Beauty Trends

A 5x5 closure wig is a type of wig that features a lace closure measuring 5 inches by 5 inches, designed to cover the top of the head. This size provides a natural-looking scalp and hairline, allowing for a realistic part or hairline, making the wig appear more natural when worn. It is particularly popular among individuals seeking a more natural and versatile wig option for everyday wear or special occasions.

Skincare brand known for creating clean, seaweed-infused skincare products for over 26 years. OSEA Malibu differentiates itself by emphasizing sustainability and the use of natural ingredients in its range of products, including face cleansers, oils, moisturizers, exfoliators, and body balms. The brand primarily targets individuals seeking eco-friendly and natural skincare solutions.

Skincare brand offering products designed to treat skin conditions such as acne, folliculitis, and ingrown hairs. Almond Clear differentiates itself by using mandelic acid as a key ingredient in treatments like the Butt Acne Treatment and Fungal Acne Treatment, as well as in their Mandelic Acid Face & Body Wash. The brand primarily targets individuals seeking effective solutions for persistent skin issues and is well-reviewed by users.

Skincare product formulated for the delicate skin around the eyes, utilizing retinol, a derivative of Vitamin A, known for its anti-aging properties. It helps reduce the appearance of fine lines, wrinkles, and dark circles by promoting cell turnover and collagen production, while being gentle enough for the sensitive eye area. This product is primarily targeted at individuals seeking to address signs of aging and improve the overall appearance of the skin around their eyes.

A company specializing in hair dye and styling products, founded by Hayley Williams and Brian O'Connor. Good Dye Young differentiates itself by offering vibrant, semi-permanent hair colors that are vegan and cruelty-free, catering to a diverse range of creative and expressive individuals. The brand primarily targets young adults and teens who are interested in bold, unconventional hair colors and ethical beauty products.

Visual lab intelligence platform that enhances research and development (R&D) efficiency by streamlining lab monitoring, data analysis, and compliance. It uses advanced computer vision technology to capture, collate, and analyze experimental data safely and efficiently, differentiating itself by improving reproducibility and safety in scientific experiments. Lumi is primarily targeted at scientists and researchers looking to save time and increase the accuracy and safety of their experimental processes.

A type of facial cleanser that utilizes oils to effectively remove makeup, dirt, and impurities from the skin. Oil cleansers are often employed as the initial step in a double cleansing routine, providing deep cleansing without stripping the skin of its natural moisture, making them suitable for various skin types including dry, sensitive, oily, and acne-prone skin. This product is particularly beneficial for individuals seeking a thorough yet gentle cleansing method that maintains skin hydration and balance.

A daily foaming cleanser is a skincare product designed to remove dirt, oil, and impurities from the skin, typically used as part of a daily facial cleansing routine. These cleansers are formulated to cater to various skin types, including oily, sensitive, and combination skin, and often contain ingredients that help maintain the skin's natural moisture balance while providing a thorough cleanse. Daily foaming cleansers are ideal for individuals looking for an effective and convenient way to keep their skin clean and refreshed on a daily basis.

Company that provides medical skin care treatments through technology, enabling top dermatologists and pharmacists to deliver and administer medical treatments for various skin care needs. Musely differentiates itself by offering quick and inexpensive access to advanced dermatological care from the convenience of home, leveraging telemedicine and personalized treatment plans. The primary target demographic includes individuals seeking effective, affordable, and convenient solutions for their skin care concerns.

Brand offering a professional RF (radio frequency) beauty machine designed for lifting, toning, wrinkle removal, and skin tightening for both the face and body. The device uses radio waves to heat the skin's deepest layers, boosting collagen production and tightening the skin, and has received positive reviews for its effectiveness, particularly in tightening the skin on the neck. The Mlay RF beauty machine is targeted at individuals seeking non-invasive skin rejuvenation and anti-aging treatments at home.

Refers to products that are mindfully created and produced without any proven or suspected toxic ingredients. These products emphasize natural, organic, and non-toxic ingredients, avoiding harmful chemicals such as parabens, sulfates, phthalates, and synthetic fragrances, thereby promoting health and environmental sustainability. Clean beauty primarily appeals to health-conscious consumers and those concerned with environmental impact.

Eyelash serum is a cosmetic product formulated to promote the growth, thickness, and health of eyelashes. Typically containing ingredients like peptides, biotin, and plant extracts, these serums aim to strengthen lashes and enhance their appearance over time. Eyelash serums are popular among individuals looking for a non-invasive way to improve lash volume and length without extensions or mascara.

COSRX is a Korean Beauty (K-Beauty) skincare brand known for its effective and affordable products. The brand emphasizes using minimal yet highly effective ingredients to address various skin concerns, offering a wide range of products including cleansers, toners, essences, serums, moisturizers, and treatments. COSRX is particularly popular among skincare enthusiasts seeking gentle yet effective solutions for their skin issues.

Haircare brand founded by renowned hairdressers, offering a collection of styling products designed for the modern generation. IGK Hair differentiates itself with innovative formulations and a focus on catering to a variety of hair types, providing solutions for diverse styling needs. The brand primarily targets individuals seeking high-quality, professional-grade haircare products that deliver salon-like results at home.

Blush tape is a makeup technique that involves using adhesive tape to create a precise and lifted blush application along the cheekbones. This method helps achieve a sculpted and contoured look by ensuring sharp edges and a clean gradient effect, often complementing other makeup styles like draping or high cheekbone emphasis. Blush tape is primarily used by makeup enthusiasts, beauty influencers, and individuals looking for a structured and professional-looking blush application.

Neck cream is a skincare product formulated specifically to address the unique needs of the neck and décolletage area. These creams typically contain ingredients like peptides, retinol, and hyaluronic acid to improve skin elasticity, reduce wrinkles, and firm sagging skin. Neck cream is targeted at individuals seeking to maintain a youthful appearance in the neck area, particularly those experiencing signs of aging or skin laxity.

A common condition characterized by heightened reactions to various factors, including environmental conditions, skincare products, and stress. People with this condition may experience symptoms such as redness, itching, burning, and dryness, often triggered by extreme weather, pollution, certain skincare ingredients, and medical conditions like eczema or rosacea. Sensitive skin management typically involves using gentle, hypoallergenic products and avoiding known irritants, benefiting individuals prone to skin irritation and discomfort.

Vitamin A cream is a topical skincare product formulated to improve skin health by promoting cell turnover and collagen production. It typically contains retinoids, which are derivatives of vitamin A, known for their ability to reduce the appearance of fine lines, wrinkles, and acne while enhancing skin texture and tone. This cream is mainly targeted at individuals seeking anti-aging benefits, acne treatment, and overall skin rejuvenation.

A skin condition characterized by patches of skin becoming darker than the surrounding areas due to excess melanin production. It can result from various factors such as sun exposure, hormonal changes, and inflammation, with treatment options including topical creams, laser therapy, and chemical peels. Individuals affected by hyperpigmentation often seek dermatological treatments to achieve a more even skin tone.

Skincare technology that utilizes the natural healing powers of water and oxygen to exfoliate the skin. Unlike traditional methods that use hard crystals or abrasive wands, it offers a gentler approach, resulting in deeply hydrated and healthier-looking skin. This technology is primarily targeted at individuals seeking non-invasive, effective skincare treatments for improved skin health and appearance.

Leave-in conditioner is a hair care product designed to provide continuous moisture, detangling, and protection without the need for rinsing. It helps to smooth, soften, and strengthen hair while reducing frizz and preventing damage from heat styling and environmental factors. Leave-in conditioner is primarily used by individuals with dry, frizzy, curly, or damaged hair, as well as those looking for added hydration and manageability in their hair care routine.

Skincare regimen that incorporates antioxidants to aid in skin repair and protection. These products help reduce inflammation, promote skin renewal, and correct visible damage, with some antioxidants like vitamin C also stimulating collagen production for youthful skin. Antioxidant skincare is particularly beneficial for individuals looking to combat signs of aging and improve overall skin health.

A brightening concealer is a cosmetic product designed to illuminate and even out the skin tone, especially in areas prone to darkness, such as under the eyes. It typically contains light-reflecting particles or brightening agents to neutralize dark spots, correct discoloration, and provide a radiant finish. Brightening concealers are primarily targeted at individuals seeking to reduce the appearance of dark circles, hyperpigmentation, or dullness, often appealing to makeup users looking for a more refreshed and luminous complexion.

Urea serum is a concentrated skincare product that delivers urea in a lightweight formula to hydrate and gently exfoliate the skin. It works by attracting moisture and softening the outer skin layer, making it effective for improving texture and treating rough or flaky areas. Urea serum is mainly targeted at individuals with dry, textured, or sensitive skin who require intensive hydration and skin-smoothing benefits in a non-greasy format.

A skincare product designed to speed up skin turnover, dissolve dead skin cells, clear pores, and address signs of aging. Unlike regular exfoliants, it also incorporates features of ordinary toners, such as hydrating ingredients and pH balancing properties, making it multifunctional. Exfoliating toners are particularly beneficial for individuals looking to achieve smoother, clearer, and more balanced skin.

A device designed to dispense shampoo in a controlled manner, typically consisting of a container and a pump mechanism. The dispenser ensures a measured amount of shampoo is released each time, reducing waste and enhancing ease of use. It is particularly beneficial for individuals seeking convenience and efficiency in their hair care routine.

Lightweight skincare product formulated with a higher concentration of active ingredients like Hyaluronic Acid, Glycolic Acid, and Vitamin C. It is designed to deliver these active ingredients more effectively to the skin, enhancing hydration, exfoliation, and overall skin health. Skin serums are particularly beneficial for individuals seeking targeted treatments for specific skin concerns such as aging, hyperpigmentation, and dryness.

Soft, feathery ball or pad made of cotton or down, typically used for applying powder to the skin. Cotton puffs are valued for their gentle texture and ability to evenly distribute cosmetic products, making them a staple in personal care and beauty routines. They are primarily used by individuals seeking a smooth and even application of makeup or skincare products.

Skincare product that typically uses rice or rice-derived ingredients to exfoliate the skin. These scrubs can come in various forms, such as cleansers, foams, or masks, and are known for their gentle exfoliating properties, which help to remove dead skin cells and impurities, leaving the skin smooth and refreshed. Rice scrubs are suitable for all skin types and are particularly beneficial for individuals seeking a mild yet effective exfoliation method.

Skincare product formulated to provide intense hydration and improve skin texture and tone through the use of hyaluronic acid, a molecule renowned for its moisture-retaining properties. Hyaluronic acid serum helps to reduce the appearance of fine lines and wrinkles, strengthen the skin's natural barrier, and enhance overall skin health, making it a valuable addition to anti-aging skincare routines. This serum is suitable for all skin types and is particularly beneficial for individuals seeking to address dryness, uneven skin texture, and signs of aging.