Beauty Trends

Real estate company that operates a marketplace connecting home sellers with a large network of local investors. The platform ensures that homeowners can get the highest possible off-market price for their properties by providing a competitive bidding environment. Sundae primarily targets homeowners looking to sell their properties quickly and efficiently without the traditional hassles of the real estate market.

Hair care brand known for its cruelty-free, paraben-free, gluten-free, and sulfate-free products. Verb Products offers a range of shampoos, conditioners, styling products, and treatments that are popular among professional stylists, focusing on providing high-quality, salon-worthy hair care at an affordable price. The brand primarily targets individuals seeking effective and ethical hair care solutions without compromising on quality or budget.

Visual lab intelligence platform that enhances research and development (R&D) efficiency by streamlining lab monitoring, data analysis, and compliance. It uses advanced computer vision technology to capture, collate, and analyze experimental data safely and efficiently, differentiating itself by improving reproducibility and safety in scientific experiments. Lumi is primarily targeted at scientists and researchers looking to save time and increase the accuracy and safety of their experimental processes.

Heeta is a brand that specializes in personal care and outdoor products. Known for their hair scalp massage brush launched in 2016, Heeta aims to simplify scalp care and provide a salon-like experience at home. The brand primarily targets individuals seeking effective and convenient personal care solutions.

A resin obtained from the mastic tree (Pistacia lentiscus), native to the Mediterranean region. It has been used for centuries in traditional medicine, culinary applications, and as a natural chewing gum, known for its potential health benefits such as antimicrobial properties, digestive health support, and oral health benefits. Mastic gum is primarily targeted at individuals seeking natural remedies and health-conscious consumers looking for alternative medicinal and culinary products.

Domestic hair product brand established in Helsinki in 1997, known for manufacturing in Finland and Europe. Four Reasons offers a range of hair care products that adhere to the ISO 22716:2007 certification, ensuring high standards of quality and safety. The brand primarily targets consumers looking for reliable and certified hair care solutions.

Perennial plant native to the wetlands of Asia, known scientifically as Centella asiatica. It has been utilized in traditional Chinese medicine for centuries due to its soothing and healing properties, and has recently gained popularity in skincare products for its ability to calm and repair the skin. Cica is particularly beneficial for individuals with sensitive or irritated skin seeking natural remedies for skin health.

Skincare brand established in 1989 in London, known for its focus on natural ingredients and innovative formulations. Elemis differentiates itself by combining cutting-edge science with the power of nature to create high-performance skincare products, including anti-aging creams, cleansers, and serums. The brand primarily targets individuals seeking premium, effective skincare solutions that emphasize natural and sustainable ingredients.

Branch of dermatology focused on enhancing the appearance of the skin through various treatments. It addresses issues such as aging, discoloration, acne scars, and other skin imperfections using procedures like Botox, fillers, laser therapy, chemical peels, and microdermabrasion. Cosmetic dermatology primarily benefits individuals seeking to improve their skin's aesthetic appearance and boost their confidence.

Hair care product formulated with a blend of natural and essential oils designed to promote healthy hair growth. These oils, such as castor oil, jojoba oil, and argan oil, nourish the scalp, improve blood circulation, and strengthen hair follicles, thereby reducing hair loss and enhancing hair health. Hair growth oils are particularly beneficial for individuals experiencing hair thinning or hair loss, seeking to improve the overall health and appearance of their hair.

Natural, aluminum-free deodorant made with ingredients like coconut oil and shea butter. It is gentle on the skin, eco-friendly, and provides effective odor control. This product is particularly suitable for individuals with sensitive skin or those seeking natural and sustainable personal care options.

A skincare tool used to gently remove dead skin cells from the surface of the skin. By rubbing the washcloth over the skin in gentle circular motions, it helps to exfoliate and reveal softer, smoother skin underneath, improving skin texture and promoting cell turnover. Exfoliating washcloths are suitable for individuals looking to enhance their skincare routine by improving the effectiveness of other skincare products through better absorption.

Award-winning natural skincare brand that focuses on delivering rapid results to complexions through the use of organic botanical extracts. These extracts are grown sustainably through hydroponics and aquaponics on their Texas farm and are harvested immediately to ensure high nutrition, emphasizing sustainability and the use of fresh, natural ingredients. The brand primarily targets individuals seeking effective, eco-friendly skincare solutions with a focus on natural and organic ingredients.

A product designed to reduce or eliminate foot odor, which is often caused by bacteria and sweat. Foot deodorants come in various forms such as sprays, powders, and creams, each offering unique benefits like antibacterial properties, moisture absorption, and skin moisturization. These products are particularly beneficial for individuals seeking to maintain foot hygiene and prevent unpleasant odors.

A leading cosmetics manufacturer established in 1983 in Poland, offering a wide range of products including make-up, skin care, body care, and hair care items. Eveline Cosmetics differentiates itself through its extensive product line and commitment to innovation, providing high-quality beauty solutions at affordable prices. The brand primarily targets beauty enthusiasts and consumers seeking effective and budget-friendly cosmetic products.

Skincare brand known for its popular products and significant social media presence, particularly on Instagram. Base Butter differentiates itself with a focus on natural ingredients and effective skincare solutions, appealing to a broad audience seeking healthier skin. The brand primarily targets individuals interested in natural and effective skincare products, but it is closing as its co-founders pursue new career paths.

Vitamin K eye cream is a specialized skincare product formulated to reduce dark circles, puffiness, and minor bruising around the delicate eye area. It works by strengthening capillaries and improving blood flow, which helps diminish discoloration and promote a more even skin tone. This eye cream is primarily intended for individuals with under-eye darkness or visible vascular concerns seeking targeted treatment for a brighter, more refreshed appearance.

Luxurious skincare product made by whipping natural butters and oils to create a light, fluffy texture. It provides deep moisturization, nourishment, and protection for the skin, often including soothing properties and improved skin texture. Whipped body butter is ideal for individuals seeking intensive hydration and skin care, particularly those with dry or sensitive skin.

Glycolic acid is a type of alpha-hydroxy acid (AHA) commonly used in skincare products, including lotions, for its exfoliating properties. It helps to remove dead skin cells, improve skin texture, and promote a more even skin tone, making it beneficial for treating conditions like acne, hyperpigmentation, and signs of aging such as fine lines and wrinkles. Glycolic acid lotions are particularly popular among individuals seeking to enhance their skin's appearance and address specific skin concerns through regular exfoliation and renewal.

Term used to describe concepts or practices that are considered mystical, supernatural, or unscientific. Often associated with beliefs or activities that lack empirical evidence and are viewed skeptically by the scientific community. The term is typically used by individuals who prioritize scientific rigor and evidence-based practices.

South Korean cosmetics brand launched by Amore Pacific in 1994, known for its focus on hydration and moisture. Laneige differentiates itself with flagship products like the Water Bank skin care line, Water Sleeping Mask, BB Cushion foundation, and two-tone lipsticks, emphasizing innovative formulations and effective hydration solutions. The brand primarily targets individuals seeking high-quality skincare products that enhance both inner and outer beauty through superior hydration.

Movement within the beauty industry that emphasizes sustainability, ethical practices, and environmental responsibility. It includes products that are sustainably packaged, clean, vegan, and cruelty-free, aiming to make a positive impact on the world. Conscious beauty primarily appeals to environmentally conscious consumers who prioritize ethical and sustainable choices in their beauty routines.

Personal care brand that focuses on creating everyday essentials with clean ingredients and high standards. Athena Club differentiates itself by emphasizing safety, sustainability, and effectiveness in its product offerings, along with providing flexible subscription options for consumers. The brand primarily targets individuals seeking reliable, eco-friendly personal care products that align with their health and environmental values.

Men's grooming company founded in 2016 that specializes in beard care products. The company offers a range of items including beard oils, balms, and washes, all made in the USA with natural ingredients, and differentiates itself by fostering a sense of community and brotherhood among its customers. Live Bearded primarily targets men with beards who are looking for high-quality, natural grooming products.

Soap made using breast milk, known for its soothing and hydrating properties. It can help reduce the appearance of fine lines and wrinkles, and is beneficial for people with eczema, including infant eczema, by reducing inflammation and soothing irritated skin. This soap is particularly useful for individuals with sensitive skin and infants suffering from diaper rash.

Skincare brand offering products designed to treat skin conditions such as acne, folliculitis, and ingrown hairs. Almond Clear differentiates itself by using mandelic acid as a key ingredient in treatments like the Butt Acne Treatment and Fungal Acne Treatment, as well as in their Mandelic Acid Face & Body Wash. The brand primarily targets individuals seeking effective solutions for persistent skin issues and is well-reviewed by users.

Intense Pulsed Light (IPL) hair removal is a cosmetic procedure that uses concentrated beams of light to target and damage hair follicles, inhibiting future hair growth. This method is valued for its ability to provide long-term hair reduction and can be applied to various parts of the body, often considered less painful than traditional laser hair removal. IPL hair removal is primarily sought by individuals looking for a more permanent solution to unwanted hair, requiring multiple sessions for optimal results.

Global beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige cosmetics market and significant revenue growth in this segment. The company primarily targets consumers seeking high-quality beauty products across various categories.

Topical product often used to address biotin deficiency, hair loss, and brittle nails. Despite its popularity for these uses, scientific evidence supporting its effectiveness is limited, with some studies suggesting potential benefits like preventing kidney damage in insulin-dependent type 1 diabetes, though more research is needed. Biotin cream is primarily targeted at individuals experiencing hair loss, brittle nails, or those looking to supplement their biotin intake topically.

Brand offering a professional RF (radio frequency) beauty machine designed for lifting, toning, wrinkle removal, and skin tightening for both the face and body. The device uses radio waves to heat the skin's deepest layers, boosting collagen production and tightening the skin, and has received positive reviews for its effectiveness, particularly in tightening the skin on the neck. The Mlay RF beauty machine is targeted at individuals seeking non-invasive skin rejuvenation and anti-aging treatments at home.