grid-line

Dumb phone

The Gen Z 'dumb phone' trend refers to the growing preference among Generation Z for simple, feature-limited mobile phones over smartphones. These devices, often called 'dumb phones,' typically offer basic functions such as calling, texting, and sometimes minimal internet access, without the extensive capabilities of modern smartphones. This trend appeals to Gen Z individuals seeking to reduce digital distractions, enhance personal interactions, and promote mental well-being by limiting screen time and social media usage.
135K
Volume
+138%
Growth
exploding