Beauty Trends

Cosmetic products designed to give the skin a radiant, glowing appearance through the use of light-reflecting particles. These oils often include nourishing ingredients that hydrate and enhance the skin's texture, setting them apart from other cosmetic products. Body shimmer oils are primarily targeted at individuals looking to achieve a luminous, healthy-looking skin tone for special occasions or everyday use.

American makeup and cosmetics company founded by Selena Gomez, aiming to promote inclusivity and address mental health initiatives. The brand offers makeup products designed to feel good on the skin without hiding one's unique features, differentiating itself by focusing on breaking down unrealistic standards of perfection. Rare Beauty primarily targets individuals seeking inclusive beauty products that emphasize self-expression and mental well-being.

Watery lip gloss is a lightweight, hydrating lip product designed to provide a glossy, translucent finish with a non-sticky feel. It typically contains water-based or gel-like formulas that offer a refreshing sensation while delivering sheer color and a dewy, plump effect. Watery lip gloss is popular among individuals who prefer a natural, moisturizing lip look with a comfortable, barely-there texture.

Beauty and personal care brand inspired by Brazilian beauty secrets and culture. Known for luxurious body care products like the Brazilian Bum Bum Cream, which is popular for its firming and smoothing properties, the brand uses ingredients native to Brazil such as cupuaçu butter, açaí, and coconut oil, and is recognized for its distinctive tropical scents. Sol De Janeiro primarily targets individuals seeking high-quality, exotic body care products with a focus on skin health and sensory experience.

Supplement derived from fish collagen, known for supporting skin and joint health. It is rich in type I collagen, environmentally sustainable, and often used for its potential beauty and wellness benefits, distinguishing it from other collagen sources. This product is primarily targeted at individuals seeking to improve their skin elasticity, joint function, and overall wellness through natural supplements.

Skincare and haircare brand known for its affordable, high-quality products. The company emphasizes simplicity and transparency, offering popular items like the Salicylic Acid Cleanser and Caffeine Eye Cream, which differentiate it from competitors by providing effective solutions at budget-friendly prices. The Inkey List primarily targets consumers seeking effective and affordable skincare and haircare solutions.

Collagen alternative derived from natural ingredients like yeasts and bacteria, suitable for those avoiding animal products. Vegan collagen aims to provide similar benefits to traditional collagen, such as improved skin elasticity and joint health, without the use of animal-derived components. It is primarily targeted at individuals following a vegan lifestyle or those seeking plant-based health and beauty supplements.

Skincare brand led by renowned dermatologist Dr. Elena Martinez, focusing on addressing diverse skin concerns with scientific precision and sustainability. Skintific differentiates itself by utilizing advanced technologies such as LED light therapy to reduce and prevent wrinkles, offering effective and innovative skincare solutions. The brand primarily targets individuals seeking scientifically-backed skincare products to address aging and other skin concerns.

The Clean girl aesthetic is a style trend characterized by an effortlessly polished appearance, often featuring slick-back ponytails, minimal makeup, and neutral wardrobe basics. This aesthetic emphasizes a lifestyle that includes activities like practicing pilates, consuming healthy foods such as smoothie bowls, and shopping at upscale grocery stores like Whole Foods. It primarily appeals to individuals who value a minimalist, health-conscious, and well-groomed lifestyle.

Agent Nateur is a brand that offers clean, non-toxic skincare and wellness products, including anti-aging supplements and face serums. The brand differentiates itself by using organic ingredients designed to address skin concerns such as hyperpigmentation, enlarged pores, and wrinkles, providing a natural alternative to conventional skincare products. Agent Nateur primarily targets individuals seeking high-quality, organic skincare solutions that promote overall skin health and wellness.

Niacinamide, also known as Vitamin B3, is a beneficial ingredient for hair health. It enhances blood circulation in the scalp, provides essential nutrients to hair follicles, and promotes faster and thicker hair growth, making it a valuable addition to hair care products. This ingredient is particularly beneficial for individuals seeking to improve hair growth and overall hair health.

Prestige hair care brand known for its unique scientific discovery, Alpha Keratin 60ku®. This technology allows Virtue products to significantly improve the health and quality of hair, setting them apart from other beauty products. Virtue Labs primarily targets individuals seeking high-quality, scientifically-backed hair care solutions to enhance hair health and appearance.

Skincare technique that involves using two different types of cleansers consecutively to ensure a thorough cleanse. The first cleanser, typically oil-based or a balm, breaks down makeup, oil-based products, and excess oil, while the second, water-based cleanser removes remaining impurities from the skin's surface. This method is particularly effective for individuals who wear heavy makeup or sunscreen and want to ensure their skin is properly prepared for subsequent skincare steps.

Body lotion formulated with niacinamide, a form of vitamin B3, known for its skin-enhancing properties. This lotion helps to boost hydration, strengthen the skin barrier, lock in moisture, and protect the skin from pollutants and potential irritants, making it a valuable addition to skincare routines. Niacinamide body lotion is particularly beneficial for individuals with dry, sensitive, or aging skin seeking improved hydration and skin health.

Tiny plastic particles less than 5 millimeters in diameter, originating from sources such as the breakdown of larger plastic debris, microbeads in personal care products, and synthetic fibers from clothing. These particles are a significant environmental concern due to their ability to be ingested by marine life and enter the food chain, potentially impacting human health and ecosystems. Microplastics primarily affect marine environments and are a concern for environmental scientists, policymakers, and public health officials.

Lustriva is a dietary supplement formulated to support hair, skin, and nail health. It typically contains a blend of ingredients such as biotin, keratin, and antioxidants that promote strength, shine, and overall vitality. Lustriva is targeted at individuals seeking to improve the appearance and health of their hair, skin, and nails through nutritional support.

Skincare product that utilizes snail mucin, a substance secreted by snails, as a key ingredient. Known for its deep cleansing properties, it reaches even the deepest pores while providing moisturizing care and minimizing skin stimulation. This cleanser is particularly beneficial for individuals with sensitive skin seeking hydration and soothing effects.

A whimsical yet minimalist makeup look characterized by a smooth, dewy complexion, rosy cheeks, pops of color, and all-over shimmery highlights. This makeup style aims to create a romantic and dreamy appearance, often using light and natural tones to enhance the wearer's features subtly. Ethereal makeup is popular among individuals seeking a soft, enchanting look for special occasions or everyday wear.

Cosmetic product designed to create the appearance of a more lifted and youthful face. It typically consists of adhesive strips that are applied to the skin and then pulled back to tighten and smooth the appearance of the face, offering a temporary cosmetic enhancement. This product is often used by individuals seeking a quick and non-invasive way to improve facial aesthetics for special occasions or photo shoots.

Nail strengthening treatments are designed to enhance the health and durability of nails through various methods and products. These treatments often include the use of biotin supplements, minimizing water exposure, maintaining hydration, and using nail hardeners sparingly to prevent brittleness. They are particularly beneficial for individuals with weak, brittle, or damaged nails seeking to improve nail strength and overall health.

Body wash formulated with goat milk, known for its skin-nourishing properties. It contains vitamins A and E, which help repair skin damage, maintain healthy skin, and reduce wrinkles by promoting skin rejuvenation and epidermal differentiation. This product is particularly beneficial for individuals seeking to improve skin hydration, elasticity, and overall skin health.

A gel-based product designed to be applied to the lips for a specified duration, ranging from fifteen minutes to overnight. It primarily serves to hydrate and nourish the lips, enhancing their appearance by making them look fuller and plumper. Lip masks are particularly beneficial for individuals with dry or chapped lips seeking intensive moisture and rejuvenation.

Skincare product formulated with polyglutamic acid, known for its exceptional hydrating properties. It creates a flexible, smooth, moisture-binding film on the skin's surface, aiding in moisture retention even in low humidity conditions, thus acting as an effective humectant. Polyglutamic serum is particularly beneficial for individuals seeking to maintain optimal skin hydration and improve overall skin texture.

This type of wig is crafted to replicate the texture of straightened natural hair, particularly that of African-American individuals, offering a natural and realistic look. It stands out by providing a blend of smoothness and subtle coarseness, which closely resembles naturally straightened hair, making it a popular choice for those seeking authenticity in their hairpieces. The Yaki straight wig is primarily targeted at individuals who desire a natural-looking wig that complements their natural hair texture, often appealing to those who want versatility in styling while maintaining a realistic appearance.

Bakuchiol cream is a skincare product derived from the seeds and leaves of the Psoralea corylifolia plant, known for its anti-aging properties. It promotes collagen production, reduces fine lines and wrinkles, and is generally well-tolerated by most skin types, including sensitive skin, without causing irritation. This cream is particularly beneficial for individuals seeking a gentler alternative to retinol for anti-aging and skin-soothing benefits.

Tool designed to help users analyze the ingredient lists of skincare products by providing science-based explanations of each component. This tool aids in understanding the benefits and potential risks associated with each ingredient, thereby enabling informed decisions about skincare routines. It is particularly useful for individuals who are conscious about the ingredients in their skincare products and seek to avoid harmful substances.

A popular nail trend characterized by a semi-opaque, milky white color, achieved using sheer white or a combination of white and clear polish. This trend offers a clean, minimalist, and elegant appearance, suitable for various occasions and customizable with nail art or embellishments. Milky white nails are particularly favored by individuals seeking a versatile and sophisticated look for their nails.

A skincare brand that focuses on using hemp as a key ingredient to promote glowing skin. Their products are designed to help unplug pores and provide a relaxing skincare experience, differentiating themselves by being cruelty-free and vegan-friendly. The brand primarily targets individuals seeking natural, ethical skincare solutions and offers free worldwide delivery.

Heeta is a brand that specializes in personal care and outdoor products. Known for their hair scalp massage brush launched in 2016, Heeta aims to simplify scalp care and provide a salon-like experience at home. The brand primarily targets individuals seeking effective and convenient personal care solutions.

Hair care product that utilizes the benefits of rice water, which is rich in amino acids, vitamins, and minerals. This shampoo helps in strengthening hair strands, promoting hair growth, adding shine, and improving hair texture, making it a valuable addition to hair care routines. Rice water shampoo is particularly beneficial for individuals seeking to enhance hair strength, growth, and overall health.