Beauty Trends

Natural perfumes are fragrances created using aromatic raw materials sourced exclusively from nature. These materials are extracted through methods such as steam distillation or water extraction, and can include ingredients like trees, raw fruits, animal extracts, herbs, leaves, seeds, roots, and various types of woods. Natural perfumes are often favored by individuals seeking eco-friendly and chemical-free fragrance options.

A personal care product designed to reduce underarm odor while also addressing skin discoloration. It typically contains ingredients such as niacinamide and alpha arbutin, which help to brighten the skin and reduce post-inflammatory hyperpigmentation. This product is targeted at individuals who experience darkened underarm skin and are looking for a dual-function deodorant that also offers skin-brightening benefits.

Renowned for their innovative formulations, these skincare products focus on hydration, anti-aging, and brightening, utilizing ingredients like snail mucin, ginseng, and hyaluronic acid. They are distinguished by their lightweight textures and effectiveness in addressing concerns such as dark circles, puffiness, and fine lines. Korean eye creams are particularly popular among individuals seeking targeted solutions for eye area concerns, often appealing to those interested in advanced skincare routines.

A liquid foundation housed in a sponge-like cushion within a compact, designed for convenient and easy application. Cushion foundations offer buildable coverage and often include skincare benefits, differentiating them from traditional liquid foundations. This product is particularly popular among individuals seeking a portable and quick makeup solution with added skincare advantages.

A hair care product formulated to hydrate the scalp and hair, utilizing hyaluronic acid to seal the cuticle and lock in moisture. This serum helps reduce frizz and promotes overall hair health by addressing scalp dryness, distinguishing itself by its ability to enhance moisture retention. It is particularly beneficial for individuals experiencing dry scalp or frizzy hair, seeking to improve hair texture and health.

Devices designed to remove impurities from shower water, improving skin and hair health, reducing harmful chemicals, and enhancing overall water quality. Shower filters come in various types, including inline filters, showerhead filters, and handheld filters, each offering different levels of filtration and ease of installation. These filters are particularly beneficial for individuals concerned about the quality of their shower water and its effects on their skin and hair.

A trendy hairstyle characterized by box braids with loose pieces throughout, giving an effortlessly cool appearance. Boho braids, also known as goddess or gypsy braids, are associated with a relaxed, bohemian aesthetic and offer a versatile look that can be styled in various ways. This hairstyle is particularly popular among individuals seeking a carefree, stylish look that embodies a bohemian vibe.

This therapeutic device emits blue light to treat various conditions such as acne, skin disorders, and seasonal affective disorder. It operates by targeting specific bacteria, influencing circadian rhythms, and breaking down bilirubin, offering a non-invasive treatment option. The primary users of blue light therapy lights are individuals seeking alternative treatments for skin conditions, mood disorders, and sleep-related issues.

Liquid or fluid products specifically designed for application on the scalp to address various scalp issues such as dryness, dandruff, irritation, and hair thinning. These serums often contain ingredients that promote scalp health, improve hair growth, and provide nourishment to the hair follicles, differentiating them from regular hair care products. Scalp serums are primarily targeted at individuals experiencing scalp-related problems or those seeking to enhance the overall health and appearance of their hair.

Black seed oil supplements are dietary products made from the seeds of *Nigella sativa*, known for their potential health benefits, including anti-inflammatory and antioxidant properties. These supplements are often used to support immune function, improve digestion, and promote healthy skin and hair. They are primarily targeted at individuals seeking natural remedies for overall wellness and those interested in herbal supplements for enhancing their health routines.

A 4-in-1 mascara is a multifunctional cosmetic product designed to enhance eyelashes by offering four key benefits: lengthening, volumizing, curling, and defining. This type of mascara combines various formulas and brush designs to deliver an all-in-one solution for creating dramatic, full lashes without the need for multiple products. It is ideal for individuals seeking convenience and versatility in their makeup routine, especially those looking for a single product to achieve a complete eyelash look.

A skincare product designed specifically to hydrate and protect men's skin, often formulated to address common issues such as dryness, irritation, and signs of aging. Men's moisturizers come in various types, including cream-based for dry and sensitive skin and lotion-based for normal to oily skin, offering benefits like hydration, protection, anti-aging, and soothing properties. These products are primarily targeted at men looking to maintain healthy, youthful skin and address specific skin concerns.

Skincare brand known for its popular products and significant social media presence, particularly on Instagram. Base Butter differentiates itself with a focus on natural ingredients and effective skincare solutions, appealing to a broad audience seeking healthier skin. The brand primarily targets individuals interested in natural and effective skincare products, but it is closing as its co-founders pursue new career paths.

Non-toxic body washes are personal care products formulated without harmful chemicals and ingredients that can be harsh on the skin or harmful to the environment. They often contain natural and organic ingredients, avoiding substances like parabens, sulfates, phthalates, synthetic fragrances, and artificial dyes, making them gentle on the skin. These products are particularly suitable for individuals with sensitive skin or those who prefer eco-friendly and health-conscious options.

Skincare products that contain peptides, which are short chains of amino acids. These lotions offer benefits such as anti-aging, skin repair, hydration, improved firmness and elasticity, and anti-inflammatory properties, making them valuable for enhancing skin health and appearance. Peptide lotions are commonly used by individuals seeking to improve their skin's overall condition and combat signs of aging.

A hair growth supplement is a dietary product designed to improve hair health and promote hair growth. These supplements typically contain vitamins, minerals, and other nutrients like biotin, collagen, and omega-3 fatty acids that support hair follicle health and strength. Hair growth supplements are primarily targeted at individuals experiencing hair thinning, hair loss, or those seeking to enhance the overall quality and growth rate of their hair.

This skincare product is formulated with peptides to aid in skin repair and rejuvenation. Peptide toners, such as the LANEIGE Cream Skin Refillable Toner & Moisturizer, often include additional ingredients like ceramides to nourish, hydrate, and firm the skin, setting them apart from other toners. They are primarily targeted at individuals seeking enhanced skin hydration and anti-aging benefits.

Skincare brand that emphasizes the use of natural ingredients, particularly those sourced from the Korean Peninsula. Purito is known for incorporating Centella Asiatica, a plant with soothing properties, into its product formulations, which include cleansers, serums, and balms, aiming to deliver effective skincare solutions and a pleasant sensory experience. The brand primarily targets individuals seeking natural and gentle skincare products that promote skin health and well-being.

Sunscreen formulated to protect the skin from both UV rays and blue light emitted by digital screens. It includes ingredients that block or absorb blue light and often contains antioxidants and other beneficial components to enhance skin health. This type of sunscreen is ideal for individuals who are frequently exposed to digital devices and seek comprehensive skin protection.

Moisturizers containing Vitamin B5, also known as Panthenol, are designed to enhance skin hydration and improve its barrier function. This ingredient acts as both a humectant and an emollient, drawing moisture into the skin while preventing water loss, and it also possesses anti-inflammatory properties that help soothe irritation and redness. Vitamin B5 moisturizers are particularly beneficial for individuals seeking to improve skin softness, hydration, and overall health, especially those with sensitive or dry skin.

Supplements that contain ionic ocean electrolytes and trace minerals designed for cellular hydration. These drops aim to provide natural energy and improve mental clarity by reducing brain fog and mental fatigue, differentiating themselves through their unique composition of ocean-derived minerals. Hydration drops are primarily targeted at individuals seeking enhanced hydration, increased energy levels, and improved cognitive function.

Skincare brand known for its products formulated without common irritants, making them suitable for sensitive skin. Vanicream offers a range of moisturizing creams, lotions, and facial moisturizers, often featuring beneficial ingredients like ceramides and hyaluronic acid, which differentiate it from competitors. The brand primarily targets individuals with sensitive skin or those seeking gentle, non-irritating skincare solutions.

Bioactive peptides derived from the collagen of fish and other marine organisms, known for their high bioavailability. These peptides are commonly used in dietary supplements and skincare products to support skin elasticity, hydration, and overall skin health, as well as promote joint and bone health. Marine collagen peptides are particularly popular among individuals seeking sustainable and environmentally friendly sources of collagen for improved skin and joint health.

A cosmetic tool designed to create the appearance of natural freckles on the skin, often used to achieve a sun-kissed look. The freckle pen allows for precise application and is typically available in various shades to match different skin tones, with Lime Crime being one notable brand offering this product. This product is primarily targeted at individuals seeking to enhance their facial features with a natural, freckled appearance.

This skincare product is designed to hydrate and moisturize the skin while enhancing its natural glow. It contains nourishing ingredients that improve skin texture and appearance, often reducing signs of aging and providing a soothing experience. Body glow oil is typically used by individuals seeking to enhance their skin's radiance and maintain a youthful appearance.

Specialized hair care products aimed at repairing and strengthening damaged hair. They often contain ingredients that target the hair's internal structure, making them ideal for color-treated or chemically processed hair. These conditioners are particularly beneficial for individuals with damaged, color-treated, or chemically processed hair seeking to restore strength and health.

Service that analyzes hair and provides dermatologist-formulated customized hair loss treatments. MDhair differentiates itself by offering personalized treatment plans based on individual hair analysis and providing unlimited medical support to its users. The service is primarily targeted at individuals experiencing hair loss who seek tailored, professional treatment solutions.

Specialized hair care products formulated to treat and prevent dandruff by incorporating active ingredients such as ketoconazole and salicylic acid. These shampoos help reduce itching and flaking, maintain scalp health, and can provide additional hair benefits like added shine and volume. Anti-dandruff shampoos are particularly beneficial for individuals experiencing dandruff and related scalp issues, offering relief and improved hair appearance.

Traditional Japanese oil derived from the seeds of the Camellia japonica plant, known for its moisturizing and nourishing properties. Rich in oleic acid, vitamins, and antioxidants, it is commonly used in hair and skin care to enhance hydration and promote a healthy appearance. Tsubaki Oil is particularly beneficial for individuals seeking natural solutions for dry or damaged hair and skin.

Intimate body wash is a specially formulated cleanser designed for the delicate skin of the genital area. It is typically pH-balanced and contains gentle, non-irritating ingredients to maintain hygiene and prevent discomfort. This product is ideal for individuals seeking a safe and effective way to cleanse and care for their intimate areas.