Beauty Trends

A chemical exfoliant used in skincare, known for its ability to penetrate pores and remove dead skin cells. It is particularly effective in treating acne and blackheads, making it a popular choice for those with oily and acne-prone skin. The primary users of BHA exfoliants are individuals seeking to improve skin texture and clarity, especially those dealing with acne-related concerns.

Protein derived from sesame seeds, known for being a rich source of plant-based protein. It offers essential nutrients such as copper, which is crucial for red blood cell production and immune system function, making it a valuable addition to vegetarian and vegan diets. Sesame protein is particularly beneficial for individuals seeking plant-based protein sources and those looking to enhance their nutrient intake.

Medicated shampoo containing zinc pyrithione, known for its antifungal and antibacterial properties. It is used to treat dandruff, seborrheic dermatitis, and sometimes psoriasis, offering relief from scalp conditions. This shampoo is suitable for individuals experiencing scalp issues and is available over-the-counter under various brands like Head & Shoulders and DHS Zinc Shampoo.

Skincare product formulated with retinol, a derivative of vitamin A, known for its anti-aging and acne treatment properties. Retinol body lotion enhances skin texture, diminishes fine lines and wrinkles, and promotes cell turnover, offering a rejuvenated and smoother skin appearance. This product is particularly beneficial for individuals seeking to address signs of aging or improve overall skin health.

Topical formulations designed to protect the skin from irritants and harmful substances by forming a protective layer. Used in various settings, including industrial, healthcare, and personal skincare, to prevent skin damage and manage conditions like dermatitis and eczema, barrier creams often contain ingredients such as dimethicone, zinc oxide, and petrolatum. These creams are particularly beneficial for individuals exposed to harsh chemicals, frequent hand washing, or those with sensitive skin conditions.

Hair care product designed to reduce frizz and smooth the hair. It typically contains ingredients that help to seal the hair cuticle, lock in moisture, and protect against humidity, providing a sleek and polished look. Anti-frizz spray is particularly beneficial for individuals with curly, wavy, or frizz-prone hair seeking to maintain a smooth and manageable hairstyle.

Medical skincare brand developed based on continuous research on healthy skin, offering a range of products designed to address various skin conditions. Zeroid differentiates itself by being sold in hospitals nationwide and focusing on scientifically-backed solutions for maintaining and improving skin health. The brand primarily targets individuals with specific skin concerns seeking effective, medically-endorsed skincare treatments.

Beauty trend inspired by the dramatic eyelashes of manga and anime characters, characterized by their long, voluminous, and sometimes spiky appearance to make the eyes look larger and more expressive. Manga lashes stand out due to their exaggerated length and volume, often achieved through the use of false lashes or specialized mascara techniques, providing a bold and eye-catching look. This trend primarily appeals to individuals interested in cosplay, anime enthusiasts, and those seeking a unique and dramatic eye makeup style.

A 4-in-1 foundation is a versatile makeup product designed to combine multiple benefits, such as foundation, concealer, skincare, and sun protection, into a single formula. It provides buildable coverage while often including skincare ingredients like moisturizers, antioxidants, or SPF to enhance the health and appearance of the skin. This product is targeted at individuals seeking an all-in-one solution for a simplified makeup routine without compromising on coverage or skincare benefits.

A type of collagen derived from the skin, bones, and scales of fish, known for its health benefits. Fish collagen is valued for its ability to accelerate wound healing, reduce wrinkles, improve skin elasticity, and enhance overall skin structure and appearance, making it a popular ingredient in skincare products. It primarily benefits individuals seeking anti-aging solutions and improved skin health.

The skin microbiome refers to the community of microorganisms, including bacteria, fungi, viruses, and mites, that reside on the skin. These microorganisms play a crucial role in maintaining skin health by protecting against pathogens, modulating the immune system, and contributing to the skin's barrier function. The skin microbiome is particularly important for individuals seeking to maintain healthy skin and prevent dermatological issues.

This skincare product is designed to hydrate and moisturize the skin while enhancing its natural glow. It contains nourishing ingredients that improve skin texture and appearance, often reducing signs of aging and providing a soothing experience. Body glow oil is typically used by individuals seeking to enhance their skin's radiance and maintain a youthful appearance.

Glutathione moisturizer is a skincare product that combines the antioxidant properties of glutathione with hydrating ingredients to nourish and protect the skin. It aims to improve skin tone, enhance radiance, and provide daily moisture while helping to reduce oxidative stress and signs of aging. This moisturizer is primarily intended for individuals seeking both hydration and skin-brightening benefits in their daily skincare routine.

Innovative hair treatment aimed at repairing damaged hair, reducing frizz, and improving overall hair texture. Utilizing advanced nanotechnology and potent ingredients, it delivers transformative results, making hair smoother, shinier, and healthier. This treatment is particularly beneficial for individuals with frizzy, damaged, or unmanageable hair seeking a long-lasting solution for hair restoration and enhancement.

This therapeutic device emits blue light to treat various conditions such as acne, skin disorders, and seasonal affective disorder. It operates by targeting specific bacteria, influencing circadian rhythms, and breaking down bilirubin, offering a non-invasive treatment option. The primary users of blue light therapy lights are individuals seeking alternative treatments for skin conditions, mood disorders, and sleep-related issues.

This skincare product is formulated with Centella Asiatica extract, known for its soothing and healing properties, making it ideal for sensitive skin. It often includes ingredients like PHA and Hyaluronic Acid, which help unify skin tone, provide anti-wrinkle effects, gently exfoliate, and improve skin texture. The toner is particularly beneficial for individuals with sensitive or irritated skin seeking a calming and restorative skincare solution.

Brand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody, fresh, and more, differentiating itself by reflecting the soul of Korea in its offerings. The brand primarily targets individuals who appreciate unique, culturally inspired fragrances and high-quality design.

Skincare product formulated with ceramides, which are lipid molecules naturally present in the skin. Ceramide gel helps to reinforce the skin's barrier function, preventing moisture loss and protecting against irritants and environmental toxins, thereby improving skin hydration and overall health. This product is particularly beneficial for individuals with dry, sensitive, or aging skin seeking to enhance their skin's barrier and hydration levels.

Beauty company founded in 2019 by Ann McFerran, known for its innovative Magnetic Lashes and Magnetic Eyeliner technology. Glamnetic differentiates itself by offering easy-to-apply magnetic lash solutions and has expanded its product range to include Press-On Nails, catering to a growing demand for convenient beauty products. The brand primarily targets beauty enthusiasts and individuals seeking quick, hassle-free makeup solutions.

A producer of cannabis edibles, particularly gummies and chocolates, founded in 2015 in Tumalo, Oregon. The company differentiates itself by using high-quality ingredients and a commitment to handcrafted production methods, which began in an old farmhouse. Wyld primarily targets consumers seeking premium cannabis edibles with a focus on quality and craftsmanship.

A scalp tonic is a product designed to improve the health of the scalp by addressing issues such as itchiness, redness, and flakiness. It often contains ingredients that help maintain a healthy level of moisture on the hair and scalp, and can also provide a protective coating. Scalp tonics are particularly beneficial for individuals experiencing scalp discomfort or those looking to enhance the overall health and appearance of their hair.

Pre-soaked cotton pads infused with toner, designed to cleanse the skin, remove impurities, and balance the skin's pH. These pads offer convenience for quick application and can address specific skin concerns such as acne, uneven skin tone, and sensitivity, often containing ingredients like Centella Asiatica, tea tree oil, and PHA for gentle exfoliation. Toner pads are particularly beneficial for individuals seeking an easy and effective skincare routine to maintain clear and balanced skin.

​Saltair is a body and hair care brand that integrates advanced skincare ingredients with nourishing oils and exotic botanicals to create effective and sensorial products. Emphasizing inclusivity, sustainability, and transparency, Saltair offers a range of products, including body washes, lotions, deodorants, and hair care items, all formulated to cater to diverse skin and hair types while being vegan, cruelty-free, and paraben-free. The brand primarily targets individuals seeking high-quality, eco-conscious personal care products that promote self-care and well-being.

Skincare products featuring sulfur as a primary ingredient, known for its antibacterial and anti-inflammatory properties. These masks are effective in treating acne, controlling excess oil, and improving skin appearance by exfoliating dead skin cells and unclogging pores. Sulfur masks are particularly beneficial for individuals with acne-prone or oily skin seeking to reduce breakouts and enhance skin clarity.

Semi-permanent hair treatment that adds shine, enhances color, and improves the overall appearance of hair by coating the hair shaft. It can be clear or tinted and helps to smooth the hair cuticle, reduce frizz, and enhance the vibrancy of both natural and color-treated hair. Hair glaze is particularly beneficial for individuals looking to boost the shine and manageability of their hair without committing to permanent color changes.

Skincare product designed to hydrate and protect the skin, presented in an ampoule-like form. It is infused with Birch Extract to form a moisture barrier and contains Vitamin Hyaluronic Acid for deep hydration, enhancing skin's moisture retention and overall health. Birch toner is particularly beneficial for individuals with dry or dehydrated skin seeking intensive hydration and a fortified skin barrier.

A surgical procedure aimed at reducing the visible signs of aging on the face and neck. This procedure can involve the removal of excess skin, tightening of underlying tissues, and redraping of the skin on the face and neck, often addressing issues such as sagging skin and deep creases. It is primarily sought by individuals looking to achieve a more youthful appearance and is often combined with other cosmetic procedures for comprehensive facial rejuvenation.

Beauty brand specializing in clean makeup products with a focus on high-quality formulations. Saie differentiates itself by offering luxurious yet affordable products that are effective and safe, appealing to both fans and beauty experts. The brand primarily targets individuals seeking elevated beauty essentials with a commitment to clean and sustainable ingredients.

A personal care product that combines the functions of a deodorant with skincare benefits. Serum deodorants often include ingredients like hyaluronic acid, niacinamide, and botanical extracts to provide skin nourishment, protection, and irritation reduction while controlling odor. This product is particularly beneficial for individuals seeking a multi-functional deodorant that also cares for their skin.

Blurring skin tint is a lightweight makeup product that provides sheer coverage while smoothing the appearance of imperfections and uneven skin tone. It is formulated with light-diffusing particles to create a soft-focus effect that minimizes the visibility of pores, fine lines, and blemishes. Blurring skin tints are ideal for individuals seeking a natural, "no-makeup" look with a subtle, radiant finish.