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Topic #1

Cymbiotika (trends)

Cymbiotika is a DTC organic supplement startup.

They’re best known for their liquid magnesium and vitamin C supplements that come in single-serving sachets.

The startup has 30+ SKUs in all.

Customers can make a one-time order or sign up for subscriptions.

Between 2021 and 2024, Cymbiotika saw 1,059% revenue growth.

Much of their success is driven by TikTok influencers. The startup is featured in over 15M posts.

What's Next

Cymbiotika is part of the Single-Serving Vitamin Packs meta trend.

These are pre-packaged, pre-measured vitamins and supplements. They’re often packaged in a sachet, which is like a squeezable pouch, or a small tear-open package.

Consumers are drawn to the portability and convenience of single-serving vitamin packages. They don’t need to measure or count anything—they can simply throw the pouch in their bag and walk out the door.

Here are some brands that are marketing single-serving vitamin packs today:

Armra is well-known for the success of their colostrum supplements. They now offer the colostrum powder in pre-measured “travel sticks.” Each packet contains 1 gram of colostrum.

Beekeeper’s Naturals is a sustainable beekeeping startup that sells supplements with bee-focused ingredients. They offer single-serving sachets of a propolis + vitamin C blend as well as blends for stress support and brain health.

Zooki is a UK-based supplement startup offering 15 vitamins and supplements packaged in single-serving sachets. Some of the brand’s unique products include sachets of iron, vitamin D, and turmeric.

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Topic #2

Abnormal Security (trends)

Abnormal Security provides AI-powered cybersecurity for cloud-based email.

The platform is focused on using AI to understand users’ behavior in order to prevent attacks.

It analyzes thousands of data points while looking for potential abnormalities in behavior.

The solution also uses NLP and computer vision to detect suspicious email content.

If a breach is detected, the platform automatically kicks out all users, blocks access, and forces a password reset.

The tool uses API connections to integrate with business email providers like Google and Microsoft as well as apps like Slack and Sharepoint.

Statistics from the startup show their platform helped customers avoid $12.4B in risk in 2024.

Last year, Abnormal Security brought in $200M in revenue and was valued at $5.1B.

What's Next

Abnormal Security is part of the AI Email Security meta trend.

Cybercriminals are sending 3.4B phishing emails per day.

That’s why many enterprises are deploying AI-powered email security solutions to predict and respond to threats.

Here are two startups that are offering these solutions:

Sublime Security offers a four-part AI protection platform for email. The platform detects malicious emails, auto-resolves issues, and allows IT pros to go back in history to resolve missed attacks. IT leaders can also write and run their own AI-detection code.

Sublime quadrupled its customer base last year and has a waiting list of 2,500 clients.

Bolster AI monitors domains, social media, and email for phishing attacks and domain hijacking. The platform completely automates the takedown process in 95% of cases. The startup has raised $40M.

Topic #3

Air Gapped (trends)

Air Gapped is a network security measure that implements a physical separation between computing systems.

This means that an air-gapped computer is not connected to the internet or to any other networks.

Hyperscalers are also making air-gapped clouds and AI systems available.

In addition, cybersecurity companies are offering logically air-gapped data storage, which means the data is protected by a virtual gap like a firewall and strict access control.

The goal of air gapping is to keep the network safe from threats. These systems are used by organizations that require the highest levels of security like government agencies, banks, and healthcare organizations.

For example, in 2024, U.S. intelligence agencies partnered with Microsoft to launch an air-gapped AI tool that can be used when working with classified information.

What's Next

Air Gapped is part of the Defense Software meta trend.

Late last year, the U.S. Army announced a $10B plan to bring in new software, and Space Force launched a $12M plan to bring in software specifically for satellite operations.

A number of startups are feeding into the defense tech space. In 2024 alone, over $5.6B was raised across 63 rounds.

Here are two defense software companies trending right now:

Applied Intuition builds software for autonomous vehicles in defense operations. The startup has contracts with the Army and the DoD’s Defense Innovation Unit. Their latest funding round brought their valuation to $15B.

Aalyria has built software platforms for managing satellite data and communication networks. Last year, they signed a $1B contract with Space Force. They also have an $8.7M contract with the Defense Innovation Unit.

Topic #4

Dye Free Candy (trends)

Dye Free Candy is made without artificial dyes or coloring agents.

Search volume for “food dyes” is growing exponentially, up 120% in the past 24 months.

Interest in one particular dye, “red dye 3,” has also seen significant growth.

One analysis found synthetic dyes are present in up to 90% of candy, snacks, and drink mixes marketed to kids.

But many parents have concerns about the health and safety of these dyes.

Last October, California became the first state to pass legislation that bans several types of food additives, including red dye 40. It goes into effect in 2027.

This year, the FDA revoked the use of red dye number 3 in both food and drugs.

This is leading candy manufacturers to come up with coloring alternatives.

For example, spirulina extract creates blue-green colors, turmeric creates yellow-orange colors, and beet powder creates red color.

What's Next

Dye Free Candy is part of the Functional Candy meta trend.

A growing number of consumers are looking for health benefits in their candy.

This trend has emerged in the past with protein-packed candy bars and gummy supplements.

But today’s market is bringing in new formulations and benefits, especially to gums and mints.

Here are a few examples of functional candy:

Neuro gum is formulated with caffeine, l-theanine, and vitamins B12 and B6. The gum is said to provide increased energy and focus. The gum brings in more than $1.3M in Amazon revenue each month.

Flintts mints include extracts from the spilanthes plant, which is meant to combat dry mouth and make the mouth tingle. The product is featured in more than 20M TikTok posts. 
 
Vegobears are gelatin-free gummies that appeal to vegans. The entire product line is organic and colored with natural ingredients. Vegobears bring in more than $21K in monthly Amazon revenue.

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