Beauty Trends

A natural personal care product that works by creating a salt layer on the skin to prevent bacteria from forming, thereby eliminating odor. It is an alternative to conventional deodorants, free from chemical fragrances, aluminum, and other additives, making it a more natural option for odor control. The deodorant stone is particularly suitable for individuals seeking a chemical-free and eco-friendly solution for personal hygiene.

Hair care product formulated with rosemary extract, known for its benefits in promoting hair growth, strengthening hair, and improving scalp health. Rosemary conditioner often includes additional ingredients like mint to enhance its invigorating and refreshing properties, setting it apart from other conditioners. This product is particularly beneficial for individuals seeking to improve hair strength, stimulate growth, and maintain a healthy scalp.

A chemical exfoliant used in skincare, known for its ability to penetrate pores and remove dead skin cells. It is particularly effective in treating acne and blackheads, making it a popular choice for those with oily and acne-prone skin. The primary users of BHA exfoliants are individuals seeking to improve skin texture and clarity, especially those dealing with acne-related concerns.

Small protein fragments that have a high affinity for copper ions, known for their role in skin and hair care. Copper peptides promote collagen production, wound healing, and possess anti-inflammatory properties, differentiating them from other skincare ingredients. They are primarily targeted at individuals seeking to reduce fine lines, improve skin elasticity, and enhance overall skin and hair health.

Specialized hair care products formulated to treat and prevent dandruff by incorporating active ingredients such as ketoconazole and salicylic acid. These shampoos help reduce itching and flaking, maintain scalp health, and can provide additional hair benefits like added shine and volume. Anti-dandruff shampoos are particularly beneficial for individuals experiencing dandruff and related scalp issues, offering relief and improved hair appearance.

Korean toner is a skincare product designed to balance the skin’s pH, hydrate, and prepare the skin for better absorption of subsequent skincare products. Unlike traditional astringent-based toners, Korean toners are often infused with soothing and nourishing ingredients like hyaluronic acid, centella asiatica, or green tea to enhance hydration and skin health. Korean toners are primarily used by individuals seeking a gentle, hydrating skincare routine, particularly those following the multi-step Korean skincare regimen.

Cosmetic product formulated to enhance the growth and appearance of eyelashes. Lash serums typically contain ingredients such as prostaglandin analogs that extend the anagen phase of the eyelash growth cycle, resulting in longer and thicker lashes. These products are primarily targeted at individuals seeking to improve the length, thickness, and overall appearance of their eyelashes.

A product designed to exfoliate the scalp, similar to how body scrubs exfoliate the skin on other parts of the body. It helps remove product buildup, dirt, excess oil, and dead skin cells from the scalp, promoting a healthier scalp environment and potentially improving hair health. Scalp scrubs are particularly beneficial for individuals experiencing scalp issues such as dandruff, oiliness, or buildup from hair products.

Skincare brand known for its high-quality sunscreens and moisturizers, particularly those with broad-spectrum SPF protection. EltaMD products are well-regarded for their effectiveness and are available through major retailers like Amazon and Walmart, distinguishing themselves with formulations that cater to various skin types and conditions. The brand primarily targets individuals seeking reliable sun protection and skincare solutions, including those with sensitive or acne-prone skin.

Hair care product formulated with rosemary extract, known for its antifungal and antibacterial properties that help prevent dandruff and keep hair follicles clear. Rosemary shampoo is also believed to increase blood flow to the scalp, potentially promoting healthy hair growth and improving overall scalp health. This product is particularly beneficial for individuals dealing with dandruff, scalp irritation, or those seeking to enhance hair growth and scalp circulation.

This style of eyelash extensions or false eyelashes is recognized for its soft, fluttery, and natural look, achieved through varying lengths and thicknesses. Wispy lashes are favored for their ability to subtly enhance the eyes, making them suitable for both everyday wear and special occasions. They are particularly popular among individuals seeking a natural yet noticeable enhancement to their eye appearance.

Deep conditioning treatments designed to restore moisture, strength, and vitality to damaged or dry hair. Hair repair masks often contain ingredients like proteins, oils, and vitamins that help repair and nourish the hair shaft. They are typically used once a week or as needed, depending on the level of hair damage, and are popular among individuals with damaged, dry, or chemically treated hair seeking to improve hair health.

A skincare product designed to treat mild to moderate acne by reducing acne-causing bacteria and promoting skin peeling. Acne foaming wash often contains active ingredients like benzoyl peroxide, which helps to dry out and exfoliate the skin, making it effective in managing acne and sometimes rosacea. This product is primarily targeted at individuals with acne-prone skin seeking an effective over-the-counter treatment to improve their skin condition.

Hair care product formulated without protein-based ingredients, often used for deep cleaning and clarifying purposes. Protein-free shampoo helps to remove product build-up and residue, reducing frizz, breakage, and split ends while improving manageability and minimizing color fading. It is particularly beneficial for individuals whose hair becomes brittle or overly stiff with protein-based products.

Injectable cosmetic dermal filler made of poly-L-lactic acid, approved by the FDA. It is designed to reduce deep wrinkles and facial lines by stimulating collagen production, offering long-lasting results compared to other fillers. Sculptra is primarily targeted at individuals seeking non-surgical facial rejuvenation and those looking to address signs of aging with a minimally invasive procedure.

Dietary products derived from the first milk produced by mammals after giving birth, often sourced from bovine colostrum. These supplements are believed to offer various health benefits, such as enhancing immune function, improving gut health, and supporting athletic performance, although scientific evidence supporting these claims is limited. Colostrum supplements are typically marketed to athletes, individuals with digestive issues, and those seeking general immune support.

Skincare product that combines retinol, a derivative of Vitamin A, with moisturizing ingredients to provide anti-aging benefits while minimizing irritation. Retinol moisturizers help reduce the appearance of fine lines, wrinkles, and hyperpigmentation by promoting cell turnover and collagen production, while the hydrating components prevent dryness. This product is particularly beneficial for individuals seeking to improve skin texture and reduce signs of aging.

An aromatic alpha hydroxy acid (AHA) derived from the hydrolysis of an extract of bitter almonds, commonly used in skincare products for its exfoliating properties. It helps in the removal of dead skin cells, promotes cell turnover, and improves skin texture while being gentler and less likely to cause irritation compared to other AHAs. Mandelic acid is particularly beneficial for individuals with sensitive skin, acne, hyperpigmentation, or those seeking anti-aging benefits.

Skincare technique that involves using two different types of cleansers consecutively to ensure a thorough cleanse. The first cleanser, typically oil-based or a balm, breaks down makeup, oil-based products, and excess oil, while the second, water-based cleanser removes remaining impurities from the skin's surface. This method is particularly effective for individuals who wear heavy makeup or sunscreen and want to ensure their skin is properly prepared for subsequent skincare steps.

A specialized cleanser formulated to clean and maintain eyelash extensions, ensuring they remain free from dirt, oil, and makeup residue. Lash shampoos are typically free from harsh chemicals like parabens and sulfates, making them gentle on the eyes and lashes while providing effective cleansing. These products are primarily targeted at individuals who wear eyelash extensions and seek to prolong their lifespan and maintain their appearance.

Cosmetic product designed to add color to the cheeks while incorporating nourishing ingredients like evening primrose oil and ceramides. Serum blush provides a youthful, dewy finish to the skin, differentiating itself from traditional powder blushes by offering skincare benefits alongside its cosmetic function. It is particularly popular among individuals seeking a natural, radiant look with added skincare benefits.

Hair care products designed to protect hair from the effects of humidity, which can cause frizz and loss of style. These sprays typically offer features such as frizz control, lightweight formulas, and sometimes thermal protection, making them beneficial for maintaining hairstyles in humid conditions. They are popular among individuals looking to keep their hair smooth and styled for extended periods, even in challenging weather conditions.

Skincare products formulated to be safe for use during pregnancy, avoiding harmful ingredients like retinoids and salicylic acid. These moisturizers often contain safe ingredients such as hyaluronic acid, glycerin, and natural oils, focusing on hydration and soothing properties. They are primarily targeted at pregnant individuals seeking skincare solutions that ensure safety for both the mother and the developing fetus.

Laser hair removal devices utilize laser or IPL technology to target and damage hair follicles, thereby inhibiting future hair growth. These devices are generally effective for individuals with light skin and dark hair, offering a convenient and cost-effective alternative to professional treatments. The primary users of these devices are people seeking long-term hair reduction solutions that can be safely used at home with proper adherence to instructions.

A skincare product formulated with Vitamin C, known for its antioxidant properties. It boosts collagen production, reduces hyperpigmentation, protects against sun damage, improves skin texture, and reduces fine lines and wrinkles, offering comprehensive skin benefits. This lotion is suitable for most skin types, particularly those looking to enhance skin firmness, even out skin tone, and protect against environmental damage.

Cherry perfumes are fragrances that have evolved from simple, sweet scents to more complex and sophisticated compositions. These perfumes now often incorporate darker, boozier, and smokier notes, reflecting contemporary trends and consumer preferences for more nuanced and mature fragrances. Cherry perfumes are typically favored by individuals seeking a unique and modern scent profile that combines sweetness with depth and complexity.

Skincare products designed to remove dead skin cells, improving skin texture and appearance. These serums often contain ingredients like AHAs, BHAs, or enzymes, which help address issues such as acne and hyperpigmentation, and are recommended to be used with sunscreen. Exfoliating serums are primarily targeted at individuals seeking to enhance their skin's smoothness and clarity, particularly those dealing with uneven skin tone or blemishes.

Vitamin C face serum is a skincare product formulated with a concentrated amount of vitamin C to brighten the skin, reduce hyperpigmentation, and protect against environmental damage. Known for its antioxidant properties, vitamin C helps to neutralize free radicals, boost collagen production, and improve overall skin texture. It is typically used by individuals seeking to enhance skin radiance, reduce the signs of aging, and protect their skin from oxidative stress.

Hair care product designed to minimize damage caused by heat styling tools such as blow dryers, curling irons, and straighteners. It typically comes in the form of a spray, cream, or serum that is applied to damp or dry hair before styling, offering a protective barrier against high temperatures. Heat protectant spray is particularly beneficial for individuals who frequently use heat styling tools and wish to maintain the health and integrity of their hair.

Collagen supplements are dietary products designed to support skin health, joint function, and overall well-being by providing additional collagen, a protein essential for connective tissues. These supplements are available in various forms, such as powders, capsules, and liquids, and are typically sourced from bovine or marine collagen. They are primarily targeted at individuals seeking to improve skin elasticity, reduce wrinkles, and support joint health, although scientific evidence on their effectiveness is still evolving.