Beauty Trends

A skincare and cycle care brand founded by three Korean American women, focusing on clean, effective, and sustainable products. Rael Beauty offers a holistic approach to empower people who menstruate, providing products like pimple patches, cleansers, and skincare sets designed to prevent acne and protect the skin barrier. The brand primarily targets individuals seeking high-quality, eco-friendly skincare and menstrual care solutions.

An aromatic alpha hydroxy acid (AHA) derived from the hydrolysis of an extract of bitter almonds, commonly used in skincare products for its exfoliating properties. It helps in the removal of dead skin cells, promotes cell turnover, and improves skin texture while being gentler and less likely to cause irritation compared to other AHAs. Mandelic acid is particularly beneficial for individuals with sensitive skin, acne, hyperpigmentation, or those seeking anti-aging benefits.

A moisturizing product designed to hydrate the nail bed and surrounding skin. It typically contains natural vegetable oils like avocado, coconut, and almond oil, along with Vitamin E, which helps to soften the skin and repair damage. Cuticle oil is primarily used by individuals looking to maintain healthy nails and cuticles, often those who frequently engage in nail care routines.

A grooming tool made from the bristles of boars, designed to distribute natural oils from the scalp throughout the hair. This brush helps to tame frizz, enhance shine, and maintain healthy hair by gently spreading the scalp's natural oils. It is particularly beneficial for individuals with dry or frizzy hair seeking a natural way to improve hair texture and appearance.

A hair care product applied to the scalp to address issues such as dryness, dandruff, and lack of moisture. Scalp masks often contain natural ingredients like honey, aloe vera, and avocado, which help to improve scalp health and hair condition. They are particularly beneficial for individuals experiencing scalp discomfort or those seeking to enhance the overall health and appearance of their hair.

An oil balm is a skincare product that combines the nourishing properties of oils with the solid texture of a balm to moisturize, soothe, and protect the skin. It typically melts upon contact with the skin, forming a hydrating barrier that locks in moisture and is often used for dry or sensitive areas. Oil balms are primarily targeted at individuals seeking intensive hydration, particularly those with dry, sensitive, or compromised skin conditions.

Versatile products used for hair and skin care, available in various formulations to suit different needs. Typically vegan, sulfate-free, and paraben-free, cleansing powders can refresh hair, cleanse the scalp, or exfoliate and cleanse the face, offering a gentle yet effective alternative to traditional cleansers. These products are particularly beneficial for individuals seeking eco-friendly and gentle cleansing solutions for their hair and skin care routines.

A product designed to exfoliate the scalp, similar to how body scrubs exfoliate the skin on other parts of the body. It helps remove product buildup, dirt, excess oil, and dead skin cells from the scalp, promoting a healthier scalp environment and potentially improving hair health. Scalp scrubs are particularly beneficial for individuals experiencing scalp issues such as dandruff, oiliness, or buildup from hair products.

Hair care product that contains pigments designed to brighten, tone, or enhance your current hair color. In addition to these color benefits, it also hydrates and softens the hair, similar to regular conditioners, making it a multifunctional product. Color depositing conditioners are particularly popular among individuals looking to maintain or refresh their hair color between salon visits.

Skincare product designed to exfoliate, hydrate, and provide anti-aging benefits through the use of lactic acid. It helps in treating hyperpigmentation and reducing acne, while being gentle on the skin and suitable for various skin types, including sensitive skin. Lactic acid serum is particularly beneficial for individuals looking to improve skin texture, tone, and overall appearance.

Skincare product designed to create a natural protective barrier on the skin, lock in moisture, and maintain hydration levels. It enhances the skin's appearance by giving it a radiant and glowing look, often containing ingredients like shea butter, oils, and light-reflecting particles. Body glow cream is primarily targeted at individuals seeking to improve their skin's hydration and achieve a luminous, healthy-looking complexion.

Online platform that enables users to book appointments for beauty services such as hairdressing, manicures, spa treatments, and massages. Booksy provides tools for businesses to list their services and manage appointments, differentiating itself with features like calendar synchronization, customer management, and marketing tools. The platform primarily targets beauty service providers and customers seeking convenient and efficient appointment scheduling.

Plant-based antioxidant commonly found in the cell walls of plants such as oats, rice, and wheat. Known for its anti-inflammatory, antimicrobial, and anti-aging properties, it is often used in skincare products to protect the skin from environmental damage, reduce the appearance of fine lines and wrinkles, and improve overall skin tone and texture. Ferulic acid is particularly beneficial for individuals seeking to enhance their skincare routine with potent antioxidant protection.

Medical skincare brand developed based on continuous research on healthy skin, offering a range of products designed to address various skin conditions. Zeroid differentiates itself by being sold in hospitals nationwide and focusing on scientifically-backed solutions for maintaining and improving skin health. The brand primarily targets individuals with specific skin concerns seeking effective, medically-endorsed skincare treatments.

Salicylic acid cream is a topical skincare product formulated to treat acne and exfoliate the skin by helping to remove dead skin cells and unclog pores. It works by breaking down the bonds between cells on the skin's surface, reducing inflammation and preventing future breakouts. This cream is commonly used by individuals with acne-prone or oily skin who are seeking effective, over-the-counter treatments for managing blemishes and improving skin texture.

Hair care product formulated to minimize the risk of allergic reactions by avoiding common allergens such as fragrances, dyes, and harsh chemicals like sulfates. Hypoallergenic shampoos help maintain healthy hair and scalp without causing irritation, making them suitable for individuals with sensitive skin or those prone to allergies. These shampoos are particularly beneficial for people seeking gentle, non-irritating hair care solutions.

A beard growth serum is a cosmetic product designed to enhance the growth and health of facial hair. It typically contains active ingredients like Biotin and Ginseng Leaf, which nourish the hair and skin, stimulate hair follicles, and promote thicker, fuller beard growth. This product is primarily targeted at men looking to improve the density and appearance of their beards.

Face yoga involves massage and exercises that stimulate the muscles, skin, and lymphatic system of the face. This technique is designed to soften and relax facial muscles to help alleviate tension, stress, and worry, potentially reducing the appearance of facial expressions associated with these feelings. Face yoga is particularly beneficial for individuals seeking non-invasive methods to improve facial tone and reduce signs of aging.

A naturally occurring compound found in various plants, such as bearberry, blueberry, and cranberry. It is commonly used in skincare products for its skin-lightening properties by inhibiting the enzyme tyrosinase, which is involved in melanin production. This makes it effective for individuals seeking to treat hyperpigmentation, dark spots, and uneven skin tone.

A preparatory layer applied to nails or surfaces before the application of color polish or paint. In nail care, it protects the natural nail, provides a smooth surface, and helps the color adhere better, while in painting, it prepares the surface and ensures better adhesion of the topcoat. Base coats are essential for individuals seeking long-lasting and professional-looking nail or paint finishes.

Hair care product formulated to stimulate hair growth and improve hair health. Hair growth shampoos often contain ingredients such as caffeine, peppermint, green tea, and biotin, which are known to promote faster and healthier hair growth by nourishing the scalp and hair follicles. These shampoos are primarily targeted at individuals experiencing hair thinning or hair loss, as well as those looking to enhance the overall health and appearance of their hair.

A skincare product formulated with glycolic acid, an alpha hydroxy acid (AHA) known for its exfoliating properties. Glycolic acid cleansers help to remove dead skin cells, reduce signs of aging, treat acne, and address hyperpigmentation, while also potentially reversing sun damage. These cleansers are primarily targeted at individuals seeking to improve skin texture, clarity, and overall appearance, particularly those with concerns about aging, acne, or uneven skin tone.

Clean, skin-centric beauty brand that focuses on creating products to enhance natural skin radiance. Ilia Beauty emphasizes transparency and uses safe, potent formulas designed to protect and revive the skin, challenging conventional clean beauty standards with innovative and effective products. The brand primarily targets individuals seeking high-quality, clean beauty products that promote skin health and natural beauty.

A handshower is a type of showerhead attached to a flexible hose, allowing it to be held in the hand and directed as needed for more controlled and versatile bathing. It typically includes multiple spray settings and can be mounted on a bracket for fixed use or removed for targeted rinsing. Handshowers are primarily targeted at households seeking enhanced functionality for tasks like personal hygiene, bathing children or pets, and cleaning the shower area.

Genus of about 30 species of flowering plants in the family Oleaceae, primarily native to eastern Asia. Osmanthus plants are known for their fragrant flowers, which are often used in perfumery and traditional teas, providing a sweet and aromatic scent. These plants are popular among gardeners and horticulturists who appreciate their ornamental value and pleasant fragrance.

Onion shampoo is a hair care product formulated with onion extract, known for its potential to support hair growth and improve scalp health. The sulfur content in onion extract helps to nourish hair follicles, reduce hair thinning, and promote stronger, healthier hair. It is especially targeted at individuals experiencing hair fall, thinning hair, or those seeking to enhance their hair's overall strength and shine.

Specialized tools designed to gently remove tangles and knots from hair without causing breakage or pain. These brushes often feature flexible bristles and can be used on both wet and dry hair, providing a smooth and pain-free detangling experience. They are particularly beneficial for individuals with easily tangled or sensitive hair, including children and those with curly or textured hair.

Field that deals with the regulatory requirements and guidelines governing the development, manufacturing, and marketing of products, particularly in industries such as pharmaceuticals, medical devices, biotechnology, and food. Professionals in this field ensure compliance with all relevant regulations and laws, preparing and submitting necessary documentation to regulatory agencies, and acting as liaisons between companies and regulatory bodies. Regulatory affairs primarily benefit companies in highly regulated industries, ensuring their products are safe, effective, and legally compliant.

Skincare product containing a high concentration of Vitamin C, an antioxidant known for its ability to brighten the skin, reduce fine lines and wrinkles, and protect against environmental damage. Vitamin C serum improves skin texture, tone, and overall radiance, often formulated with L-ascorbic acid for potency or other stable forms like sodium ascorbyl phosphate. It is primarily used by individuals seeking to enhance skin health, particularly those concerned with aging, hyperpigmentation, and dullness.

Liquid soap product used for cleaning the body during showers. Typically formulated with a combination of water, detergents, and other ingredients such as fragrances, moisturizers, and sometimes exfoliants, it offers various scents and formulations tailored for specific skin types or purposes. Shower gels are popular among individuals seeking a convenient and effective way to cleanse and refresh their skin.