Beauty Trends

Artificial acrylic nails that are pre-made and ready to be adhered to the natural nail. They offer a convenient and quick alternative to traditional acrylic nails, providing a similar look and feel when applied correctly. Press on nails are popular among individuals seeking an easy and temporary nail enhancement solution without the need for a salon visit.

Skincare product designed to improve skin texture and address issues like dark spots, redness, and hyperpigmentation. It is formulated with superfoods, adaptogens, and algae to promote a glowing complexion and enhance overall skin health. This serum is targeted at individuals seeking to achieve a radiant and even skin tone, often appealing to those with concerns about skin discoloration and dullness.

Dietary approach that emphasizes foods derived from plant sources, including fruits, vegetables, nuts, seeds, oils, whole grains, legumes, and beans. This diet can range from strictly vegan, excluding all animal products, to flexitarian, which includes occasional meat and fish, offering various health benefits such as lower risk of heart disease and improved digestion. Plant-based diets are particularly appealing to individuals seeking health improvements, environmental sustainability, and diverse, flexible eating habits.

Orthodontic devices made from transparent plastic, used as an alternative to traditional metal braces to adjust teeth. They work by applying gentle pressure to move teeth into the desired position over time, with patients receiving a series of aligners, offering advantages such as aesthetics, removability, and comfort. Clear aligners are particularly beneficial for individuals seeking a discreet and comfortable orthodontic treatment option, though they require discipline in wearing them and may not be suitable for complex cases.

The wolf haircut is a hairstyle that combines elements of the shag haircut and the mullet. It features a mix of layers and bangs, creating a textured and voluminous look. This haircut is popular among individuals seeking a trendy, edgy style that offers versatility in length and styling options.

Chewable product made by extracting collagen from the skin, bones, and tendons of farm animals. These sticks are processed and shaped into chews, which are then dried to maintain their nutritional content and provide a satisfying texture, often used as treats for dogs. Collagen sticks are primarily targeted at pet owners looking for nutritious and enjoyable treats for their dogs.

A head spa is a specialized treatment focused on the health and relaxation of the scalp, combining deep cleansing, conditioning, and massage techniques. Originating in Japan, these treatments involve exfoliating scrubs, essential oils, steam therapy, and targeted massages to promote blood circulation, alleviate scalp issues like dryness or oiliness, and reduce stress. Head spas are suitable for all hair types and are particularly popular among individuals seeking a luxurious and therapeutic experience to improve both scalp health and overall well-being

Skincare company offering a variety of products aimed at improving skin appearance and addressing issues such as dark spots, blemish scars, melasma, and sun damage. Good Molecules differentiates itself by providing effective skincare solutions with a focus on transparency in ingredients and affordability. The target demographic includes individuals seeking to enhance their skin health and appearance, particularly women dealing with specific skin concerns.

Skincare brand committed to creating inclusive and effective products designed for all skin tones and types. Topicals focuses on addressing chronic skin conditions with formulations that are both fun to use and effective, differentiating itself with a playful approach to serious skincare issues. The brand primarily targets individuals with chronic skin conditions seeking effective and enjoyable skincare solutions.

Scandinavian brand offering razors and body care products, emphasizing affordability and quality. Estrid differentiates itself by providing 100% vegan products and promoting the idea that hair removal should be optional but accessible. The brand primarily targets individuals seeking ethical and high-quality hair removal solutions.

Face repair moisturizers are skincare products formulated to protect and hydrate the skin, often incorporating ingredients such as ceramide-3, niacinamide, and glycerin. These moisturizers are distinguished by their ability to shield the skin from daily stressors, sun exposure, and environmental factors, promoting a healthier complexion. They are primarily targeted at individuals seeking to improve skin hydration and repair damage caused by external elements.

Styling product designed for easy and natural hair styling, providing a soft, non-frizzy finish. Hair wax sticks are effective for smoothing out irregular hair and do not harden the hair, allowing it to remain supple and enhancing its natural luster. They are ideal for individuals seeking to maintain their hair's best condition throughout the day.

Skincare product containing Beta Hydroxy Acid (BHA), typically salicylic acid, used to exfoliate the skin and treat acne and blackheads. BHA serum penetrates deep into the pores to improve overall skin texture and reduce inflammation, making it effective for oily and acne-prone skin types. It is primarily targeted at individuals with acne, blackheads, and uneven skin texture seeking a clearer and smoother complexion.

A medical procedure that involves the administration of fluids directly into a vein to prevent or treat dehydration. IV hydration is commonly used for individuals who are sick, injured, dehydrated from exercise or heat, or undergoing surgery, providing rapid rehydration and essential nutrients. This procedure is particularly beneficial for patients requiring immediate fluid replacement and those unable to consume fluids orally.

Tiny plastic particles less than 5 millimeters in diameter, originating from sources such as the breakdown of larger plastic debris, microbeads in personal care products, and synthetic fibers from clothing. These particles are a significant environmental concern due to their ability to be ingested by marine life and enter the food chain, potentially impacting human health and ecosystems. Microplastics primarily affect marine environments and are a concern for environmental scientists, policymakers, and public health officials.

Subscription-free booking system and salon management software designed for the beauty and wellness industry. It offers features such as online booking, calendar management, POS, client management, marketing tools, reporting and analytics, and a mobile app, making it a comprehensive solution for managing salon operations. This software is suitable for businesses of various sizes looking for a cost-effective and user-friendly management tool.

Sunscreen water is a type of sun protection product that combines the UV-blocking properties of sunscreen with a lightweight, water-like texture. It typically uses a fluid, non-greasy formula that spreads easily and absorbs quickly into the skin while offering broad-spectrum protection against UVA and UVB rays. Sunscreen water is primarily targeted at individuals seeking a light, non-sticky alternative to traditional sunscreens, especially those with oily or sensitive skin types.

Decorative jewels attached to the surface of teeth using a strong adhesive. Tooth gems can last for over six months and come in various forms, from a single small stone to jewel-encrusted caps covering multiple teeth, offering a unique and personalized aesthetic. They are primarily targeted at individuals seeking to enhance their smile with a touch of sparkle and uniqueness.

Skincare product formulated with ceramides, which are lipid molecules naturally present in the skin. Ceramide gel helps to reinforce the skin's barrier function, preventing moisture loss and protecting against irritants and environmental toxins, thereby improving skin hydration and overall health. This product is particularly beneficial for individuals with dry, sensitive, or aging skin seeking to enhance their skin's barrier and hydration levels.

Cosmetic products designed to give the skin a radiant, glowing appearance through the use of light-reflecting particles. These oils often include nourishing ingredients that hydrate and enhance the skin's texture, setting them apart from other cosmetic products. Body shimmer oils are primarily targeted at individuals looking to achieve a luminous, healthy-looking skin tone for special occasions or everyday use.

Topical products designed to protect the skin by forming a protective layer that prevents irritation and maintains hydration. These creams are particularly valuable in healthcare settings, where they help prevent skin damage from irritants and frequent washing, distinguishing themselves by their ability to reinforce the skin's natural barrier. Skin barrier creams are primarily used by individuals with sensitive skin or those exposed to harsh environmental conditions, such as healthcare workers and individuals with dermatological conditions.

Infusion made from rosemary leaves, known for its potential health benefits. Rosemary water is valued for its properties that may enhance hair health, skin care, cognitive function, digestive health, and provide anti-inflammatory and antimicrobial effects. It is primarily used by individuals seeking natural remedies for various health and wellness purposes.

Female-owned brand offering vegan and cruelty-free hair and body care products. Kitsch differentiates itself with a range of rice bar shampoos, conditioners, and rosemary oil designed for hair growth, providing moisturizing and volumizing benefits. The brand primarily targets individuals seeking ethical, sustainable, and effective hair care solutions.

Sustainable beauty involves making conscious and informed choices regarding beauty products and practices. It emphasizes the use of natural and organic ingredients, free from harmful chemicals, and produced in an environmentally responsible manner, aiming to minimize environmental impact. This approach primarily benefits eco-conscious consumers who prioritize both personal well-being and the health of the planet.

Skincare products designed to remove makeup, dirt, and impurities from the skin. Typically formulated with oils and emollients, they dissolve makeup, including waterproof and long-wearing formulas, making it easier to wipe away. Suitable for all skin types, including sensitive skin, they are popular among individuals seeking effective yet gentle makeup removal solutions.

Glutathione serum is a topical skincare product formulated with glutathione, an antioxidant that helps protect the skin from environmental damage and reduce the appearance of dark spots and uneven tone. It is often used to promote skin brightening, enhance radiance, and support the skin's natural detoxification processes. This serum is mainly targeted at individuals looking for brightening treatments, anti-aging benefits, and improved skin clarity, especially those with concerns about pigmentation or dull skin.

Skincare product designed to address multiple signs of aging. Infused with ingredients like Salmon Complex and Collagen, it helps improve skin elasticity and radiance, making it effective in reducing fine lines and targeting delicate areas around the eyes. Multi balm is particularly beneficial for individuals looking to combat aging signs and enhance skin health.

Cluster lashes, also known as flares, are a group of lash strands bound together at the base and applied to the eyelid along the lash line using false lash adhesive. They offer a more dramatic effect compared to individual lash extensions, which are glued to natural eyelashes for a subtler look. Cluster lashes are popular among individuals seeking a bold and voluminous eyelash appearance for special occasions or everyday wear.

Skincare products formulated to address and reduce the appearance of hyperpigmentation, which is characterized by darkened skin areas due to increased melanin production. These serums often contain active ingredients like vitamin C, niacinamide, and kojic acid, which work to lighten dark spots, even out skin tone, and enhance overall skin appearance. They are primarily targeted at individuals seeking to improve skin tone uniformity and reduce visible dark spots caused by sun exposure, aging, or hormonal changes.

Skincare company that focuses on making science-backed skincare products accessible. The company emphasizes the use of safe, clean, and clinically-proven active ingredients in their formulations, offering products like the GoPure Neck Cream, Dramatically Dewy Serum, and Anti-Wrinkle Moisturizer. Gopure primarily targets individuals seeking effective and safe skincare solutions to enhance their beauty routines.