Health Trends

Devices designed to aid in muscle recovery, reduce soreness, and improve overall physical well-being. Recovery massagers utilize technologies such as percussive therapy and air compression to enhance blood flow and alleviate muscle tension, differentiating themselves through various features like intensity settings and ergonomic designs. These devices are primarily targeted at athletes, fitness enthusiasts, and individuals seeking relief from muscle pain and stiffness.

Dietary approach that emphasizes consuming whole, unprocessed plant foods while minimizing or eliminating animal products and processed foods. The Whole-Food, Plant-Based (WFPB) diet includes vegetables, fruits, whole grains, legumes, nuts, and seeds, and is associated with various health benefits such as improved heart health and weight management. This diet primarily appeals to individuals seeking to improve their overall health, reduce their environmental impact, and adopt a more sustainable lifestyle.

A stable form of Vitamin C often used in skincare products. Created by combining ascorbic acid with glucose, it helps to stabilize Vitamin C, making it more effective in formulations and known for its antioxidant properties. It is beneficial for individuals looking to brighten their skin, reduce fine lines and wrinkles, and protect against environmental damage.

Liposomal curcumin is a formulation that encapsulates curcumin, a polyphenol pigment from the Curcuma longa plant, within liposomes to enhance its bioavailability. This formulation addresses the poor water solubility of curcumin, thereby improving its absorption and effectiveness in the body. Liposomal curcumin is primarily targeted at individuals seeking the potential health benefits of curcumin, including its anti-cancer, antioxidant, and anti-inflammatory properties.

Clinical-stage company focused on developing small molecule precision medicines for common diseases. Maze Therapeutics differentiates itself with its Maze Compass™ Platform, which aids in the discovery and development of novel therapeutic programs. The company's target demographic includes patients suffering from common diseases who may benefit from precision medicine treatments.

An American personal care company founded in 2013, specializing in organic and natural handmade soap and other personal care products. The company differentiates itself by focusing on high-quality, natural ingredients and marketing its products specifically towards men, offering a range of items including bar soap, toothpaste, and deodorant. Dr. Squatch primarily targets men who are interested in natural and organic personal care solutions.

Mental health condition characterized by persistent or recurrent feelings of detachment from one's own body or a sense of unreality about the surroundings. Symptoms include feeling like an outside observer of oneself, emotional disconnection, and distortions in perception, often triggered by severe stress, trauma, or substance use. Treatment typically involves psychotherapy and sometimes medication, targeting individuals experiencing significant distress or impairment due to these symptoms.

Psilocybin edibles are food products infused with psilocybin, a psychoactive compound found in certain mushrooms, commonly known as 'magic mushrooms.' These edibles, which can take the form of chocolates, gummies, and other confectioneries, are used to induce altered states of consciousness, euphoria, and hallucinations. They are primarily targeted at individuals seeking recreational experiences or exploring potential therapeutic benefits for conditions like depression and anxiety.

A beauty technique involving the use of medical tape to reduce the appearance of facial wrinkles by applying it to areas like the forehead or around the eyes. This method is believed to help smooth the skin by keeping it taut, although it lacks scientific validation and is considered a temporary solution. It is primarily used by individuals seeking non-invasive, at-home methods to improve skin appearance.

A company based in Alberta, Canada, that originally started as a mushroom farm. It produces a variety of mushroom-based products, including gluten-free, vegan, and paleo-friendly mushroom bites for dogs, as well as mushroom extract capsules and mushroom powder for human consumption, focusing on organically grown mushrooms. Freshcap primarily targets health-conscious consumers and pet owners seeking high-quality, natural supplements.

Company that offers a variety of lab tests focused on fitness, nutrition, and performance. Fitnescity provides services such as DEXA scans, BOD POD body fat tests, nutrition and metabolic tests, and assessments for vitamins, hormones, glucose, cholesterol, vitamin D, and thyroid, using lab-quality equipment and protocols to deliver detailed insights into body composition, metabolic health, performance, and injury prevention. The target demographic includes individuals looking to optimize their weight, athletic performance, and overall health.

Nixit is a brand that offers an ultra-soft silicone menstrual cup, also known as a menstrual disc. This product is suction-free, reusable, and BPA-free, designed to provide comfort and a secure fit during menstruation. Nixit primarily targets individuals seeking a sustainable and comfortable alternative to traditional menstrual products.

Company specializing in natural anti-aging skincare products, emphasizing the use of organic, cruelty-free, and paraben-free ingredients. Earth's Cure differentiates itself by offering a range of skincare solutions that are both environmentally friendly and effective in promoting youthful skin. The target demographic includes individuals seeking natural and ethical skincare options, particularly those concerned with aging and skin health.

The Farmer's Dog is a pet food company that offers fresh, human-grade meals tailored to each dog's individual nutritional needs. The company differentiates itself by delivering pre-portioned, high-quality meals made from natural ingredients, formulated by veterinarians, and designed to support long-term health and vitality in dogs. The Farmer's Dog primarily targets health-conscious pet owners who prioritize the well-being of their pets and seek an alternative to traditional, processed dog food.

Supplements designed to target and eliminate senescent cells to promote cell repair and rejuvenation. These supplements are part of the anti-aging field and often contain ingredients like quercetin and fisetin, which are believed to help improve energy and skin health. Senolytic supplements are primarily targeted at individuals seeking anti-aging benefits and improved overall cellular health.

Pine bark supplement is a dietary product derived from the bark of pine trees, particularly rich in antioxidants such as proanthocyanidins. It is commonly used to support cardiovascular health, enhance circulation, and reduce inflammation, and may also aid in improving skin elasticity and cognitive function. This supplement is primarily targeted at individuals seeking natural options for heart health, anti-aging benefits, and improved blood flow.

Skincare trend that emphasizes embracing and appreciating one's unique skin qualities, including imperfections. It advocates for simplifying skincare and makeup routines, focusing on the principle that 'less is more,' aiming to achieve healthy, radiant skin with minimal products and effort. Skinimalism primarily appeals to individuals seeking a more natural and low-maintenance approach to skincare and beauty.

Data-driven drug discovery and development company leveraging machine learning and high-throughput biology to transform medicine creation. Insitro differentiates itself by integrating advanced computational methods with biological data to accelerate the identification and development of new therapeutics. The company primarily targets pharmaceutical researchers and healthcare professionals seeking innovative approaches to drug discovery and development.

Modern, premium beauty and skincare brand founded by Trinny Woodall. Known for its multitasking formulas that are personalized to individual needs, the brand offers a range of products designed to simplify beauty routines while delivering effective results. Trinny London primarily targets individuals seeking personalized, high-quality beauty solutions that cater to their specific skin and makeup needs.

Beauty product that offers a DIY kit for making fermented rice water, commonly used in hair and skin care routines. The kit provides all necessary ingredients and instructions, allowing users to create a natural, nutrient-rich solution that can enhance hair strength and skin hydration. Mimosu is targeted at individuals interested in natural beauty treatments and DIY skincare solutions.

Face taping is a beauty trend involving the application of tape to the face to achieve a temporary lifting and smoothing effect on the skin. This method is often used to create a quick facelift appearance, differentiating itself by offering a non-invasive and immediate solution for skin tightening. It primarily appeals to individuals seeking a temporary cosmetic enhancement without undergoing surgical procedures.

Workplace mental health platform offering scientifically-backed tools and training to promote well-being in organizations. It differentiates itself by providing a comprehensive suite of resources designed to improve mental health, including self-guided programs, assessments, and real-time support. Unmind primarily targets employers and HR professionals seeking to enhance employee mental health and create a supportive work environment.

A medical procedure that involves the administration of fluids directly into a vein to prevent or treat dehydration. IV hydration is commonly used for individuals who are sick, injured, dehydrated from exercise or heat, or undergoing surgery, providing rapid rehydration and essential nutrients. This procedure is particularly beneficial for patients requiring immediate fluid replacement and those unable to consume fluids orally.

Sunscreen formulated to protect the skin from both UV rays and blue light emitted by digital screens. It includes ingredients that block or absorb blue light and often contains antioxidants and other beneficial components to enhance skin health. This type of sunscreen is ideal for individuals who are frequently exposed to digital devices and seek comprehensive skin protection.

Decentralized data refers to a system where data is distributed across multiple nodes rather than being stored in a single, central location. This approach enhances security, privacy, and resilience by ensuring that data is not reliant on a single point of failure and is accessible through a network of interconnected nodes. It is particularly beneficial for industries and applications that require high levels of data integrity, transparency, and user control, such as decentralized finance (DeFi) and blockchain technologies.

Supplemental liquid products designed to replenish fluids and essential minerals such as sodium and potassium lost due to dehydration. Electrolyte drops help maintain normal body functions by preventing or treating dehydration caused by conditions like diarrhea and vomiting. These products are particularly beneficial for individuals experiencing dehydration, athletes, and those with high physical activity levels.

Chocolate bars infused with the psychedelic compound psilocybin, often used for microdosing. These products have recently come under scrutiny due to severe illnesses linked to their consumption, particularly from brands like Diamond Shruumz, prompting an FDA investigation. Psilocybin chocolate is typically targeted at individuals seeking the psychoactive effects of psilocybin in a more palatable form, though it poses significant health risks.

Psyllium supplements are dietary fibers derived from the husks of the Plantago ovata plant's seeds, commonly used to improve digestive health. They work by absorbing water in the intestines, which helps to bulk up and soften the stool, making it easier to pass, and can also aid in lowering cholesterol levels and controlling blood sugar. Psyllium supplements are particularly beneficial for individuals with digestive issues, high cholesterol, or those seeking to manage their weight through increased fiber intake.

Skincare products designed to address issues like puffiness, dark circles, fine lines, and dryness in the delicate under-eye area. Infused with active ingredients, they provide benefits such as hydration, de-puffing, brightening, and soothing, and are typically applied to clean, dry skin for 10-20 minutes. These patches are particularly beneficial for individuals seeking targeted treatment for under-eye concerns and a refreshed appearance.

Derived from the Lion's mane mushroom (Hericium erinaceus), this powder is known for its potential health benefits. It is believed to improve cognitive function, promote nerve growth and repair, aid digestive health, regulate blood sugar levels, and provide anti-inflammatory and antioxidant properties. The primary users of Lion's mane powder are individuals seeking natural supplements to enhance cognitive and overall health, though consultation with a healthcare provider is recommended before use.