Health Trends

Herbal preparation designed to support the body and mind during a fast. It aids in hunger management, hydration, digestion, detoxification, and mood enhancement, while generally being calorie-free and safe to drink during fasting. Fasting tea is particularly beneficial for individuals who practice intermittent fasting or extended fasting periods and seek to maintain hydration and manage hunger pangs.

A beverage formulated to provide an energy boost using natural and organic ingredients. Healthy energy drinks often include components like natural caffeine, ginkgo biloba, ginseng, green coffee bean extract, and green tea, which are chosen for their potential health benefits and to offer a more natural source of energy compared to traditional energy drinks. These drinks are primarily targeted at health-conscious individuals seeking a more natural and potentially beneficial alternative to conventional energy drinks.

A popular dietary supplement known for enhancing athletic performance, increasing muscle mass, and improving strength by boosting ATP production in muscle cells. It is distinguished by its ability to provide energy during high-intensity, short-duration exercises, making it a staple in many athletes' and bodybuilders' regimens. The primary users of creatine monohydrate are athletes, bodybuilders, and fitness enthusiasts seeking to improve their physical performance and muscle growth.

Gatekeeping refers to the process by which information, access, or resources are controlled and filtered by a person or group. This concept is used in various contexts such as media, sociology, healthcare, online communities, and cultural industries, influencing public perception, social roles, access to opportunities, and the availability of cultural products. Gatekeeping can affect anyone seeking access to information, resources, or opportunities, and its impact can be both positive and negative, including maintaining quality and standards or leading to exclusion and bias.

Herbal tea made from the Blue Lotus flower, an Egyptian water lily with historical and cultural significance. Traditionally, it has been used for promoting sleep, reducing anxiety, improving sexual performance, and addressing mental health conditions, although it is not FDA-approved for human consumption and is not regulated. Blue Lotus tea is primarily sought by individuals interested in natural remedies and traditional herbal practices, but caution is advised due to potential side effects such as hallucinations, nausea, and rapid heartbeat.

Hair care product formulated to stimulate hair growth and improve hair health. Hair growth shampoos often contain ingredients such as caffeine, peppermint, green tea, and biotin, which are known to promote faster and healthier hair growth by nourishing the scalp and hair follicles. These shampoos are primarily targeted at individuals experiencing hair thinning or hair loss, as well as those looking to enhance the overall health and appearance of their hair.

Men's grooming company founded in 2016 that specializes in beard care products. The company offers a range of items including beard oils, balms, and washes, all made in the USA with natural ingredients, and differentiates itself by fostering a sense of community and brotherhood among its customers. Live Bearded primarily targets men with beards who are looking for high-quality, natural grooming products.

Longevity-focused company developing products aimed at extending skin and body health by targeting the aging process. OneSkin differentiates itself by utilizing principles of aging and longevity science to create products designed to improve skin health and potentially slow down aging. The target demographic includes individuals interested in anti-aging solutions and maintaining long-term skin health.

Cancer treatment method that uses drugs or other substances to specifically target and attack cancer cells. This approach aims to minimize damage to normal cells and can be used alone or in combination with other treatments like chemotherapy, surgery, or radiation therapy, offering a more precise and potentially less harmful alternative to traditional treatments. Targeted therapy is particularly beneficial for patients with specific types of cancer that have identifiable molecular targets.

This skincare technique involves using a dry, stiff-bristled brush to exfoliate the skin, enhance circulation, and support lymphatic drainage. By brushing the skin in the direction of the heart before showering, it aims to remove dead skin cells and improve skin texture. The practice is often favored by individuals seeking to improve skin appearance and promote overall skin health.

BIMA is a provider of mobile-delivered insurance and health services in emerging markets. It offers simple and affordable life, accident, and health insurance services, making insurance accessible to underserved populations. BIMA primarily targets individuals in emerging markets who lack access to traditional insurance services.

Company focused on pioneering female-first innovation in technology to improve the lives of women around the world. Known for products like the Trainer, a pelvic floor trainer, and the Pump, a silent wearable breast pump, it differentiates itself by addressing specific health and wellness needs of women through advanced technology. Primarily targets women seeking innovative solutions for personal health and wellness, but also aims to empower anyone who can benefit from their products.

Injectable cosmetic dermal filler made of poly-L-lactic acid, approved by the FDA. It is designed to reduce deep wrinkles and facial lines by stimulating collagen production, offering long-lasting results compared to other fillers. Sculptra is primarily targeted at individuals seeking non-surgical facial rejuvenation and those looking to address signs of aging with a minimally invasive procedure.

Topical anesthetic medication applied to the skin to reduce pain or discomfort. It works by blocking nerve signals, making it useful for medical and cosmetic procedures like minor surgeries, tattooing, and laser treatments. Numbing cream is beneficial for individuals undergoing procedures that may cause pain or discomfort, providing temporary relief and ease during the process.

A small, family-owned business that provides nutrient-dense, minimally processed, ethically and sustainably sourced, all-natural superfood ingredients. The company differentiates itself by ensuring its products are free of toxic pesticides and sourced from humanely raised animals, including grass-fed, pastured, and free-range options, while supporting ethical and Fair Trade practices. Perfect Supplements primarily targets health-conscious consumers who value ethically sourced, high-quality superfoods and support for local farming and community initiatives.

Virtual chronic disease management and prevention platform that utilizes conversational AI to assist individuals in managing and preventing conditions such as diabetes, prediabetes, cardiovascular disease, and anxiety. Lark Health differentiates itself by offering a fully automated, AI-driven approach that provides personalized health coaching and real-time feedback, enhancing user engagement and adherence to health plans. The platform primarily benefits individuals with chronic conditions who seek convenient, at-home solutions for maintaining and improving their health.

Company that develops software to assist sober living facilities, drug courts, recovery coaches, and treatment centers in delivering effective programs to their clients. The software provides tools for tracking client progress, managing administrative tasks, and ensuring compliance with treatment protocols, differentiating itself by focusing on the specific needs of the recovery and rehabilitation sector. The primary users of this software are professionals and organizations involved in addiction recovery and treatment services.

Brand offering health supplements focused on women's health, including probiotics and vitamins for ovarian support and menopause symptom relief. O Positiv differentiates itself by targeting specific health concerns related to women's hormonal changes, providing tailored solutions for these issues. The brand primarily caters to women seeking natural and effective supplements to manage hormonal health and improve overall well-being.

Dietary supplement commonly used to enhance athletic performance, increase muscle mass, and improve strength. It is known for its ability to provide energy to muscle cells during high-intensity exercise, distinguishing itself by being one of the most researched and effective supplements for improving physical performance. Creatine powder is primarily targeted at athletes, bodybuilders, and fitness enthusiasts seeking to enhance their strength and muscle growth.

An amino acid commonly found in foods like watermelon and produced naturally by the body. It is often used as a dietary supplement to improve exercise performance, reduce muscle soreness, and enhance cardiovascular health by aiding in the production of nitric oxide. Citrulline is particularly beneficial for athletes and individuals seeking to improve their physical performance and overall cardiovascular function.

Bread made without gluten, a protein found in wheat, barley, and rye, designed for individuals with celiac disease, gluten sensitivity, or wheat allergies. It is typically made from alternative flours such as rice flour, almond flour, or coconut flour, and may include ingredients like xanthan gum to mimic the texture of traditional bread. Gluten-free bread is particularly beneficial for those who need to avoid gluten for health reasons.

An ergonomic computer mouse designed to reduce strain and discomfort associated with traditional horizontal mice. Its design allows users to maintain a more natural hand position, similar to a handshake, which can help reduce muscle strain and improve posture. This type of mouse is particularly beneficial for individuals who experience repetitive strain injuries or spend extended periods using a computer.

Company that offers high-performance supplements aimed at enhancing fitness and helping individuals achieve a 'SuperHuman' status both in and out of the gym. Alpha Lion differentiates itself by providing top-quality products and fostering a community centered around the concept of being 'SuperHuman,' with a product range that includes various supplements designed to support different aspects of fitness and health. The target demographic includes fitness enthusiasts and individuals seeking to improve their physical performance and overall health.

Growth supplements are dietary products designed to support and enhance physical growth, particularly in height. These supplements often contain a mix of vitamins, minerals, and other nutrients that are believed to support bone health and overall growth. They are primarily targeted at children and teenagers who are in their growth phases and may benefit from additional nutritional support.

Australian company founded in 2014 that designs, manufactures, and retails latex mattresses online. Known for its engineer-led, in-house product design, Sleeping Duck aims to provide a superior end-to-end service for its customers, differentiating itself through innovation and customer satisfaction. The company's products primarily target consumers seeking high-quality, customizable mattresses with a focus on comfort and support.

This medication is commonly used in dermatology as a topical retinoid derived from vitamin A, primarily for treating acne and sun-damaged skin. It promotes cell turnover, helping to clear clogged pores and reduce the appearance of fine lines and wrinkles, while also improving skin texture and tone. The cream is typically recommended for individuals with acne-prone or aging skin, but it requires careful use due to potential side effects like skin irritation and increased sensitivity to sunlight.

A naturally occurring polyamine compound found in ribosomes and living tissues, spermidine plays a role in various metabolic functions within organisms. It is involved in cellular processes such as autophagy, which helps in cleaning out damaged cells and regenerating healthier ones, and has been associated with potential health benefits like promoting longevity and improving cardiovascular and cognitive health. Spermidine is primarily of interest to individuals seeking to enhance their health and longevity, often through dietary sources or supplementation.

An adjustable kettlebell is a versatile fitness tool that allows users to change the weight of the kettlebell by adding or removing weight plates or inserts. It is designed to provide the benefits of multiple kettlebells in one compact piece of equipment, making it ideal for strength training, endurance exercises, and functional workouts. Adjustable kettlebells are popular among home gym users and fitness enthusiasts who seek space-saving solutions and customizable resistance levels for their workouts.

The concept refers to the ability to live in one's own home and community safely, independently, and comfortably, regardless of age, income, or ability level. It emphasizes the importance of maintaining a familiar living environment and community connections as one ages, providing emotional and psychological benefits. This approach is particularly beneficial for older adults who wish to retain their independence and continue living in a familiar setting.

Traditional, unrefined sugar made from sugarcane or palm sap, commonly used in South Asia, Southeast Asia, and some parts of Africa. Known for its distinct, rich flavor, jaggery is often used in cooking and baking and is considered healthier than refined sugar due to its retention of natural minerals like iron, magnesium, and potassium. Jaggery is particularly popular among individuals seeking a natural sweetener with added nutritional benefits.