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Topic #1

Bioniq (trends)

Bioniq is a personalized supplement startup.

Launched in London in 2019, the startup offers two personalized supplement blends that are based on an algorithm with six million data points.

Customers who enter data through a brief online quiz receive the Bioniq GO supplement.

Those who want an even more precise blend can take a blood test that analyzes 50 biomarkers. They receive the Bioniq PRO supplement blend.

Both forms include up to 53 nutrients packaged in small granules.

The supplements start with a subscription price of $75 per month.

Bioniq’s customer base has grown rapidly the last several years and is now valued at $82M.

The startup also has several high-profile investors like professional soccer players Cristiano Ronaldo and Diogo Dalot.

What's Next

Bioniq is part of the Gym Supplements for Non-Athletes meta trend.

While sports supplements used to be reserved for professional athletes and bodybuilders, today’s ordinary gym-goers are taking a handful (or more) of supplements to boost their workouts.

Research has found that between 30% and 50% of gym goers take supplements.

Other research shows that about 55% of young men, ages 14-22, use protein powders or shakes.

By 2028, the sports supplements market is predicted to be worth nearly $38B.

Social media influencers and sports stars’ endorsements are key drivers.

For example, there’s Athletic Greens, which is now known as AG1.

The all-in-one greens powder is endorsed by Jason and Travis Kelce.

The startup brought in $150M in revenue in 2021 and surged to $600M as of revenue last fiscal year.

Other trending gym supplements include creatine gummies, caffeine gummies, turkesterone supplements, and beef protein isolate.
 

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Topic #2

Splitero (trends)

Splitero is a home equity investment platform.

This is similar to a home equity line of credit, but instead of a loan, Splitero purchases a share of the individual’s home.

Splitero’s home equity investments deliver a lump sum of cash to the individual and do not require monthly payments.

Homeowners can enter their address on Splitero’s site and get pre-approved in two minutes. There are no income or employment requirements, but individuals must have a credit score above 500.

Splitero invests in homes that appraise between $200K and $5M. Homeowners are eligible to receive up to 25% of the appraisal in cash.

Homeowners can repurchase Splitero’s share at any time during the term, which runs as long as the home’s mortgage (with a 30-year limit) or 10 years after the home equity investment.

Spiltero currently operates in 14 states.

What's Next

Splitero is part of the Accelerated Digital Lending meta trend.

The digital lending market is already valued at over $14B. Estimates show it could reach $107B by 2033.

This transformation caters to individuals who take a mobile-first approach to banking and appeals to startups that specialize in the technology needed to speed up the lending process.

Here are a few streamlined platforms that are providing quick access to funds.

Figure provides home equity lines of credit through their online platform. Individuals can apply in five minutes and receive their money in as little as five days. Loan amounts range from $15K to $400K.

Lenme is an app that instantly connects borrowers with lenders. Loan amounts range from $50 to $5K and funds are available within two days. Lenme has facilitated 80K loans so far.

Lendbuzz provides auto loans to people with low credit scores. The startup uses AI to pre-approve borrowers immediately through an online application. Once they have a purchase agreement for a car, borrowers complete the financing through the Lendbuzz app.

Topic #3

Baby Bottle Washer (trends)

Baby Bottle Washers are small countertop dishwashers that wash, dry, and sterilize bottles.

Newborn infants eat almost every two hours, which means parents are washing about 10 bottles per day.

Baby bottle washers make that process much easier.

The baby bottles can be placed in a rack on the lower level while nipples and other small parts can be placed on a tray on the top level. The machine can also wash breast pump parts.

Baby bottle washers typically include a water tank for clean water and another tank for dirty water or a hose to use for discharging the dirty water.

A basic wash typically takes 20 minutes and a wash/dry/sterilize cycle usually takes about an hour.

(Sterilization is typically recommended for babies under two months of age or those with compromised immune systems.)

One premium baby bottle washer brings in over $1.9M per month on Amazon while another popular option brings in $650K per month.

What's Next

Baby Bottle Washers are part of the Convenient Tech for Parents meta trend.

The baby tech market is booming with many parents claiming one product or another has been “lifesaving” for their family.

Most often, these life-saving products are gadgets that save overwhelmed parents from extra work or lost sleep.

Like the AI-powered bassinet from Cradlewise. The $2,000 product automatically starts bouncing when the baby wakes up. It also plays music and features a camera to monitor breathing.

Portable bottle warmers are convenient for on-the-go parents. Some are battery-operated while others plug into a car’s outlet.

For women who breastfeed their babies, wearable breast pumps are the ultimate convenience. Instead of being tethered to an outlet, these portable machines sit in the mother’s bra and allow her to discreetly pump milk as she goes about her regular routine.

There’s also the Cybex E-Gazelle, a stroller that includes an electric motor to assist parents when pushing uphill and provide a stationary rocking motion to soothe the baby.

Topic #4

DDR5 RAM (trends)

DDR5 RAM is the fifth generation of double data rate SDRAM.

Essentially, the job of DDR5 RAM is to enable data transfer between the CPU and memory of a computer.

This generation offers several improvements over DDR4.

The most important is a 2x increase in memory bandwidth.

While DDR4 maxed out at a speed of 3200MHz, DDR5 can reach 8400Mhz.

DDR5 also has lower voltage, which means it uses less power and produces less heat.

Because of its underlying architecture, DDR5 also offers more efficient memory access.

DDR5 is one of the best options for gaming PCs and data-heavy users like those working with AI or in graphic design.

What's Next

DDR5 RAM is part of the Specialty Gaming Devices meta trend.

Surveys show that there are about 189M video gamers in the U.S.

And, 17% of them spend between 6 and 10 hours per week playing video games.

These serious gamers are drawn to specialty devices and accessories that improve their performance.

By the end of this decade, the gaming accessories market is predicted to be worth more than $21B.

The keyboard market, in particular, has seen several newcomers in recent years.

Brands like Nuphy, Drunkdeer, and Epomaker are offering high-performance keyboards that allow gamers to precisely control their keystrokes.

Controllers are also becoming more precise and customizable. For example, the button performance on 8BitDo’s Ultimate Controller can be customized to fit three user profiles.  

There’s new monitor technology, too. The $10B industry is developing monitors with crisper displays, improved contrast, and higher refresh rates.

OLED gaming monitors and QHD gaming monitors are both trending among today’s gamers.

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