About
Newsletter
Blog
Lifestyle Trends
Current trends influencing consumer lifestyles.
FILTER BY:
5 years
lifestyle
Perimenopause
550K
Volume
+268%
Growth
The transitional period before menopause, during which a woman's body undergoes various changes as it approaches the end of reproductive years. This phase can last several years and is characterized by fluctuations in hormone levels, particularly estrogen and progesterone, leading to symptoms such as irregular menstrual cycles, hot flashes, and mood swings. Perimenopause typically begins in a woman's 40s but can start as early as the mid-30s, affecting women who are approaching menopause.
exploding
Second hand marketplace
9.9K
Volume
+268%
Growth
Platforms and venues where pre-owned goods are bought and sold, encompassing a wide range of products such as clothing, electronics, and furniture. These marketplaces provide value by promoting sustainability, cost savings, and access to unique or vintage items, with online platforms like eBay, Poshmark, and ThredUp facilitating easier transactions. The second-hand marketplace primarily appeals to environmentally conscious consumers, budget shoppers, and those seeking distinctive or rare items.
exploding
Luggage cup holder
1.3K
Volume
+267%
Growth
An accessory designed to attach to the handle of a suitcase, allowing travelers to securely hold their drinks while moving through airports or other travel environments. It typically features elastic bands or other mechanisms to fit around various sizes of suitcase handles, providing convenience and freeing up the traveler's hands. This product is particularly useful for frequent travelers who need to manage multiple items while on the go.
regular
GPS dog fence
14.8K
Volume
+267%
Growth
GPS dog fences utilize GPS technology to establish invisible boundaries for pets, enabling them to move freely within a specified area while ensuring their safety. These systems, such as the Halo Collar and SpotOn GPS Dog Fence, offer features like real-time tracking and customizable boundaries, differentiating them from traditional physical fences. GPS dog fences are particularly beneficial for pet owners who seek a flexible and effective way to manage their pets' outdoor activities without the need for physical barriers.
exploding
akiya
27.1K
Volume
+264%
Growth
Akiya refers to abandoned or vacant homes in Japan, often found in rural or less populated areas. These properties have become increasingly common due to Japan's aging population, urban migration, and declining birth rates, leading to a surplus of empty houses. Akiya are often sold at significantly reduced prices or even given away for free, targeting individuals looking for affordable housing or investment opportunities in property renovation and rural revitalization.
exploding
Chief sustainability officer
6.6K
Volume
+264%
Growth
A Chief Sustainability Officer (CSO) is responsible for overseeing and managing an organization's environmental impact and sustainability initiatives. They ensure that sustainability is integrated into the company's decision-making processes and strategic planning, aiming to promote environmentally responsible operations. The role is crucial for organizations committed to reducing their ecological footprint and appealing to stakeholders who prioritize sustainability.
exploding
Menopause HRT
4.4K
Volume
+263%
Growth
Treatment used to alleviate symptoms of menopause, such as vaginal dryness and hot flashes, by supplementing the body with hormones like estrogen and progesterone. Menopause Hormone Replacement Therapy (HRT) helps to balance hormone levels, reducing discomfort and improving quality of life for menopausal women. It is primarily targeted at women experiencing moderate to severe menopausal symptoms who seek relief through medical intervention.
exploding
Carbon equity
2.4K
Volume
+263%
Growth
Carbon Equity is a financial technology platform that enables individuals to invest in climate-focused venture capital and private equity funds. It distinguishes itself by providing a simplified, accessible way for people to participate in climate investments, typically reserved for institutional investors, with a focus on funding technologies and projects that combat climate change. Carbon Equity is designed for environmentally conscious individuals and small investors who aim to align their financial portfolios with sustainable and impactful goals.
regular
Dumb phone
135K
Volume
+262%
Growth
The Gen Z 'dumb phone' trend refers to the growing preference among Generation Z for simple, feature-limited mobile phones over smartphones. These devices, often called 'dumb phones,' typically offer basic functions such as calling, texting, and sometimes minimal internet access, without the extensive capabilities of modern smartphones. This trend appeals to Gen Z individuals seeking to reduce digital distractions, enhance personal interactions, and promote mental well-being by limiting screen time and social media usage.
exploding
Skill and You
9.9K
Volume
+261%
Growth
Learning center based in Montrouge, France, specializing in distance education through 13 private schools, each focused on different sectors. Skill and You also facilitate apprenticeship recruitment through their CFA, providing a comprehensive educational and vocational training solution. The target demographic includes students and professionals seeking flexible, sector-specific education and apprenticeship opportunities.
regular
Image classification model
1.6K
Volume
+261%
Growth
Image classification is a task in computer vision that involves assigning a label to an image from a predefined set of categories. These models are typically built using machine learning techniques, particularly deep learning with convolutional neural networks (CNNs), which automatically learn spatial hierarchies of features from input images. Image classification models are widely used in applications such as medical imaging, autonomous vehicles, and facial recognition, benefiting industries that require automated image analysis and categorization.
exploding
Freeze dried dog treats
6.6K
Volume
+259%
Growth
High-value treats for dogs that are ideal for training, behavior shaping, or as meal toppers for picky eaters. These treats have a stable shelf life and retain most of their nutrients due to the freeze-drying process, making them a healthy option. They are particularly beneficial for dogs with poor appetites, such as senior dogs or those with chronic diseases.
exploding
Bamboo baby clothes
27.1K
Volume
+258%
Growth
Bamboo baby clothes are garments made from bamboo fibers, known for their softness and hypoallergenic properties. These clothes offer excellent breathability and temperature regulation, making them suitable for both warm and cool conditions, and are also durable and long-lasting. They are particularly beneficial for infants with sensitive skin or allergies, providing a comfortable and sustainable clothing option.
exploding
Toddler tower
480
Volume
+256%
Growth
A step stool designed for young children to safely reach higher surfaces, often used in kitchens. Toddler towers come with safety features and are adjustable to accommodate different ages, providing a secure platform for children to participate in activities like cooking or washing hands. They are particularly beneficial for parents and caregivers who want to involve their children in daily tasks while ensuring their safety.
exploding
Linen pants
301K
Volume
+256%
Growth
Linen pants are a type of clothing made from linen, a natural fiber derived from the flax plant, known for its breathability and lightweight properties. These pants are highly comfortable due to their loose fit and moisture-wicking capabilities, making them ideal for casual wear, beach outings, and even some formal settings. Linen pants are particularly popular among individuals seeking stylish and comfortable attire for warm weather.
peaked
Focusmate
27.1K
Volume
+255%
Growth
Virtual coworking platform designed to help users stay productive and accountable by pairing them with accountability partners for scheduled work sessions. This setup aims to reduce procrastination and increase productivity by leveraging the presence of another person, offering a virtual environment similar to having a gym buddy for work. Focusmate is beneficial for individuals seeking to enhance their productivity across various tasks, including studying, coding, and meal prep.
regular
Freddo Espresso
60.5K
Volume
+253%
Growth
Greek iced coffee beverage made with espresso, sugar, and a dash of milk, shaken until frothy. It offers a refreshing and invigorating drink experience, particularly popular during warm weather. Freddo Espresso is primarily enjoyed by coffee enthusiasts and individuals seeking a cool, caffeinated beverage.
exploding
Sylvera
4.4K
Volume
+253%
Growth
London-based company offering comprehensive carbon data services. Sylvera leverages advanced technology and a global team of experts in fields like machine learning, earth observation, and carbon policy to measure carbon and provide ratings and insights, distinguishing itself through its end-to-end approach. The company's services are primarily targeted at businesses and organizations seeking reliable carbon measurement and insights to support their sustainability goals.
regular
Off-grid living
8.1K
Volume
+250%
Growth
Off-grid living refers to a lifestyle characterized by complete independence from public utility services such as electricity, water, and sewage. It involves using alternative energy sources like solar panels, wind turbines, and rainwater harvesting systems to meet daily needs sustainably. This lifestyle appeals to individuals seeking self-sufficiency, environmental sustainability, and a simpler way of life disconnected from conventional infrastructure.
regular
Gender transitioning
5.4K
Volume
+247%
Growth
Process by which individuals change their gender presentation and/or physical sex characteristics to align with their gender identity. This can involve social changes such as altering appearance and behavior, as well as medical interventions like hormone treatments and surgeries. Gender transitioning is primarily aimed at individuals who experience gender dysphoria and seek to live in a way that is consistent with their gender identity.
regular
Kids art frame
1.1K
Volume
+246%
Growth
Specialized frames designed to display children's artwork, often featuring front-loading or changeable designs for easy swapping of new pieces. These frames can hold multiple pieces of artwork, typically between 50 to 150, and are made from materials like manufactured wood, glass, and sometimes magnetic elements. They are ideal for parents and educators looking to celebrate and organize children's creative works in a visually appealing manner.
exploding
Insect based food
210
Volume
+246%
Growth
Insect-based food is a nutritious and sustainable alternative to traditional livestock, offering high protein, essential vitamins and minerals, and mostly unsaturated fats. It is environmentally friendly due to its lower resource requirements and high feed conversion efficiency, making it a viable option for reducing the environmental impact of food production. This type of food primarily targets environmentally conscious consumers and those seeking alternative protein sources.
regular
Swytch
12.1K
Volume
+245%
Growth
London-based startup founded in 2017 by engineers Oliver Montague and Dmitro Khroma, specializing in e-bike conversion kits. The company aims to make electric bikes affordable and accessible, differentiating itself with an industry-leading product that has gained global recognition. Swytch primarily targets cyclists looking for an economical and efficient way to convert their traditional bikes into electric ones.
regular
Xiaolongbao
201K
Volume
+245%
Growth
Chinese steamed bun originating from the Jiangnan region, particularly associated with Shanghai. These dumplings are traditionally filled with pork and a gelatinous broth that turns into soup when steamed, featuring a thin and delicate dough. Xiaolongbao is popular among those who enjoy traditional Chinese cuisine and seek a unique, flavorful dining experience.
exploding
Padel
1.5M
Volume
+245%
Growth
Racquet sport that combines elements of tennis and squash, typically played in doubles on an enclosed court. The game is characterized by its smaller court size, enclosed walls, and solid perforated racquets, offering a unique blend of fast-paced action and strategic play. Padel is popular in Spain and Latin American countries and is gaining traction among racquet sports enthusiasts worldwide.
exploding
Train diffuser
2.9K
Volume
+245%
Growth
An essential oil diffuser designed for aromatherapy, the Magic Train Diffuser is suitable for large rooms and features remote control functionality. It stands out by offering a unique design that combines aesthetic appeal with practical features, such as adjustable mist settings and ambient lighting options, enhancing the aromatherapy experience. This product is ideal for individuals seeking to create a calming and fragrant environment in spacious areas, particularly those who value convenience and modern design in their home wellness tools.
exploding
Smart heat pump
210
Volume
+245%
Growth
A smart heat pump is an energy-efficient heating and cooling system that integrates with smart home technology, allowing users to control and monitor the device remotely through a smartphone app or home automation system. It utilizes advanced sensors and algorithms to optimize energy use, adjust temperatures based on occupancy, and provide detailed insights into energy consumption. Smart heat pumps are ideal for homeowners looking to reduce energy costs, improve comfort, and gain greater control over their home's climate management.
exploding
Esg etf
5.4K
Volume
+244%
Growth
Investment funds that focus on companies with strong environmental, social, and governance practices. ESG ETFs offer diversification, liquidity, and typically lower fees compared to mutual funds, allowing investors to support sustainable and ethical business practices while potentially achieving competitive financial returns. These funds are particularly appealing to socially conscious investors who prioritize sustainability and ethical considerations in their investment decisions.
regular
North Spore
22.2K
Volume
+243%
Growth
Mushroom-farming company that offers lessons on mushroom cultivation and sells spawns and growing kits. North Spore differentiates itself by committing to environmental sustainability, providing organic, natural, non-GMO, and locally sourced materials. The company primarily targets individuals interested in sustainable agriculture, home gardening, and mushroom cultivation enthusiasts.
regular
Maxbone
50
Volume
+240%
Growth
A company that specializes in pet fashion products, aiming to reimagine the pet industry by combining influences from fashion, art, and architecture with upscale functionality. Maxbone offers a range of products including pet carriers, harnesses, apparel, toys, beds, and leashes, designed to be both elegant and functional, differentiating itself through its focus on style and quality. The target demographic includes pet owners who value high-end, stylish, and functional pet accessories.
regular
16
17
18
19
20