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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
pre-rolls
33.1K
Volume
+147%
Growth
Pre-rolls are short video advertisements that play before the main video content in digital advertising or ready-to-consume joints filled with ground marijuana flowers in the cannabis industry. In digital advertising, pre-rolls are used to capture the viewer's attention before the main content, while in the cannabis industry, they offer a convenient and ready-to-use product for consumers. The target demographic for digital advertising pre-rolls includes online content viewers, whereas cannabis pre-rolls are aimed at adult consumers seeking a convenient way to consume marijuana.
exploding
Rhodiola supplement
8.1K
Volume
+147%
Growth
Rhodiola supplements are derived from the Rhodiola rosea herb, traditionally used in European and Asian medicine for its adaptogenic properties. These supplements are believed to help the body adapt to stress, reduce fatigue, and improve mental and physical performance by influencing neurotransmitter levels and modulating stress response systems. Rhodiola supplements are primarily targeted at individuals seeking natural remedies for stress reduction, enhanced cognitive function, and improved physical endurance.
exploding
Tranexamic acid
550K
Volume
+146%
Growth
Synthetic derivative of lysine used as an antifibrinolytic agent to treat and prevent major bleeding. It works by inhibiting the breakdown of fibrin clots, thereby reducing bleeding, and is approximately 10 times more potent than aminocaproic acid. Tranexamic acid is primarily used by medical professionals to manage bleeding in surgical and trauma settings.
exploding
Vitamic
100
Volume
+146%
Growth
These are organic substances essential for normal metabolism, growth, and development, and regulation of cell function. They are required in small amounts in the diet because they cannot be synthesized by the body. They play a crucial role in the maintenance of the overall health of an individual, contributing to the immune system, nerve function, and many other biological processes.
exploding
Electrolytes water
74K
Volume
+146%
Growth
Electrolytes water is a type of beverage that contains essential minerals like sodium, potassium, calcium, and magnesium, which help maintain fluid balance and muscle function in the body. It is particularly beneficial for replenishing electrolytes lost through sweat during physical activities or heat exposure, thereby aiding in overall hydration and recovery. This type of water is primarily targeted at athletes, fitness enthusiasts, and individuals exposed to high temperatures who need to maintain optimal hydration levels.
exploding
Sugar Dilemma
0-100
Volume
+145%
Growth
The Sugar Dilemma refers to the complex issues surrounding sugar consumption, including its addictive nature, health impacts, and the challenges of reducing sugar intake. It also encompasses the conflicting dietary principles and cultural responses to sugar consumption, making it a multifaceted issue that affects public health policies and individual dietary choices. This dilemma primarily concerns health-conscious individuals, policymakers, and healthcare professionals who are focused on addressing the negative health outcomes associated with high sugar consumption.
exploding
Adhd toy
20
Volume
+145%
Growth
Sensory tools designed to help individuals with ADHD manage their symptoms by improving focus, reducing anxiety, and providing a calming effect. These toys include fidget toys, sensory toys, and executive fidget sets, which offer tactile stimulation and can aid in concentration and stress relief. ADHD toys are particularly beneficial for children and adults with ADHD who seek to enhance their focus and reduce anxiety in various settings.
exploding
Tongue scraper
201K
Volume
+144%
Growth
A tongue scraper is an oral hygiene tool designed to clean the surface of the tongue. It is typically made of plastic or metal and helps remove bacteria, food debris, fungi, and dead cells, thereby improving oral hygiene and reducing bad breath. This tool is particularly beneficial for individuals looking to enhance their oral care routine and maintain fresher breath.
regular
Coros
246K
Volume
+144%
Growth
A company specializing in performance sports wearables, COROS Wearables Inc. focuses on developing technology to help athletes train and perform at their best. Founded in 2014 and headquartered in Shenzhen, Guangdong, China, the company offers advanced sports watches and other wearable devices designed to evaluate fitness, fatigue, and performance, particularly for outdoor and mountain sports. COROS primarily targets athletes and outdoor enthusiasts seeking high-performance, reliable wearables to enhance their training and performance metrics.
exploding
Urea Cream
110K
Volume
+144%
Growth
Topical treatment commonly used to moisturize and soften dry, rough, and scaly skin conditions. It contains urea, a compound that helps to increase the water content in the skin and dissolve the intercellular matrix, which can help to shed dead skin cells and improve skin texture. Urea cream is often used to treat conditions such as eczema, psoriasis, corns, calluses, and keratosis pilaris.
regular
Sculptra
201K
Volume
+144%
Growth
Injectable cosmetic dermal filler made of poly-L-lactic acid, approved by the FDA. It is designed to reduce deep wrinkles and facial lines by stimulating collagen production, offering long-lasting results compared to other fillers. Sculptra is primarily targeted at individuals seeking non-surgical facial rejuvenation and those looking to address signs of aging with a minimally invasive procedure.
exploding
Front of the pack
880
Volume
+144%
Growth
Front of the Pack is a company that specializes in supplements and air-dried dog food made with high-quality ingredients. Their products are 100% natural and sustainable, containing no fillers or byproducts, which differentiates them from many competitors in the pet food industry. The target demographic for Front of the Pack includes pet owners who prioritize premium nutrition and sustainability for their pets.
regular
Inbox health
1.9K
Volume
+144%
Growth
Inbox Health is a software company that focuses on automating patient billing and payments for medical billers. The platform enhances patient engagement by delivering clear medical bills promptly, offering multiple payment options, and providing empathetic support through phone and live chat, which leads to increased profitability and faster collection speeds for billers. It primarily benefits medical billers and healthcare providers looking to modernize their patient support and billing processes.
regular
peptides
246K
Volume
+144%
Growth
Short chains of amino acids linked by peptide bonds, smaller than proteins. Peptides function as hormones, neurotransmitters, and are involved in the immune response, playing crucial roles in various biological processes. They are valuable in medical and research applications for their diverse functionalities.
exploding
Lip sunscreen
14.8K
Volume
+143%
Growth
Specially formulated products designed to protect the lips from the harmful effects of UV radiation. They typically contain SPF protection to shield the lips from sunburn and potential long-term damage, such as skin cancer, and often include moisturizing ingredients to improve hydration and smoothness. Lip sunscreens are beneficial for individuals who spend extended periods outdoors and seek to maintain healthy, hydrated lips.
exploding
Baby-led weaning
201K
Volume
+143%
Growth
Method of introducing solid foods to a baby that allows the baby to self-feed from the start. This approach encourages exploration of different textures and flavors, promoting motor skills and healthy eating habits. Baby-led weaning is particularly beneficial for parents who want to foster independence and healthy eating patterns in their children from an early age.
regular
Pelvic floor therapy
74K
Volume
+143%
Growth
Specialized form of physical therapy aimed at strengthening or relaxing the pelvic floor muscles to treat conditions such as urinary incontinence, fecal incontinence, pelvic organ prolapse, and chronic pelvic pain. Techniques used include exercises, biofeedback, manual therapy, electrical stimulation, and patient education, providing significant improvements in bladder and bowel control, pain reduction, and sexual function. This therapy is particularly beneficial for individuals experiencing pelvic floor dysfunction, including postpartum women, older adults, and those with chronic pelvic pain.
exploding
Nurture Life
22.2K
Volume
+143%
Growth
Company that focuses on providing nutritious, ready-to-eat meals, snacks, and smoothies for babies, toddlers, and kids. Nurture Life differentiates itself by offering convenient meal options without compromising on flavor and nutrition, aiming to improve children's eating habits. The primary target demographic includes parents seeking healthy and convenient meal solutions for their young children.
regular
Boric acid suppositories
135K
Volume
+141%
Growth
A treatment option for vaginal infections that works by balancing pH levels and controlling odor. These suppositories are inserted into the vagina, usually at bedtime, and are effective for many women, though they are not recommended for use during pregnancy. They are available over-the-counter and should be used according to the provided instructions, with consultation from a healthcare provider recommended before starting treatment.
regular
OZiva
90.5K
Volume
+141%
Growth
A plant-based nutrition brand offering a variety of products aimed at supporting physical and mental fitness. The range includes nutrition and beauty products such as proteins, vitamins, minerals, and skincare items, all enriched with Ayurvedic herbs, differentiating it through its focus on natural and plant-based ingredients. OZiva primarily targets health-conscious individuals seeking to enhance their well-being through natural and holistic approaches.
regular
Eye brightener
6.6K
Volume
+141%
Growth
Makeup products designed to enhance the appearance of the eyes by reducing the look of dark circles, puffiness, and fatigue. They typically contain light-reflecting particles and ingredients that help to brighten and illuminate the under-eye area, providing a more awake and refreshed look. Eye brighteners are popular among individuals seeking to improve the overall radiance and youthful appearance of their eyes.
peaked
Dreamland Baby
18.1K
Volume
+141%
Growth
Company that specializes in gently weighted sleep solutions for infants and children, designed to promote better sleep. Dreamland Baby differentiates itself by offering products that use evenly distributed weight to provide a calming effect, which can help improve sleep quality and duration for young children. The primary target demographic includes parents and caregivers seeking effective sleep aids for infants and toddlers to ensure healthier and happier families.
peaked
Laser hair removal device
12.1K
Volume
+140%
Growth
Laser hair removal devices utilize laser or IPL technology to target and damage hair follicles, thereby inhibiting future hair growth. These devices are generally effective for individuals with light skin and dark hair, offering a convenient and cost-effective alternative to professional treatments. The primary users of these devices are people seeking long-term hair reduction solutions that can be safely used at home with proper adherence to instructions.
regular
Scalp brush
22.2K
Volume
+140%
Growth
A handheld tool designed to exfoliate the scalp, loosen dandruff, and increase blood circulation to hair follicles. It functions similarly to a regular hair comb or brush but is specifically designed to promote hair growth, improve scalp health, reduce dandruff, and provide a relaxing massage experience. The scalp brush is particularly beneficial for individuals looking to enhance their scalp care routine and those experiencing issues like dandruff or hair thinning.
regular
Heart supplement
3.6K
Volume
+140%
Growth
Products designed to support cardiovascular health through various mechanisms, such as balancing cholesterol levels, providing essential amino acids, and maintaining healthy blood pressure. These supplements often contain ingredients like omega-3 fatty acids, CoQ10, and antioxidants, which are believed to contribute to heart health and overall well-being. Heart supplements are primarily targeted at individuals looking to improve or maintain their cardiovascular health, particularly those with a family history of heart disease or existing heart conditions.
exploding
Simple mills
33.1K
Volume
+140%
Growth
A company founded in 2012 that focuses on providing clean, nutritious foods aimed at promoting full-body, inside-out happiness. Simple Mills differentiates itself by offering simple, delicious, real foods that make healthful choices easy for consumers. Their products are primarily targeted at health-conscious individuals seeking nutritious and convenient food options.
exploding
Century Therapeutics
2.4K
Volume
+139%
Growth
Innovative biotechnology company focused on developing allogeneic induced pluripotent stem cell (iPSC)-derived cell therapies. Century Therapeutics leverages advanced gene editing, protein engineering, and manufacturing technologies to create iPSC-derived natural killer (NK) and T cell therapies, aiming to provide off-the-shelf solutions for cancer treatment. The primary beneficiaries of Century Therapeutics' innovations are patients with cancer, as well as healthcare providers seeking advanced therapeutic options.
peaked
unlearning
12.1K
Volume
+139%
Growth
The process of making an effort to forget or set aside one's usual way of doing something in order to learn a new and sometimes better way. Unlearning is often necessary when adopting new skills or methodologies that differ significantly from previously learned habits or techniques, facilitating personal and professional growth. This concept is particularly beneficial for individuals and organizations undergoing significant changes or seeking to innovate and improve their practices.
exploding
Acetylcysteine
1M
Volume
+138%
Growth
A medication and supplement used for various medical purposes, including as a mucolytic agent and an antidote for acetaminophen overdose. It helps thin and loosen mucus in the airways and replenishes glutathione to prevent liver damage from acetaminophen toxicity. Acetylcysteine is beneficial for individuals with respiratory conditions, those who have overdosed on acetaminophen, and patients requiring renal protection during imaging procedures.
regular
Moroccan black soap
9.9K
Volume
+138%
Growth
Traditional soap originating from Morocco, made from a mixture of crushed olives, olive oil, and other natural ingredients. It is rich in vitamins and antioxidants, particularly Vitamin E, which provides deep cleansing, exfoliation, antibacterial properties, moisturizing, anti-aging benefits, and helps in achieving an even skin tone. Primarily used in traditional Moroccan steam baths (hammams) but also suitable for home use, it is beneficial for individuals seeking a natural and effective skincare solution.
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