Beauty Trends

Company specializing in personal care products, including lotions, powders, setting sprays, oils, mousse, and skincare items. Supergoop differentiates itself by focusing on sun protection, offering a wide range of SPF-infused products designed to protect the skin from harmful UV rays while providing additional skincare benefits. The brand primarily targets individuals who are conscious about sun protection and skincare, including those with active outdoor lifestyles and those seeking daily sun protection in their beauty routines.

Makeup product with a fluid consistency used to add a natural flush of color to the cheeks. It offers a seamless, dewy finish and can be applied with fingers, a sponge, or a brush, providing blendable and long-lasting results. Liquid blushes are ideal for individuals seeking a natural, radiant look with customizable intensity.

A hydrating concealer is a cosmetic product designed to provide coverage while moisturizing the skin. Formulated with ingredients like hyaluronic acid, glycerin, or botanical oils, it helps to reduce the appearance of fine lines, dryness, and uneven texture while delivering a smooth, dewy finish. Hydrating concealers are primarily targeted at individuals with dry or mature skin who seek a concealer that offers both coverage and skincare benefits without settling into creases.

Hair coloring technique that incorporates foil highlights and lowlights to blend gray hair with natural hair color. This method provides a more natural-looking result without a hard line of regrowth and can extend the time needed between salon visits. The technique is highly customizable, with variations in weight and placement to suit individual preferences, making it ideal for those looking to maintain a natural appearance while managing gray hair.

A picosecond laser is a laser device that emits extremely short pulses of light, typically in the picosecond range (one trillionth of a second). This technology is primarily used in dermatology and aesthetic treatments to target and break down pigmentation and ink particles with minimal damage to surrounding tissues. It is particularly beneficial for individuals seeking tattoo removal, skin rejuvenation, and treatment of pigmented lesions.

Beauty brand that emphasizes clean, functional, mild, and natural beauty products. Goodal differentiates itself by combining Korean heritage and holistic wellness principles, ensuring its products are both effective and gentle. The brand primarily targets individuals seeking natural and gentle skincare solutions.

A thermal styling tool designed to help users achieve a salon-quality blowout at home. It often features heated elements, negative ion technology, and ceramic tourmaline to reduce frizz and add shine, differentiating it from regular hairbrushes. These brushes are ideal for individuals looking to style their hair with professional results without visiting a salon.

A skincare product designed to speed up skin turnover, dissolve dead skin cells, clear pores, and address signs of aging. Unlike regular exfoliants, it also incorporates features of ordinary toners, such as hydrating ingredients and pH balancing properties, making it multifunctional. Exfoliating toners are particularly beneficial for individuals looking to achieve smoother, clearer, and more balanced skin.

Skincare products that utilize the antioxidant properties of Vitamin C to protect skin cells from free radicals and environmental aggressors such as sun exposure. These cleansers often contain additional ingredients like Aloe Vera and Rosehip Oil to provide soothing hydration, making them suitable for sensitive skin, and some formulations also include tea tree essential oil to help target pimples and acne. Vitamin C cleansers are primarily used by individuals looking to cleanse their skin while providing antioxidant protection and hydration.

Cosmetic product designed to provide long-lasting color to the lips by applying a liquid that dries and is then peeled off, leaving a tint. Peel off lip stains are valued for their durability, waterproof nature, and transfer-proof properties, offering a natural look that lasts throughout the day. This product is particularly popular among individuals seeking low-maintenance, long-wearing lip color options.

Beauty brand that focuses on creating makeup products that are both effective and comfortable for the skin. Kosas emphasizes simplicity and defying conventional beauty norms, offering skincare-packed makeup items like concealers that are non-comedogenic and safe for sensitive skin. The brand primarily targets individuals seeking high-quality, skin-friendly makeup that promotes self-expression and comfort.

Skincare product designed to enhance skin health by utilizing Vitamin C, known for its antioxidant properties. It helps boost collagen production, improve skin elasticity, and reduce the appearance of fine lines and wrinkles, while also acting as a mild exfoliator to lighten brown spots and even out skin tone. Vitamin C Moisturizer is particularly beneficial for individuals seeking to achieve luminous, healthier-looking skin.

Facial cleanser designed to clean the skin while preserving its natural moisture balance. It often includes ingredients such as hyaluronic acid, glycerin, and ceramides to provide hydration and soothe the skin. This type of cleanser is particularly beneficial for individuals with dry or sensitive skin who seek to maintain skin hydration during cleansing.

Cosmetic procedure involving the injection of dermal fillers into the chin to enhance its shape and appearance. This minimally invasive treatment aims to improve facial symmetry and create a more defined jawline, often utilizing hyaluronic acid-based fillers. It is primarily sought by individuals looking to enhance their facial profile and achieve a more balanced appearance.

A skincare product designed to calm and revitalize the skin, often used to reduce redness and maintain a healthy appearance. Soothing serums typically contain ingredients like aloe vera, chamomile, and green tea, which are known for their anti-inflammatory and soothing properties, setting them apart from other skincare products by focusing on skin comfort and relief. This product is primarily targeted at individuals with sensitive or irritated skin who seek to alleviate discomfort and enhance their skin's overall health and appearance.

Oils extracted from the seeds of various plants, commonly used in cooking, baking, food processing, cosmetics, and industrial applications. These oils, such as canola, corn, cottonseed, grapeseed, and soybean oil, are known for their high content of unsaturated fats, including omega-3 and omega-6 fatty acids, though there is ongoing debate about their health effects. Seed oils are primarily utilized by consumers and industries looking for versatile and cost-effective oil options.

A skincare product designed to brighten the skin, fade hyperpigmentation, and hydrate the skin. Vitamin C toner helps stimulate collagen synthesis and promote wound healing, making the skin appear more radiant, soft, and supple. It is beneficial for all skin types, particularly those looking to improve skin tone and texture.

Hybrid skincare products that combine the benefits of a toner and a serum. They are designed to refine pores, improve skin texture, and provide hydration, offering a multifunctional approach to skincare. Toner serums are particularly beneficial for individuals seeking to streamline their skincare routine while addressing multiple skin concerns simultaneously.

A sleep accessory designed to enhance sleep quality by blocking out light. Typically made from high-quality silk, such as Mulberry silk, these masks are known for their softness and comfort, with some offering adjustable straps and being suitable for side sleepers. Silk sleep masks are ideal for individuals seeking a luxurious and effective solution to improve their sleep environment.

Online store offering all-natural, plastic-free shampoo and conditioner bars inspired by the ancient haircare rituals of the Red Yao Tribe. Viori differentiates itself by focusing on sustainable, eco-friendly products that are free from harmful chemicals and packaged without plastic, appealing to environmentally conscious consumers. The primary target demographic includes individuals seeking natural haircare solutions and those committed to reducing their environmental footprint.

Undergarments designed to smooth and shape the abdominal area, providing a slimmer appearance. Often made from stretchy, form-fitting materials like spandex or nylon, they come in various styles such as high-waisted briefs, bodysuits, and shorts. These garments are popular for wearing under fitted clothing to enhance the body's silhouette and boost confidence.

Small protein fragments that bind to copper ions, commonly used in skincare and hair care products for their anti-aging, anti-inflammatory, and hair growth-promoting properties. Copper peptides aid in collagen and elastin production, wound healing, and improving scalp health, differentiating them from other skincare ingredients by their multifunctional benefits. These peptides are particularly beneficial for individuals seeking to reduce signs of aging, enhance skin elasticity, and promote healthier hair growth.

Skincare products formulated to target skin concerns such as hyperpigmentation, dark spots, and wrinkles. Derma serums typically include active ingredients like Vitamin C, Hyaluronic Acid, Kojic Acid, and Niacinamide, which work together to improve skin texture and tone. These products are suitable for individuals looking to enhance their skincare routine with targeted treatments for specific skin issues.

A type of wig that does not require adhesive or glue to stay in place. Glueless wigs use adjustable straps, combs, or elastic bands to secure the wig to the wearer's head, offering convenience, comfort, and ease of use. These wigs are particularly popular among individuals seeking a hassle-free and secure wig-wearing experience without the need for adhesives.

This skincare product is designed to hydrate and moisturize the skin while enhancing its natural glow. It contains nourishing ingredients that improve skin texture and appearance, often reducing signs of aging and providing a soothing experience. Body glow oil is typically used by individuals seeking to enhance their skin's radiance and maintain a youthful appearance.

Skincare technology that utilizes the natural healing powers of water and oxygen to exfoliate the skin. Unlike traditional methods that use hard crystals or abrasive wands, it offers a gentler approach, resulting in deeply hydrated and healthier-looking skin. This technology is primarily targeted at individuals seeking non-invasive, effective skincare treatments for improved skin health and appearance.

Skincare product that utilizes the benefits of ginseng extract, known for its anti-aging properties. It helps to prevent skin aging, improve facial wrinkles, and enhance skin elasticity, while also aiding in inflammation reduction and skin brightening. Ginseng serum is popular among individuals seeking to improve their overall skin health and appearance.

Dietary supplements that provide an easy and tasty way to increase biotin intake, a water-soluble vitamin known for supporting metabolic functions and promoting healthy hair, skin, and nails. These gummies are often marketed for their potential to improve hair growth, strengthen nails, and enhance skin health, and they typically come in various flavors designed to be chewed rather than swallowed whole. Biotin gummies are particularly popular among individuals looking for a convenient supplement to support their beauty and wellness routines.

Type of collagen derived from fish and other marine sources, known for its benefits in skin health. It helps reduce wrinkles, improve skin elasticity, and enhance the overall structure and appearance of the skin, while also accelerating wound healing and possessing anti-aging properties. Marine collagen is particularly beneficial for individuals seeking to improve their skin health and combat signs of aging.

A natural personal care product that works by creating a salt layer on the skin to prevent bacteria from forming, thereby eliminating odor. It is an alternative to conventional deodorants, free from chemical fragrances, aluminum, and other additives, making it a more natural option for odor control. The deodorant stone is particularly suitable for individuals seeking a chemical-free and eco-friendly solution for personal hygiene.