Vivobarefoot

Minimalist running shoe company founded by Galahad Clark and Asher Clark in 1997, focusing on creating footwear that promotes optimal biomechanics and posture by mimicking the natural feel of being barefoot. The technology behind their shoes, invented by Tim Brennan and developed by Terra Plana, sets them apart by offering regenerative barefoot footwear. Vivobarefoot primarily targets individuals seeking to improve their natural foot function and overall posture through minimalist footwear.