Everyday social media users who typically have between 100 to 10,000 followers. They are not professional influencers and their content usually includes personal posts such as photos of family, friends, pets, and memes, offering a more authentic and relatable connection with their audience. Nano influencers are often targeted by brands looking to engage with niche communities and achieve higher engagement rates through genuine interactions.

Traditional style of clothing worn by the Han Chinese, with a history spanning over three millennia. Characterized by flowing robes, wide sleeves, and intricate designs, Hanfu has influenced the traditional clothing of many neighboring cultures, including Japan, Korea, and Vietnam. It is primarily worn by individuals interested in cultural heritage, historical reenactments, and traditional Chinese festivals.

Manicure style that provides a shiny, metallic finish to nails, resembling polished metal. This effect is achieved using special chrome powders, nail polishes, or gel polishes, resulting in a highly reflective, mirror-like surface. Chrome nails are popular among individuals seeking a bold, eye-catching look for their nails.

A term that combines 'female' and 'involuntary celibate' (incel), referring to women who feel they are unable to find a romantic or sexual partner despite wanting one. The term is often used in online communities and discussions about dating, relationships, and societal expectations, where individuals share their experiences and feelings of frustration, loneliness, and rejection. Femcels primarily engage in these discussions within various online forums and social media platforms.

Visual search tool that allows users to take a photo or upload an image to find related ideas, products, and inspiration on Pinterest. It uses image recognition technology to identify objects within the image and then suggests similar pins or related content, enhancing the user experience by providing visually similar results. Pinterest Lens is particularly useful for individuals seeking creative inspiration, DIY project ideas, or product recommendations based on visual input.

Shared expectations and rules that guide behavior within social groups, varying widely across different cultures and societies. These norms include guidelines for social etiquette, dress codes, communication, family roles, workplace behavior, legal norms, and cultural practices, helping to maintain order and predictability in society. Human norms benefit individuals and communities by promoting coexistence and cooperation.

Specialized bags designed for use with electric bikes, often featuring waterproof materials, durability, and additional functionalities like reflectors, rain covers, and shoulder straps. These bags provide value by allowing users to carry items securely on their bikes or store and transport folding models efficiently. Ebike bags are particularly beneficial for electric bike owners who need reliable and convenient storage solutions for their commuting or recreational needs.

Makeup product with a fluid consistency used to add a natural flush of color to the cheeks. It offers a seamless, dewy finish and can be applied with fingers, a sponge, or a brush, providing blendable and long-lasting results. Liquid blushes are ideal for individuals seeking a natural, radiant look with customizable intensity.

Concept advocating for the coexistence of a healthy economy and a clean environment. It emphasizes that the transition to a sustainable economy should be fair and not negatively impact workers or community residents in terms of health, environment, jobs, or economic assets. The principle of Just Transition primarily benefits workers and communities affected by environmental and economic changes, ensuring they are supported during the shift to sustainable practices.

A playwright is an individual who writes plays, crafting dialogue and stage directions to create theatrical works. Playwrights contribute to the performing arts by developing scripts that actors bring to life on stage, often addressing social, political, or personal themes through their work. The primary audience for playwrights includes theatergoers, directors, and actors who seek engaging and thought-provoking performances.

Wellio is an AI food tech company based in San Francisco, focused on enhancing meal planning and preparation through intelligent technology. Acquired by Kraft Heinz in 2018, Wellio's platform acts as a personal nutritionist, chef, and shopper, helping users discover, order, and prepare meals by delivering fresh ingredients and providing on-demand cooking support. This acquisition was part of Kraft Heinz's strategy to bolster its digital innovation efforts through its Evolv Ventures, a $100 million venture capital fund aimed at disrupting the food industry with emerging technologies.

Specialized feeding mats designed for pets to promote slow feeding, reduce anxiety, and provide mental stimulation. Made of silicone or rubber with textured surfaces, they are used to spread soft foods, encouraging pets to lick and stay occupied, which can also benefit dental health. These mats are particularly useful for pet owners looking to improve their pets' eating habits, mental engagement, and overall well-being.

Ohuhu is a brand inspired by the vibrant spirit of Oahu, focusing primarily on art supplies. They are particularly renowned for their extensive range of art markers, which come in more colors than any other marker set in the world, providing artists with a wide palette for creative expression. Ohuhu's products are designed to cater to artists of all levels, from beginners to professionals.

A style of jeans that sit low on the hips, typically at least 2-3 inches below the navel. They offer a casual and relaxed look, often creating a longer torso appearance and are available in various fits such as skinny, straight, bootcut, and baggy. This style is popular among individuals seeking a trendy and versatile addition to their wardrobe, often styled with crop tops or fitted shirts.

Tools designed to help individuals with ADHD manage their time and stay focused. They often provide visual and auditory cues to indicate the passage of time, which can be particularly helpful for people who struggle with time management. ADHD timers are primarily targeted at individuals with ADHD, students, and professionals who need assistance in maintaining focus and productivity.

Korean television series known for their unique storytelling and high production values. These dramas often cover a wide range of genres, including romance, comedy, fantasy, and adventure, and are characterized by their engaging plots and well-developed characters. K-dramas primarily appeal to a global audience that enjoys serialized storytelling with emotional depth and cultural insights.

Generation Alpha refers to individuals born from approximately 2010 to the mid-2020s, making them the children of Millennials and younger siblings of Generation Z. This cohort is characterized by their deep integration with technology, having been exposed to digital devices from a very young age, which influences their learning, communication, and social interactions. Generation Alpha is expected to be more adept at using technology, more accepting of diversity, and more environmentally conscious, benefiting from increased awareness of mental health and well-being.

The concept refers to the balance between the amount of greenhouse gas emissions produced and the amount removed from the atmosphere. Achieving this balance means that any emissions are offset by absorbing an equivalent amount through natural processes like reforestation or technological solutions like carbon capture and storage, which is crucial in the fight against climate change. This concept is particularly relevant for countries, companies, and organizations committed to reducing their carbon footprint and limiting global warming.

A type of event that combines a 'live' in-person component with a 'virtual' online component. This format allows for both physical and remote participation, making it accessible to a broader audience and providing flexibility for attendees. Hybrid events are particularly beneficial for organizations looking to maximize reach and engagement by catering to both local and global participants.

American chain of country stores, gas stations, and electric vehicle chargers known for its large, clean, and well-stocked stores. Buc-ee's differentiates itself with an extensive selection of snacks, clean restrooms, and unique merchandise, making it a popular stop for travelers. The chain primarily serves travelers and commuters seeking a convenient and pleasant shopping experience on the road.

EV solar panels are designed to be compatible with both AGM and Li-ion batteries, providing a renewable energy source for electric vehicles. They can add between 0.72 and 2 miles of range per hour and between 4.3 and 12.41 miles of range per day, making them a valuable addition for extending the driving range of EVs. These solar panels are suitable for EV owners looking to enhance their vehicle's efficiency and sustainability by using renewable energy sources.

Sustainable oral care brand known for eco-friendly dental products, focusing on reducing plastic waste and promoting sustainable living. Elims differentiates itself by offering biodegradable and recyclable dental care products, such as toothbrushes and toothpaste tablets, which aim to minimize environmental impact. The brand primarily targets environmentally conscious consumers who are looking for sustainable alternatives to traditional dental care products.

Self-stimulatory behavior involving repetitive movements or sounds, often associated with autism. Stimming serves purposes such as self-regulation, emotional expression, and focus, helping individuals manage sensory input and emotional states. It is particularly relevant for individuals on the autism spectrum or those with sensory processing disorders.

Location-based online dating application available for iOS and Android that facilitates communication between people interested in ethical non-monogamy, polyamory, casual sex, kink, swinging, and other alternative relationship models and sexual preferences. Initially released in July 2014 and developed by Feeld Ltd, it differentiates itself by focusing on inclusivity and diverse relationship dynamics. The app primarily targets individuals seeking non-traditional relationship structures and those exploring various sexual preferences.

Sustainable hospitality refers to practices and initiatives within the hospitality industry aimed at reducing environmental impact, promoting responsible consumption and production, and fostering social inclusion. This includes efforts to reduce carbon emissions, minimize waste, conserve water, and support local communities, differentiating it from traditional hospitality practices. The target demographic includes environmentally conscious travelers, businesses, and stakeholders seeking to support and benefit from sustainable and responsible hospitality operations.

Worldtalk is a communication platform designed to facilitate language learning and cultural exchange through online conversations. It connects users with native speakers and language experts for real-time practice and immersive learning experiences, enhancing language proficiency and cultural understanding. Worldtalk primarily targets language learners of all levels, including students, professionals, and individuals interested in improving their language skills through interactive and practical engagement.

An agritech start-up that focuses on producing insect larvae from organic residues. This innovative approach provides a sustainable and locally-sourced alternative to imported soy or fishmeal, offering a consistent supply of protein feed for farm animals. Farminsect primarily benefits farmers seeking eco-friendly and reliable animal feed solutions.

A workcation is a work and travel trend that combines working and taking a vacation. It allows individuals to work remotely while enjoying a vacation-like environment, providing a balance between productivity and leisure. This trend is particularly appealing to remote workers and digital nomads seeking to explore new locations without sacrificing their professional responsibilities.

A UI/UX design course provides comprehensive training in the principles and methodologies of user interface and user experience design. The curriculum typically includes user research, wireframing, prototyping, visual design principles, and interactive design, aiming to equip students with practical skills for creating user-centered digital products. This course is ideal for individuals aspiring to careers in UI/UX design, such as UX designers, UI designers, product designers, and interaction designers.

Romantic orientation characterized by a lack of romantic attraction to others. Aromantic individuals may not experience romantic feelings or desires and may not seek out romantic relationships, distinguishing this orientation from asexuality, which pertains to a lack of sexual attraction. This orientation is relevant to individuals who identify as aromantic and those seeking to understand diverse romantic orientations.