Greenwashing

Deceptive practice where companies present themselves as more environmentally friendly than they actually are. This often involves misleading claims about the environmental benefits of products, services, or company practices, aiming to attract environmentally conscious consumers without making substantial changes. Greenwashing primarily targets consumers who are concerned about sustainability and wish to make responsible purchasing decisions.

Greenwashing was discovered on June 21st 2020 and it currently has a search volume of 110K with a growth of +97%.