Marketing Trends

A visual display that consolidates and presents the most relevant information necessary to track key marketing metrics and achieve marketing objectives. It typically includes data on campaign performance, customer engagement, lead generation, and other critical marketing activities, allowing marketers to make informed decisions and optimize their strategies. Marketing dashboards are primarily used by marketing professionals and business analysts who need to monitor and improve the effectiveness of their marketing efforts.

A feature-rich directory plugin designed to create scalable directory listing websites. It offers powerful search and advanced filtering options, making it easier for users to find listings, and supports multiple monetization options, including paid and featured listings. The plugin is highly customizable and is ideal for businesses and individuals looking to create various types of directories, such as business or service directories.

Mobile application that enables customers to purchase line-skip passes, drinks, cover charges, and event tickets at numerous nightlife venues across the United States. LineLeap differentiates itself by offering a convenient, all-in-one platform for accessing these services directly from users' phones, while also providing venues with tools to generate new revenue streams and market to their customers. The app primarily targets nightlife enthusiasts and venue operators looking to enhance their customer experience and operational efficiency.

User-Generated Content (UGC) marketing is a strategy that leverages content created by customers or users of a brand, such as reviews, testimonials, social media posts, videos, and photos. This approach is valued for its authenticity and trustworthiness, as it comes from real users rather than the brand itself, helping to build community, increase engagement, and drive conversions. UGC marketing primarily benefits brands looking to enhance their credibility and engagement by utilizing the creativity and experiences of their user base.

Platform where users can share and discover new products, including tech innovations, apps, and hardware projects. It is community-driven, allowing users to upvote and comment on products, helping to highlight the most interesting and innovative ones, thus providing visibility to emerging products and startups. Product Hunt primarily targets tech enthusiasts, early adopters, and entrepreneurs looking to stay updated on the latest product trends and innovations.

Technology that assists businesses in generating high-intent leads by monitoring various social media platforms. Devi AI uses browser extensions to track potential customers who are ready to make a purchase, providing valuable insights and opportunities for businesses to engage with these leads. This technology is particularly beneficial for sales and marketing teams looking to optimize their lead generation efforts and improve conversion rates.

All-in-one platform designed for creators to host online communities, sell digital products such as courses and webinars, and manage memberships. It offers features like a user-friendly website builder, the ability to use a custom domain, and built-in email marketing tools including newsletters and signup forms, differentiating it from competitors by its comprehensive suite of tools. Podia is targeted at content creators, educators, and entrepreneurs looking to monetize their digital content and build engaged communities.

Strategy used in content marketing where existing content is adapted and reused in different formats or on different platforms to reach a broader audience and maximize the value of the original content. This can involve transforming a blog post into a video, an infographic, a podcast, or social media posts, among other formats, to extend the lifespan of the content, improve SEO, and engage with different audience segments. Content repurposing is particularly beneficial for marketers and businesses looking to optimize their content creation efforts and reach diverse audience preferences.

AI systems designed to create concise summaries of video content by extracting key information using natural language processing and computer vision. These tools help users quickly understand the main points of a video without needing to watch it in full, offering time-saving benefits and improved content accessibility. Video summarizers are particularly useful for content creators, educators, and professionals who need to process large volumes of video data efficiently.

Software company based in Basingstoke, England, specializing in decentralized data collaboration. InfoSum enables organizations to connect and analyze data without sharing it, ensuring data privacy and security while facilitating insights and collaboration across different data sets. The company's solutions are particularly beneficial for businesses and organizations that prioritize data privacy and need to collaborate on data insights without compromising security.

Business methodology where the product itself is the primary driver of user acquisition, expansion, conversion, and retention. This approach emphasizes creating a product that delivers high value and user experience, naturally attracting and retaining customers through user-centric design, self-service, freemium models, data-driven decisions, and viral loops. Product-Led Growth primarily benefits companies aiming to scale efficiently by leveraging their product as the main growth engine.

Music marketing and distribution platform founded in 2021 by TikTok. It allows users to upload music directly to TikTok to earn royalties while retaining their copyright on the music, and supports distribution to other major music services like Spotify, Apple Music, YouTube Music, and Pandora. SoundOn is targeted at independent artists and musicians seeking to promote their music and earn royalties while maintaining control over their work.

A comprehensive suite of tools and technologies designed to enable organizations to create, manage, deliver, and optimize digital experiences across various channels and touchpoints. Digital Experience Platforms (DXPs) integrate content management, customer data, analytics, personalization, and other functionalities to provide a seamless and engaging user experience, differentiating themselves by offering robust integration capabilities and multichannel delivery support. DXPs are primarily targeted at businesses and organizations seeking to enhance their digital presence and improve customer engagement through personalized and data-driven experiences.

Individuals who choose to follow a LinkedIn profile to receive updates and posts in their feed. Unlike connections, followers do not require mutual acceptance, allowing anyone to follow without needing approval, which is beneficial for influencers, thought leaders, and businesses aiming to reach a broader audience. LinkedIn followers are particularly valuable for professionals and organizations looking to expand their reach and engage with a larger network.

Strategic approach that combines psychology, data analysis, and persuasive communication techniques to understand and influence human behavior. Influence engineering involves understanding emotions and the science behind influencing people effectively, aiming to shape decisions and actions in various contexts such as marketing, politics, and social campaigns. This approach is particularly valuable for marketers, political strategists, and organizations looking to enhance their persuasive capabilities and achieve specific behavioral outcomes.

Data-driven approach to marketing that focuses on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business. Growth marketing involves a mix of marketing, product development, and data analysis to optimize customer acquisition, improve retention, and increase overall business growth. It primarily targets startups and businesses looking to scale quickly and efficiently by leveraging innovative and scalable marketing tactics.

Tools and services that allow users to share multiple links through a single URL in their social media profiles. These tools, such as Linktree, enable users to direct their audience to various content like websites, blogs, and other social media accounts from a single, easily accessible link in their bio. They are particularly useful for influencers, marketers, and businesses looking to optimize their social media presence and engagement.

Influencer marketing platform designed to assist brands and agencies in finding, analyzing, and managing influencers. It offers features such as market analysis, campaign management, activity tracking, and performance reporting, differentiating itself with comprehensive data-driven insights. The platform is primarily targeted at marketers and agencies looking to optimize their influencer marketing strategies and make informed decisions.

Sales intelligence platform designed to help businesses achieve their revenue goals. The platform assists clients with various aspects of the sales process, including lead generation and prospect engagement, allowing businesses to focus more on selling. Amplemarket primarily targets sales teams and businesses looking to optimize their sales processes and improve revenue outcomes.

Concept that involves the use of psychological insights to influence human behavior in a predictable way. This field combines elements of psychology, design, and behavioral economics to create environments, products, and services that encourage desired behaviors. Behavioral design is applicable in various domains such as health, finance, education, and public policy, benefiting individuals and organizations aiming to promote specific actions or decisions.

Self-publishing platform based in Redwood City, California, designed to simplify the book publishing process for authors and small publishers. It offers tools for publishing, distributing, and promoting books in various formats, including ebooks, audiobooks, and print-on-demand, making the publishing process more accessible and efficient. PublishDrive primarily targets independent authors and small publishers looking to distribute their works to major online channels such as Amazon and Apple.

Tool designed to automate WordPress sites without requiring any coding. It allows users to create automations that connect various WordPress plugins, sites, and applications, offering billions of possible recipe combinations to streamline workflows and enhance functionality. Uncanny Automator is particularly useful for WordPress site administrators and developers looking to enhance site efficiency and user experience through automation.

Business development partner based in East Kilbride, Scotland, that integrates with sales, marketing, and management teams to help grow and propel brands. Hero Brands Ltd differentiates itself by offering comprehensive support across various business functions, aiming to enhance brand growth and market presence. The company primarily targets businesses seeking to expand their market reach and improve operational efficiency through integrated development strategies.

ManyChat is a chatbot platform designed to help businesses automate their communication through Facebook Messenger, SMS, and email. It provides tools for creating interactive chatbots without coding, allowing businesses to engage with customers, generate leads, and provide support. ManyChat is primarily targeted at small to medium-sized businesses looking to enhance their customer communication and marketing efforts through automated chat interactions.

A type of advertising format commonly used in mobile apps and games, offering users a reward in exchange for watching a video ad or interacting with an advertisement. This format provides a value exchange that benefits both the user, who receives in-game currency or extra lives, and the advertiser, who reaches a more engaged audience. Rewarded ads are particularly effective for app developers looking to monetize their apps without negatively impacting the user experience.

Search engine optimization strategy that involves creating and publishing a large number of web pages using one or more databases that feed information into a page template. This method targets specific long-tail keyword patterns or variations of head terms, allowing for efficient content generation at scale to capture a wide range of search queries and improve search engine rankings. Programmatic SEO is particularly beneficial for businesses and websites looking to enhance their online visibility and attract organic traffic through extensive keyword coverage.

Online team gatherings facilitated through video conferencing platforms like Microsoft Teams, Webex, and Zoom. These events encompass a range of activities such as virtual wine tastings, online murder mysteries, and virtual dance parties, aimed at engaging and retaining employees. Virtual corporate events are primarily utilized by companies to foster team building and maintain employee engagement in remote or hybrid work environments.

​Make is a no-code automation platform that enables users to connect applications and design workflows to streamline business processes. It offers a visual interface for building automations, supports integration with over 2,000 apps, and provides AI capabilities to enhance workflow efficiency. This platform is particularly beneficial for businesses and individuals seeking to automate tasks without extensive coding knowledge, aiming to improve productivity and operational efficiency.

Offline advertising, also known as traditional marketing, is a non-digital marketing activity that uses real-world channels to reach a target audience.

Media company that focuses on aggregating, curating, and narrating local content to engage and activate communities. It delivers daily emails with relevant local news and events, aiming to redefine community engagement and communication by providing easily accessible and concise information. The primary audience includes local residents and community members who seek to stay informed about local happenings and events.