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Topic #1

Spacegoods (trends)

Spacegoods is a functional coffee startup.

They’re marketing their mushroom + adaptogen blends as healthy replacements for coffee.

Spacegoods’ “rainbow dust” powders contain several types of mushrooms, all with apparent health benefits. Day blends promise energy, focus, and productivity, while night blends promote calm.

The drinks are said to taste just like a classic coffee, hot chocolate, or a milkshake, depending on the preparation methods.

Spacegoods raised more than $3.1M in seed funding last year. 

What's Next

Spacegoods is part of the Focus Drinks for ADHD meta trend.

By the highest estimates, the ADHD therapeutics market is already worth $25B.

And, the market for ADHD supplements is growing quickly. It’s forecast to be worth almost $1B in its own right by 2032.

On TikTok, 4.5M posts about ADHD are driving awareness and creating more demand for focus-increasing products.

For instance, instead of going up against coffee, Neutonic pits itself against traditional energy drinks. Its “productivity drink” promises to provide energy, focus, and mental clarity.

Liquid Focus makes a similar pitch. Its blend of ginseng, caffeine, and other natural ingredients is designed to be taken 30 minutes before a task requiring particular concentration.

Topic #2

Beacons.AI (trends)

Beacons.AI is an online creator platform.

The platform has grown into an all-in-one package for influencers, but the core offering is “link in bio” services.

For example, Beacons is powering link-in-bio features for influencers and celebrities like Suki Lu, Sia, and Fall Out Boy.

Beacons allows influencers to link out to all their other channels as well as any online stores—which can also be created using Beacons.

Store Pro members can sell with 0% fees.

All in all, there are “millions” of users across Beacons’ various creator products.

In July, the site garnered 34.6M visits.

What's Next

Beacons.AI is part of the Creator Monetization Tools meta trend.

Individuals with a large following want to be able to cash in as part of the creator economy, but financial opportunities with brands are shrinking— 47.4% planned to spend less than $10K on influencers last year.

In response, some have launched their own D2C brands. PRIME, the energy drink created by KSI and Logan Paul, made more than $45M in revenue last year.

But influencers are still broadly reliant on third-party tools to monetize their content and products.

Here are a couple more players in the creator monetization space:

Fanvue lets creators offer subscriptions to their content and set their most premium offerings as pay-to-view. It has over 7M users.

Spreadshop makes it easy for influencers to create their own merch lines. A range of over 250 products can be personalized, sold, and shipped.

Topic #3

Pistachio Perfume (trends)

Pistachio Perfume refers to any fragrance containing notes of pistachio.

Using this nut creates a “green, nutty, savory note” in a perfume’s profile.

On TikTok, a single video about one popular pistachio fragrance has been viewed 4.3M times and received more than 330K likes.

On Amazon, a highly-rated pistachio scent has generated an estimated revenue of over $333K in the last month.

Popular keywords in this trend show that consumers are also looking for fragrance options that blend pistachio with other scents like praline, vanilla, and salted caramel.

What's Next

Pistachio Perfume is part of the PerfumeTok meta trend.

There are 1.3M posts using the PerfumeTok hashtag on TikTok (and 7.3M under #perfume).

With the rapid growth of social commerce on the app, the sales funnel for perfume retailers is very direct.

Prestige fragrances bring in more than $22.10B annually. A CAGR of more than 4% is expected to boost the market through 2029.

There’s also a large market for dupes on PerfumeTok.

In fact, searches for “fragrance dupe” are up nearly 7x in the last two years.

Meanwhile, perfume layering is a technique promoted heavily through TikTok that involves applying multiple fragrances at once.

Topic #4

Hall Effect Joystick (trends)

A Hall Effect Joystick is a gaming controller that relies on magnets and electrical conductors to measure its movements.

Traditional controllers use contact between physical parts to record user inputs.

The contactless approach of Hall effect joysticks eliminates the risk of “stick drift,” the process of an analog stick becoming misaligned over time.

Fixing this problem delivers the precision demanded by the $4.8B eSports market.

GameSir’s third-party Xbox One controller uses Hall effect joysticks. It brings in an estimated monthly revenue of $630K on Amazon.

What's Next

Hall Effect Joysticks are part of the Specialty Gaming Gear meta trend.

The gaming peripherals market is already worth $6.2B. It’s expected to grow at a CAGR of 11% through 2030.

Gamers have shown they’re willing to purchase the latest accessories in order to improve their experience.

In fact, half of Millennial and Gen Z gamers have upgraded their hardware and peripherals in the last year to get a better social gaming experience.

For instance, searches for OLED gaming monitors have increased by 270% in the past two years. These displays can turn individual pixels on and off, producing greater image clarity and contrast.

There are also gaming sleeves. These accessories are designed to regulate the user’s body temperature and manage sweat while playing.


 

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