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Topic #1

Osapiens (trends)

Osapiens provides several ESG tools in one end-to-end platform called HUB.

Their 26 cloud-based solutions are aimed at improving transparency and efficiency.

The modules include sustainability reporting, supplier relationship management, maintenance tracking, compliance management, supply chain traceability, and more.

Several of the tools have AI-powered automation capabilities.

In March of this year, Osapiens raised $100M in a Series C funding round led by BlackRock and Temasek.

This most recent investment officially makes them a Unicorn company.

Osapiens currently has about 2.5K clients. 

What's Next

Osapiens is part of the Compliance-as-a-Service meta trend.

The growing number of industry regulations, as well as an additional focus on data privacy and cybersecurity, has vastly complicated the compliance practices of nearly every business.

In fact, more than half of small business owners say complying with all of these regulations makes it difficult for them to grow.

Many businesses are looking for tools to simplify the compliance process.

Here are a few trending startups in this space:

Vanta caters to 35+ regulatory frameworks. The platform uses extensive automation to gather compliance evidence, create reports, and run audits. The company was most recently valued at over $4B.

Norm AI has created a team of AI agents that are meant to find compliance risks before they become a problem. The agents have deep knowledge of regulations, so they can also suggest ways to achieve compliance. The startup recently raised $120M.

Sumsub provides compliance-as-a-service for financial regulations like Know Your Customer and Anti-Money Laundering. They offer automated user verification and transaction monitoring. The startup has more than 4K clients across industries like crypto, fintech, and ecommerce.

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Topic #2

Superpower Health (trends)

Superpower Health is a startup that offers blood testing and a personalized health platform.

Once users sign up for a $199 annual membership, they receive 100 lab tests that look at several different health markers, like thyroid levels, immune regulation, hormone levels, and cardiac health.

After one year, the blood tests are repeated in order to track changes.

Superpower Health also provides a web app that uses AI to analyze the test results along with the user’s medical records and fitness tracker data.

Each user receives a personalized health plan and access to personal messaging with a private medical team.

Superpower Health currently has more than 150K users.

What's Next

Superpower Health is part of the At-Home Diagnostics meta trend.

At annual physical exams, doctors typically order blood tests that check about 20 biomarkers like cholesterol and glucose levels.

But some people want a more comprehensive view of their health.

At-home diagnostic startups give users access to hundreds of unique tests as well as online portals to analyze their results.

For example, Evvy provides an at-home test that looks for 700+ bacteria and fungi in a woman’s microbiome.

For men, there’s Maximus Tribe, an at-home testosterone test that analyzes 10 specific hormone biomarkers.

There are also at-home diagnostic startups that are specifically looking for disease risks.

Function Health provides 160 lab tests.

Many of them screen for disease markers like ApoB, which points to the risk of cardiovascular disease, and hs-CRP, which looks at chronic inflammation levels.

Topic #3

ATS Checker (trends)

An ATS Checker is a tool that scans resumes to ensure they get noticed in HR systems.

ATS stands for “applicant tracking system.” This software is the central hub for recruiters.

Nearly all of the Fortune 500 use ATS software to filter job candidates based on keywords, job titles, and previous employers.

Before applying for a job, candidates can upload their resume to an ATS checker to find out how well it could perform in a real ATS.

These tools look for things like proper formatting and relevant keywords.

They typically provide a score to indicate how well the resume can be understood by an ATS and recommend improvements that could be made.

Two of the most popular ATS checkers on the market today are Jobscan (used by more than 10M job seekers) and Enhancv (used by more than 5M job seekers).

What's Next

ATS Checkers are part of the AI Job Hunting Tools meta trend.

AI tools make job hunting easier, faster, and more strategic for applicants.

In a recent survey, 62% of job seekers reported having used AI to write a resume, cover letter, or writing sample.

Basic AI tools like ChatGPT can insert keywords into a resume, but specialized platforms are taking these tools to new levels.

For example, AI resume creators like Rezi and Kickresume allow users to select a template, auto-fill their information, and edit the resume to match keywords from the job description.

There are also tools for job seekers who want to offload the entire application process onto AI agents.

AI Apply is an online platform that scans job boards and uses AI to match users to jobs. It customizes the user’s resume, submits an application, and sends a follow-up email.

AI tools are also popular for interview prep.

They can conduct realistic mock interviews and provide instant feedback.

Topic #4

Milky Toner (trends)

Milky Toner is a moisturizing skincare product that originated in K-beauty.

Unlike traditional toners, which are astringent-based, milky toners include soothing oils and lipids that create a liquid consistency that’s similar to milk.
 
Ingredients like squalene, ceramides, and hyaluronic acid provide lightweight hydration that soothes the skin and boosts the skin barrier.

The product is ideal for people with dry skin, but it’s suitable for all skin types.

Individuals usually apply a milky toner after cleansing the skin and follow it with a traditional, thicker moisturizer.

Some women also add a few drops of milky toner to their foundation in order to achieve a dewy, lightweight finish.

Several brands are driving this trend.

Byoma is the top brand mentioned in keyword searches. Their milky toner brings in nearly $400K in monthly Amazon revenue.

Meanwhile, Thayer’s milky toner dominates TikTok and brings in more than $210K in monthly Amazon revenue.

What's Next

Milky Toner is part of the Toner Innovations meta trend.

Toners have a harsh history.

They were initially used to rebalance the skin’s pH after cleansing, but because of their alcohol-based formulations, they ended up irritating the skin and stripping it of its beneficial oils.

In recent years, there’s been a push for gentle, hydrating toners and new applications that target specific skin concerns.

For instance, PHA toners are formulated with polyhydroxy acid, a gentle exfoliator. It removes dirt, dead skin cells, and excess oil without irritating sensitive skin.

Glycolic acid exfoliating toners work in a similar way.

They’re made with alpha hydroxy acids that remove buildup and lead to brighter, glowing skin.

PDRN toners work differently.

The main ingredient, polydeoxyribonucleotide, is derived from DNA compounds that are extracted from salmon.

PDRN is believed to boost collagen production and decrease inflammation.

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