Beauty Trends

Skincare devices that use light-emitting diodes (LEDs) to deliver various wavelengths of light to the skin. These masks are designed to address different skin concerns, such as acne, aging, and inflammation, by using specific types of light like red for anti-aging and blue for acne treatment. LED face masks are primarily targeted at individuals seeking non-invasive, at-home skincare treatments to improve skin health and appearance.

Eco-friendly alternative to traditional deodorant packaging, involving a reusable case and refill pods or sticks. This system significantly reduces plastic waste and offers convenience with durable, sometimes dishwasher-safe refill pods. Deodorant refills are targeted at environmentally conscious consumers looking to reduce their plastic footprint.

This cosmetic procedure integrates microneedling with exosomes to enhance skin rejuvenation and diminish fine lines. Exosomes, which are tiny vesicles, facilitate cell communication and support healing and regeneration, setting this treatment apart by potentially accelerating recovery and improving results. The target demographic includes individuals seeking advanced anti-aging solutions and improved skin texture through innovative cosmetic treatments.

Skin care product known for its skin-lightening properties, primarily used to reduce visible sun damage, age spots, and scars. Kojic acid serum works by inhibiting the production of melanin, which can result in a more even skin tone and an anti-aging effect. This product is particularly beneficial for individuals looking to address hyperpigmentation and achieve a brighter complexion.

Centella Sunscreen products are lightweight, non-greasy sunscreens that contain Centella Asiatica extract, known for its soothing and healing properties. These sunscreens offer high SPF protection and are particularly suitable for individuals with sensitive skin, providing both sun protection and skin benefits. The target demographic includes people looking for effective sun protection with added skin-soothing benefits, especially those with sensitive or easily irritated skin.

Skincare brand that emphasizes minimalist skincare with a focus on natural ingredients. The brand offers a variety of skincare products, including serums, toners, creams, and cleansers, designed to address different skin concerns, and is known for its simple and clean packaging. Iunik primarily targets individuals seeking effective, natural, and minimalist skincare solutions.

A skincare product that combines the protective benefits of sunscreen with the antioxidant properties of Vitamin C. This combination helps prevent skin cancer, painful burns, fine lines and wrinkles, sun spots, and collagen depletion, enhancing overall skin protection. Vitamin C sunscreen is particularly beneficial for individuals seeking comprehensive skin protection from UV damage while also addressing signs of aging and skin discoloration.

Affordable alternatives to high-end fragrances, these products are crafted to replicate the scent of luxury perfumes at a more accessible price point. They offer a cost-effective option for consumers who desire the experience of premium scents without the associated expense, often using similar notes and compositions to achieve a comparable aroma. Perfume dupes primarily attract budget-conscious individuals who appreciate luxury fragrances but seek more economical options.

Clear gel polish used before applying the desired color to create designs that mimic marble, natural stone, watercolors, floral prints, tie-dye, and gradients. It allows the colors to spread and blend in unique patterns, making it a popular choice for intricate nail art. Blooming gel is primarily targeted at nail artists and individuals seeking to achieve complex and artistic nail designs.

Collagen alternative derived from natural ingredients like yeasts and bacteria, suitable for those avoiding animal products. Vegan collagen aims to provide similar benefits to traditional collagen, such as improved skin elasticity and joint health, without the use of animal-derived components. It is primarily targeted at individuals following a vegan lifestyle or those seeking plant-based health and beauty supplements.

Salon offering a full range of gender-neutral treatments and styling services in an inclusive and eco-conscious environment. Heshela differentiates itself by providing color services with minimal or no scent properties or chemical emanation, operating as a clean-air salon. The salon primarily caters to individuals seeking inclusive, eco-friendly, and health-conscious beauty services.

Skincare product known for its anti-inflammatory and antimicrobial properties, often used to soothe and treat various skin conditions. Mugwort essence is also utilized in aromatherapy for its calming effects and has a long history in traditional medicine for addressing various ailments. It is particularly beneficial for individuals with sensitive or irritated skin seeking natural remedies.

A microneedling pen is a skincare device equipped with fine, tiny needles used to create controlled micro-injuries on the skin's surface to promote collagen production and enhance skin rejuvenation. This tool is often employed in cosmetic treatments to improve skin texture, reduce the appearance of scars, wrinkles, and large pores, and enhance the absorption of skincare products. It is primarily targeted at individuals looking for professional or at-home solutions for anti-aging, scar treatment, and overall skin improvement.

Skincare products that contain ceramides, which are lipid molecules essential for maintaining the skin's barrier function and retaining moisture. These moisturizers help restore the skin barrier, improve hydration, and protect against environmental damage, making them particularly beneficial for individuals with dry, sensitive, or aging skin. Ceramide moisturizers are often recommended for people with conditions like eczema and psoriasis.

Fragrances that are imitations or inspired versions of more expensive or well-known perfumes. These clones aim to replicate the scent profile of popular perfumes at a more affordable price, offering a similar olfactory experience without the high cost. Clone perfumes are primarily targeted at consumers who desire the scent of luxury fragrances but are looking for more budget-friendly options.

Skincare brand founded by Hailey Bieber, offering a range of products focused on skin health and barrier protection. Rhode Skin differentiates itself with its emphasis on high-quality ingredients and effective formulations, receiving positive reviews from users. The brand primarily targets individuals seeking to improve their skin health and maintain a strong skin barrier.

A skincare product that combines sun protection with cosmetic benefits by including a tint to even out skin tone. Tinted sunscreens offer broad-spectrum protection against UVA, UVB, and visible light, while also providing a more uniform complexion and sometimes additional skincare benefits like antioxidants and moisturizers. This product is particularly beneficial for individuals seeking both sun protection and a more even skin tone in their daily skincare routine.

Skincare products designed to enhance the skin's radiance and provide a glowing complexion. These products often contain ingredients like niacinamide and hyaluronic acid to hydrate and brighten the skin, differentiating themselves through unique formulations and varying price points. Glow drops are primarily targeted at individuals seeking to improve their skin's luminosity and achieve a dewy, radiant look.

"Heartleaf" typically refers to plants with heart-shaped leaves, the most common being Houttuynia cordata, also known as Chameleon plant or Fish Mint. This plant is known for its distinctive heart-shaped leaves and is used in traditional medicine and culinary applications, particularly in East Asia. It is often used in skincare products due to its anti-inflammatory and antioxidant properties, making it popular in treatments for sensitive and acne-prone skin.

Microneedle patches are a type of transdermal drug delivery system that uses an array of tiny needles to painlessly penetrate the outer layer of the skin. These patches create microchannels that allow for the direct delivery of drugs, vaccines, or other therapeutic agents into the dermal or subdermal layers, improving the efficacy and speed of drug delivery compared to traditional methods. They are particularly beneficial for patients who are needle-phobic, require self-administration, or need enhanced drug absorption.

Collagen peptides are short chains of amino acids derived from collagen, designed to support skin, joint, and bone health by promoting collagen synthesis in the body. These peptides are highly bioavailable, allowing for efficient absorption and potential benefits like improved skin elasticity, reduced joint discomfort, and enhanced hair and nail strength. Collagen peptides are popular among individuals looking to support anti-aging, joint health, and overall wellness, including athletes, aging adults, and those focused on beauty from within.

Grip primer is a type of makeup primer designed to create a long-lasting, tacky base that helps makeup adhere better to the skin for extended wear. It often contains hydrating and smoothing ingredients that enhance makeup application while gripping foundation, concealer, or powders securely in place. Grip primers are typically favored by individuals with oily or combination skin or anyone seeking a longer-lasting, smudge-resistant makeup finish.

Brand offering personal care products such as deodorants and body washes, marketed as natural and cruelty-free. The products are free from harmful chemicals like parabens and sulfates, differentiating them from many conventional personal care items. Salt and Stone primarily targets health-conscious consumers seeking eco-friendly and non-toxic personal care solutions.

Highly regarded for their advanced formulations, lightweight textures, and effective sun protection. They often include additional skincare benefits such as hydration, anti-aging properties, and soothing ingredients, differentiating them from other sunscreens. These products are popular among individuals seeking broad-spectrum protection, high SPF ratings, and formulations that cater to various skin types and tones.

Pre-soaked cotton pads infused with toner, designed to cleanse the skin, remove impurities, and balance the skin's pH. These pads offer convenience for quick application and can address specific skin concerns such as acne, uneven skin tone, and sensitivity, often containing ingredients like Centella Asiatica, tea tree oil, and PHA for gentle exfoliation. Toner pads are particularly beneficial for individuals seeking an easy and effective skincare routine to maintain clear and balanced skin.

The largest manufacturer of tools for manicure, pedicure, as well as for eyebrow and eyelash stylists. The company operates a full-cycle factory where every detail of their products is created with modern technology and high expertise, offering professional tweezers, diamond drill bits, and other high-quality beauty tools that can be disinfected and sterilized. Staleks primarily targets beauty professionals and salons seeking durable and reliable tools for their services.

Hair texture powder is a styling product designed to add volume, grip, and a matte finish to hair by absorbing excess oil and creating lift at the roots. It typically contains fine particles that increase friction between hair strands, making it easier to style and maintain hold without weighing the hair down. Hair texture powder is popular among individuals looking to enhance hair volume, achieve effortless, tousled styles, or extend the time between washes.

A type of mascara that forms tiny polymer tubes around each individual lash, providing excellent lash separation, hold, and longevity. Unlike traditional oil-based mascaras, it doesn't run, flake, or smear, and it can be removed without makeup remover. Tubing mascara is ideal for individuals seeking long-lasting, smudge-proof lash enhancement with easy removal.

Skincare brand that combines clean, effective ingredients with a playful sense of humor, focusing on Korean skincare favorites. Peach Slices differentiates itself by offering products that target acne treatment and other skin concerns, using formulations that are both gentle and effective. The brand primarily appeals to individuals seeking affordable, fun, and effective skincare solutions, particularly those interested in Korean beauty trends.

Eyebrow gel designed to provide a strong hold for styling and setting eyebrows, often resulting in a laminated look. Brow glue products are typically clear and cruelty-free, with popular brands including NYX Professional Makeup and Ardell. This product is primarily targeted at individuals seeking to achieve well-groomed, long-lasting eyebrow styles.