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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Cleansing powder
6.6K
Volume
+54%
Growth
Versatile products used for hair and skin care, available in various formulations to suit different needs. Typically vegan, sulfate-free, and paraben-free, cleansing powders can refresh hair, cleanse the scalp, or exfoliate and cleanse the face, offering a gentle yet effective alternative to traditional cleansers. These products are particularly beneficial for individuals seeking eco-friendly and gentle cleansing solutions for their hair and skin care routines.
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Microfiber towel
110K
Volume
+54%
Growth
Microfiber towels are cleaning tools made from synthetic fibers, usually a blend of polyester and polyamide, known for their high absorbency and effective cleaning capabilities. These towels are distinguished by their durability, lint-free nature, and quick-drying properties, making them suitable for a variety of uses including cleaning, automotive detailing, and personal care. Microfiber towels are particularly beneficial for individuals seeking efficient and reusable cleaning solutions that offer superior performance compared to traditional cotton towels.
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Testosterone
823K
Volume
+54%
Growth
A steroid hormone primarily produced in the testes in males and in smaller amounts in the ovaries in females. It plays a crucial role in the development of male reproductive tissues, such as the testes and prostate, as well as promoting secondary sexual characteristics like increased muscle and bone mass, and the growth of body hair. Testosterone is essential for health and well-being, and it helps prevent osteoporosis, benefiting both men and women.
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Portable juicer
12.1K
Volume
+54%
Growth
Compact, battery-powered devices designed for making smoothies and other blended drinks on the go. These juicers typically feature a small jar and rechargeable batteries, offering convenience for travel and quick use. Portable juicers are ideal for individuals who need a quick and easy way to prepare fresh beverages while on the move.
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Sea moss powder
70
Volume
+54%
Growth
Derived from red seaweed, this supplement is known for its potential health benefits. It offers anti-cancer activity, enhanced immune response, and anti-inflammatory effects, making it valuable in health and wellness applications. Sea moss powder is primarily targeted at individuals seeking natural supplements to support their overall health and well-being.
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Good clean love
14.8K
Volume
+54%
Growth
Company that specializes in producing organic and natural intimacy products. They offer a range of products including personal lubricants, vaginal moisturizers, and hygiene products that are designed to be safe, effective, and free from harmful chemicals, emphasizing the use of natural and organic ingredients to promote sexual health and wellness. The target demographic includes individuals seeking safe and natural alternatives for intimate care and sexual wellness.
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Holistic Education
5.4K
Volume
+53%
Growth
Holistic education is an approach to teaching that aims to develop all aspects of a student's personality, including intellectual, emotional, social, physical, artistic, creative, and spiritual potentials. It emphasizes the importance of relationships and connections to the community, nature, and the world at large, preparing students to be well-rounded individuals who can contribute positively to society. This educational approach is particularly beneficial for students who thrive in environments that value experiential learning, critical thinking, and emotional intelligence.
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Social Fever
170
Volume
+53%
Growth
Android application developed by Systweak Software aimed at helping users reduce phone addiction. It offers features like app tracking reports, total screen time monitoring, and health reminders, allowing users to see detailed charts of app usage and manage their most used apps. Social Fever is targeted at individuals looking to manage their screen time and improve their digital well-being.
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Skin hunger
2.9K
Volume
+53%
Growth
Emotional and physical longing for human touch, often referred to as touch deprivation. This condition arises when an individual experiences a significant lack of physical contact, leading to feelings of loneliness, depression, and anxiety. It primarily affects people who are isolated or have limited social interactions, emphasizing the importance of human touch for emotional well-being and social bonding.
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Calcium lactate
60.5K
Volume
+53%
Growth
A white crystalline salt produced by the reaction of lactic acid on calcium carbonate. It is utilized in medicine as a calcium supplement, in the food industry as a stabilizer and thickener, and in various industrial applications. This compound is particularly beneficial for individuals needing calcium supplementation and for food manufacturers seeking to enhance the texture and stability of their products.
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period poverty
6.6K
Volume
+53%
Growth
Period poverty refers to the lack of access to menstrual products, education, hygiene facilities, and a supportive environment for menstruating individuals. This issue predominantly affects low-income communities and can lead to health risks, educational setbacks, and social stigma. Efforts to combat period poverty include providing free menstrual products, educating communities, and advocating for policy changes to improve accessibility.
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Meru Health
2.4K
Volume
+53%
Growth
A company based in Helsinki, Finland, offering a focused 12-week program designed to improve mental health and well-being. The program is clinically proven and provides a clear roadmap for change, delivering measurable and long-lasting results. Meru Health primarily targets individuals seeking effective and structured mental health care solutions.
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waterwipes
74K
Volume
+53%
Growth
Baby wipes made from 99.9% water and a drop of fruit extract, designed to be gentle on sensitive skin. These wipes are vegan, hypoallergenic, and fragrance-free, distinguishing themselves by their minimal ingredient list and approval from The Vegan Society. WaterWipes are primarily targeted at parents seeking a natural and gentle option for their babies' skincare needs.
exploding
Customer service representative
135K
Volume
+53%
Growth
A professional who interacts with customers on behalf of an organization, providing information about products and services, handling complaints, processing orders, and answering questions. Customer Service Representatives are often the first point of contact for customers and play a crucial role in maintaining customer satisfaction and loyalty by resolving issues efficiently and ensuring a positive customer experience. They are essential in various industries, including retail, finance, healthcare, and telecommunications, and are particularly valuable for businesses aiming to enhance customer relations and retention.
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Microneedling
450K
Volume
+53%
Growth
Minimally invasive cosmetic procedure that uses fine needles to create tiny puncture wounds in the skin, stimulating collagen and elastin production. This process helps improve the appearance of scars, fine lines, wrinkles, and overall skin texture, and can be performed with a dermaroller or dermapen. Microneedling is primarily targeted at individuals seeking to enhance their skin's appearance and address specific skin concerns such as aging or scarring.
exploding
Deodorant cream
5.4K
Volume
+53%
Growth
Topical products designed to prevent body odor by controlling the growth of bacteria on the skin. They often contain active ingredients such as baking soda, arrowroot, tea tree oil, or zinc oxide, which have antimicrobial properties, offering a natural alternative to traditional stick or spray deodorants. Deodorant creams are particularly suitable for individuals seeking a more natural or sensitive-skin-friendly option for odor control.
regular
Whole person care
1K
Volume
+53%
Growth
Care model that promotes the overall wellbeing of individuals by addressing their physical, mental, emotional, and social needs. It is person-centered, relationship-based, and recovery-focused, aiming to provide comprehensive and holistic care that integrates various aspects of health and wellness. Whole Person Care primarily benefits individuals seeking a more integrated and personalized approach to healthcare, particularly those with complex or chronic conditions.
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Under eye patch
60.5K
Volume
+53%
Growth
Skincare products designed to improve the appearance of the skin under the eyes. They work by being occlusive, trapping moisture in the skin to increase hydration and plump the skin, making fine lines and wrinkles less noticeable. Under-eye patches are particularly beneficial for individuals looking to reduce puffiness, dark circles, and signs of aging around the eye area.
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Native forest
880
Volume
+53%
Growth
A forest that consists of native tree species, which can be either primary or secondary. Primary native forests have never been clear-cut, while secondary native forests are those that are regenerating naturally. These forests are crucial for biodiversity and are often targeted for conservation efforts, benefiting environmentalists and ecologists.
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Neuro
1M
Volume
+52%
Growth
Company that produces nootropic gum and mints designed to enhance cognitive function using ingredients such as natural caffeine, L-theanine, and B vitamins. These products aim to provide a convenient and quick way to boost mental performance, focus, and energy levels, differentiating themselves from traditional energy drinks and supplements. Neuro primarily targets individuals seeking cognitive enhancement and increased productivity, including students, professionals, and athletes.
exploding
Liquid chalk
27.1K
Volume
+52%
Growth
Liquid chalk is a versatile substance used in various applications, including marking pens with water-soluble ink, grip-enhancing mixtures for athletes, and hobby-craft paints made of cornstarch and food coloring. It provides a temporary, easily removable marking solution for non-porous surfaces and improves grip in sports like rock climbing and weightlifting. Liquid chalk is beneficial for educators, athletes, and hobbyists seeking a clean, effective, and temporary marking or grip solution.
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decaf
60.5K
Volume
+52%
Growth
Coffee that has had at least 97% of its caffeine content removed, making it a lower-caffeine alternative to regular coffee. Decaf coffee provides the flavor and experience of coffee without the stimulating effects of caffeine, making it suitable for individuals who are sensitive to caffeine or wish to reduce their caffeine intake. It is particularly popular among those who enjoy coffee but need to avoid caffeine for health or personal reasons.
exploding
Interdental brush
90.5K
Volume
+52%
Growth
Small brushes designed to clean between the teeth, where a regular toothbrush cannot reach. They are particularly useful for removing plaque and food particles from between the teeth and around dental appliances like braces, bridges, and implants, and come in various sizes to fit different gaps between teeth. Interdental brushes are often recommended by dental professionals as part of a comprehensive oral hygiene routine, benefiting individuals who seek to maintain optimal dental health.
exploding
Nood
90.5K
Volume
+52%
Growth
Direct-to-consumer brand offering an at-home hair removal solution through their device called The Flasher 2.0. This device is designed to provide a permanent hair removal experience, differentiating itself with its ease of use and affordability compared to professional treatments. The Flasher 2.0 primarily targets individuals seeking a convenient and cost-effective method for long-term hair removal.
regular
silexan
6.6K
Volume
+51%
Growth
Proprietary essential oil derived from Lavandula angustifolia (lavender) flowers through steam distillation, used to treat anxiety. It has been shown to be effective in reducing anxiety-associated symptoms and offers advantages over traditional anxiety treatments like benzodiazepines and SSRIs, as it carries a lower risk of addiction and fewer side effects. Silexan is primarily targeted at individuals seeking natural and less addictive alternatives for managing anxiety.
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vcan
3.74K
Volume
+51%
Growth
The VCAN gene encodes a protein called versican, which is involved in regulating cell growth and division, cell adhesion, and cell migration. Versican plays a role in angiogenesis, wound healing, inflammation, and preventing the growth of cancerous tumors, making it crucial for various physiological processes. This gene is particularly significant for researchers and medical professionals studying cancer, tissue repair, and inflammatory diseases.
exploding
Bodily
18.1K
Volume
+51%
Growth
Company that offers research-backed information and expert-designed products for pregnancy, pregnancy loss, birth recovery, postpartum, and breastfeeding. Bodily differentiates itself by providing scientifically supported resources and products that address the physical and emotional needs of women during these critical life stages. The primary target demographic includes pregnant women, new mothers, and those experiencing pregnancy loss or postpartum recovery.
exploding
House Of Wise
480
Volume
+51%
Growth
Company that offers a collection of premium CBD products, wellness products, and custom merchandise. Each CBD product is specially designed and paired with additional, thoughtfully selected active ingredients to help women make the most of every day, differentiating it from competitors by focusing on women's wellness. House Of Wise primarily targets women seeking to enhance their daily wellness routines through high-quality, purpose-driven CBD products.
regular
Fish collagen
8.1K
Volume
+51%
Growth
A type of collagen derived from the skin, bones, and scales of fish, known for its health benefits. Fish collagen is valued for its ability to accelerate wound healing, reduce wrinkles, improve skin elasticity, and enhance overall skin structure and appearance, making it a popular ingredient in skincare products. It primarily benefits individuals seeking anti-aging solutions and improved skin health.
exploding
Ajwain
201K
Volume
+51%
Growth
Ajwain, also known as carom seeds or bishop's weed, is a spice commonly used in Indian cuisine. It has a strong, pungent taste and is often used in small quantities to flavor dishes, and is known for its digestive properties and traditional medicinal uses. Ajwain is particularly beneficial for individuals seeking natural remedies for indigestion, bloating, and gas.
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