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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Carrot supplements
260
Volume
+15%
Growth
Dietary products formulated to provide the nutritional benefits of carrots, particularly rich in Vitamin A. These supplements are used to address Vitamin A deficiency, support digestive health, manage obesity, and prevent certain types of cancer. Carrot supplements are primarily targeted at individuals seeking to improve their overall health and address specific nutrient deficiencies.
regular
Male beauty
1.6K
Volume
+15%
Growth
The concept of male beauty in 2023 includes various aspects such as grooming, skincare, haircare, fashion, and fitness. Men are increasingly adopting comprehensive self-care routines, which involve detailed skincare regimens, diverse hairstyles, and staying updated with fashion trends. This trend primarily benefits men who are interested in enhancing their appearance and overall well-being through modern grooming and lifestyle practices.
regular
Liquid bandage
49.5K
Volume
+14%
Growth
Wound care product that forms a protective layer over minor cuts, scrapes, and abrasions. Liquid bandages are applied as a liquid that dries quickly to create a flexible, waterproof seal, protecting the wound from dirt, bacteria, and other contaminants while allowing the skin to heal. They are particularly useful for areas with a lot of movement or for individuals with sensitive skin who may experience irritation from traditional adhesive bandages.
regular
Tinted moisturizer
90.5K
Volume
+14%
Growth
A skincare product that combines the hydrating benefits of a moisturizer with a hint of color to even out the skin tone. It is designed to blend seamlessly with the skin, providing light coverage and a natural look, often containing additional skincare benefits such as SPF, antioxidants, and other nourishing ingredients. Tinted moisturizers are ideal for those looking for a more natural, dewy finish and are suitable for everyday wear.
regular
Ceremonia
40.5K
Volume
+14%
Growth
Clean hair care brand founded in 2020, rooted in Latinx heritage. The brand's mission is to empower a confident natural look that feels as good as it looks, differentiating itself with a focus on clean, sustainable ingredients and cultural authenticity. Ceremonia primarily targets individuals seeking natural and sustainable hair care solutions that celebrate and embrace Latinx heritage.
peaked
Renova
110K
Volume
+14%
Growth
A company that owns, develops, and operates various types of renewable energy power plants, including solar PV, biomass, wind, and geothermal power plants. Renova Inc. differentiates itself by maintaining a diverse portfolio of renewable energy projects, such as Suigo-Itako Solar, Kikugawa-Ishiyama Solar, and Futtsu Solar, which contribute to sustainable energy production. The company primarily targets governments, businesses, and communities seeking to invest in and benefit from renewable energy solutions.
regular
Regulatory affairs
27.1K
Volume
+13%
Growth
Field that deals with the regulatory requirements and guidelines governing the development, manufacturing, and marketing of products, particularly in industries such as pharmaceuticals, medical devices, biotechnology, and food. Professionals in this field ensure compliance with all relevant regulations and laws, preparing and submitting necessary documentation to regulatory agencies, and acting as liaisons between companies and regulatory bodies. Regulatory affairs primarily benefit companies in highly regulated industries, ensuring their products are safe, effective, and legally compliant.
exploding
beigene
27.1K
Volume
+13%
Growth
Global oncology company focused on discovering and developing innovative treatments for cancer. BeiGene differentiates itself by aiming to make these treatments more affordable and accessible to patients worldwide, leveraging a robust pipeline of novel therapies. The primary beneficiaries of BeiGene's efforts are cancer patients seeking advanced and cost-effective treatment options.
exploding
Rechargeable hearing aid
8.1K
Volume
+13%
Growth
Hearing aids with rechargeable batteries that provide consistent performance and are environmentally friendly. These devices can be conveniently recharged overnight, eliminating the need for small disposable batteries and reducing associated costs and hassles. Rechargeable hearing aids are particularly beneficial for individuals with dexterity issues, as they do not require handling small batteries.
regular
Altered level of consciousness
5.4K
Volume
+13%
Growth
Altered level of consciousness (ALOC) refers to any deviation from normal alertness and awareness, ranging from slight confusion to deep coma. It can be caused by various factors including trauma, infections, metabolic issues, substance use, neurological conditions, and psychiatric disorders, each affecting brain function differently. ALOC primarily concerns healthcare professionals who diagnose and treat the underlying causes to restore normal consciousness.
regular
Microdosing
90.5K
Volume
+13%
Growth
Microdosing involves taking very small, sub-perceptual doses of psychedelic substances like LSD or psilocybin mushrooms. The practice aims to provide benefits such as improved mood, creativity, focus, and overall well-being without inducing a full psychedelic experience. It is particularly popular in creative and tech communities, although scientific research on its efficacy and safety remains limited.
regular
Emetophobia
301K
Volume
+13%
Growth
A specific phobia characterized by an intense fear of vomiting, which can significantly impact daily life. Individuals with this phobia may avoid certain foods, places, or situations where they believe vomiting might occur, leading to considerable anxiety and distress. This condition primarily affects those who experience heightened anxiety related to the act of vomiting or witnessing others vomit.
regular
Cuticle balm
1.9K
Volume
+13%
Growth
A skincare product designed to soften and moisturize the cuticles, reducing the risk of painful cracking and peeling. Cuticle balm nourishes the cuticles, keeping them healthy and vibrant, and often contains ingredients like essential oils and vitamins to enhance its effectiveness. This product is particularly beneficial for individuals who experience dry or damaged cuticles and seek to maintain healthy nail beds.
regular
Viz.ai
4.4K
Volume
+13%
Growth
Company that offers AI-powered care coordination solutions, utilizing advanced algorithms to analyze medical imaging data such as CT scans and EKGs. Viz.ai's technology aims to improve the efficiency and accuracy of medical care by providing real-time insights and facilitating faster decision-making for healthcare professionals. The primary beneficiaries of Viz.ai's solutions are hospitals, medical practitioners, and patients requiring timely and precise medical interventions.
regular
Plant protein
49.5K
Volume
+12%
Growth
Protein derived from plant sources, including legumes, nuts, seeds, grains, and vegetables. It is a crucial component of a plant-based diet, offering all necessary amino acids when consumed in a varied and balanced manner, and is often considered more sustainable and environmentally friendly compared to animal proteins. Plant protein is particularly beneficial for individuals seeking to reduce their environmental impact or those following vegetarian or vegan diets.
regular
Psilocin
40.5K
Volume
+12%
Growth
Naturally occurring psychedelic compound found in certain species of mushrooms, commonly referred to as 'magic mushrooms.' It is chemically similar to serotonin, a neurotransmitter in the brain, and acts primarily by stimulating serotonin receptors, leading to altered perception, mood changes, and visual hallucinations. Psilocin is used in both recreational and therapeutic contexts, with its legal status varying by country.
peaked
Dietician
165K
Volume
+12%
Growth
A healthcare professional specializing in human nutrition and diet regulation. Dietitians provide advice on healthy eating habits, manage dietary needs for specific health conditions, and develop personalized nutrition plans, often working in settings such as hospitals, clinics, and public health organizations. They primarily serve individuals and groups seeking to improve their health through informed food choices and dietary management.
regular
Dialectical behavior therapy
90.5K
Volume
+12%
Growth
Therapeutic approach developed by Dr. Marsha Linehan in the late 1980s, originally designed to treat borderline personality disorder (BPD). It combines cognitive-behavioral techniques with concepts of distress tolerance, acceptance, and mindful awareness, aiming to help patients cope with stress, regulate emotions, and improve relationships. DBT is beneficial for individuals with BPD, depression, anxiety, and eating disorders, among other mental health conditions.
regular
Tsubaki Oil
2.9K
Volume
+12%
Growth
Traditional Japanese oil derived from the seeds of the Camellia japonica plant, known for its moisturizing and nourishing properties. Rich in oleic acid, vitamins, and antioxidants, it is commonly used in hair and skin care to enhance hydration and promote a healthy appearance. Tsubaki Oil is particularly beneficial for individuals seeking natural solutions for dry or damaged hair and skin.
exploding
Compression ankle brace
2.4K
Volume
+12%
Growth
Supportive devices designed to provide stability and alleviate pain in the ankle area. Commonly used for conditions such as sprains, arthritis, tendonitis, and plantar fasciitis, these braces work by applying gentle pressure to reduce swelling, improve blood circulation, and support the joint. They are particularly beneficial for athletes and individuals recovering from ankle injuries.
regular
Broccoli powder
1.6K
Volume
+11%
Growth
Nutrient-rich supplement made from dried and ground broccoli, high in fiber and essential nutrients such as calcium, vitamin K, vitamin C, chromium, and folate. It is sodium and fat-free, and contains sulforaphane, a compound with potential anti-cancer properties, making it beneficial for overall health and disease prevention. Broccoli powder is particularly useful for individuals seeking to enhance their diet with additional nutrients and those interested in natural health supplements.
regular
Conscious beauty
480
Volume
+11%
Growth
Movement within the beauty industry that emphasizes sustainability, ethical practices, and environmental responsibility. It includes products that are sustainably packaged, clean, vegan, and cruelty-free, aiming to make a positive impact on the world. Conscious beauty primarily appeals to environmentally conscious consumers who prioritize ethical and sustainable choices in their beauty routines.
regular
zenagen
5.4K
Volume
+11%
Growth
Hair care brand offering products such as shampoos and conditioners aimed at addressing hair loss and promoting hair growth. Zenagen's products are marketed as volumizing, anti-hair loss, sulfate-free, paraben-free, and cruelty-free, differentiating them from competitors by focusing on natural and effective ingredients. The brand targets both men and women who are experiencing hair thinning or loss and are seeking high-quality, ethical hair care solutions.
regular
Emotional granularity
1.3K
Volume
+11%
Growth
The concept refers to the level of specificity with which individuals can identify and describe their emotional experiences. People with high emotional granularity use a wide range of precise emotion words to represent their feelings, while those with low emotional granularity might use more general terms. This concept is important in understanding how people experience and communicate their emotions, benefiting psychologists and individuals seeking to improve emotional intelligence.
regular
Age bold
880
Volume
+11%
Growth
Age Bold is a platform that offers personalized, science-backed workouts designed to reduce fall risk. It provides assessments for strength, mobility, and balance, allowing users to evaluate their physical condition with a free 1-minute assessment, and offers targeted exercise programs to improve physical health. Age Bold primarily targets older adults who are looking to enhance their physical health and reduce the likelihood of falls.
regular
Muscle weakness
27.1K
Volume
+11%
Growth
A common symptom characterized by a lack of muscle strength, which can be either temporary or chronic. Muscle weakness can result from various conditions, including overuse, underuse, muscular dystrophy, myasthenia gravis, or neurological disorders, and may lead to difficulty performing everyday tasks and muscle fatigue. This condition primarily affects individuals with underlying health issues or those experiencing muscle overuse or underuse.
exploding
Performance indicator
8.1K
Volume
+11%
Growth
Measurable values used to gauge how effectively an organization is achieving its key business objectives. They can be financial, customer-related, process-oriented, or people-focused, and are designed to be specific, measurable, achievable, relevant, and time-bound. KPIs are used across various industries to monitor performance, identify improvement areas, and support decision-making.
regular
Thryve Digital
8.1K
Volume
+11%
Growth
Thryve Digital is a software company focused on creating higher quality healthcare solutions. Operating in India with offices in Chennai and Hyderabad, it is a part of enGen and aims to improve healthcare through technology. Thryve Digital primarily serves healthcare providers and organizations seeking advanced technological solutions to enhance patient care and operational efficiency.
peaked
Mira care
590
Volume
+11%
Growth
Fertility tracking device designed to help individuals conceive more quickly by analyzing hormone levels. It provides personalized ovulation tracking based on actual hormone data, differentiating itself from other fertility trackers that may rely on less precise methods. Mira care is particularly beneficial for individuals trying to conceive who seek accurate and personalized fertility insights.
regular
Conditioner bar
8.1K
Volume
+11%
Growth
Solid forms of hair conditioner designed to moisturize and detangle hair, similar in appearance to a bar of soap. Conditioner bars are often made with natural ingredients and come in eco-friendly, plastic-free packaging, offering a more concentrated formula than liquid conditioners. They are particularly beneficial for environmentally conscious consumers and frequent travelers due to their compact size and lack of liquid restrictions.
regular
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