Beauty Trends

Skincare products designed to improve the appearance of the skin under the eyes. They work by being occlusive, trapping moisture in the skin to increase hydration and plump the skin, making fine lines and wrinkles less noticeable. Under-eye patches are particularly beneficial for individuals looking to reduce puffiness, dark circles, and signs of aging around the eye area.

Turmeric soap is a skincare product that incorporates turmeric, known for its anti-inflammatory and antimicrobial properties. It helps reduce acne breakouts and maintain clear skin by minimizing bacteria and inflammation, making it beneficial for individuals with acne-prone or sensitive skin. This soap is particularly useful for those with skin conditions such as eczema, as it can help reduce irritation and promote overall skin health.

Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.

Cluster lashes, also known as flares, are a group of lash strands bound together at the base and applied to the eyelid along the lash line using false lash adhesive. They offer a more dramatic effect compared to individual lash extensions, which are glued to natural eyelashes for a subtler look. Cluster lashes are popular among individuals seeking a bold and voluminous eyelash appearance for special occasions or everyday wear.

Hair care products designed to repair dry or damaged hair using advanced biomimetic technology. The K18 Biomimetic Hairscience Molecular Repair Leave-In Hair Mask is particularly noted for its ability to restore hair health by reconnecting broken keratin chains, offering a unique solution compared to traditional hair treatments. These products are targeted at individuals with dry, damaged, or chemically treated hair seeking effective and scientifically-backed repair solutions.

Hair products designed to revive and rejuvenate curly hair between washes. They help redefine curls, reduce frizz, and add moisture, making them ideal for maintaining curl pattern and manageability without the need for a full wash and restyling session. Curl refreshers are particularly beneficial for individuals with curly or wavy hair who seek to maintain their hairstyle and manage frizz between wash days.

Eyebrow gel designed to provide a strong hold for styling and setting eyebrows, often resulting in a laminated look. Brow glue products are typically clear and cruelty-free, with popular brands including NYX Professional Makeup and Ardell. This product is primarily targeted at individuals seeking to achieve well-groomed, long-lasting eyebrow styles.

A type of gel base with a thicker inhibition layer and greater elasticity compared to regular gel bases. Its elastic self-leveling formula allows it to curve and self-level with the natural nail, creating a perfect apex, which provides a strong and flexible foundation for nail enhancements. Rubber base gel is ideal for nail technicians and individuals seeking durable and flexible nail enhancements.

Hair care brand specializing in products for curly hair, offering a range of conditioners, creams, and styling gels. Curlsmith differentiates itself by providing organic and cruelty-free formulations that are highly rated by users. The brand primarily targets individuals with curly hair seeking high-quality, natural hair care solutions.

Beauty brand offering high-performance products formulated with non-irritating ingredients, specifically designed for sensitive skin. Tower28 differentiates itself by providing clean, vegan, and cruelty-free products at affordable prices, starting at $12. The brand primarily targets individuals with sensitive skin who seek effective and gentle beauty solutions.

This deep conditioning treatment is renowned for its ability to repair and nourish damaged hair. It features ingredients such as royal jelly extract and lipidure, which enhance hair texture, moisture retention, and overall manageability, setting it apart from other hair masks. The Fino hair mask is particularly beneficial for individuals with dry, damaged, or unmanageable hair seeking intensive care and restoration.

Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.

Cosmetic procedure involving the injection of Botox into the masseter muscles located on the sides of the jaw. This treatment is primarily used to alleviate teeth grinding (bruxism) and associated tension and headaches, while also offering cosmetic benefits such as slimming the jawline and altering facial contours. It is popular among individuals seeking relief from bruxism and those desiring a more contoured facial appearance.

Hypochlorous acid spray is a skincare product known for its antibacterial properties and suitability for sensitive skin. It helps in treating acne, reducing redness, and balancing the skin's pH, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with sensitive or acne-prone skin seeking gentle yet effective treatment options.

Skincare company specializing in plant-based, moisturizing products tailored for sensitive skin. Tubby Todd is distinguished by its popular 'All Over Ointment,' which is highly rated and available in various sizes and formulations, including options for eczema treatment. The brand primarily targets individuals with sensitive skin, including babies and those with skin conditions like eczema.

Skincare product containing mandelic acid, an alpha hydroxy acid (AHA) derived from bitter almonds. Known for its gentle exfoliating properties, it helps improve skin texture, reduce hyperpigmentation, and treat acne, making it suitable for sensitive skin types. The serum is particularly beneficial for individuals seeking a brighter complexion and reduced appearance of acne scars and wrinkles.

A beauty professional who specializes in applying eyelash extensions to enhance the appearance of natural lashes. They use various tools and products, such as mink trays with different curl types, to achieve desired lash styles and effects, ensuring safe and effective application through certification and training. This service primarily benefits individuals seeking to improve the length, volume, and curl of their eyelashes for aesthetic purposes.

A product or tool designed to remove excess skin cells, oil, and dandruff from the scalp. Scalp exfoliators can be physical, such as scrubs, or chemical, like those containing salicylic acid, and they help maintain a clean and balanced scalp environment, promoting healthier and shinier hair. These products are particularly beneficial for individuals experiencing dandruff, oily scalp, or buildup from hair products.

Award-winning natural skincare brand that focuses on delivering rapid results to complexions through the use of organic botanical extracts. These extracts are grown sustainably through hydroponics and aquaponics on their Texas farm and are harvested immediately to ensure high nutrition, emphasizing sustainability and the use of fresh, natural ingredients. The brand primarily targets individuals seeking effective, eco-friendly skincare solutions with a focus on natural and organic ingredients.

Blush tape is a makeup technique that involves using adhesive tape to create a precise and lifted blush application along the cheekbones. This method helps achieve a sculpted and contoured look by ensuring sharp edges and a clean gradient effect, often complementing other makeup styles like draping or high cheekbone emphasis. Blush tape is primarily used by makeup enthusiasts, beauty influencers, and individuals looking for a structured and professional-looking blush application.

Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products tailored to various skincare needs. Torriden primarily targets skincare enthusiasts looking for sustainable and personalized beauty products.

Skincare brand that formulates its products with high-quality botanical, earth, and marine-based ingredients. Naturium combines these natural elements with innovative alternatives and advanced science to create effective skincare solutions, ensuring their formulas are safe for the skin. The brand primarily targets individuals seeking high-quality, science-backed skincare products that prioritize safety and efficacy.

Skincare company offering a range of products designed to address various skin concerns. It emphasizes scientifically-backed formulations and may focus on ethical and sustainable practices, differentiating itself in a competitive market. The target demographic includes individuals seeking effective skincare solutions backed by scientific research and ethical standards.

Makeup product designed to add warmth and dimension to the face, providing a sun-kissed glow. Bronzer sticks are easy to apply and blend, making them a convenient choice for achieving a natural bronzed look, and they often come in a variety of shades to suit different skin tones. They are particularly popular among individuals seeking a quick and effortless way to enhance their complexion with a healthy, radiant appearance.

Skincare products designed to remove makeup, dirt, and impurities from the skin. Typically formulated with oils and emollients, they dissolve makeup, including waterproof and long-wearing formulas, making it easier to wipe away. Suitable for all skin types, including sensitive skin, they are popular among individuals seeking effective yet gentle makeup removal solutions.

A popular nail trend characterized by a semi-opaque, milky white color, achieved using sheer white or a combination of white and clear polish. This trend offers a clean, minimalist, and elegant appearance, suitable for various occasions and customizable with nail art or embellishments. Milky white nails are particularly favored by individuals seeking a versatile and sophisticated look for their nails.

Skincare product designed to provide intense hydration and nourishment to the deepest layers of the skin. Typically contains a highly concentrated formula with active ingredients such as vitamin C, which helps rejuvenate the skin and make it healthier. Primarily targeted at men looking to improve skin texture, reduce signs of aging, and enhance overall skin health.

Online retailer specializing in personal care products such as shampoo, face-wash, and shower-gels. Founded in 2016 and based in Mumbai, India, the company differentiates itself by incorporating caffeine into its product formulations, which is believed to have various skin and hair benefits. The target demographic includes individuals seeking innovative and effective personal care solutions, particularly those interested in the potential benefits of caffeine-infused products.

A type of wig that does not require adhesive or glue to stay in place. Glueless wigs use adjustable straps, combs, or elastic bands to secure the wig to the wearer's head, offering convenience, comfort, and ease of use. These wigs are particularly popular among individuals seeking a hassle-free and secure wig-wearing experience without the need for adhesives.

A gentle facial cleanser particularly suitable for normal to sensitive skin, featuring a creamy lather that effectively removes impurities and excess sebum without stripping the skin. Known for its soothing properties, the cleanser often includes ingredients like Centella Asiatica (Cica), which is renowned for its calming and healing effects on the skin, helping to keep the skin hydrated and reduce breakouts. The Cica cleanser is primarily targeted at individuals with sensitive or easily irritated skin who seek a gentle yet effective cleansing solution.