About
Newsletter
Blog
Health Trends
The trends shaping the future of health and healthcare.
FILTER BY:
5 years
health
Fear of missing out
33.1K
Volume
+100%
Growth
Psychological phenomenon where individuals experience anxiety or apprehension that others might be having rewarding experiences from which they are absent. This fear is often exacerbated by social media, where people frequently see posts about others' activities, events, and achievements, leading to feelings of inadequacy or exclusion. FOMO primarily affects individuals who are highly engaged with social media and are sensitive to social comparisons.
exploding
Inpatient care
3.6K
Volume
+100%
Growth
Medical treatment provided to patients who are admitted to a hospital or another healthcare facility for at least one night. This type of care is typically required for serious illnesses, surgeries, or conditions that need close monitoring and continuous treatment, involving a multidisciplinary team of healthcare professionals. Inpatient care primarily benefits individuals with acute medical conditions, post-operative needs, or severe health issues requiring intensive supervision.
exploding
Crystal hair eraser
3.6K
Volume
+100%
Growth
Hair removal and exfoliation tool designed to provide a painless alternative to traditional hair removal methods. The Crystal Hair Eraser uses a unique crystal technology to gently remove hair and exfoliate the skin, offering a smoother and more comfortable experience compared to waxing or shaving. This product is targeted at individuals seeking a convenient and pain-free hair removal solution, particularly those with sensitive skin.
peaked
Light therapy glasses
2.4K
Volume
+100%
Growth
Light therapy glasses are wearable devices designed to deliver specific wavelengths of light to the eyes, mimicking natural sunlight to help regulate circadian rhythms and improve mood. These glasses are often used to alleviate symptoms of seasonal affective disorder (SAD), jet lag, and sleep disorders by promoting wakefulness and enhancing overall well-being. They are primarily targeted at individuals experiencing mood or sleep-related issues, such as those affected by seasonal changes or frequent travelers.
regular
Blautia
1.3K
Volume
+100%
Growth
Blautia is a genus of anaerobic, gram-positive bacteria found in the human gut microbiota. This genus plays a significant role in maintaining gut health by producing short-chain fatty acids, which are essential for colon health and energy metabolism. Blautia is of particular interest to microbiologists and healthcare professionals studying the human microbiome and its impact on health and disease.
exploding
Collagen peptides powder
27.1K
Volume
+100%
Growth
Collagen peptides powder is a dietary supplement made from hydrolyzed collagen, which is broken down into smaller, easily absorbable peptides. It supports skin health, improves joint function, and promotes hair and nail growth by providing essential amino acids that contribute to collagen production in the body. Collagen peptides powder is primarily targeted at individuals looking to enhance their skin's elasticity, reduce signs of aging, and improve joint and overall connective tissue health.
exploding
Bio retinol
110
Volume
+100%
Growth
Skincare ingredient used in products aimed at reducing wrinkles and improving skin tone. Bio retinol is often found in serums and creams and is marketed as a natural alternative to traditional retinol, providing similar anti-aging benefits without the associated irritation. It is particularly beneficial for individuals seeking natural skincare solutions to address signs of aging and improve overall skin health.
regular
Mini stepper
40.5K
Volume
+100%
Growth
A compact, portable exercise machine designed for cardiovascular workouts and lower body strengthening. It often includes features like hydraulic resistance, LCD displays, and sometimes resistance bands for a full-body workout, differentiating it from larger, more cumbersome exercise equipment. Mini steppers are ideal for individuals seeking a convenient and space-saving solution for home fitness, particularly those with limited space or a preference for low-impact exercise options.
regular
Optum Rx
301K
Volume
+100%
Growth
Pharmacy care services company that is part of Optum, a division of UnitedHealth Group. It provides pharmacy benefit management (PBM) services, including mail order pharmacy services, specialty pharmacy services, and home delivery of medications, aiming to manage prescription drug benefits and improve health outcomes. The primary beneficiaries are health plans, employers, and government programs seeking efficient and effective management of prescription drug benefits.
regular
Shilajit capsule
40.5K
Volume
+100%
Growth
Natural supplement derived from a substance found in the Himalayas, known for its potential benefits in enhancing energy, cognitive function, anti-aging, and immune support. Shilajit capsules are commonly used in Ayurvedic medicine and are generally considered safe when taken in appropriate amounts, offering a natural alternative for various health benefits. The primary users of Shilajit capsules are individuals seeking natural supplements to improve overall health and well-being, particularly those interested in traditional Ayurvedic practices.
regular
Lavender salt
720
Volume
+100%
Growth
Product that combines the aromatic and soothing properties of lavender with the mineral benefits of salt. It is used both in culinary applications to add a unique flavor to dishes and in therapeutic settings for relaxation, stress reduction, and relief from insomnia. Lavender salt is particularly beneficial for individuals seeking pain relief, skin hydration, improved circulation, and mood enhancement.
exploding
Lever lifting belt
5.4K
Volume
+100%
Growth
A weightlifting accessory designed to provide support and stability during heavy lifting exercises. It features a lever mechanism for quick and easy adjustments, ensuring a secure fit, and is typically made from high-quality materials like leather, available in various thicknesses for different levels of support. Lever lifting belts are popular among powerlifters and serious weightlifters aiming to enhance performance and reduce the risk of injury.
peaked
Nail strengthening treatment
2.9K
Volume
+100%
Growth
Nail strengthening treatments are designed to enhance the health and durability of nails through various methods and products. These treatments often include the use of biotin supplements, minimizing water exposure, maintaining hydration, and using nail hardeners sparingly to prevent brittleness. They are particularly beneficial for individuals with weak, brittle, or damaged nails seeking to improve nail strength and overall health.
peaked
L-Citrulline
135K
Volume
+100%
Growth
A naturally occurring amino acid found in foods like watermelon and produced by the body. It is commonly used as a dietary supplement for its potential health benefits, including improved exercise performance, reduced muscle soreness, enhanced heart health, and support for erectile dysfunction. L-Citrulline is primarily targeted at athletes, individuals with cardiovascular concerns, and those seeking to improve their overall physical performance and recovery.
regular
CocoaVia
6.6K
Volume
+100%
Growth
Brand offering supplements aimed at enhancing memory, focus, cardiovascular health, and overall brain function, primarily utilizing cocoa flavanols. CocoaVia differentiates itself by focusing on the health benefits of cocoa flavanols, providing products like Memory & Focus Supplements, Cardio Health Powder, and Heart & Brain Supplements. The target demographic includes individuals seeking to improve cognitive function and cardiovascular health through natural supplements.
regular
Forward health
22.2K
Volume
+100%
Growth
Revolutionary primary care service that focuses on long-term health by combining top-rated doctors with advanced technology. Forward Health differentiates itself by offering personalized care through its CarePod, which provides on-demand blood work and other physical diagnostics, as well as personalized longevity plans based on individual risks. This service is primarily targeted at individuals seeking comprehensive, technology-driven healthcare solutions for proactive and preventive health management.
exploding
Subscription Management
2.4K
Volume
+98%
Growth
Process of overseeing and controlling the lifecycle of a subscription-based service, including customer onboarding, billing, renewals, cancellations, and analytics. Subscription management is crucial for businesses offering recurring services or products, as it ensures smooth operations and customer satisfaction through efficient handling of subscription-related tasks. This process primarily benefits companies with subscription models, such as SaaS providers, streaming services, and membership-based organizations.
regular
Probiotic gummies
14.8K
Volume
+98%
Growth
Dietary supplements that contain beneficial bacteria intended to support gut health and overall digestive function. These gummies are chewable and come in various flavors, making them a convenient and palatable option for those who may have difficulty swallowing pills. They are primarily targeted at individuals looking to improve their digestive health and overall well-being.
exploding
Celluma
9.9K
Volume
+98%
Growth
Brand offering LED light therapy devices for treating acne, aging, wrinkles, and pain. Celluma's products, such as the Celluma FACE, Celluma PRO, and Celluma Home-2Mode, utilize light/laser technology for both cosmetic and therapeutic applications, differentiating themselves with a range of devices priced from $795 to $1,795. These devices are targeted at individuals seeking non-invasive treatments for skin and pain conditions, including both home users and professional practitioners.
regular
Cognitive bias
40.5K
Volume
+98%
Growth
Systematic patterns of deviation from norm or rationality in judgment, leading to illogical inferences about people and situations. These biases often arise from the brain's attempt to simplify information processing, resulting in errors such as confirmation bias, anchoring bias, and availability heuristic. Cognitive biases affect decision-making in personal life, business, and public policy, and understanding them can help mitigate their impact.
exploding
Zero app
5.4K
Volume
+98%
Growth
Mobile application designed to assist users in forming new habits and achieving weight-loss and health-gain goals. It offers real-time tips, personalized statistics, and features like Fat-Burning Mode to help shift metabolism towards burning more fat, differentiating itself with its focus on habit formation and metabolic health. The Zero app is primarily targeted at individuals seeking to improve their health and fitness through structured habit-building and personalized guidance.
regular
Laser hair removal device
12.1K
Volume
+98%
Growth
Laser hair removal devices utilize laser or IPL technology to target and damage hair follicles, thereby inhibiting future hair growth. These devices are generally effective for individuals with light skin and dark hair, offering a convenient and cost-effective alternative to professional treatments. The primary users of these devices are people seeking long-term hair reduction solutions that can be safely used at home with proper adherence to instructions.
exploding
Magnesium citrate
550K
Volume
+98%
Growth
A magnesium preparation in salt form combined with citric acid, commonly used as a laxative. It works by attracting water into the colon through osmosis, which helps to induce bowel movements, making it effective for treating constipation and preparing the bowels for medical procedures like colonoscopies. Magnesium citrate is typically used by individuals needing relief from constipation or those undergoing bowel preparation for medical examinations.
regular
Enmeshment
74K
Volume
+97%
Growth
Psychological term that describes a relationship dynamic where personal boundaries are blurred, and individuals are overly involved in each other's lives. This often occurs in family systems where members are overly dependent on each other for emotional support and identity, leading to a lack of autonomy and individuality. Enmeshment primarily affects individuals within close-knit family units, often resulting in challenges related to personal development and independence.
regular
Meal prep container
60.5K
Volume
+97%
Growth
Containers designed for storing and organizing meals ahead of time, facilitating portion control and efficient time management. These containers are available in various materials and sizes, often featuring compartments, and are typically durable, reusable, and safe for use in microwaves and dishwashers. They are particularly beneficial for individuals seeking to streamline meal preparation and maintain a structured dietary routine.
regular
Concert Health
2.4K
Volume
+97%
Growth
Company that focuses on integrating behavioral health care into primary care settings using a collaborative care model. Concert Health differentiates itself by working with medical groups and health systems to incorporate behavioral health services into their practices, aiming to create a more comprehensive and integrated approach to patient care. The primary target demographic includes medical groups, health systems, and primary care providers seeking to enhance their patient care with integrated behavioral health services.
regular
Ph suppositories
880
Volume
+97%
Growth
Vaginal health products designed to maintain or restore the natural pH balance of the vagina, often containing ingredients like boric acid. These suppositories are used to address issues such as vaginal odor and discomfort, providing a non-invasive method to support vaginal health. They are primarily targeted at individuals experiencing vaginal pH imbalances, but should not be used by those who are pregnant or nursing.
regular
Behavioral design
4.4K
Volume
+96%
Growth
Concept that involves the use of psychological insights to influence human behavior in a predictable way. This field combines elements of psychology, design, and behavioral economics to create environments, products, and services that encourage desired behaviors. Behavioral design is applicable in various domains such as health, finance, education, and public policy, benefiting individuals and organizations aiming to promote specific actions or decisions.
regular
Actimel
110K
Volume
+96%
Growth
Yogurt drink that contains 10 billion L. casei cultures and immune-supporting vitamins B6 and D. It is designed to support the immune system and is available in a variety of fruity flavors, offering a convenient and tasty way to incorporate probiotics and essential vitamins into one's diet. Actimel is primarily targeted at health-conscious individuals looking to boost their immune system and improve their overall well-being.
regular
Turmeric time
170
Volume
+96%
Growth
Turmeric Time is a brand offering turmeric shots that incorporate ingredients such as ginger, citrus, and honey. These products are non-GMO and free from preservatives, artificial flavors, colors, and sweeteners, providing health benefits associated with turmeric and its complementary ingredients. Turmeric Time primarily targets health-conscious individuals seeking natural and convenient ways to incorporate turmeric into their diet.
exploding
52
53
54
55
56