Beauty Trends

Cosmetic product designed to outline and define the lips, providing a base for lipstick and preventing feathering. Available in various shades and forms, such as pencil, retractable, or liquid, it enhances or alters the shape of the lips for a more polished look. Lip liner is primarily used by individuals seeking to achieve precise lip definition and long-lasting lip color application.

A treatment applied to the hair before shampooing, designed to provide an intensive boost in hydration, shine, or exfoliation. These treatments are typically ultra-potent and help to prepare the hair for the cleansing process by protecting it from the harsh effects of shampoo. Pre-shampoo treatments are particularly beneficial for individuals with dry, damaged, or chemically treated hair seeking to enhance hair health and manageability.

Skincare product formulated to address issues around the eye area, such as puffiness and dark circles. It boosts circulation, reduces puffiness, improves discoloration, and protects the skin, making it effective in enhancing the appearance of the under-eye region. This serum is particularly popular among individuals seeking to reduce the appearance of dark circles and under-eye bags.

Dietary supplements formulated to support skin health and reduce signs of aging by providing collagen, a protein essential for skin elasticity and strength. These gummies aim to decrease skin wrinkles and improve hair thickness, offering a convenient and tasty alternative to traditional collagen supplements. Collagen gummies are primarily targeted at individuals seeking to enhance their skin and hair health, particularly those concerned with aging and looking for easy-to-consume beauty supplements.

Eco-friendly alternative to traditional deodorant packaging, involving a reusable case and refill pods or sticks. This system significantly reduces plastic waste and offers convenience with durable, sometimes dishwasher-safe refill pods. Deodorant refills are targeted at environmentally conscious consumers looking to reduce their plastic footprint.

Skincare product formulated with ceramides, which are lipid molecules naturally present in the skin. Ceramide gel helps to reinforce the skin's barrier function, preventing moisture loss and protecting against irritants and environmental toxins, thereby improving skin hydration and overall health. This product is particularly beneficial for individuals with dry, sensitive, or aging skin seeking to enhance their skin's barrier and hydration levels.

Glutathione serum is a topical skincare product formulated with glutathione, an antioxidant that helps protect the skin from environmental damage and reduce the appearance of dark spots and uneven tone. It is often used to promote skin brightening, enhance radiance, and support the skin's natural detoxification processes. This serum is mainly targeted at individuals looking for brightening treatments, anti-aging benefits, and improved skin clarity, especially those with concerns about pigmentation or dull skin.

Skincare product known for its hydrating and exfoliating properties. It helps to cleanse the skin gently without causing irritation or dryness, making it suitable for sensitive skin. The toner forms a protective barrier over the skin to prevent water loss, leaving the skin feeling plump, smooth, and radiant, and is particularly beneficial for individuals with dull, fatigued, dry, or irritated skin.

Topical product that utilizes caffeine as its active ingredient to address under-eye concerns. By tightening blood vessels and reducing blood flow to the area, it helps to diminish puffiness and dark circles, resulting in a brighter and more refreshed appearance. This product is particularly popular among individuals looking to improve the appearance of tired or aging skin around the eyes.

Peptide wrinkle serum is a specialized skincare product that utilizes peptides—short chains of amino acids—to help reduce the appearance of wrinkles and fine lines. These serums support skin repair and stimulate collagen production, aiming to improve skin firmness, elasticity, and smoothness with consistent use. Peptide wrinkle serums are primarily targeted at individuals seeking non-invasive anti-aging treatments, especially those with mature or prematurely aging skin.

Beauty brand that creates products designed to enhance natural beauty by lengthening, thickening, and densifying real lashes, brows, hair, and lips. Grande Cosmetics differentiates itself with its focus on clinically tested formulas that aim to deliver visible results, particularly in the areas of lash and brow enhancement. The brand primarily targets individuals seeking to improve the appearance of their natural lashes, brows, and hair without resorting to extensions or other artificial enhancements.

Ginseng eye cream is a skincare product formulated to nourish and rejuvenate the delicate skin around the eyes using various types of ginseng, such as red ginseng, panax ginseng, and wood-cultivated ginseng. It is known for its ability to tighten the skin, improve texture, boost radiance, and strengthen the skin, making it effective in addressing signs of aging and fatigue in the eye area. This product is particularly beneficial for individuals seeking to reduce the appearance of fine lines, wrinkles, and dark circles around the eyes.

Fragrance brand known for creating unique and imaginative scents, often accompanied by evocative names and storytelling elements. The brand differentiates itself by crafting perfumes that tell a story, such as 'Cape Heartache' and 'Saint Julep,' offering a distinctive olfactory experience. Imaginary Authors primarily targets fragrance enthusiasts and individuals seeking unconventional and narrative-driven perfumes.

Customizable pieces of jewelry that allow individuals to select their own charms, offering a personalized touch. Available in various materials and styles, charm necklaces are often well-reviewed and range in price from $8 to around $19, making them accessible and versatile. These necklaces are particularly popular as personalized gifts, appealing to those who appreciate unique and meaningful accessories.

Hair syrup is a hair care product formulated to nourish the scalp and strands by delivering concentrated ingredients such as oils, vitamins, and botanical extracts. It is typically lightweight and non-greasy, designed to promote hair growth, enhance shine, and protect against damage from styling or environmental stressors. Hair syrup is primarily used by individuals seeking to improve hair health, especially those with dry, damaged, or thinning hair.

This type of deodorant is formulated with glycolic acid to help reduce body odor by lowering the skin's pH and inhibiting bacterial growth. In addition to odor control, it provides skincare benefits such as reducing razor bumps, ingrown hairs, and hyperpigmentation, resulting in brighter underarms. Glycolic acid deodorants are particularly beneficial for individuals seeking both odor protection and skincare improvements in their underarm area.

Skincare product known for its soothing, anti-inflammatory, hydrating, antioxidant, and balancing properties. Mugwort toner is particularly beneficial for sensitive, acne-prone, or irritated skin, and is used after cleansing to prepare the skin for further treatment. This product is primarily targeted at individuals with sensitive or problematic skin seeking gentle and effective skincare solutions.

A silk bonnet is a head covering made from silk fabric, commonly used to protect hair during sleep. It helps prevent frizz, breakage, and moisture loss by reducing friction due to the smooth nature of silk. Silk bonnets are particularly beneficial for individuals with curly or textured hair who seek to maintain their hairstyles and promote healthier hair.

Whitening strips are thin, flexible plastic strips coated with a layer of peroxide-based gel, designed to whiten teeth by removing surface stains. These strips are applied directly to the teeth and left on for a specified period, allowing the gel to penetrate and lighten discolored areas. Whitening strips are mainly targeted at individuals seeking a convenient and affordable at-home solution for achieving a brighter smile.

Blurring skin tint is a lightweight makeup product that provides sheer coverage while smoothing the appearance of imperfections and uneven skin tone. It is formulated with light-diffusing particles to create a soft-focus effect that minimizes the visibility of pores, fine lines, and blemishes. Blurring skin tints are ideal for individuals seeking a natural, "no-makeup" look with a subtle, radiant finish.

A daily foaming cleanser is a skincare product designed to remove dirt, oil, and impurities from the skin, typically used as part of a daily facial cleansing routine. These cleansers are formulated to cater to various skin types, including oily, sensitive, and combination skin, and often contain ingredients that help maintain the skin's natural moisture balance while providing a thorough cleanse. Daily foaming cleansers are ideal for individuals looking for an effective and convenient way to keep their skin clean and refreshed on a daily basis.

A scalp tonic is a product designed to improve the health of the scalp by addressing issues such as itchiness, redness, and flakiness. It often contains ingredients that help maintain a healthy level of moisture on the hair and scalp, and can also provide a protective coating. Scalp tonics are particularly beneficial for individuals experiencing scalp discomfort or those looking to enhance the overall health and appearance of their hair.

Skincare product utilizing Bakuchiol, a plant-derived alternative to retinol, recognized for its anti-aging properties. It aids in diminishing fine lines, enhancing skin elasticity, and evening out skin tone, while being gentle enough for sensitive skin. This moisturizer is ideal for individuals seeking anti-aging benefits without the irritation often associated with traditional retinol products.

Minimally invasive cosmetic procedure that uses fine needles to create tiny puncture wounds in the skin, stimulating collagen and elastin production. This process helps improve the appearance of scars, fine lines, wrinkles, and overall skin texture, and can be performed with a dermaroller or dermapen. Microneedling is primarily targeted at individuals seeking to enhance their skin's appearance and address specific skin concerns such as aging or scarring.

Nicotinamide, also known as niacinamide, is a form of vitamin B3 that is essential for various biological processes. It serves as a precursor to nicotinamide adenine dinucleotide (NAD+), a coenzyme crucial for energy production and cellular metabolism, and is commonly used in skincare products for its anti-inflammatory properties and ability to improve the skin barrier. Nicotinamide is beneficial for individuals seeking to enhance skin health, support neuroprotection, and potentially slow down aging processes.

Undergarments crafted to offer a smooth silhouette beneath clothing, utilizing stretchy, form-fitting materials that lack visible seams. These garments, including bodysuits, shorts, camisoles, and leggings, are designed to enhance body contours and create a streamlined appearance. Seamless shapewear is primarily targeted at individuals seeking to improve their body shape and achieve a polished look under various outfits.

A skincare ingredient used to address dark spots, hyperpigmentation, and melasma. Tranexamic acid helps improve skin tone and reduce discoloration by controlling bleeding and inhibiting melanin production. It is particularly beneficial for individuals with uneven skin tone or those seeking to diminish the appearance of dark spots and hyperpigmentation.

A Canadian perfume company known for its ethical sourcing and support for communities in conflict-affected areas. The brand differentiates itself by focusing on sustainability and social responsibility, creating fragrances that are both environmentally friendly and socially conscious. The target demographic includes consumers who prioritize ethical consumption and are interested in supporting brands with a positive social impact.

Skincare brand that formulates its products with high-quality botanical, earth, and marine-based ingredients. Naturium combines these natural elements with innovative alternatives and advanced science to create effective skincare solutions, ensuring their formulas are safe for the skin. The brand primarily targets individuals seeking high-quality, science-backed skincare products that prioritize safety and efficacy.

To a moderate degree or in a gentle manner, often used to describe actions, feelings, or conditions that are not extreme. It implies a slight or subdued intensity, making it suitable for situations where a softer or less intense approach is needed. This term is commonly used in various contexts, including weather descriptions, flavors, and emotional states, appealing to those who prefer or require a less intense experience.