Beauty Trends

Glutathione moisturizer is a skincare product that combines the antioxidant properties of glutathione with hydrating ingredients to nourish and protect the skin. It aims to improve skin tone, enhance radiance, and provide daily moisture while helping to reduce oxidative stress and signs of aging. This moisturizer is primarily intended for individuals seeking both hydration and skin-brightening benefits in their daily skincare routine.

A personal care product that combines the functions of a deodorant with skincare benefits. Serum deodorants often include ingredients like hyaluronic acid, niacinamide, and botanical extracts to provide skin nourishment, protection, and irritation reduction while controlling odor. This product is particularly beneficial for individuals seeking a multi-functional deodorant that also cares for their skin.

Skincare product formulated with retinol, a derivative of vitamin A, known for its anti-aging and acne treatment properties. Retinol body lotion enhances skin texture, diminishes fine lines and wrinkles, and promotes cell turnover, offering a rejuvenated and smoother skin appearance. This product is particularly beneficial for individuals seeking to address signs of aging or improve overall skin health.

Skincare product formulated with kojic acid, a compound derived from fungi and organic substances, known for its skin-lightening properties. It works by inhibiting melanin production, making it effective in treating hyperpigmentation, melasma, and dark spots, while also offering antioxidant and antibacterial benefits. Kojic acid lotion is primarily targeted at individuals seeking to improve skin tone and address pigmentation issues, but users should be cautious of potential side effects like skin irritation.

A folding hair dryer is a compact, travel-friendly hair styling tool designed with a foldable handle to reduce its size for easy storage and portability. Despite its compact form, it typically includes multiple heat and speed settings, as well as attachments like diffusers or concentrators for versatile styling. Folding hair dryers are primarily targeted at travelers and individuals with limited storage space who need a convenient and efficient hair drying solution.

Skincare product designed to moisturize and rejuvenate the skin on the hands. It typically contains collagen, which helps to smooth and plump lines and wrinkles, preserve moisture, and promote overall skin health, differentiating it from other hand creams. This product is particularly beneficial for individuals looking to maintain softer, more youthful-looking hands, especially in harsh, dry weather conditions.

Dietary products derived from the first milk produced by mammals after giving birth, often sourced from bovine colostrum. These supplements are believed to offer various health benefits, such as enhancing immune function, improving gut health, and supporting athletic performance, although scientific evidence supporting these claims is limited. Colostrum supplements are typically marketed to athletes, individuals with digestive issues, and those seeking general immune support.

Topical products designed to protect the skin by forming a protective layer that prevents irritation and maintains hydration. These creams are particularly valuable in healthcare settings, where they help prevent skin damage from irritants and frequent washing, distinguishing themselves by their ability to reinforce the skin's natural barrier. Skin barrier creams are primarily used by individuals with sensitive skin or those exposed to harsh environmental conditions, such as healthcare workers and individuals with dermatological conditions.

Beauty brand offering high-performance products formulated with non-irritating ingredients, specifically designed for sensitive skin. Tower28 differentiates itself by providing clean, vegan, and cruelty-free products at affordable prices, starting at $12. The brand primarily targets individuals with sensitive skin who seek effective and gentle beauty solutions.

A body hair trimmer is a grooming device designed to trim and manage hair on various parts of the body. It features adjustable settings and attachments to cater to different hair lengths and sensitive areas, providing a precise and comfortable trimming experience. This tool is ideal for individuals seeking an efficient and versatile solution for body hair maintenance and personal grooming.

Mushroom skincare involves the use of mushrooms in skincare products due to their beneficial properties. These products leverage mushrooms' natural compounds, such as kojic acid for lightening and antioxidants for reducing irritation and inflammation, to enhance skin health. Mushroom skincare is particularly beneficial for individuals seeking natural and effective solutions for skin brightening and anti-inflammatory benefits.

Glutathione lotion is a body care product enriched with glutathione, an antioxidant known for its skin-brightening and protective properties. It is designed to hydrate the skin while helping to lighten dark spots, even out skin tone, and protect against environmental stressors. This lotion is mainly targeted at individuals interested in full-body skin brightening and hydration, often within the beauty and personal care market.

Cosmetic product used to add color and a healthy glow to the cheeks, typically applied after liquid and cream products like foundation and concealer. Powder blush comes in various shades and finishes, including matte, shimmer, and satin, to suit different skin tones and preferences, and is known for its easy blendability and buildable intensity. It is particularly suitable for individuals with oily and combination skin types as it helps control shine and provides a long-lasting, natural finish.

Collagen alternative derived from natural ingredients like yeasts and bacteria, suitable for those avoiding animal products. Vegan collagen aims to provide similar benefits to traditional collagen, such as improved skin elasticity and joint health, without the use of animal-derived components. It is primarily targeted at individuals following a vegan lifestyle or those seeking plant-based health and beauty supplements.

Tinted face sunscreen is a skincare product that combines sun protection with a slight tint to even out skin tone. It provides broad-spectrum UV protection, helping to prevent sun damage while also offering light coverage that enhances the complexion without the need for additional makeup. Tinted face sunscreen is typically targeted at individuals looking for a convenient product that offers both skincare benefits and light cosmetic coverage, often appealing to those with sensitive or blemish-prone skin who want a more natural look.

Depuffing refers to the process of reducing swelling and puffiness, particularly around the eyes. Effective methods for depuffing in 2023 include ensuring adequate sleep, managing stress, staying hydrated, and using cooling eye creams or gels with ingredients like cucumber and aloe. These techniques are beneficial for individuals looking to improve their appearance and reduce signs of fatigue or stress.

A brand specializing in skincare products, offering a range of items designed to improve skin health and appearance. Agora beauty differentiates itself by providing high-quality formulations and a combination of online and physical retail presence to reach a broad audience. Their products are targeted at individuals seeking effective skincare solutions and a luxurious beauty experience.

Hair care product designed to enhance, define, and manage curly hair. It provides moisture, reduces frizz, and helps in defining curls, often containing beneficial ingredients like argan oil. Curl cream is particularly popular among individuals with naturally curly or wavy hair who seek to maintain and enhance their curl pattern.

A derivative of pantothenic acid (vitamin B5), commonly used in skincare and haircare products. It is valued for its moisturizing, soothing, and anti-inflammatory properties, and is known to improve hydration, reduce itching and inflammation, and accelerate the healing of epidermal wounds. Panthenol is particularly beneficial for individuals with dry, sensitive, or irritated skin and hair, seeking enhanced hydration and healing benefits.

Technology company focused on innovation and the development of unique, clinically-proven products. DS Laboratories differentiates itself by offering features and benefits that are not available from competitors, emphasizing advanced research and development. The company's products are primarily targeted at consumers seeking effective and scientifically-backed solutions for personal care and wellness.

Type of collagen derived from fish and other marine sources, known for its benefits in skin health. It helps reduce wrinkles, improve skin elasticity, and enhance the overall structure and appearance of the skin, while also accelerating wound healing and possessing anti-aging properties. Marine collagen is particularly beneficial for individuals seeking to improve their skin health and combat signs of aging.

A skincare product formulated to seal in hydration and effectively moisturize the skin. It provides a natural glow and is lightweight, making it suitable for those who prefer a less heavy moisturizer. Rice moisturizer is particularly beneficial for individuals seeking a gentle yet effective hydration solution for their skin.

Hydrating skincare product formulated with low molecular weight hyaluronic acid to enhance skin moisture levels. This toner is designed to penetrate deeply into the skin, providing long-lasting hydration and improving skin texture without leaving a greasy residue. It is suitable for various skin types, including dry, dehydrated, and oily skin, and is particularly beneficial for individuals seeking a vegan, clean, and fragrance-free skincare solution.

A naturally occurring acid found in grains such as barley, wheat, and rye, known for its antimicrobial and anti-inflammatory properties. It is effective in treating skin conditions like acne and rosacea by killing bacteria that infect pores and reducing the production of keratin, which can lead to acne development. Azelaic acid is primarily used by individuals with acne-prone or rosacea-affected skin seeking a treatment to improve their skin condition.

Cosmetic products designed to give the skin a tanned appearance without exposure to the sun. They typically contain ingredients like DHA (dihydroxyacetone), which reacts with the amino acids in the skin to produce a temporary darkening effect, and may also include additional skincare benefits such as anti-aging properties or hydrating ingredients like hyaluronic acid. Tanning serums are popular among individuals seeking a sun-kissed look without the risks associated with UV exposure.

Waterproof setting spray is a cosmetic product designed to lock makeup in place while providing resistance to water, sweat, and humidity. It creates a protective layer over makeup, helping to maintain its appearance for extended periods and in various environmental conditions. This product is especially popular among individuals with long wear needs, such as for special events, outdoor activities, or humid climates, who want to ensure their makeup remains intact.

Medical skincare brand developed based on continuous research on healthy skin, offering a range of products designed to address various skin conditions. Zeroid differentiates itself by being sold in hospitals nationwide and focusing on scientifically-backed solutions for maintaining and improving skin health. The brand primarily targets individuals with specific skin concerns seeking effective, medically-endorsed skincare treatments.

A beauty brand that offers a variety of skincare and makeup products, including the Tower 28 Essentials Set, SOS Daily Rescue Facial Spray, and SOS Intensive Rescue Serum. Tower 28 Beauty differentiates itself with high customer ratings, a 30-day return policy, and occasional discounts, emphasizing clean and effective formulations. The brand primarily targets individuals seeking high-quality, reliable skincare and makeup solutions with a focus on sensitive skin.

Company that provides medical skin care treatments through technology, enabling top dermatologists and pharmacists to deliver and administer medical treatments for various skin care needs. Musely differentiates itself by offering quick and inexpensive access to advanced dermatological care from the convenience of home, leveraging telemedicine and personalized treatment plans. The primary target demographic includes individuals seeking effective, affordable, and convenient solutions for their skin care concerns.

Skincare product that contains ceramides, which are lipid molecules found naturally in the skin. These creams help restore the skin's natural barrier, retain moisture, and protect against environmental damage, making them effective for treating dry, irritated, or sensitive skin. Ceramide creams are particularly beneficial for individuals with dry or sensitive skin, as well as those looking to maintain skin hydration and barrier function.