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Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
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5 years
marketing
Conversion rate optimization
14.8K
Volume
+24%
Growth
Conversion Rate Optimization (CRO) is the process of increasing the percentage of users or website visitors who take a desired action, such as making a purchase or filling out a form. It involves analyzing user behavior, collecting feedback, conducting A/B testing, and improving user experience and copywriting to enhance the effectiveness of a website. CRO primarily benefits businesses and marketers looking to maximize the efficiency of their online presence and improve their return on investment.
regular
Wax seals
40.5K
Volume
+24%
Growth
Wax seals are traditional methods used to authenticate and secure documents by imprinting a unique design into melted wax. Historically, they were used to sign contracts, agreements, and letters, serving as a means of verifying the authenticity and integrity of documents. Wax seals are primarily utilized by individuals and organizations seeking to add a touch of historical elegance and security to their correspondence and official documents.
regular
leadleaper
3.6K
Volume
+23%
Growth
Sales CRM tool designed to help sales teams manage their activities and interactions with leads and customers. It offers features such as scheduling meetings, recording notes, logging calls, and monitoring emails, providing a comprehensive record of all lead activity and correspondence. Leadleaper is primarily targeted at sales teams seeking to improve organization, communication, and efficiency in their sales processes.
regular
Digital analytics
3.6K
Volume
+23%
Growth
Digital analytics involves the collection, measurement, analysis, and reporting of data from digital platforms such as websites, mobile apps, and social media. It aims to understand user behavior, optimize digital experiences, and drive business decisions by using tools like Google Analytics and Adobe Analytics. This field is essential for businesses looking to improve user engagement, enhance digital strategies, and measure the success of their online initiatives.
regular
nicejob
6.6K
Volume
+22%
Growth
NiceJob is a software company that specializes in reputation marketing and review management software. It helps businesses improve their online reputation by generating reviews, referrals, and managing social media presence, and also offers custom-made websites to support business growth. NiceJob's services are particularly beneficial for busy and budget-conscious business owners looking to enhance their online reputation and increase sales.
regular
Indie Hackers
22.2K
Volume
+22%
Growth
A platform where founders of profitable businesses and side projects share their stories and experiences transparently. It serves as a community and resource for entrepreneurs to read, learn, and connect with others who are building online businesses, offering insights, advice, and inspiration. Indie Hackers primarily targets entrepreneurs and individuals looking to start or grow their own ventures.
exploding
Startup consulting
1.9K
Volume
+22%
Growth
Startup consulting involves providing expert advice and guidance to new businesses to help them grow and succeed. Consultants typically assist with various aspects of the business, including business planning, market research, financial planning, marketing strategies, and operational efficiency. This service is particularly beneficial for entrepreneurs and early-stage companies seeking to navigate challenges, secure funding, and develop a sustainable business model.
regular
Micro influencers
18.1K
Volume
+22%
Growth
Individuals on social media platforms who have a follower count ranging from 10,000 to 100,000. They are known for higher engagement rates and more niche audiences, allowing for stronger, personal connections with their followers, which can result in more authentic and trusted recommendations. Brands often collaborate with micro influencers for targeted marketing efforts and higher conversion rates.
regular
Typeform
368K
Volume
+21%
Growth
Web-based platform that allows users to create and manage online forms, surveys, quizzes, and more. Known for its user-friendly interface and visually appealing design, it enhances the engagement of respondents by making the process of filling out forms more interactive. Typeform is ideal for businesses, educators, and marketers looking to gather information in a more engaging and efficient manner.
regular
Customer journey map
74K
Volume
+20%
Growth
A visual representation of the process a customer goes through to achieve a goal with a company. It helps businesses understand and address customer needs and pain points by mapping out the various touchpoints and interactions a customer has with the company, thereby identifying opportunities for improvement. This tool is particularly valuable for marketers, customer experience professionals, and business strategists aiming to enhance customer satisfaction and loyalty.
regular
sendgrid
246K
Volume
+20%
Growth
Cloud-based service that provides email delivery and marketing solutions for businesses. It offers features such as a robust email API, SMTP relay, marketing campaign tools, and detailed analytics to ensure high deliverability and performance of emails. SendGrid is primarily targeted at businesses and developers looking to integrate reliable email sending capabilities into their applications and marketing strategies.
exploding
coty
110K
Volume
+19%
Growth
Global beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige cosmetics market and significant revenue growth in this segment. The company primarily targets consumers seeking high-quality beauty products across various categories.
regular
User Experience
49.5K
Volume
+19%
Growth
User Experience (UX) refers to the overall experience a person has when interacting with a product, system, or service. It encompasses all aspects of the end-user's interaction, including usability, accessibility, performance, design, and the emotional response it elicits, aiming to create meaningful and relevant experiences. UX design primarily benefits end-users by enhancing their satisfaction and engagement with the product, while also providing value to businesses by improving customer retention and loyalty.
exploding
soona
60
Volume
+19%
Growth
Photography studio based in Austin, Texas, specializing in same-day photo and video services. Soona offers ecommerce product photography and virtual photoshoots, differentiating itself by providing quick turnaround times and tailored services for online platforms like Amazon and Shopify. Their primary target demographic includes ecommerce businesses and online sellers looking for high-quality, fast, and affordable visual content for their websites and social media.
regular
Mobile revenue
320
Volume
+18%
Growth
Mobile revenue refers to the total income generated from the sale of mobile devices, including smartphones and tablets, within a specific period. In 2023, the global smartphone market revenue experienced a decrease, with its size going from over 448 billion U.S. dollars in 2022 to around 412 billion U.S. dollars, indicating a general decline in the market compared to previous years. This metric is crucial for manufacturers, investors, and market analysts to understand market trends and consumer behavior in the mobile technology sector.
exploding
Seo audit
27.1K
Volume
+17%
Growth
A comprehensive analysis of a website to assess its performance in search engine rankings. The goal is to identify issues that could be affecting the site's visibility and to provide recommendations for improvement, covering aspects such as technical SEO, on-page SEO, off-page SEO, user experience, content quality, competitor analysis, and analytics. SEO audits are primarily beneficial for website owners and digital marketers aiming to enhance their site's search engine performance and overall online presence.
regular
fark
90.5K
Volume
+17%
Growth
News aggregator and online community website created by Drew Curtis in 1999. The site allows users to submit links to news articles, which are reviewed by administrators and posted on the main page if deemed interesting or humorous, known for its humorous and often irreverent take on current events. Fark primarily attracts users who enjoy engaging with a community that comments on and discusses various news stories.
regular
Website hosting
110K
Volume
+17%
Growth
Service that allows individuals and organizations to make their website accessible via the World Wide Web. It provides various types of hosting options such as shared, VPS, dedicated, cloud, and managed hosting, each offering different levels of resources, control, and cost. Website hosting is essential for anyone looking to establish an online presence, including businesses, bloggers, and e-commerce platforms.
regular
Corporate Communication
22.2K
Volume
+17%
Growth
Corporate communication refers to the methods and processes through which businesses and organizations communicate with internal and external stakeholders. It encompasses internal communication, external communication, crisis communication, corporate branding, investor relations, and corporate social responsibility, aiming to create a cohesive and consistent message that aligns with the company's values, mission, and objectives. The primary beneficiaries of corporate communication are employees, customers, investors, media, and the general public, as it helps build trust, enhance reputation, and ensure alignment with the company's goals.
regular
Gamification
90.5K
Volume
+16%
Growth
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals. It includes elements like points, badges, leaderboards, challenges, and levels, and is used in various fields to increase engagement and motivation. Gamification primarily benefits businesses, educators, and organizations looking to enhance user engagement and drive desired behaviors.
regular
Instagram growth strategy
590
Volume
+15%
Growth
Strategies for growing an Instagram account in 2023 involve engaging with followers, creating valuable and interactive content, and posting consistently. These strategies also include using relevant hashtags, collaborating with influencers or brands, and regularly reviewing analytics to refine the approach, which helps in increasing visibility and follower engagement. The target demographic for these strategies includes social media marketers, influencers, and businesses aiming to enhance their online presence and reach a broader audience.
regular
Saleshandy
9.9K
Volume
+15%
Growth
Tool designed for mass email outreach, focusing on cold email campaigns. It includes features that enhance email deliverability, warm-up, and reputation, making it a suitable option for users who want to concentrate on email-based lead acquisition rather than other channels like LinkedIn, cold calls, or SMS. Saleshandy is primarily targeted at sales professionals and marketers looking to optimize their email outreach efforts and improve lead generation.
regular
Cross selling
74K
Volume
+15%
Growth
Sales technique used to encourage customers to purchase additional, related, or complementary products or services. Cross-selling aims to increase the overall value of a sale and enhance customer satisfaction by providing more comprehensive solutions, often seen in industries like retail, banking, and technology. This technique primarily benefits businesses looking to maximize revenue from existing customers and improve customer experience.
regular
Funnel software
720
Volume
+15%
Growth
AI-powered tool that integrates marketing mix modeling, multi-touch attribution, and incrementality testing to help businesses understand their marketing success. Funnel software identifies underperforming channels and effective campaigns, providing valuable insights for optimizing marketing strategies. It is primarily targeted at marketers and businesses looking to enhance their marketing performance and ROI through data-driven decision-making.
regular
Male beauty
1.6K
Volume
+15%
Growth
The concept of male beauty in 2023 includes various aspects such as grooming, skincare, haircare, fashion, and fitness. Men are increasingly adopting comprehensive self-care routines, which involve detailed skincare regimens, diverse hairstyles, and staying updated with fashion trends. This trend primarily benefits men who are interested in enhancing their appearance and overall well-being through modern grooming and lifestyle practices.
regular
Movio
135K
Volume
+15%
Growth
Software company based in Auckland, New Zealand, specializing in marketing data analytics and campaign management solutions for the cinema industry. Recognized as a global leader, Movio provides innovative solutions tailored to address the unique challenges of movie marketing, leveraging the world's most comprehensive source of moviegoer data to optimize campaigns. The primary beneficiaries of Movio's services are cinemas and movie marketers seeking to enhance their marketing strategies and improve audience engagement.
regular
Lemonlight
5.4K
Volume
+14%
Growth
Video production company that provides services in pre-production, production, and post-production for brands and agencies. Lemonlight differentiates itself by offering tailored video content solutions aimed at enhancing business growth and engagement through high-quality visual storytelling. The company's services are primarily targeted at businesses and marketing agencies looking to leverage video content for promotional and branding purposes.
peaked
LogicMonitor
18.1K
Volume
+13%
Growth
Cloud-based infrastructure monitoring platform designed to provide comprehensive visibility into the performance and health of an organization's IT infrastructure. It offers monitoring for networks, servers, applications, storage, and cloud services, using a combination of agent-based and agentless techniques to collect data and provide features such as alerting, reporting, and dashboards. LogicMonitor is primarily used by IT operations teams, DevOps, and managed service providers (MSPs) to ensure the reliability and performance of their IT infrastructure.
regular
Moosend
12.1K
Volume
+13%
Growth
Email marketing and marketing automation platform that provides tools for creating, managing, and analyzing email campaigns. It offers features such as automation, segmentation, analytics, integrations, customizable templates, A/B testing, and compliance with data protection regulations, distinguishing itself by its user-friendly interface and comprehensive functionality. Moosend is targeted at businesses of all sizes looking to enhance their email marketing efforts and improve campaign performance.
regular
Affiliate Programs
60.5K
Volume
+11%
Growth
Affiliate program or associate program is a relationship in which a merchant pays you (the “affiliate”) for links from your site to his site.
peaked
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