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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Ginkgo
201K
Volume
+23%
Growth
A unique and ancient species of tree native to China, known for its distinctive fan-shaped leaves, resilience, and long lifespan. Ginkgo biloba is valued for its medicinal applications, particularly in traditional medicine, and is also used for ornamental purposes due to its aesthetic appeal. This tree is significant to individuals interested in herbal medicine, horticulture, and East Asian cultural practices.
regular
hydracy
1.3K
Volume
+23%
Growth
Brand offering water bottles with time markers to assist users in tracking their daily water intake. These bottles are large, BPA-free, and feature a no-sweat sleeve, leak-proof design, and a fruit infuser strainer, differentiating them from standard water bottles. Hydracy primarily targets health-conscious individuals looking to improve their hydration habits.
peaked
Athleisure
74K
Volume
+23%
Growth
Fashion trend that combines the aesthetics of athletic wear with leisurewear, resulting in comfortable, functional, and stylish clothing. Athleisure is designed to be worn both for athletic activities and casual, everyday wear, offering versatility and convenience. This trend primarily appeals to individuals seeking comfort and style in their daily attire, including fitness enthusiasts and those with active lifestyles.
exploding
Capsule
246K
Volume
+23%
Growth
Pharmacy company offering same-day hand-delivery of prescriptions at no additional cost. Capsule differentiates itself by allowing customers to manage their medications through a user-friendly mobile app, ensuring convenience and timely delivery. The service primarily benefits individuals who require regular medication and prefer the ease of home delivery over traditional pharmacy visits.
regular
Phlebotomist
673K
Volume
+22%
Growth
A healthcare professional who specializes in drawing blood from patients for laboratory tests, transfusions, donations, or research. They undergo specialized training and certification, possess technical skills in venipuncture and capillary puncture, and work in various healthcare settings. The demand for phlebotomists is expected to grow, and they play a crucial role in ensuring the safe and efficient collection of blood samples.
regular
Chaga mushroom
49.5K
Volume
+22%
Growth
A type of fungus that grows primarily on the bark of birch trees in cold climates, such as Northern Europe, Russia, Korea, Northern Canada, and Alaska. It is rich in nutrients like B vitamins, flavonoids, phenols, minerals, and enzymes, and is high in antioxidants, which are believed to offer various health benefits including immune system support and inflammation reduction. Chaga mushrooms are typically consumed as tea, in powdered form, or as an extract, and are popular among individuals seeking natural health supplements.
regular
Chemist Warehouse
4.09M
Volume
+22%
Growth
Retail company specializing in pharmaceuticals and a wide range of health and beauty products. It differentiates itself by offering a broad selection of items including vitamins, dental care, baby care, sexual health products, weight loss aids, and cosmetics, along with delivery services. The target demographic includes individuals seeking comprehensive health and beauty solutions, as well as those looking for convenient delivery options.
regular
Ampoule
135K
Volume
+22%
Growth
A small sealed vial used to contain and preserve a sample, typically a solid or liquid. Ampoules are usually made of glass and are commonly used in the medical field to store pharmaceuticals and chemicals that need to be protected from air and contaminants. They are particularly beneficial for healthcare professionals who require sterile and secure storage for sensitive substances.
exploding
Portable blender
74K
Volume
+22%
Growth
Compact, USB rechargeable devices designed for blending smoothies, shakes, soups, and dips on the go. These blenders offer flexibility and convenience, making it easy to prepare fresh blends anywhere, differentiating themselves by their portability and ease of use without requiring a power outlet. They are ideal for people who enjoy outdoor activities, camping trips, or need a convenient blending solution.
regular
Chronic kidney disease
201K
Volume
+22%
Growth
Chronic kidney disease (CKD) is a long-term condition characterized by a gradual loss of kidney function over time. It is primarily caused by diabetes and high blood pressure, and it can lead to symptoms such as swelling, fatigue, and changes in urination patterns as it progresses. CKD primarily affects individuals with underlying health conditions like diabetes and hypertension, and it requires ongoing management to slow its progression.
exploding
Corporate Communication
22.2K
Volume
+21%
Growth
Corporate communication refers to the methods and processes through which businesses and organizations communicate with internal and external stakeholders. It encompasses internal communication, external communication, crisis communication, corporate branding, investor relations, and corporate social responsibility, aiming to create a cohesive and consistent message that aligns with the company's values, mission, and objectives. The primary beneficiaries of corporate communication are employees, customers, investors, media, and the general public, as it helps build trust, enhance reputation, and ensure alignment with the company's goals.
regular
Square Toiletries
5.4K
Volume
+21%
Growth
Square Toiletries Limited is a prominent Bangladeshi manufacturer specializing in toiletries and cosmetics. As a subsidiary of Square Group, it stands out as one of the largest FMCG companies in Bangladesh, offering a diverse range of high-quality products. The company's offerings primarily cater to consumers seeking reliable and internationally competitive toiletries and cosmetic products.
regular
Plant protein
49.5K
Volume
+21%
Growth
Protein derived from plant sources, including legumes, nuts, seeds, grains, and vegetables. It is a crucial component of a plant-based diet, offering all necessary amino acids when consumed in a varied and balanced manner, and is often considered more sustainable and environmentally friendly compared to animal proteins. Plant protein is particularly beneficial for individuals seeking to reduce their environmental impact or those following vegetarian or vegan diets.
regular
Rhytidectomy
12.1K
Volume
+21%
Growth
A surgical procedure aimed at reducing the visible signs of aging on the face and neck. This procedure can involve the removal of excess skin, tightening of underlying tissues, and redraping of the skin on the face and neck, often addressing issues such as sagging skin and deep creases. It is primarily sought by individuals looking to achieve a more youthful appearance and is often combined with other cosmetic procedures for comprehensive facial rejuvenation.
regular
trulicity
368K
Volume
+20%
Growth
Prescription medication used to improve blood sugar control in adults with type 2 diabetes. It is a once-weekly injectable drug that belongs to the GLP-1 receptor agonist class, which helps regulate blood sugar by stimulating insulin secretion, inhibiting glucagon release, and slowing gastric emptying. Trulicity is primarily targeted at adults with type 2 diabetes who require additional glycemic control alongside diet and exercise.
regular
Guilt trip
74K
Volume
+20%
Growth
A form of emotional manipulation where someone makes another person feel guilty to achieve a desired outcome. This tactic preys on the target's emotions and sense of responsibility, often leading to negative effects on their well-being and relationships. It is considered a form of emotional blackmail and toxic behavior, affecting individuals who are susceptible to feelings of guilt and responsibility.
peaked
Mantra health
2.4K
Volume
+20%
Growth
Digital mental health clinic focused on improving access to mental healthcare for young people. Mantra Health combines clinical services, software, and design to enhance mental health support, particularly for students, helping them stay in school and succeed academically. The primary target demographic is students and young people seeking accessible mental health services.
regular
Nicergoline
6.6K
Volume
+20%
Growth
Nicergoline is a pharmaceutical compound used primarily to treat senile dementia and other vascular-related disorders. It is an ergot derivative that has also been utilized internationally for conditions such as frontotemporal dementia, early onset Lewy body dementia, and Parkinson's dementia, distinguishing itself by its vascular benefits. The primary beneficiaries of Nicergoline are elderly patients suffering from cognitive decline and various forms of dementia with vascular components.
regular
Weighted eye mask
8.1K
Volume
+19%
Growth
A weighted eye mask is a sleep accessory designed to provide gentle pressure on the eyes and surrounding areas, promoting relaxation and improved sleep quality. The added weight helps to alleviate stress and anxiety by stimulating pressure points, similar to the effects of a weighted blanket. This product is particularly beneficial for individuals experiencing insomnia, stress, or those seeking enhanced relaxation during sleep or meditation.
regular
Tinted moisturizer
90.5K
Volume
+19%
Growth
A skincare product that combines the hydrating benefits of a moisturizer with a hint of color to even out the skin tone. It is designed to blend seamlessly with the skin, providing light coverage and a natural look, often containing additional skincare benefits such as SPF, antioxidants, and other nourishing ingredients. Tinted moisturizers are ideal for those looking for a more natural, dewy finish and are suitable for everyday wear.
regular
Sleepiest
880
Volume
+19%
Growth
Mobile application designed to improve sleep quality through a variety of content. Sleepiest offers over 1,400 pieces of content including bedtime stories, sleep meditations, original soundscapes, and award-nominated sleep podcasts, featuring voices from multiple regions. The app is targeted at individuals seeking to enhance their sleep experience and manage insomnia or other sleep-related issues.
regular
ymyl
4.4K
Volume
+19%
Growth
YMYL stands for 'Your Money or Your Life,' referring to web pages or content that can significantly impact a person's future happiness, health, financial stability, or safety. Google holds YMYL content to higher standards of quality and trustworthiness to ensure that users receive accurate and reliable information. This type of content is particularly relevant to individuals seeking information on critical topics such as health, finance, and safety.
regular
Garlic supplements
40.5K
Volume
+19%
Growth
Dietary products available over-the-counter, often standardized based on their allicin content. These supplements are commonly used for their potential health benefits, such as lowering cholesterol and blood pressure, although scientific evidence supporting these effects is limited. Garlic supplements are typically targeted at individuals seeking natural remedies for cardiovascular health and general wellness.
regular
Brinter
720
Volume
+19%
Growth
MedTech platform company focused on revolutionizing the global healthcare industry through 3D bioprinted cartilaginous implants. Brinter differentiates itself by developing a pipeline of mesh implants with regenerative medicine capabilities, aiming to enhance patient outcomes in various medical applications. The primary beneficiaries of Brinter's innovations are healthcare providers and patients requiring advanced medical implants and regenerative treatments.
regular
Cod liver oil
246K
Volume
+18%
Growth
Fish oil supplement derived from the liver of cod fish, known for its high content of omega-3 fatty acids and vitamins A and D. It provides various health benefits, including improved heart health, bone health, immune support, and anti-inflammatory properties. Cod liver oil is commonly used by individuals seeking to enhance their overall health and well-being through dietary supplementation.
regular
Ageism
60.5K
Volume
+18%
Growth
Discrimination and prejudice based on age, affecting individuals or groups. It often targets older adults, leading to stereotypes and unequal treatment in areas such as employment, healthcare, and media. Ageism primarily impacts older adults, resulting in social isolation, reduced access to services, and mental health challenges.
regular
Aspiration pneumonia
110K
Volume
+18%
Growth
A type of lung infection that occurs when food, liquid, or vomit is inhaled into the lungs instead of being swallowed into the esophagus and stomach. This condition leads to inflammation and infection in the lungs, often requiring antibiotics and sometimes hospitalization for treatment. It primarily affects individuals with difficulty swallowing, decreased consciousness, or neurological disorders.
exploding
Foldable water bottle
8.1K
Volume
+18%
Growth
A foldable water bottle is a collapsible and reusable container designed for convenient hydration on the go. Made from flexible materials such as silicone or BPA-free plastic, it can be compressed to a small size when empty, making it easy to carry and store. This type of water bottle is particularly popular among travelers, hikers, and fitness enthusiasts looking for a lightweight and space-saving hydration solution.
regular
Renova
110K
Volume
+18%
Growth
A company that owns, develops, and operates various types of renewable energy power plants, including solar PV, biomass, wind, and geothermal power plants. Renova Inc. differentiates itself by maintaining a diverse portfolio of renewable energy projects, such as Suigo-Itako Solar, Kikugawa-Ishiyama Solar, and Futtsu Solar, which contribute to sustainable energy production. The company primarily targets governments, businesses, and communities seeking to invest in and benefit from renewable energy solutions.
regular
Rice scrub
1.6K
Volume
+18%
Growth
Skincare product that typically uses rice or rice-derived ingredients to exfoliate the skin. These scrubs can come in various forms, such as cleansers, foams, or masks, and are known for their gentle exfoliating properties, which help to remove dead skin cells and impurities, leaving the skin smooth and refreshed. Rice scrubs are suitable for all skin types and are particularly beneficial for individuals seeking a mild yet effective exfoliation method.
regular
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