Forever chemicals
Highly persistent chemicals known as PFAS (Per- and polyfluorinated alkyl substances) that do not occur naturally and are resistant to environmental breakdown. These substances are utilized in various industrial applications and consumer products, such as non-stick cookware, water-repellent clothing, and firefighting foams, providing durability and resistance to heat, water, and oil. The target demographic includes industries and consumers seeking products with enhanced durability and resistance, although there are growing concerns about their long-term environmental and health impacts.