look. Eye brighteners are popular among individuals seeking to improve the overall radiance and youthful appearance of their eyes.
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The Ayurveda Experience
14.8K
Volume
+221%
Growth
A company specializing in Ayurvedic personal care products, offering a range of items including creams, cleansers, serums, hair potions, and supplements. The Ayurveda Experience differentiates itself by utilizing traditional Ayurvedic science and classical texts to formulate its products, aiming to address various health concerns such as hair, vision, and blood sugar. The target demographic includes individuals seeking natural and holistic health and beauty solutions based on ancient Ayurvedic principles.
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Ceramide cream
18.1K
Volume
+221%
Growth
Skincare product that contains ceramides, which are lipid molecules found naturally in the skin. These creams help restore the skin's natural barrier, retain moisture, and protect against environmental damage, making them effective for treating dry, irritated, or sensitive skin. Ceramide creams are particularly beneficial for individuals with dry or sensitive skin, as well as those looking to maintain skin hydration and barrier function.
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Profhilo Treatment
12.1K
Volume
+221%
Growth
Injectable procedure designed to improve skin health and rejuvenate the skin. It contains a high concentration of hyaluronic acid, a naturally occurring substance in the skin that helps to hydrate and plump it up, enhancing skin elasticity and firmness. This treatment is often sought by individuals looking to achieve a more youthful appearance and improve overall skin quality.
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246K
Volume
+219%
Growth
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Folate supplement
60.5K
Volume
+219%
Growth
Folate supplements are dietary products used to prevent or treat folate deficiency, which is crucial for DNA synthesis and red blood cell formation. These supplements are particularly important for preventing neural tube defects during pregnancy, distinguishing them from other vitamin supplements. Folate supplements are primarily targeted at individuals with folate deficiency, pregnant women, and those at risk of neural tube defects.
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Weed cart
0-100
Volume
+219%
Growth
A THC cartridge that contains prefilled cannabis oil or concentrate with varying cannabinoid percentages. These cartridges are used with cannabis vape pens to vaporize and inhale the cannabis oil, offering a convenient and discreet method of cannabis consumption. Weed carts are primarily targeted at adult cannabis users seeking an alternative to traditional smoking methods.
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Saffron supplement
18.1K
Volume
+219%
Growth
Saffron supplements are derived from the dried stigmas of the Crocus sativus flower and are used for their potential health benefits. These supplements are believed to improve mood, provide antioxidant properties, aid in appetite control, relieve premenstrual syndrome (PMS) symptoms, and support eye health. They are primarily targeted at individuals seeking natural remedies for mood enhancement, weight management, and overall well-being.
exploding
At home sti test
74K
Volume
+219%
Growth
At-home STI tests are diagnostic tools that allow individuals to collect samples in the privacy of their own homes and send them to a laboratory for analysis. These tests provide a convenient and discreet method for detecting sexually transmitted infections without the need for a visit to a healthcare provider. They are particularly beneficial for individuals seeking privacy, convenience, and quick results in managing their sexual health.
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