Beauty Trends

Skincare products designed to restore and maintain the skin's natural barrier, often formulated with ingredients such as ceramides, fatty acids, and cholesterol. These creams are beneficial for treating dry, sensitive, or damaged skin, as well as conditions like eczema or dermatitis, by enhancing the skin's ability to retain moisture and protect against environmental stressors. They are primarily targeted at individuals with compromised skin barriers seeking to improve skin health and resilience.

Decorative items used to enhance the appearance of lip gloss, often utilized in DIY projects. These charms, such as fruit slime charms and polymer slices, add aesthetic value and personalization to lip gloss products, making them visually appealing. Lip gloss charms are popular among individuals who enjoy crafting and customizing their beauty products, particularly within the DIY beauty community.

This skincare product is formulated with ingredients such as fermented Black Rice, Bamboo Shoot Bark extract, and plant-derived Bakuchiol, aimed at addressing wrinkles and brightening dark circles around the eyes. It differentiates itself by combining these natural ingredients to provide a revitalized appearance to the eye area, enhancing skin texture and tone. The target demographic includes individuals seeking anti-aging solutions and those looking to improve the appearance of dark circles and fine lines around the eyes.

An extended shower routine that involves multiple steps aimed at achieving a deep clean and leaving you feeling exceptionally fresh. This trend typically includes a series of skincare, haircare, and body care treatments all performed in one extended shower session, offering a comprehensive self-care experience. The Everything Shower is particularly popular among individuals who prioritize self-care and enjoy dedicating time to personal grooming and relaxation.

This type of hair care product is formulated to enhance shine and smoothness while protecting hair color from fading. Glossing shampoos typically contain ingredients that help to detangle hair and improve manageability, making them suitable for daily use. They are particularly beneficial for individuals seeking to maintain vibrant hair color and achieve a glossy, polished look.

Intimate body wash is a specially formulated cleanser designed for the delicate skin of the genital area. It is typically pH-balanced and contains gentle, non-irritating ingredients to maintain hygiene and prevent discomfort. This product is ideal for individuals seeking a safe and effective way to cleanse and care for their intimate areas.

Skincare product that incorporates caffeine to help temporarily reduce puffiness and minimize the appearance of fine lines, particularly around the eyes. Caffeine serum works by constricting blood vessels and reducing inflammation, which can make the skin appear smoother and more refreshed. This product is primarily targeted at individuals looking to address under-eye puffiness and fine lines for a more youthful appearance.

Skincare brand known for its high-quality sunscreens and moisturizers, particularly those with broad-spectrum SPF protection. EltaMD products are well-regarded for their effectiveness and are available through major retailers like Amazon and Walmart, distinguishing themselves with formulations that cater to various skin types and conditions. The brand primarily targets individuals seeking reliable sun protection and skincare solutions, including those with sensitive or acne-prone skin.

A hairstyle featuring super-short bangs that typically reach an inch or two down the forehead. This bold and distinctive look sets itself apart from traditional bangs by offering a dramatic and edgy appearance, often requiring regular maintenance to keep the desired length. Micro bangs are particularly popular among individuals seeking a unique and fashion-forward hairstyle that makes a strong statement.

The process of restoring the integrity and function of the skin's outermost layer, known as the stratum corneum. This involves using moisturizers with ingredients like ceramides, avoiding irritants, gentle cleansing, and maintaining hydration to prevent issues such as dryness, irritation, and increased sensitivity. Skin barrier repair is particularly beneficial for individuals with compromised skin barriers due to environmental factors, harsh skincare products, or underlying skin conditions.

The Forte Series is a line of men's grooming products that includes items like hydrating argan oil hair serum, hair clay for extreme hold, and hair texture powder. These products are formulated with high-quality, barber-grade ingredients to help men achieve a first-class grooming routine, differentiating themselves through their premium formulations and effectiveness. The Forte Series primarily targets men who are looking for professional-grade grooming solutions to enhance their hair care and styling routines.

A 4-in-1 foundation is a versatile makeup product designed to combine multiple benefits, such as foundation, concealer, skincare, and sun protection, into a single formula. It provides buildable coverage while often including skincare ingredients like moisturizers, antioxidants, or SPF to enhance the health and appearance of the skin. This product is targeted at individuals seeking an all-in-one solution for a simplified makeup routine without compromising on coverage or skincare benefits.

Salty Perfume is a fragrance product designed to evoke the scent and atmosphere of oceanic or coastal environments through salty, aquatic, and mineral notes. This type of perfume typically blends marine accords with fresh citrus, soft florals, or warm ambers to create a distinctive, breezy scent reminiscent of sea air and beachside experiences. Salty perfumes appeal primarily to individuals seeking a fresh, unconventional fragrance that conveys a natural, outdoorsy elegance, often favored by those who enjoy marine or minimalist scent profiles.

Cosmetic products designed to give the skin a tanned appearance without exposure to the sun. They typically contain ingredients like DHA (dihydroxyacetone), which reacts with the amino acids in the skin to produce a temporary darkening effect, and may also include additional skincare benefits such as anti-aging properties or hydrating ingredients like hyaluronic acid. Tanning serums are popular among individuals seeking a sun-kissed look without the risks associated with UV exposure.

Skincare product known for its ability to lighten and reduce UV-induced pigmentation and free radicals without increasing sun sensitivity. It helps fade discoloration caused by inflammation and environmental stressors, evens out skin tone, and addresses glycation, which is sugar-induced skin sallowness and loss of elasticity. This makes it a popular choice for those looking to improve their skin tone and reduce hyperpigmentation.

Hair care products designed to protect hair from the effects of humidity, which can cause frizz and loss of style. These sprays typically offer features such as frizz control, lightweight formulas, and sometimes thermal protection, making them beneficial for maintaining hairstyles in humid conditions. They are popular among individuals looking to keep their hair smooth and styled for extended periods, even in challenging weather conditions.

Body glaze is a skincare product formulated to provide the skin with a radiant, glossy finish. It often contains hydrating ingredients and light-reflecting particles to enhance the skin's natural glow and smoothness. Body glaze is popular among individuals seeking to achieve a luminous and polished appearance, particularly for special occasions or when showcasing bare skin.

Personal care tools made from food-grade silicone, known for their hygienic, durable, and effective properties. These scrubbers provide gentle exfoliation, improve circulation, and are easy to maintain, making them a popular alternative to traditional loofahs and sponges. They are particularly beneficial for individuals seeking a more sanitary and long-lasting option for their skincare routine.

Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.

Cherry perfumes are fragrances that have evolved from simple, sweet scents to more complex and sophisticated compositions. These perfumes now often incorporate darker, boozier, and smokier notes, reflecting contemporary trends and consumer preferences for more nuanced and mature fragrances. Cherry perfumes are typically favored by individuals seeking a unique and modern scent profile that combines sweetness with depth and complexity.

Mini perfumes are smaller versions of popular fragrances, designed for convenience and portability. They offer the same scent experience as their full-sized counterparts but in a compact form, making them ideal for travel or sampling different fragrances. Mini perfumes are particularly appealing to individuals who want to try various scents without committing to a full-sized bottle.

A skincare product that contains mandelic acid, a type of gentle alpha hydroxy acid (AHA). It is known for its benefits in reducing acne, fine lines, and wrinkles, and improving the appearance of uneven skin by accelerating skin renewal. This face wash is particularly beneficial for individuals with sensitive skin or those looking to address signs of aging and skin discoloration.

Skincare products that incorporate ginseng, particularly Panax ginseng, to leverage its numerous benefits for the skin. Ginseng is known for its antioxidant properties, which help protect the skin from environmental damage, and its ability to stimulate collagen production, maintaining skin elasticity and firmness. These products are particularly beneficial for individuals looking to prevent skin aging, improve facial wrinkles, and soothe irritated skin, making them popular among those seeking a more youthful and radiant complexion.

Skincare brand known for combining skincare benefits with sun protection in its product offerings. DRMTLGY differentiates itself by providing products like the Universal Tinted Moisturizer SPF 46 and Anti-Aging Tinted Moisturizer with SPF 46, which offer both cosmetic and protective benefits. The brand primarily targets individuals seeking multi-functional skincare solutions that address both aesthetic and protective needs.

Luxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in the higher range, available through their official website and major retailers like Sephora. Westman Atelier primarily targets consumers who prioritize clean beauty and are willing to invest in premium makeup products.

Skincare product formulated to enhance skin texture and reduce sebaceous hyperplasia (enlarged oil glands). Blue light serum also aids in the removal of sun spots, acne, and acne scars, providing a clearer and more even complexion. This product is particularly beneficial for individuals dealing with skin issues such as hyperpigmentation, acne, and uneven skin texture.

Company focused on creating oral care products without harsh chemicals, emphasizing natural ingredients. Risewell differentiates itself by offering what it claims to be the only effective 100% natural toothpaste, developed through extensive research in oral care. The target demographic includes health-conscious consumers seeking natural and effective oral hygiene solutions.

Topical medication used primarily to treat mildly to moderately inflamed acne and mild to moderate rosacea. It works by killing the bacteria that cause acne and by keeping the skin pores clean, and for rosacea, it helps to clear the bumps, lesions, and swelling. This medication is available only with a doctor's prescription and is targeted at individuals suffering from acne or rosacea.

Korean beauty brand focused on delivering a positive skincare experience through a variety of products. Known for its effective formulations, Jumiso offers serums, masks, and creams that often feature key ingredients like hyaluronic acid, vitamin C, and botanical extracts, setting it apart from competitors. The brand primarily targets individuals seeking user-friendly skincare solutions to enhance skin health and appearance.

Skincare product formulated with caffeine as a primary ingredient to reduce inflammation, redness, and puffiness. By constricting blood vessels, it helps alleviate inflammation and diminish the appearance of puffy eyes and dark circles, making the skin look more refreshed. This product is particularly beneficial for individuals seeking to improve the appearance of tired or inflamed skin, especially around the eye area.