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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Liposomal curcumin
6.6K
Volume
+86%
Growth
Liposomal curcumin is a formulation that encapsulates curcumin, a polyphenol pigment from the Curcuma longa plant, within liposomes to enhance its bioavailability. This formulation addresses the poor water solubility of curcumin, thereby improving its absorption and effectiveness in the body. Liposomal curcumin is primarily targeted at individuals seeking the potential health benefits of curcumin, including its anti-cancer, antioxidant, and anti-inflammatory properties.
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Dealcoholized wine
3.6K
Volume
+86%
Growth
A beverage that has had its alcohol content significantly reduced or completely removed, typically containing less than 0.5% alcohol by volume. Dealcoholized wine allows individuals to enjoy the taste and experience of wine without the effects of alcohol, making it a suitable alternative for those who avoid alcohol for health, religious, or personal reasons. This product is primarily targeted at individuals who want to enjoy wine flavors without consuming alcohol, including pregnant women, designated drivers, and those with alcohol restrictions.
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Esterase
6.6K
Volume
+85%
Growth
Enzymes that catalyze the hydrolysis of ester bonds in molecules, playing a significant role in various biological processes. Esterases are involved in the metabolism of drugs, the breakdown of dietary fats, and other physiological functions, with different types such as carboxylesterases, cholinesterases, and lipases each having specific roles. These enzymes are essential for organisms including humans, animals, plants, and microorganisms, and have applications in biotechnology, medicine, and industry.
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Water bottle carrier
9.9K
Volume
+85%
Growth
Accessory designed to hold and transport water bottles conveniently. Water bottle carriers come in various styles, materials, and price ranges, catering to different needs such as fashion, functionality, and promotional purposes. They are particularly useful for individuals who need to carry water bottles hands-free, such as hikers, athletes, and busy commuters.
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Brightening Serum
33.1K
Volume
+85%
Growth
Skincare product formulated with high-performance ingredients aimed at reducing dullness and discoloration of the skin. It helps to visibly brighten an uneven skin tone, resulting in a more uniform and radiant complexion, often containing ingredients like vitamin C, niacinamide, and alpha arbutin. Brightening serums are primarily targeted at individuals looking to improve skin radiance and address issues related to hyperpigmentation and uneven skin tone.
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Gut brain axis
27.1K
Volume
+85%
Growth
The gut-brain axis is a complex communication network that links the central nervous system with the enteric nervous system. It involves neural, hormonal, and immunological signaling mechanisms, with key components including the vagus nerve, gut hormones, gut microbiota, and the immune system. This axis is significant for its role in mood regulation, stress response, and gastrointestinal disorders, and is of particular interest to researchers and healthcare professionals studying its implications in various physiological processes and conditions.
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Vertical mouse
40.5K
Volume
+85%
Growth
An ergonomic computer mouse designed to reduce strain and discomfort associated with traditional horizontal mice. Its design allows users to maintain a more natural hand position, similar to a handshake, which can help reduce muscle strain and improve posture. This type of mouse is particularly beneficial for individuals who experience repetitive strain injuries or spend extended periods using a computer.
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Recovery sleeves
320
Volume
+85%
Growth
Garments designed to improve blood circulation, reduce muscle soreness, and minimize swelling. Recovery sleeves enhance performance, prevent injuries, and provide comfort and support, differentiating themselves by their ability to aid in faster recovery times for athletes and individuals. They are commonly used by athletes and individuals recovering from injuries.
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betteryou
14.8K
Volume
+84%
Growth
Digital coaching platform designed to assist individuals in making healthier lifestyle choices and improving overall wellness. BetterYou differentiates itself by offering tools that help organizations address employee burnout and support mental health, providing a comprehensive approach to well-being. The platform is targeted at both individuals seeking personal health improvements and organizations aiming to enhance employee wellness and productivity.
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Date syrup
33.1K
Volume
+84%
Growth
Thick, dark brown sweet syrup made from dates, commonly used in Middle Eastern and Arab cooking. Date syrup serves as a natural sweetener and is also known by other names such as date honey, date molasses, and debes. It is particularly popular among individuals seeking natural and healthier alternatives to refined sugar.
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Relate app
320
Volume
+84%
Growth
Mental health service offering science-based mental health journeys focusing on positive psychology, well-being, and mindfulness. Based in Istanbul, Turkey, it differentiates itself by providing structured, evidence-based programs designed to enhance mental health and overall well-being. The Relate app primarily targets individuals seeking to improve their mental health through guided, scientifically-backed practices.
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Lash shampoo
22.2K
Volume
+84%
Growth
A specialized cleanser formulated to clean and maintain eyelash extensions, ensuring they remain free from dirt, oil, and makeup residue. Lash shampoos are typically free from harsh chemicals like parabens and sulfates, making them gentle on the eyes and lashes while providing effective cleansing. These products are primarily targeted at individuals who wear eyelash extensions and seek to prolong their lifespan and maintain their appearance.
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Bacillus coagulans
49.5K
Volume
+84%
Growth
A spore-forming, lactic acid-producing bacterium used as a probiotic to support digestive health, boost the immune system, and improve symptoms of gastrointestinal disorders. Known for its resilience to heat and acidic environments, it effectively reaches the intestines, making it a reliable probiotic. Commonly found in dietary supplements and functional foods, it is generally recognized as safe (GRAS) by the FDA.
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Med Couture
22.2K
Volume
+84%
Growth
Brand specializing in medical apparel, offering a range of stylish and functional scrubs and accessories for healthcare professionals. Med Couture's products are designed with features like multiple pockets, stretch fabric, and modern fits to ensure comfort and practicality, differentiating them from competitors by focusing on both style and functionality. The target demographic for Med Couture includes healthcare professionals seeking comfortable, practical, and stylish workwear.
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Biotin serum
2.9K
Volume
+84%
Growth
Topical product used for hair and skin care, containing Biotin, also known as vitamin B7. It is marketed for its potential benefits in improving hair strength, reducing hair thinning, and promoting healthier skin by repairing dead skin cells and locking in moisture. Biotin serum is particularly beneficial for individuals experiencing hair loss or those seeking to enhance the health and appearance of their hair and skin.
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Leukocyte esterase
110K
Volume
+83%
Growth
An enzyme produced by white blood cells, commonly used as a marker in urinalysis to detect the presence of white blood cells in the urine. This enzyme's presence can indicate a urinary tract infection (UTI) or other inflammatory conditions in the urinary tract, and it is detected using a dipstick test that changes color in the enzyme's presence. The test is particularly useful for healthcare providers diagnosing and managing urinary tract infections and related conditions.
exploding
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Aaaebey debfeaefn
22.2K
Volume
+83%
Growth
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Vital proteins
110K
Volume
+83%
Growth
Company that manufactures and retails health supplement products, focusing on nutritional support for various aspects of health. Vital Proteins offers a range of products including proteins and vitamins designed to support digestion, fitness, joint health, energy, and personal care, differentiating itself with high-quality, collagen-based supplements. The target demographic includes health-conscious individuals seeking to improve their overall wellness through dietary supplements.
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Fermented vitamins
390
Volume
+83%
Growth
Supplements that have undergone a fermentation process, combining the health benefits of whole foods with the high potency of isolated nutrients. This process enhances bioavailability, making the vitamins easier for the body to absorb and utilize, and generally gentler on the digestive system compared to non-fermented vitamins. Fermented vitamins are particularly beneficial for individuals seeking improved nutrient absorption and those with sensitive digestive systems.
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OLLY
1M
Volume
+83%
Growth
Brand that offers health and wellness products including sleep aids, stress relief gummies, and multivitamins. OLLY differentiates itself by providing a range of gummy supplements that are both effective and enjoyable to consume, often featuring natural flavors and ingredients. The target demographic for OLLY products includes health-conscious individuals seeking convenient and tasty ways to support their overall well-being.
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Beyond verbal
320
Volume
+83%
Growth
Israeli start-up company founded in 2012, headquartered in Tel Aviv-Yafo, Israel, specializing in emotion recognition through vocal intonation. Beyond Verbal leverages voice and artificial intelligence (AI) to extract human emotions and reveal vocal biomarkers, which can indicate various health conditions. The company's technology is primarily targeted at healthcare providers, researchers, and businesses seeking to understand and utilize emotional and health-related insights from vocal data.
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Glandex
18.1K
Volume
+82%
Growth
Patented formula designed to address the underlying causes of anal gland problems in pets. It is made in the USA with all-natural ingredients, including pumpkin seed, probiotics, and digestive enzymes, which help support healthy anal gland function and digestion. Glandex is primarily targeted at pet owners seeking a natural and effective solution for their pets' anal gland issues.
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Ancestral Supplements
27.1K
Volume
+82%
Growth
Ancestral Supplements offers a range of dietary supplements derived from grass-fed animals, designed to support various aspects of health such as liver function, energy, immune support, and bone and joint health. These supplements are distinguished by their use of high-quality, grass-fed animal organs and tissues, aiming to provide nutrient-dense products that mimic traditional diets. The target demographic includes individuals seeking natural, whole-food-based supplements to enhance their overall health and well-being.
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Adjustable glasses
14.8K
Volume
+82%
Growth
Eyewear designed to allow users to manually adjust the focus of the lenses to meet their vision needs. These glasses typically feature a dial or slider mechanism that changes the curvature of the lenses, enabling the user to switch between different focal lengths, making them versatile for both near and far sight correction. They are particularly useful for individuals who require different prescriptions for reading and distance vision.
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React developer
14.8K
Volume
+82%
Growth
Software engineer with expertise in web development using the React javascript framework created by Facebook.
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Neck stretcher
18.1K
Volume
+82%
Growth
A device designed to alleviate neck pain, improve cervical spine alignment, and provide traction to the neck area. Neck stretchers come in various forms such as pillows, hammocks, and inflatable braces, offering relief for conditions like TMJ, cervical spine issues, and general neck discomfort. These devices are primarily targeted at individuals suffering from chronic neck pain, stiffness, or those seeking to improve their posture and spinal health.
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Humansa
2.4K
Volume
+82%
Growth
Humansa is a health and wellness company offering a range of services focused on holistic well-being. It provides personalized healthcare, rehabilitation, and wellness solutions aimed at improving the quality of life for its clients. Humansa primarily targets individuals seeking comprehensive health management and wellness programs tailored to their specific needs.
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Barley tea
40.5K
Volume
+82%
Growth
A popular beverage made from roasted barley grains, known as 'mugicha' in Japan and 'bori-cha' in Korea. It is typically consumed hot or cold and is recognized for its nutty flavor and slight bitterness, offering a caffeine-free alternative to traditional teas. Barley tea is often enjoyed by individuals seeking a refreshing drink with potential health benefits, such as aiding digestion and providing antioxidants.
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Glow drops
720
Volume
+82%
Growth
Skincare products designed to enhance the skin's radiance and provide a glowing complexion. These products often contain ingredients like niacinamide and hyaluronic acid to hydrate and brighten the skin, differentiating themselves through unique formulations and varying price points. Glow drops are primarily targeted at individuals seeking to improve their skin's luminosity and achieve a dewy, radiant look.
exploding
Pet air purifier
14.8K
Volume
+82%
Growth
A pet air purifier is a device designed to remove pet-related odors, hair, and dander from the air in a home. These purifiers often use HEPA filters and activated carbon to effectively capture and neutralize airborne particles and smells, providing a cleaner and fresher indoor environment. Pet air purifiers are particularly beneficial for pet owners who want to maintain a pleasant living space and reduce allergens for themselves and their pets.
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