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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Migraine mask
320
Volume
+175%
Growth
Therapeutic head wraps designed to provide relief from migraines and headaches through cold or hot therapy. These masks come in various forms and prices, such as the TheraICE Migraine Relief Cap and iTHERAU Migraine Ice Head Wrap, and are designed to fit comfortably around the head to alleviate pain and discomfort. They are primarily targeted at individuals suffering from frequent migraines or severe headaches seeking non-pharmaceutical pain relief options.
regular
Decision intelligence
1.6K
Volume
+175%
Growth
Interdisciplinary field that combines data science, social science, and managerial science to help organizations make better decisions. It involves the use of data, machine learning, and artificial intelligence to inform and improve decision-making processes, providing a structured approach by integrating various types of data and analytical techniques to predict outcomes and optimize decisions. Decision Intelligence primarily benefits organizations and businesses seeking to enhance their decision-making capabilities through data-driven insights.
exploding
Joylux
1.9K
Volume
+175%
Growth
Global femtech company dedicated to helping menopausal women achieve intimate wellness. They offer a range of innovative women's intimate care products that can be used at home, including high-tech devices, digital tools, and science-based products designed to address intimate health concerns. Joylux primarily targets menopausal women seeking to improve their intimate health and overall well-being through accessible and effective solutions.
peaked
Create Wellness
2.9K
Volume
+174%
Growth
Create Wellness is a company that produces creatine monohydrate supplements in gummy form. These gummies are designed to improve muscle strength, recovery, and cognitive performance, offering a convenient alternative to traditional powdered supplements. The product is primarily targeted at fitness enthusiasts and individuals living active lifestyles who seek the benefits of creatine without the hassle of mixing powders
exploding
Lip sunscreen
14.8K
Volume
+174%
Growth
Specially formulated products designed to protect the lips from the harmful effects of UV radiation. They typically contain SPF protection to shield the lips from sunburn and potential long-term damage, such as skin cancer, and often include moisturizing ingredients to improve hydration and smoothness. Lip sunscreens are beneficial for individuals who spend extended periods outdoors and seek to maintain healthy, hydrated lips.
exploding
anti-sexual
33.1K
Volume
+173%
Growth
An attitude or stance characterized by opposition to or disapproval of sex or sexuality. This can be expressed through personal beliefs, social movements, or ideologies that discourage or reject sexual activity and sexual attraction. The anti-sexual perspective is often adopted by individuals or groups who advocate for celibacy, asexuality, or moral objections to sexual behavior.
regular
Saatva
135K
Volume
+173%
Growth
A well-known mattress brand that focuses on handcrafted, eco-friendly mattresses made to order in the USA. The company uses premium materials that meet high health and environmental safety standards and offers hand-delivery and in-home setup, differentiating it from competitors who typically compress mattresses for doorstep shipping. Saatva primarily targets consumers who value high-quality, environmentally friendly products and personalized delivery services.
exploding
Calming treats
1.6K
Volume
+172%
Growth
Specialized products designed to help pets manage stress and anxiety. They often contain ingredients like L-Theanine, colostrum, Vitamin B1, hemp oil, and melatonin, which work together to promote relaxation and reduce anxiety in pets. These treats are particularly beneficial for pets during stressful events such as thunderstorms, fireworks, travel, or separation from the owner.
regular
safecheck
2.9K
Volume
+171%
Growth
Platform that manages vital health records for individuals and their family members, offering a comprehensive suite of health management tools. SafeCheck includes features such as emergency profiles, general wellness, mental wellness, sexual wellness, sleep wellness, prescription management, symptoms questionnaire, and vaccinations, providing a holistic approach to health monitoring and management. The platform is particularly beneficial for individuals and families seeking an organized and accessible way to manage their health records and wellness information.
regular
Comfier
9.9K
Volume
+171%
Growth
Company specializing in designing, developing, and manufacturing electric massagers aimed at improving quality of life. Comfier differentiates itself through innovative massager products and over 20 years of industry experience, providing revitalizing massage experiences. The target demographic includes individuals seeking effective and convenient solutions for relaxation and muscle relief.
regular
Augustinus Bader
110K
Volume
+171%
Growth
A renowned biomedical scientist and physician known for his groundbreaking work in stem cell biology and regenerative medicine. His eponymous skincare company offers a range of products including skin, body, haircare, and supplements, all designed to leverage the body's natural regenerative processes, differentiating itself through over 30 years of research and science. The products are primarily targeted at individuals seeking advanced, science-backed skincare solutions for improved skin health and appearance.
regular
Cbd drinks
0-100
Volume
+171%
Growth
Beverages infused with cannabidiol (CBD), a compound derived from the hemp plant. These drinks are marketed for their potential benefits, such as helping with anxiety, stress, and pain relief, although scientific evidence is still developing to fully support these claims. CBD drinks are primarily targeted at individuals seeking natural alternatives for relaxation and wellness.
regular
Faropenem
18.1K
Volume
+171%
Growth
Orally active beta-lactam antibiotic that belongs to the penem group, used to treat bacterial infections. Faropenem is resistant to some forms of extended-spectrum beta-lactamase, making it effective against certain resistant bacteria and available for oral use. It is primarily targeted at patients requiring treatment for bacterial infections, especially those caused by resistant strains.
regular
Makhana
368K
Volume
+171%
Growth
A species of water lily found in southern and eastern Asia, known for its edible seeds. These seeds are commonly dried and consumed in various forms, offering nutritional benefits such as being a good source of protein, fiber, and micronutrients like calcium, magnesium, iron, and phosphorus. Makhana is particularly popular among health-conscious individuals and those seeking nutritious snack options.
exploding
Dr squatch
450K
Volume
+171%
Growth
An American personal care company founded in 2013, specializing in organic and natural handmade soap and other personal care products. The company differentiates itself by focusing on high-quality, natural ingredients and marketing its products specifically towards men, offering a range of items including bar soap, toothpaste, and deodorant. Dr. Squatch primarily targets men who are interested in natural and organic personal care solutions.
regular
Height vitamins
6.6K
Volume
+171%
Growth
Dietary supplements formulated to support height growth using natural, drug-free ingredients like melatonin, ashwagandha, and lemon. Clinically tested, these vitamins have shown a statistically significant increase in height for children taking them daily over a six-month period, with 86.66% of participants experiencing growth. These vitamins are primarily targeted at children and adolescents seeking to enhance their height growth naturally.
exploding
snris
74K
Volume
+170%
Growth
Medications primarily used to treat major depressive disorder and other mood disorders by inhibiting the reuptake of serotonin and norepinephrine. These drugs help elevate mood and alleviate symptoms of depression, and are often chosen when SSRIs are not effective. SNRIs are beneficial for individuals with depression, anxiety disorders, chronic pain conditions, and fibromyalgia.
exploding
Mary Ruth Organics
40.5K
Volume
+170%
Growth
Company specializing in producing organic and non-GMO vitamins and supplements. They offer a variety of products, including liquid multivitamins, probiotics, and other health supplements, emphasizing the use of high-quality, organic ingredients. The target demographic includes health-conscious consumers seeking accessible and effective organic health products.
peaked
Digital health
18.1K
Volume
+170%
Growth
Field that uses digital technologies to improve health and healthcare. It encompasses mobile health, telehealth, wearable devices, health IT, personalized medicine, and AI/machine learning applications, aiming to enhance healthcare delivery, patient outcomes, and personalized care. Digital health primarily benefits healthcare providers, patients, and researchers seeking to leverage technology for better health management and treatment outcomes.
exploding
Watermelon soap
1.6K
Volume
+170%
Growth
Skincare product designed to hydrate the skin and provide various dermatological benefits. Watermelon soap helps heal and prevent acne and pimples, removes dark spots, and is typically paraben-free and cruelty-free, making it a gentle option for skincare. It is suitable for all skin types, appealing to individuals seeking a natural and effective skincare solution.
peaked
Period shorts
3.6K
Volume
+170%
Growth
Menstrual underwear designed to provide comfort and absorbency during menstruation. These reusable garments come in various styles and are made from materials that offer leak protection and moisture-wicking properties, differentiating them from traditional menstrual products. Period shorts are primarily targeted at individuals seeking a sustainable and comfortable alternative to disposable menstrual products.
regular
eversweet
880
Volume
+169%
Growth
Zero-calorie sweetener derived from stevia, supplied by Cargill in North America. It offers the same sweetness as found in the stevia leaf, making it a natural alternative to sugar without the calories. Eversweet is targeted at health-conscious consumers and those looking to reduce their sugar intake without sacrificing sweetness.
regular
Sesame protein
2.9K
Volume
+169%
Growth
Protein derived from sesame seeds, known for being a rich source of plant-based protein. It offers essential nutrients such as copper, which is crucial for red blood cell production and immune system function, making it a valuable addition to vegetarian and vegan diets. Sesame protein is particularly beneficial for individuals seeking plant-based protein sources and those looking to enhance their nutrient intake.
exploding
Femtech
12.1K
Volume
+168%
Growth
Category of software, diagnostics, products, and services that use technology to focus on women's health. This sector includes applications such as reproductive health, pregnancy and nursing care, pelvic and uterine healthcare, and general wellness, offering solutions like menstrual tracking, fertility monitoring, and prenatal care. Femtech primarily targets women seeking specialized healthcare solutions and has gained significant traction due to its potential to address unique health needs.
exploding
multimineral
5.4K
Volume
+168%
Growth
Dietary supplements that contain a combination of essential minerals necessary for various bodily functions. These supplements are available in different forms and are often combined with vitamins in multivitamin/mineral supplements, providing a comprehensive nutrient profile to support overall health. Multimineral supplements are primarily targeted at individuals looking to fill nutritional gaps in their diet, including those with specific health conditions or dietary restrictions.
regular
Anti-dandruff shampoo
135K
Volume
+168%
Growth
Specialized hair care products formulated to treat and prevent dandruff by incorporating active ingredients such as ketoconazole and salicylic acid. These shampoos help reduce itching and flaking, maintain scalp health, and can provide additional hair benefits like added shine and volume. Anti-dandruff shampoos are particularly beneficial for individuals experiencing dandruff and related scalp issues, offering relief and improved hair appearance.
exploding
Smart ring
246K
Volume
+168%
Growth
Advanced wearable devices designed to monitor health and fitness metrics such as heart rate, sleep patterns, and physical activity. Smart rings like the Oura Ring and Motiv Ring differentiate themselves by offering compact, unobtrusive designs with comprehensive tracking capabilities, often integrating with mobile apps for detailed analytics. These devices are particularly beneficial for health-conscious individuals, athletes, and fitness enthusiasts seeking to optimize their performance and well-being.
exploding
5strands
2.9K
Volume
+167%
Growth
Company founded in 2017 that offers affordable testing through a simple hair analysis. Their tests measure food and environmental substances that cause non-IgE mediated reactions, known as intolerances, helping individuals identify the root causes of daily discomforts such as upset stomachs, skin irritation, or bloating. The target demographic includes individuals seeking to make informed decisions about their health and well-being by understanding their intolerances.
exploding
Grounding
368K
Volume
+167%
Growth
Grounding can refer to several concepts depending on the context, such as electrical grounding, psychological grounding techniques, or grounding in linguistics and philosophy. Electrical grounding is a safety measure used in electrical systems to prevent electric shock by connecting circuits to the ground. Psychological grounding techniques help individuals stay present and manage anxiety, while linguistic and philosophical grounding deals with establishing relevance and context in language or the relationship between fundamental aspects of reality.
exploding
Hyaluronic acid lip balm
6.6K
Volume
+167%
Growth
Lip care product formulated with hyaluronic acid to deliver intense hydration and plumping effects to the lips. Hyaluronic acid lip balms help to retain moisture, improve lip texture, and provide a fuller appearance, distinguishing them from regular lip balms. These products are particularly beneficial for individuals with dry, chapped, or aging lips seeking enhanced hydration and a smoother, more voluminous look.
peaked
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