Lifestyle Trends

Social community platform designed for young and active individuals to meet new friends, find dates, and form meaningful connections. BuzzCast differentiates itself by offering a user-friendly interface and features that facilitate easy interaction and engagement among its members. The platform primarily targets young adults seeking to expand their social circles and build relationships in a dynamic and interactive environment.

Cloud-based platform designed to create and distribute interactive educational content. It features various types of automatically graded assignments and provides real-time feedback, making it a useful tool for both educators and learners. Stepik primarily targets educators looking to enhance their teaching methods and students seeking interactive and immediate learning experiences.

Company specializing in products designed for mothers, including wearable breast pumps, nursing bras, and other mom care items. Momcozy differentiates itself by offering innovative and comfortable solutions that support mothers from pregnancy through early motherhood, endorsed by 3 million mothers across more than 40 countries. The primary target demographic is expectant and new mothers seeking reliable and convenient maternity and nursing products.

Technology company that provides financing and software products for sustainable solutions. GoodLeap offers financing for solar panels, batteries, energy-efficient HVAC systems, heat pumps, roofing, windows, and other energy-efficient home improvements, differentiating itself by focusing on sustainability and energy efficiency. The primary target demographic includes homeowners and businesses seeking to invest in energy-efficient and sustainable home improvements.

Smart baby monitoring system that includes the Dream Sock and Owlet Cam. The Dream Sock monitors live health readings such as heart rate and oxygen levels, while the Owlet Cam streams HD video with night vision and offers sound and motion notifications, providing comprehensive health and sleep tracking for infants. This system is primarily targeted at parents who want to closely monitor their baby's health and sleep patterns for added peace of mind.

A tool designed to help mothers collect colostrum, the first form of milk produced after giving birth. It typically works by creating a vacuum effect to collect droplets of colostrum from the nipple, often including a nib that suctions colostrum off the nipple and a syringe point for direct expression into collection containers. This tool is useful for ensuring that newborns receive the nutrient-rich colostrum, which is crucial for their early development.

Design aesthetic that blends the minimalism and natural elements of Japanese and Scandinavian styles, emphasizing simplicity, functionality, and a calming atmosphere. Japandi combines the sleek, functional aspects of Scandinavian design with the refined, traditional elements of Japanese style, offering a visually harmonious and tranquil environment that promotes well-being and simplicity in living spaces. The Japandi design trend primarily appeals to individuals who value minimalist aesthetics, serene environments, and sustainable living, often resonating with middle to upper-income homeowners looking to enhance their living spaces with a blend of modern and traditional influences.

Logistics company founded in 2018, specializing in last-mile delivery solutions. Airmee differentiates itself by offering carbon-neutral, fast deliveries to doorsteps or the closest lockers, leveraging advanced technology to optimize delivery routes and efficiency. The primary target demographic includes large e-commerce retailers in the Nordics seeking sustainable and efficient delivery options.

Plant-based milk alternative that is low in sugar, carbohydrates, and calories, but high in protein. It is designed to have a lower climate impact compared to other plant-based milks, making it a more sustainable choice. Sproud milk is suitable for health-conscious individuals and those seeking environmentally friendly dietary options.

Supplements derived from beef organs are designed to provide women with essential nutrients that may enhance energy levels, immune function, skin health, brain function, and muscle performance. These supplements are distinguished by their rich nutrient content, including vitamins, minerals, and amino acids, which are naturally present in organ meats. They are primarily targeted at women seeking to improve their overall health and well-being through natural dietary supplements.

Supplements designed to support digestive health, gut flora, and immune function in dogs. These bites come in various flavors and forms, such as soft chews, and are available from retailers like Amazon, Walmart, and Petco, differentiating themselves by their palatability and ease of administration. Probiotic bites are primarily targeted at dog owners looking to improve their pets' overall digestive health and immune system.

Greenhushing refers to a company's decision to withhold or minimize the public disclosure of its Environmental, Social, and Governance (ESG) information. This practice is often adopted to avoid potential criticism or backlash from stakeholders regarding the company's sustainability efforts or perceived shortcomings. Greenhushing primarily affects companies concerned about the reputational risks associated with their ESG performance and transparency.

Brand specializing in art supplies, particularly known for high-quality paint pens and markers. They offer products designed to work on various surfaces including rocks, ceramics, glass, and wood, providing vibrant colors, durability, and ease of use. Artistro primarily caters to artists, crafters, and hobbyists seeking reliable and versatile art tools.

American coffee technology and manufacturing company based in Gloucester, Massachusetts, known for its advanced brewing technology and flash-freezing process. The company sources high-quality beans from renowned roasters like Intelligentsia and Counter Culture, packaging the coffee in fully recyclable aluminum capsules to emphasize sustainability and convenience. Cometeer primarily targets coffee enthusiasts seeking premium, convenient, and eco-friendly coffee solutions.

Tabletop role-playing games (TTRPGs) are a form of game where players assume the roles of characters in a fictional setting, guided by a set of rules and a game master. These games emphasize storytelling, character development, and collaborative problem-solving, often using dice and other tools to determine the outcomes of actions. TTRPGs appeal to individuals who enjoy immersive storytelling, creative expression, and social interaction in a structured yet imaginative environment.

Term used to describe the extraordinary, intense, and sometimes fierce aspects of neurodivergent personalities. It captures the spicy, tangy, and savory characteristics of the brain, emphasizing depth and complexity. The term is often embraced by neurodivergent individuals who seek to highlight the unique and vibrant aspects of their cognitive experiences.

Learning experience platform that offers expertise in course development, staff training, and consultancy to university partners. Insendi differentiates itself by providing a comprehensive suite of tools and services designed to enhance the quality and effectiveness of online and blended learning programs. The platform primarily targets higher education institutions seeking to improve their digital learning offerings and support faculty in delivering engaging and effective courses.

An anti-aging skincare product designed to reverse signs of aging by smoothing fine lines, softening dryness, and reviving tired skin. Pdrn toner is distinguished by its ability to enhance skin texture and hydration, providing a rejuvenated appearance. It is primarily targeted at individuals seeking to improve skin elasticity and reduce visible signs of aging.

Small, stuffed yarn creatures created through the art of knitting or crocheting. Originating from Japan, these plushies are known for their cute and whimsical designs, ranging from simple shapes to intricate patterns. Crochet plushies are popular among craft enthusiasts and individuals who appreciate handmade, unique toys and decorations.

A fashion and design style that merges dark, gothic themes with a warm, whimsical twist. It often incorporates elements from witchier styles, blending Gothic and Bohemian fashion to create a unique aesthetic. Whimsigoth primarily appeals to individuals who appreciate a blend of mystical, vintage, and eclectic influences in their personal style or home decor.

Self-funded government organization based in Staples, Minnesota, partnering with education, government, and nonprofit entities to enhance student and community success. It offers a cooperative purchasing program that manages solicitation and contracts for its members, providing efficient and cost-effective solutions. The primary beneficiaries are government, education, and nonprofit organizations seeking streamlined procurement processes.

Supertails is a company based in India that specializes in pet supplies, offering a wide range of products for cats and dogs. Founded in 2021, it differentiates itself by providing top brands, competitive prices, fast delivery, and easy returns. Supertails primarily targets pet owners looking for quality pet essentials and convenient shopping experiences.

Comprehensive digital agriculture platform designed to streamline and modernize farming operations of all sizes. It offers integrated tools, sensors, and data-driven insights tailored to agriculture, helping farmers monitor field information, optimize irrigation strategies, protect crops, and manage farm machinery efficiently. XFarm aims to use data to improve farming practices and enhance sustainability in agriculture, primarily targeting farmers and agricultural businesses seeking to enhance productivity and sustainability.

Service that assists individuals in locating food assistance, help with paying bills, and other free or reduced-cost programs, including those related to the COVID-19 pandemic. It enables users to search for and connect with support services such as financial assistance, food pantries, medical care, and other forms of aid available in their area across the United States. This service is particularly beneficial for individuals and families in need of financial and social support, especially during times of crisis.

​Manucurist is a French nail care brand specializing in vegan and bio-sourced nail polishes and treatments. Founded in 1996, the company offers products free from harmful chemicals, focusing on clean formulations that prioritize both health and environmental sustainability. Manucurist caters to individuals seeking high-quality, eco-friendly nail care options.

Game-based and curriculum-aligned learning platform offering Math and Reading content for students from Preschool (PreK) through Grade 5. It provides over 8,000 learning games, activities, and printable worksheets designed according to Common Core State Standards, helping parents and teachers support children's education. The platform primarily targets young students, educators, and parents seeking engaging and educational resources to enhance early learning.

Educational platform designed to help teachers create interactive lessons that emphasize creativity, reflection, and critical thinking. It includes features such as open-ended questions, word clouds, and drawing prompts to encourage student participation and voices, as well as tools for peer feedback and interactive assessments to track student progress. Curipod is primarily targeted at educators seeking to enhance student engagement and obtain meaningful feedback in their classrooms.

Subcommunity on the app TikTok that focuses on books and literature. Creators within this community make videos reviewing, discussing, and joking about the books they read, often influencing book sales and trends. BookTok primarily appeals to young adult readers and literature enthusiasts who enjoy engaging with book-related content and discovering new reads.

A jewelry trend where multiple rings are worn together on the same finger, often including an engagement ring, wedding band, and additional bands. This trend allows for personalization and can mark special occasions or changes in style, with 2023 trends featuring chunkier designs for a bold look. Wedding ring stacks are popular among individuals looking to express personal style and commemorate significant life events through their jewelry choices.

A Barndominium, often referred to as a Barndo, is a type of building that combines a barn and a condominium. It is designed to maximize space, luxury, and quality of life by integrating living quarters with functional barn space, often featuring open floor plans and modern amenities. Barndominiums are popular among individuals seeking a unique, spacious, and versatile living environment, particularly in rural or semi-rural areas.