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Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
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5 years
marketing
Disruptive marketing
480
Volume
+42%
Growth
Marketing strategy that aims to challenge and change the status quo in a market by introducing innovative products, services, or techniques. Disruptive marketing leverages new technologies, creative thinking, and unconventional methods to stand out from competitors and capture consumer interest. This approach is often used by startups and smaller companies to make a significant impact with limited resources, but it can also be employed by larger companies seeking to innovate and stay ahead of the competition.
regular
Keyword research
60.5K
Volume
+42%
Growth
Keyword research is a fundamental component of search engine optimization (SEO) and digital marketing, involving the identification and analysis of search terms that users enter into search engines. This process helps businesses and marketers understand which keywords are relevant to their niche, balancing search volume and competition to drive targeted traffic to their websites. Keyword research is essential for digital marketers, content creators, and businesses aiming to optimize their online presence and improve their search engine rankings.
regular
Screaming Frog
90.5K
Volume
+42%
Growth
SEO tool known as the Screaming Frog SEO Spider, which functions as a website crawler to help improve onsite SEO by auditing for common SEO issues. It allows users to download and crawl up to 500 URLs for free, with the option to purchase a license for unlimited crawling and advanced features, making it a versatile tool for both small and large websites. This tool is particularly beneficial for SEO professionals and webmasters seeking to enhance their site's search engine performance and identify technical SEO problems.
exploding
Web scraping
135K
Volume
+41%
Growth
The process of extracting data from websites, either manually or automatically using bots or web crawlers. Web scraping techniques include HTML parsing, DOM parsing, XPath, and API interactions, with tools like BeautifulSoup, Scrapy, Selenium, and Puppeteer commonly used. It is particularly useful for tasks such as price monitoring, market research, and content aggregation, benefiting businesses and researchers who need large-scale data collection.
regular
Attentive
135K
Volume
+40%
Growth
Attentive is a personalized mobile messaging platform designed to help businesses engage with their customers through SMS marketing. It provides tools for creating targeted text message campaigns, automating responses, and analyzing customer interactions to drive higher engagement and sales. Attentive.com is primarily aimed at eCommerce businesses and marketers looking to enhance their customer communication and boost revenue through effective mobile messaging strategies.
regular
Marketing analyst
12.1K
Volume
+40%
Growth
A marketing analyst is a professional who specializes in analyzing data related to market conditions to help companies make informed business decisions. They gather and interpret data on consumer behavior, market trends, and competitive activities, using statistical techniques and software to identify patterns and insights that drive marketing strategies. Marketing analysts are essential for companies looking to optimize their marketing efforts and improve ROI, primarily benefiting businesses in consumer-facing industries such as retail, advertising, and e-commerce.
regular
Proven
49.5K
Volume
+40%
Growth
Hiring tool designed for small businesses, allowing employers to manage the hiring process on the go through native apps for iOS and Android. Proven differentiates itself by enabling employers to review resumes, respond to candidates, and post new jobs directly from their smartphones, providing a convenient and efficient hiring solution. The tool is primarily targeted at small business owners and hiring managers seeking a mobile-friendly platform to streamline their recruitment processes.
regular
Influencer marketing
90.5K
Volume
+39%
Growth
Influencer marketing is a type of social media marketing that involves endorsements and product placements from individuals or organizations with significant social influence. This marketing strategy leverages the credibility and reach of influencers to promote products or services, often resulting in higher engagement and trust from the target audience. It is particularly effective for brands aiming to reach specific demographics through authentic and relatable content.
regular
LogRocket
14.8K
Volume
+39%
Growth
Tool designed to help developers understand user engagement and behavior on websites and mobile apps. It offers features such as session replay, performance monitoring, error tracking, user experience analytics, and integration with other tools, providing comprehensive insights into user interactions and application performance. LogRocket is particularly useful for developers and product teams aiming to enhance user experience and troubleshoot issues effectively.
regular
CleverTap
27.1K
Volume
+39%
Growth
CleverTap is a SaaS company that specializes in customer lifecycle management and mobile marketing services. The platform enables businesses to personalize customer interactions based on demographics, behavioral patterns, and real-time actions, while automating engagement across multiple channels to optimize for individual preferences. CleverTap primarily targets businesses seeking to enhance customer engagement and retention through data-driven insights and automation.
regular
Sellerapp
3.6K
Volume
+38%
Growth
Sellerapp is a comprehensive data analytics platform designed to assist Amazon sellers in optimizing their sales and operations. It provides a range of features including product research, competitor analysis, keyword tracking, and PPC optimization, distinguishing itself with tools that enable smarter decision-making and enhanced sales performance. The platform primarily targets Amazon sellers looking to improve their market strategies and increase their sales efficiency.
peaked
CIENCE
6.6K
Volume
+38%
Growth
Cience is a lead generation and sales acceleration company that provides data-driven solutions to help businesses increase their outreach and grow revenue. It differentiates itself through a blend of human intelligence and artificial intelligence to offer comprehensive services such as outbound prospecting, targeted lead generation, and data enrichment. Cience's primary audience includes B2B companies, startups, and enterprises looking to enhance their sales pipelines and improve conversion rates through customized outreach strategies.
exploding
Daraz
4.09M
Volume
+38%
Growth
Leading e-commerce marketplace in South Asia, operating in Bangladesh, Pakistan, Sri Lanka, and Nepal. Formed in 2015, it has expanded its product offerings and market reach across the region, providing a wide range of products from electronics to fashion. Daraz primarily targets online shoppers in South Asia looking for a diverse selection of products and convenient shopping experiences.
regular
One word caption
40.5K
Volume
+38%
Growth
The practice of using a single, impactful word as a caption for social media posts, often to convey a strong message or emotion concisely. This approach leverages the power of brevity to create a memorable and engaging post, differentiating it from more verbose captions. One word captions are particularly popular among social media users looking to make a quick, yet meaningful, impression on their audience.
regular
Go to market strategy
33.1K
Volume
+38%
Growth
A Go to Market (GTM) strategy is a comprehensive plan that outlines how a company will introduce and sell its products or services to customers. It includes key components such as market research, target audience identification, value proposition, marketing and sales tactics, pricing strategy, distribution plan, and metrics for success, ensuring a structured approach to market entry. This strategy is essential for businesses aiming to successfully launch and gain traction in competitive markets.
regular
Raydiant
2.9K
Volume
+38%
Growth
Company based in San Francisco, California, offering an in-location experience platform for brick-and-mortar businesses. The platform serves as a command center featuring a robust app marketplace, customer analytics, POS system integrations, and sophisticated data connectivity, aimed at improving communication, boosting sales, and increasing engagement. Raydiant primarily targets businesses looking to enhance their in-location experiences for both customers and employees.
peaked
User research
9.9K
Volume
+37%
Growth
User research is a process used to understand user behaviors, needs, and motivations through various qualitative and quantitative methods. It includes techniques like interviews, surveys, usability testing, focus groups, field studies, A/B testing, and analytics, aiming to create user-centered designs and improve user experience. This process is particularly valuable for designers, product managers, and businesses looking to enhance their products and services based on user feedback and data.
regular
Martech
49.5K
Volume
+37%
Growth
Short for 'marketing technology,' it refers to the software and tools that marketers use to plan, execute, and measure marketing campaigns. These tools can range from customer relationship management (CRM) systems, email marketing platforms, social media management tools, analytics software, and more, aiming to streamline and automate marketing processes, improve customer engagement, and provide data-driven insights to optimize marketing strategies. Martech is primarily targeted at marketing professionals and businesses looking to enhance their marketing efficiency and effectiveness through technology.
regular
Titan digital
590
Volume
+37%
Growth
Digital marketing agency located in Murfreesboro, TN, offering a range of services including website design, SEO, social media management, print, and video production. Titan Digital differentiates itself by providing comprehensive digital marketing solutions tailored to enhance online presence and drive business growth. The agency primarily targets small to medium-sized businesses seeking to improve their digital footprint and marketing effectiveness.
regular
Staffbase
9.9K
Volume
+36%
Growth
Company that offers a comprehensive platform for employee communications, founded in 2014. Staffbase's main product, the Staffbase Communications Cloud, enables companies to develop, deliver, and measure communications to inspire and engage employees, distinguishing itself with its robust features and user-friendly interface. The platform primarily serves large enterprises looking to enhance internal communication, build culture, and improve employee experiences.
regular
Linkfire
12.1K
Volume
+36%
Growth
A company that provides software solutions, specifically a SaaS marketing platform tailored for the creative and music industries. Linkfire differentiates itself by offering smart links that optimize marketing campaigns and track user engagement across various digital platforms, enhancing the promotional efforts of artists and content creators. The platform primarily targets musicians, record labels, and other creative professionals seeking to maximize their online presence and marketing efficiency.
regular
Indie publisher
1.6K
Volume
+36%
Growth
Independent publishers, often referred to as indie publishers, are publishing companies that operate without the financial backing of major, large-scale publishing houses. They typically focus on niche markets, unique voices, and innovative content that may not be as commercially viable for larger publishers, offering more creative freedom to authors. Indie publishers appeal to authors seeking a more personalized and collaborative publishing experience, as well as readers interested in diverse and unconventional literature.
regular
Account Executive
60.5K
Volume
+36%
Growth
A professional responsible for managing relationships with clients and ensuring their needs are met by the company. They often work in sales, marketing, advertising, and public relations industries, focusing on client relationship management, sales, project coordination, and reporting. The role is primarily targeted at businesses seeking to maintain and grow their client base through effective relationship management and service delivery.
exploding
Userlytics
27.1K
Volume
+35%
Growth
Global platform for remote user experience (UX) and usability testing, established in San Francisco in 2009. Userlytics differentiates itself with a proprietary panel of nearly 2 million participants and serves enterprise clients in 39 countries, offering comprehensive insights into user behavior and interface effectiveness. The platform primarily targets UX researchers, designers, and enterprise clients seeking to optimize their digital products through detailed usability feedback.
peaked
Ceros
110K
Volume
+35%
Growth
Company that provides tools and services designed to help companies create interactive content easily and efficiently. Ceros differentiates itself by offering a no-code platform that allows users to design and publish interactive digital experiences without the need for traditional development resources, thereby enhancing customer engagement and marketing effectiveness. The primary target demographic for Ceros includes marketers, designers, and content creators looking to produce engaging, interactive content to boost audience interaction and brand visibility.
regular
NoCRM
2.4K
Volume
+34%
Growth
Action-based lead management tool designed to assist sales teams in converting prospects into customers. It allows users to easily create leads from various sources, including LinkedIn and business cards, and focuses on simplifying the sales process by eliminating unnecessary features found in traditional CRM systems. NoCRM.io is primarily targeted at sales teams and small to medium-sized businesses looking to streamline their lead management and improve conversion rates.
regular
Facebook ads
550K
Volume
+34%
Growth
Ads with placement on the Facebook feed, messenger app, or sidebar that can effectively target audiences using Facebook demographics data.
exploding
Thryv
27.1K
Volume
+34%
Growth
Company that provides software solutions designed to help small and medium-sized businesses (SMBs) manage their operations more efficiently. Their platform offers a variety of tools, including customer relationship management (CRM), appointment scheduling, billing and invoicing, marketing automation, and online presence management, aiming to simplify business processes and improve customer interactions. Thryv primarily targets SMBs looking to streamline their operations and enhance customer engagement.
regular
Brand tracking
4.4K
Volume
+34%
Growth
Method used by companies to measure the health and performance of their brand over time by regularly collecting data on metrics such as brand awareness, brand perception, customer satisfaction, and brand loyalty. This approach helps companies understand market perception, identify trends, and make informed decisions to improve their brand strategy, differentiating it from competitors by providing actionable insights. Brand tracking is particularly valuable for marketing teams and brand managers aiming to enhance brand equity and customer engagement.
regular
SalesRabbit
6.6K
Volume
+33%
Growth
Field sales management software company based in Lehi, Utah, offering an all-in-one platform for sales professionals. The platform provides tools for lead tracking, territory management, and performance analytics, differentiating itself with features designed to enhance decision-making and sales performance in the field. SalesRabbit primarily targets sales teams and professionals looking to optimize their field sales operations and improve overall productivity.
regular
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