About
Newsletter
Blog
Lifestyle Trends
Current trends influencing consumer lifestyles.
FILTER BY:
5 years
lifestyle
Maev
9.9K
Volume
+300%
Growth
A nutrition company that specializes in creating meticulously researched and thoughtfully designed wellness products for dogs. The company offers daily vitamins and raw food, all of which are human-grade, complete and balanced, and formulated by veterinary nutritionists, differentiating itself with USDA-certified raw beef or chicken products that are flash-frozen to maintain quality. Maev primarily targets dog owners who are seeking high-quality, scientifically formulated nutrition for their pets.
exploding
Human grade pet food
380
Volume
+300%
Growth
Human grade pet food refers to pet food made from ingredients that are edible for humans and meets federal manufacturing and packaging regulations. This type of pet food is produced under the same standards as human food, ensuring higher quality and safety compared to traditional pet food. It is primarily targeted at pet owners who are concerned about the quality and safety of their pets' diet and are willing to invest in premium food options.
peaked
Addi
368K
Volume
+300%
Growth
Technology company providing credit and banking solutions through a mobile application. Addi enables users to apply for credit at the point of purchase in partner stores and make interest-free installment payments, differentiating itself by offering a seamless and convenient financing option. The service primarily targets consumers seeking flexible payment solutions and businesses looking to offer financing options to their customers.
exploding
Elektra Health
1.3K
Volume
+300%
Growth
A digital health company focused on supporting women through menopause by offering telemedicine services and personalized care plans. The company differentiates itself by providing evidence-based care, education, and community support, aiming to break the menopause taboo and modernize women's health. Elektra Health primarily targets women experiencing menopause who seek comprehensive, technology-driven healthcare solutions.
regular
Emissions tracking
170
Volume
+300%
Growth
The process involves monitoring and recording the amount of greenhouse gases (GHGs) and other pollutants released into the atmosphere by various sources. This data is crucial for understanding the impact of human activities on climate change and for developing strategies to reduce emissions. Emissions tracking is primarily used by companies and regulatory bodies to calculate carbon intensity and implement measures to mitigate environmental impact.
exploding
Smart feeder
1K
Volume
+295%
Growth
Advanced devices designed to dispense food for pets at scheduled times or on demand, often controlled via a smartphone app. These feeders offer features such as scheduled feeding, portion control, remote feeding, sound recording, and monitoring alerts, providing convenience and efficiency for pet owners. Smart feeders are particularly beneficial for pet owners who are frequently away from home and need to ensure their pets are fed properly and on time.
exploding
Sustainable computing
590
Volume
+294%
Growth
Field focused on designing, manufacturing, using, and disposing of computers and related systems to reduce environmental impact. It encompasses energy-efficient computing, reducing electronic waste, and using environmentally friendly materials, aiming to minimize the carbon footprint and other negative environmental effects associated with the lifecycle of computing devices. Sustainable computing primarily benefits environmentally conscious consumers, businesses, and organizations seeking to reduce their ecological footprint.
exploding
greator
8.1K
Volume
+290%
Growth
Leading coaching platform in Germany, formerly known as GEDANKENtanken GmbH, founded in 2012. It offers resources and coaching programs aimed at helping individuals achieve a happy and fulfilled life, differentiating itself through a comprehensive range of personal development tools and expert-led sessions. Greator primarily targets individuals seeking personal growth, self-improvement, and a more fulfilling life.
exploding
Game influencer
1.6K
Volume
+288%
Growth
Internet marketing service based in Munich, Germany, specializing in influencer marketing campaigns for the gaming industry. GameInfluencer GmbH differentiates itself by collaborating with gaming influencers to promote games and gaming-related products, leveraging the influencers' reach and engagement to drive marketing success. The service primarily targets game developers, publishers, and brands looking to enhance their visibility and engagement within the gaming community.
exploding
Generation Alpha
673K
Volume
+286%
Growth
The cohort of individuals born from the early 2010s to the mid-2020s, known for their immersion in a highly digital and connected world. This generation is characterized by their adeptness with smart devices and digital tools, as well as their education being heavily influenced by technology. Generation Alpha primarily includes children and young adolescents who are growing up with a strong awareness of social and environmental issues.
exploding
Clogs
550K
Volume
+285%
Growth
Footwear traditionally made from wood, originating in the Netherlands and spreading to other parts of Europe. Known for their durability, clogs were commonly worn as work shoes, particularly in agricultural and industrial settings. They are primarily targeted at individuals seeking traditional, durable footwear with historical and cultural significance.
exploding
Closet suitcase
2.4K
Volume
+285%
Growth
The Closet suitcase is an award-winning travel accessory featuring a patented built-in shelving system. It is designed with an indestructible polycarbonate shell and includes an integrated USB charging port, offering durability and convenience for travelers. This suitcase is particularly beneficial for frequent travelers who prioritize organization and efficiency in their packing.
exploding
The pure option
0-100
Volume
+283%
Growth
Concept in Knockout.js, a JavaScript library, referring to 'pure computed observables'. Introduced in Knockout 3.2.0, pure computed observables provide performance and memory benefits over regular computed observables by automatically managing dependencies and disposing of unused subscriptions. This feature is particularly beneficial for developers looking to optimize the performance of their Knockout.js applications.
regular
ScratchJr
110K
Volume
+283%
Growth
Introductory programming language designed for young children to create interactive stories and games. It simplifies programming concepts by using graphical blocks that children can snap together to animate characters and create sequences of actions, fostering creativity and logical thinking. ScratchJr is primarily targeted at children aged 5-7, helping them develop foundational skills in coding and problem-solving.
exploding
Greenwashing
110K
Volume
+283%
Growth
Deceptive practice where companies present themselves as more environmentally friendly than they actually are. This often involves misleading claims about the environmental benefits of products, services, or company practices, aiming to attract environmentally conscious consumers without making substantial changes. Greenwashing primarily targets consumers who are concerned about sustainability and wish to make responsible purchasing decisions.
exploding
Freeze dried chicken
5.4K
Volume
+282%
Growth
Food product that has undergone a dehydration process to remove moisture while preserving its nutritional content and flavor. This process involves freezing the chicken and then reducing the surrounding pressure to allow the frozen water in the chicken to sublimate directly from the solid phase to the gas phase, resulting in a lightweight and long-lasting product. It is ideal for individuals seeking convenient, non-perishable food options, such as campers, hikers, and those preparing emergency food supplies.
exploding
Loose jeans
33.1K
Volume
+281%
Growth
Characterized by a relaxed fit, these denim pants offer more room in the seat, thighs, and legs compared to styles like skinny or slim jeans. They are valued for their comfort and casual appearance, making them a popular choice for everyday wear. Loose jeans appeal to individuals seeking a laid-back style and are often paired with casual tops and sneakers.
exploding
Petlab
49.5K
Volume
+281%
Growth
Company specializing in pet health products, particularly for dogs. Petlab Co. offers a range of supplements and dental care products, including dental powders, probiotic chews, and digestive supplements, differentiating itself with a focus on comprehensive pet wellness. The target demographic includes dog owners seeking high-quality health and dental care solutions for their pets.
regular
Carbon credits
40.5K
Volume
+280%
Growth
Carbon credits are a mechanism used to offset greenhouse gas emissions by allowing companies or individuals to purchase credits equivalent to one ton of carbon dioxide or its equivalent gases. These credits can be generated through various projects such as renewable energy, reforestation, and methane capture, and are often certified by independent organizations to ensure their credibility. Carbon credits are primarily utilized by businesses and individuals aiming to mitigate their carbon footprint and comply with environmental regulations.
exploding
Code llama
8.1K
Volume
+278%
Growth
Code Llama is a code-specialized version of Llama 2, designed to support software engineers across various sectors. It enhances coding capabilities by being further trained on code-specific datasets, making it a valuable tool for tasks such as code generation, debugging, and documentation. Code Llama is particularly beneficial for software engineers, researchers, and developers involved in open source projects, NGOs, and businesses seeking advanced coding assistance.
peaked
Virtual influencers
5.4K
Volume
+276%
Growth
Computer-generated fictional characters used for social media marketing, often with large followings. These digital personas collaborate with top brands, offering a unique alternative to human influencers by providing consistent, controlled, and creative content. Virtual influencers primarily target tech-savvy audiences and brands looking to leverage innovative marketing strategies.
exploding
Pistachio Butter
110K
Volume
+275%
Growth
Nutritious spread made from ground pistachios, available in various forms and flavors. It is rich in healthy fats, protein, and essential nutrients, making it a versatile ingredient for various culinary applications. Pistachio butter is popular among health-conscious individuals and food enthusiasts looking for a nutritious and flavorful alternative to traditional nut butters.
exploding
Weighted Sleep Sack
27.1K
Volume
+274%
Growth
A type of wearable blanket designed to provide gentle pressure on a child's body during sleep. The gentle pressure can create a calming effect, potentially improving sleep quality and duration for the child, differentiating it from regular sleep sacks. This product is primarily targeted at parents seeking to enhance their child's sleep experience and overall well-being.
regular
Great question
1.9K
Volume
+272%
Growth
Platform that facilitates customer interviews by allowing teams to set up observer rooms. Great Question simplifies the process of inviting team members to watch live interviews without overwhelming participants or creating additional administrative tasks, enhancing the efficiency of customer feedback sessions. It is particularly useful for product development teams and market researchers who need to gather and analyze customer insights effectively.
exploding
Clove tea
12.1K
Volume
+272%
Growth
Herbal tea made from the dried flower buds of the clove tree (Syzygium aromaticum), known for its strong aroma and medicinal properties. Clove tea offers various health benefits, including antioxidant properties, digestive aid, anti-inflammatory effects, immune support, and oral health maintenance. It is particularly beneficial for individuals seeking natural remedies for digestive issues, inflammation, and immune system support.
exploding
gooddog
74K
Volume
+271%
Growth
Company that offers handcrafted pet products made from hemp and organic cotton, including collars, leashes, harnesses, and toys for dogs and cats. Gooddog differentiates itself by using sustainable and eco-friendly materials, appealing to environmentally conscious pet owners. The target demographic includes pet owners who prioritize sustainability and high-quality, natural products for their pets.
regular
Decentralized social media
1.3K
Volume
+271%
Growth
Platforms that operate on distributed networks rather than being controlled by a single entity. They offer greater user control, enhanced privacy, resistance to censorship, and potential interoperability, distinguishing them from traditional social media platforms. These platforms are particularly appealing to users who prioritize data privacy, freedom of expression, and decentralized governance.
regular
Lofi music
49.5K
Volume
+269%
Growth
Lofi, short for 'low fidelity,' is a genre of music characterized by its relaxed, mellow, and often nostalgic sound, featuring imperfections and background noise that give it a raw, unpolished feel. It often incorporates elements of jazz, hip-hop, and ambient music, making it suitable for background listening while studying, relaxing, or working due to its calming and unobtrusive nature. Lofi music primarily appeals to individuals seeking a soothing auditory environment, particularly students and professionals looking for focus-enhancing background music.
regular
Ecovero
6.6K
Volume
+268%
Growth
Sustainable fabric derived from certified renewable wood sources using an eco-responsible production process. It offers 50% lower emissions and water impact compared to generic viscose and ensures 100% supply chain transparency, making it a more environmentally friendly option. Ecovero™ fabrics are targeted at eco-conscious consumers and businesses in the textile industry seeking sustainable and certified materials.
regular
Carbon neutrality
27.1K
Volume
+268%
Growth
Carbon neutrality refers to achieving a balance between emitting carbon and absorbing carbon from the atmosphere in carbon sinks, resulting in a net-zero carbon footprint. This can be achieved through reducing emissions, investing in renewable energy, improving energy efficiency, and supporting carbon offset projects. Carbon neutrality is primarily targeted at businesses, governments, and individuals aiming to mitigate climate change and reduce their environmental impact.
exploding
15
16
17
18
19