Beauty Trends

Highly fragranced tablets or balls that dissolve in water, designed to be placed at the bottom of the shower. As the steam rises, it carries the fragrance upward, creating an aromatic and spa-like experience, differentiating them from traditional bath bombs used in bathtubs. Shower steamers are ideal for individuals seeking a quick and convenient way to enjoy aromatherapy benefits during their daily shower routine.

Makeup product designed to add warmth and dimension to the face, providing a sun-kissed glow. Bronzer sticks are easy to apply and blend, making them a convenient choice for achieving a natural bronzed look, and they often come in a variety of shades to suit different skin tones. They are particularly popular among individuals seeking a quick and effortless way to enhance their complexion with a healthy, radiant appearance.

On-demand instant lifestyle booking app that allows users to discover and book lifestyle experiences instantly. FunNow offers guaranteed reservations at the best price point for various lifestyle activities, ensuring convenience and spontaneity for its users. The app primarily targets individuals seeking last-minute bookings for activities such as dining, wellness, and entertainment.

Reusable eye masks are designed to be used multiple times, offering a sustainable and cost-effective alternative to single-use eye masks. They are typically made from materials like silicone or fabric and can be used for various purposes, such as reducing puffiness, dark circles, and providing relaxation. These masks are often used in conjunction with serums or creams to enhance their effectiveness, making them popular among individuals seeking eco-friendly and effective eye care solutions.

Pre-wash hair oiling is a traditional hair care practice that involves applying oil to the hair and scalp before shampooing. This method is used to nourish and protect the hair, reduce frizz, and improve overall hair health, with common oils including coconut, argan, olive, and almond oil. It is particularly beneficial for individuals with dry or damaged hair seeking to enhance moisture retention and shine.

Company that offers natural and non-toxic skincare and personal care products. Known for high-quality items such as natural deodorants and skincare tools, Primally Pure differentiates itself with a strong customer satisfaction rating and a 60-day return policy. The target demographic includes individuals seeking clean, natural, and effective personal care solutions.

Online booking SaaS platform designed for the beauty industry, established in 2017. It facilitates efficient scheduling of beauty appointments and supports 25% of hair and beauty salons across France, distinguishing itself through its user-friendly interface and comprehensive salon management features. The platform primarily benefits beauty salon owners and clients seeking streamlined appointment booking and management solutions.

Brand offering LED light therapy devices for treating acne, aging, wrinkles, and pain. Celluma's products, such as the Celluma FACE, Celluma PRO, and Celluma Home-2Mode, utilize light/laser technology for both cosmetic and therapeutic applications, differentiating themselves with a range of devices priced from $795 to $1,795. These devices are targeted at individuals seeking non-invasive treatments for skin and pain conditions, including both home users and professional practitioners.

Skincare brand focused on creating accessible, affordable, and approachable skincare products. The brand emphasizes education without complication and aims to strengthen the skin without stripping it, using formulations designed to boost the skin's barrier with simple and effective ingredients. Byoma primarily targets individuals seeking inclusive and sustainable skincare solutions that are easy to understand and use.

Skincare devices that use light-emitting diodes (LEDs) to deliver various wavelengths of light to the skin. These masks are designed to address different skin concerns, such as acne, aging, and inflammation, by using specific types of light like red for anti-aging and blue for acne treatment. LED face masks are primarily targeted at individuals seeking non-invasive, at-home skincare treatments to improve skin health and appearance.

A species of fungus that produces white, frond-like, gelatinous basidiocarps, commonly known as Snow Fungus. It is valued for its polysaccharides, which have anti-inflammatory and antioxidant properties, potentially aiding in protection against oxidative stress. This mushroom is primarily sought after by individuals interested in natural health supplements and traditional medicine.

Manicure style that provides a shiny, metallic finish to nails, resembling polished metal. This effect is achieved using special chrome powders, nail polishes, or gel polishes, resulting in a highly reflective, mirror-like surface. Chrome nails are popular among individuals seeking a bold, eye-catching look for their nails.

Brazilian direct-to-consumer beauty brand that focuses on developing high-quality, safe, and fairly priced cosmetic products. The brand differentiates itself by emphasizing transparency in its ingredient sourcing and formulation processes, aiming to provide effective skincare solutions without harmful chemicals. Sallve primarily targets consumers who are looking for affordable, safe, and effective beauty products, particularly those who value transparency and ethical practices in the beauty industry.

Luxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in the higher range, available through their official website and major retailers like Sephora. Westman Atelier primarily targets consumers who prioritize clean beauty and are willing to invest in premium makeup products.

Korean beauty brand focused on delivering a positive skincare experience through a variety of products. Known for its effective formulations, Jumiso offers serums, masks, and creams that often feature key ingredients like hyaluronic acid, vitamin C, and botanical extracts, setting it apart from competitors. The brand primarily targets individuals seeking user-friendly skincare solutions to enhance skin health and appearance.

Beauty brand founded by Lady Gaga, offering a variety of makeup products such as foundations, blushes, and eyeshadow palettes. Known for its high-quality, versatile, and inclusive beauty products, Haus Labs reflects Lady Gaga's unique and bold style, differentiating itself with innovative formulations and vibrant colors. The brand primarily targets makeup enthusiasts and individuals seeking high-performance, inclusive beauty products.

A beauty treatment that utilizes salmon sperm as a primary ingredient, believed to offer skin benefits. This facial is noted for its unique approach to skincare, gaining attention in beauty and lifestyle circles for its purported ability to enhance skin texture and appearance. It primarily appeals to individuals seeking novel and potentially rejuvenating skincare treatments, often highlighted by celebrity endorsements.

A multifaceted professional in the beauty industry, known for her roles as a makeup artist, photographer, entrepreneur, and founder. She is recognized for creating looks for celebrities and entertainers, collaborating with other brands, and developing innovative and inclusive beauty products. Her work primarily benefits makeup artists, beauty enthusiasts, and consumers seeking high-quality, inclusive beauty products.

A home device used for various skin treatments, including eliminating toxins and acne-causing bacteria. It offers benefits such as shrinking enlarged pores, increasing collagen and elastin production, reducing the appearance of fine lines, wrinkles, and cellulite, and fading dark eye circles. The skin therapy wand is primarily targeted at individuals seeking non-invasive, at-home solutions for improving skin health and appearance.

A toothbrush water flosser is an oral hygiene device that combines the functions of an electric toothbrush and a water flosser into a single unit. It is designed to simultaneously brush teeth and clean between them using a stream of pressurized water, enhancing overall dental cleaning efficiency. This device is primarily targeted at individuals seeking a comprehensive, space-saving oral care solution, especially those with braces, implants, or sensitivity concerns.

Cosmetics brand offering a range of beauty products including tinted moisturizers and foundations. Known for their quality, medium coverage, and suitability for all skin types, Jones Road Beauty differentiates itself with its focus on clean and effective formulations. The brand primarily targets individuals seeking high-quality, versatile beauty products that cater to various skin types and tones.

This nail art design incorporates pink hues and bow motifs, creating a feminine and playful aesthetic. The style is popular for its versatility and ability to complement various fashion choices, often seen as a symbol of elegance and creativity in nail art. It primarily appeals to individuals seeking trendy and visually appealing nail designs, particularly those interested in fashion and beauty trends.

TheraFace is a line of advanced facial care products by Therabody, designed to enhance skin health and appearance. These products incorporate technologies such as LED light therapy and percussive massage to provide therapeutic benefits, differentiating them from standard skincare products. TheraFace is targeted at individuals seeking high-end, technologically advanced solutions for facial care and skin improvement.

Eyelash enhancement product that contains natural vitamins, extracts, and peptides. Uklash is designed to nourish and improve the appearance of eyelashes, making them look longer, fuller, and more voluminous within 8-12 weeks of daily application. This product is primarily targeted at individuals seeking to enhance the natural look of their eyelashes without resorting to extensions or other artificial methods.

Beauty and personal care brand inspired by Brazilian beauty secrets and culture. Known for luxurious body care products like the Brazilian Bum Bum Cream, which is popular for its firming and smoothing properties, the brand uses ingredients native to Brazil such as cupuaçu butter, açaí, and coconut oil, and is recognized for its distinctive tropical scents. Sol De Janeiro primarily targets individuals seeking high-quality, exotic body care products with a focus on skin health and sensory experience.

Company specializing in male grooming products, particularly for below-the-waist grooming. They offer a range of products including electric trimmers, razors, skincare items, and other grooming accessories, with their most well-known product being the Lawn Mower, an electric trimmer designed for safe and effective grooming of sensitive areas. The target demographic is men seeking specialized grooming solutions that emphasize hygiene and comfort.

A skincare product that utilizes snail mucin, a secretion from snails, known for its hydrating and healing properties. This face cream is valued for its ability to improve skin texture, reduce fine lines, and promote healing, making it particularly beneficial for individuals with acne scarring or dry skin. The primary target demographic includes people seeking intensive hydration and skin rejuvenation solutions.

Australia's fastest-growing luxe-for-less beauty brand that focuses on making high-quality cosmetics and skincare products accessible to everyone. MCoBeauty differentiates itself by offering affordable yet premium beauty products, ensuring that luxury beauty is within reach for a broader audience. The brand primarily targets budget-conscious consumers who seek high-quality beauty solutions without the high price tag.

Dieux Skin is a skincare brand that offers a range of products designed to address various skin concerns, particularly focusing on hydration, barrier repair, and anti-aging benefits. The brand differentiates itself by using high-quality ingredients such as ceramides, collagen, and peptides, and has received positive reviews for its effectiveness. Dieux Skin products are primarily targeted at individuals with dry, dehydrated, or aging skin who are seeking intensive hydration and skin barrier repair solutions.

Printed liquid UV varnish strips that can be applied to nails and cured under a UV lamp, providing a durable manicure that lasts up to 3 weeks. These nail strips are designed for easy application with no drying time, smudging, or chipping, and can be gently removed using an oil-based pen without milling, filing, or acetone. Maniko nails are ideal for individuals seeking a long-lasting, hassle-free manicure solution.