Beauty Trends

Sunscreen water is a type of sun protection product that combines the UV-blocking properties of sunscreen with a lightweight, water-like texture. It typically uses a fluid, non-greasy formula that spreads easily and absorbs quickly into the skin while offering broad-spectrum protection against UVA and UVB rays. Sunscreen water is primarily targeted at individuals seeking a light, non-sticky alternative to traditional sunscreens, especially those with oily or sensitive skin types.

Brand specializing in unique and artistic nail polish, offering a variety of special effect lacquers such as glitter, metallic, magnetic, and holographic options. Mooncat differentiates itself by marketing its products as 'wearable art,' providing a creative and expressive outlet for nail enthusiasts. The brand primarily targets individuals who enjoy experimenting with bold and distinctive nail designs, including fashion-forward consumers and nail art aficionados.

This skincare product is formulated with Centella Asiatica extract, known for its soothing and healing properties, making it ideal for sensitive skin. It often includes ingredients like PHA and Hyaluronic Acid, which help unify skin tone, provide anti-wrinkle effects, gently exfoliate, and improve skin texture. The toner is particularly beneficial for individuals with sensitive or irritated skin seeking a calming and restorative skincare solution.

Moisturizing skincare product that utilizes birch juice, known for its anti-bacterial, antioxidant, and anti-inflammatory properties. It helps to reduce redness, heal and protect inflamed skin, and fend off acne-causing bacteria, often incorporating additional beneficial extracts like passionflower, sea buckthorn, and chamomile for enhanced hydration and skin-soothing effects. This moisturizer is particularly suitable for individuals with sensitive, acne-prone, or inflamed skin seeking a natural and effective skincare solution.

Beauty trend that emphasizes using minimal products to create a natural, understated look. It focuses on enhancing one's features subtly with lightweight foundations, neutral eyeshadows, a touch of mascara, and natural-looking lip colors, aiming for simplicity and a fresh, clean appearance. This trend is particularly popular among individuals who prefer a low-maintenance beauty routine and a more natural appearance.

Company that creates plant-based skincare products rooted in Korean culture. Inspired by the power of Asian medicinal plants, it aims to deliver high-quality products with clinically proven results, differentiating itself by being 100% vegan, cruelty-free, and a certified B Corporation. Melixir primarily targets consumers who are looking for ethical, sustainable, and effective skincare solutions.

The concept of male beauty in 2023 includes various aspects such as grooming, skincare, haircare, fashion, and fitness. Men are increasingly adopting comprehensive self-care routines, which involve detailed skincare regimens, diverse hairstyles, and staying updated with fashion trends. This trend primarily benefits men who are interested in enhancing their appearance and overall well-being through modern grooming and lifestyle practices.

This process involves the movement of lymph fluid through the lymphatic system, aiding in the removal of toxins and waste from the body. Lymphatic drainage can also refer to a specialized massage technique designed to enhance this natural process, thereby reducing swelling and improving circulation. It is particularly beneficial for individuals experiencing lymphedema, post-surgical swelling, or those seeking to improve their overall lymphatic health.

A specialized treatment focusing on the health and relaxation of the scalp and hair. The process typically involves deep cleansing, nutrient-rich conditioning, and techniques to stimulate blood flow, promoting hair growth and preventing hair loss. This holistic approach is beneficial for individuals seeking to maintain optimal scalp health and achieve stronger, more resilient hair.

ASMR skincare is a genre of content that combines skincare routines with ASMR techniques, using soothing sounds and visuals to create a relaxing and tingling sensation for viewers. This genre often includes personal attention, layered skincare application, makeup sounds, and spa-like treatments, differentiating itself by focusing on the sensory experience. ASMR skincare primarily targets individuals seeking relaxation and stress relief through immersive and calming audiovisual content.

Three-dimensional, hydrophilic polymer networks capable of holding large amounts of water. Hydrogels are used in a variety of applications due to their unique properties, such as high water content, flexibility, and biocompatibility, making them suitable for medical devices, drug delivery systems, wound dressings, and tissue engineering. They are particularly beneficial for medical and pharmaceutical industries, as well as for researchers in tissue engineering and regenerative medicine.

Skincare brand known for its science-led products that incorporate clinically proven active ingredients in high concentrations. The brand offers a variety of skincare products, including sunscreens and advanced repair serums, aimed at addressing multiple skin concerns and improving overall skin health. Allies of Skin primarily targets individuals seeking effective, high-performance skincare solutions backed by scientific research.

A self-cleaning hairbrush is a grooming tool designed with a mechanism that allows users to easily remove trapped hair and debris from the bristles. It typically features a push-button or retractable plate system that separates the bristles, enabling effortless hair removal and keeping the brush clean without manual detangling. This product is aimed at individuals who regularly use hairbrushes and seek a more hygienic and convenient solution for maintaining their grooming tools.

Longevity-focused company developing products aimed at extending skin and body health by targeting the aging process. OneSkin differentiates itself by utilizing principles of aging and longevity science to create products designed to improve skin health and potentially slow down aging. The target demographic includes individuals interested in anti-aging solutions and maintaining long-term skin health.

Cosmetic procedure that combines traditional microneedling with radiofrequency energy to enhance skin rejuvenation. By creating micro-wounds with fine needles and delivering radiofrequency energy deep into the skin, it stimulates collagen production, tightens the skin, and improves texture. This treatment is beneficial for individuals looking to reduce wrinkles, treat scars, and address other skin imperfections.

Luxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in the higher range, available through their official website and major retailers like Sephora. Westman Atelier primarily targets consumers who prioritize clean beauty and are willing to invest in premium makeup products.

A lightweight serum-gel designed to hydrate the skin while providing a smooth, makeup-ready glow. It typically includes ingredients that plump and prime the skin, offering a comfortable, quick-setting finish that is both lightweight and radiant without being greasy. This product is ideal for individuals seeking a natural, dewy look with added skin benefits, appealing to those who prefer minimal makeup with skincare properties.

Topical formulations designed to protect the skin from irritants and harmful substances by forming a protective layer. Used in various settings, including industrial, healthcare, and personal skincare, to prevent skin damage and manage conditions like dermatitis and eczema, barrier creams often contain ingredients such as dimethicone, zinc oxide, and petrolatum. These creams are particularly beneficial for individuals exposed to harsh chemicals, frequent hand washing, or those with sensitive skin conditions.

Skincare product designed to moisturize and nourish the skin, often incorporating pistachio oil or extract known for its hydrating properties and rich nutrient content. This body butter is distinguished by its creamy texture and nutty, sweet scent, providing a luxurious feel while softening and smoothing dry or rough skin areas. It is particularly favored by individuals seeking intensive hydration and a pleasant aromatic experience for their skincare routine.

Skincare product that incorporates caffeine to help temporarily reduce puffiness and minimize the appearance of fine lines, particularly around the eyes. Caffeine serum works by constricting blood vessels and reducing inflammation, which can make the skin appear smoother and more refreshed. This product is primarily targeted at individuals looking to address under-eye puffiness and fine lines for a more youthful appearance.

Vitamin E ferulic acid serum is a skincare product that combines vitamin E and ferulic acid, both powerful antioxidants, to protect the skin from environmental damage and reduce the signs of aging. Ferulic acid enhances the effectiveness of vitamin E, providing additional protection against free radicals and improving the skin's appearance by promoting firmness and reducing fine lines. This serum is commonly used by individuals seeking anti-aging solutions and those wanting to protect their skin from sun damage and pollution.

Nail polish known for its translucent, glossy finish, resembling the look of jelly. It can be layered for different levels of opacity and is versatile for various nail art designs, making it a popular choice for creative and customizable manicures. This type of nail polish is particularly appealing to individuals who enjoy experimenting with nail art and prefer a shiny, semi-transparent look.

Skincare product designed to hydrate and protect the skin, presented in an ampoule-like form. It is infused with Birch Extract to form a moisture barrier and contains Vitamin Hyaluronic Acid for deep hydration, enhancing skin's moisture retention and overall health. Birch toner is particularly beneficial for individuals with dry or dehydrated skin seeking intensive hydration and a fortified skin barrier.

A fragrance product designed specifically for use on hair, formulated to be less drying than traditional perfumes. Hair perfume often includes ingredients that add shine and reduce frizz, providing both a pleasant scent and hair care benefits. It is particularly useful for individuals looking to refresh their hair between washes or after exposure to odors.

Skincare product formulated with madecassoside, known for its anti-inflammatory and wound-healing properties. Cica serum helps soothe irritated skin, reduce redness, and accelerate the healing process, while also stimulating collagen production to maintain youthful skin. It is particularly beneficial for individuals with sensitive, irritated, or aging skin seeking to improve skin health and appearance.

Compact refrigeration units designed for mobile use in vehicles, RVs, boats, and other settings. They operate on 12V DC power and sometimes 110-240V AC power, providing convenience and flexibility for on-the-go cooling needs. Portable fridges are ideal for travelers, campers, and outdoor enthusiasts who require reliable refrigeration while away from home.

Brand offering LED light therapy devices for treating acne, aging, wrinkles, and pain. Celluma's products, such as the Celluma FACE, Celluma PRO, and Celluma Home-2Mode, utilize light/laser technology for both cosmetic and therapeutic applications, differentiating themselves with a range of devices priced from $795 to $1,795. These devices are targeted at individuals seeking non-invasive treatments for skin and pain conditions, including both home users and professional practitioners.

A skincare product that combines sun protection with cosmetic benefits by including a tint to even out skin tone. Tinted sunscreens offer broad-spectrum protection against UVA, UVB, and visible light, while also providing a more uniform complexion and sometimes additional skincare benefits like antioxidants and moisturizers. This product is particularly beneficial for individuals seeking both sun protection and a more even skin tone in their daily skincare routine.

This nail trend emphasizes sophistication and understated elegance, utilizing sheer pinks, nudes, milky whites, and classic French manicure styles. It differentiates itself by focusing on timeless and subtle aesthetics rather than bold or flashy designs, appealing to those who appreciate a classic and refined look. The trend is particularly popular among individuals who value traditional elegance and prefer a minimalist approach to nail art.

Oregano oil is a concentrated herbal extract derived from the leaves and flowers of the oregano plant, known for its antimicrobial and antioxidant properties. It contains active compounds like carvacrol and thymol, which are believed to support immune function, combat infections, and promote respiratory and digestive health. Oregano oil is primarily used by individuals seeking natural remedies for immune support, mild infections, or gastrointestinal issues.