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Topic #1

Supio (trends)

Supio is a legal AI platform designed for personal injury firms.

The platform connects to a law firm’s file system and performs several tasks associated with case management.

For pre-litigation, Supio can draft a list of demands based on the client’s injuries.

It can also draft medical chronologies that list specific times and reports from physicians.

The platform also scans documents to look for insights like potential injuries and diagnoses that haven’t been fully explored as part of the case.

Supio also analyzes the economics of each case to help maximize returns. It forecasts settlements, analyzes billing, and tracks liens.

Last year, Supio said ARR grew 4x.

The startup also completed a $60M funding round just last year. That brings their total funding to $91M.

What's Next

Supio is part of the Specialized Legal AI meta trend.

The market for legal tech solutions is forecasted to reach $50B by next year.

Nearly all legal executives say their firms’ investment in AI will grow over the next five years.

In particular, law firms are looking for AI tools that can increase efficiency and save time.

One estimate shows these tools could save lawyers four hours per week.

Niche AI systems are especially valuable to law firms because they solve specific pain points and inefficiencies.

For example, Luminance AI was trained on more than 150M legal documents. The platform specializes in automating contract work.

Spellbook AI and Robin AI are also focused on automating contract work with AI.

In another example, Legora is focused on “collaborative AI” for legal teams. It offers large-scale document analysis and integrations with real-time collaboration options.

The startup is valued at $5.55B.

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Topic #2

Function Health (trends)

Function Health is a blood testing startup.

Patients don’t need insurance or a doctor’s visit.

Instead, they access more than 160+ annual and semi-annual blood tests for a membership fee of $499.

The tests, run through Quest Diagnostics, look at body systems and organs like hormones and autoimmunity as well as the heart, kidneys, and liver.

Patients can purchase additional tests that look at markers for allergies, sexual health, environmental toxins, and others.

The results are posted to the patient’s Function Health dashboard and include a clinical summary from a physician.

Function Health launched in 2023 with help from well-known medical professionals like Mark Hyman and Andrew Huberman.

Just last year, Function Health acquired Ezra, a company offering full-body MRI scans to out-of-pocket payers, for an undisclosed amount.

The startup recently raised $298M in a Series B funding round and is currently valued at $2.5B.

What's Next

Function Health is part of the Longevity Hackers meta trend.

One estimate shows there are as many as 800 longevity clinics in the United States.

These clinics typically offer in-depth diagnostic tests as well as experimental treatments like stem cell treatments, peptide therapy, and platelet-rich plasma therapy.

Most longevity clinics require a membership fee between $10K and $150K per year.

For example, the gym chain Equinox recently launched a longevity program with a $40K annual membership fee.

In addition, a few startups are offering full-body MRIs as a preventative test.

Prenuvo, one such startup, says 2.5% to 5% of patients have been alerted to a life-threatening condition through their MRIs, and 49% have been alerted to a condition that requires monitoring.  

The startup currently has 26 clinics and plans to open 13 more in the coming months.

There are also a plethora of longevity supplements on the market.

They include ingredients like urolithin A, which is said to boost cellular health and prevent tissue aging, and spermidine, which studies have found to decrease overall mortality, cancer diagnoses, and cardiovascular issues.

Topic #3

Generative Engine Optimization (trends)

Generative Engine Optimization (GEO) refers to enhancing digital content to get it to appear in AI search engines.

This includes AI platforms like ChatGPT, Perplexity, and Claude.

Several GEO optimizations are focused on technical aspects like schema markups, page speed, and clean code.

Marketing pros also say that traditional SEO techniques like making content easy to digest, focusing on long-tail keywords, and authoritative link building are key for GEO too.

Marketers have plenty of motivation when it comes to mastering GEO.

One survey found that more than 70% of people have used AI for search engine purposes.

In addition, one analysis found that nearly 85% of Google searches are impacted by the AI Overviews that appear at the top of the SERP.

What's Next

Generative Engine Optimization is part of the AI-Driven Search meta trend.

A recent analysis found that when AI Overviews are present in Google Search, the click-thru-rate of the first organic result drops by nearly 35%.

But AI’s reach goes far beyond basic Google searches.

Some AI platforms are expanding their reach to offer an AI-enhanced shopping experience.

OpenAI recently launched new shoppable features on ChatGPT that provide users with personalized product recommendations and direct purchase links.

In addition, Netflix is reportedly using OpenAI capabilities to integrate AI into searches on its platform.

Netflix officials say AI will help them improve the discovery and recommendation experience for users.

The AI search experience is already being tested with users in Australia and New Zealand.

Topic #4

Skin Analysis Machine (trends)

A Skin Analysis Machine takes scans to identify the user’s skin type and suggest an appropriate care regimen.

The American Academy of Dermatology recognizes 5 primary skin types, and products will traditionally cater for one or more of those types. But some analysis machines work off as many as 40 different skin types, using AI trained on thousands of scans.

At present, these machines are typically found at physical retail locations, with usage guided by a professional.

As well as recommending existing products, some skin analysis machines can devise personalized formulas. Custom D.O.S.E machines generate serums that have been shown to produce a 42% improvement in skin clarity.

The skin analyzer market is currently worth over $147M. It’s forecast to nearly triple in size by 2032.

What's Next

Skin Analysis Machines are part of the Custom Skincare meta trend.

Customized skincare is projected to be a $62B market by 2034. It’s already worth over $29B.

At present, almost 80% of skincare consumers rely on trial and error to find products that work best for them. Various custom solutions are trying to remove the guesswork:

AI skin scanners share a basic premise with skin analysis machines, but typically operate through online software. Haut.AI has partnered with several top brands including Ulta Beauty to offer the technology.

Skincare ingredient checkers provide science-backed breakdowns of each component within skincare products, helping consumers better manage their individual needs. One popular checker, INCIDecoder, receives more than 425K organic search visitors per month.

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